It’s Prudent to Build a Mobile Strategy Even When You Have a Responsive Website
Not just for market biggies, every business needs mobile apps today. Regardless of whether you are a start-up or an existing small business, you have to have an effective mobile strategy. It is imperative, to be in the race, that businesses must be in line with the current trend; entrepreneurs must understand the importance of having a sound mobile strategy in place, apart from having a mobile-friendly website.
Internet Access via Various Devices Calls for Mobile-Friendly Content
Responsive design is considered one of the primary needs to address the exponentially growing mobile device users. But then, as deduced from experience and research, just having a responsive website will not suffice – businesses need to cater to the needs of the modern day users. The current trend shows that a considerable amount of time spent on mobile devices has been exclusively on native apps.
It is effective and sound business strategy to complement responsive content with mobile apps that help provide unmatched experience expected by users. Small businesses with dedicated mobile apps are certainly having an edge over their peers and competitors.
What Sets Mobile Apps Ahead
Basic reason being that users’ current preference is mobile apps over websites, there are several factors that necessitate entrepreneurs and businesses to invest on extending their mobile presence. Mobile apps provide a strong platform for businesses to reach out to as many potential and existing customers as possible quickly and effectively. Here’s where a reliable wordpress development company plays a crucial role.
Reasons Why Mobile Apps are Crucial for Business
Although it is possible to present the whole website on mobile devices through responsive design, it will not be possible to take the mobile experience to the next level, as achieved by mobile apps. The exclusive app experience may be curated for users’ unique purpose to be accessible and actionable – in just a few seconds. This is the one major advantage offered by mobile apps. Created using open source development sources, mobile apps complement websites in effectively penetrating the target market.
The following are a few of the key reasons that necessitate a mobile strategy:
- Ability to reach customers at any time
- Better personalization is possible
- Direct marketing channel can be created
- The features in mobile devices can be put to full use
- Mobile apps prove to be faster than websites
- Notifications can be sent easily
- Offline working is possible
- New branding experience is offered by mobile apps
- Customer engagement can be increased
- It is possible to provide value to customers