How to Market your iPhone and Android App

November 13, 2017
How to Market your iPhone and Android App

After months or years of mobile app development and putting your ideas together to create an app, you’ve finally launched it. You might be thinking that the hard part is over, but the truth is that it has just begun. There are lots of apps on the Appstore and every developer is trying to make sure that his or her app gets the biggest audience. If you are wondering what to do if your app idea is already launched and available in Appstore, here are a few steps to help you:

1. Have an onboarding process

Getting users to download your app is only half the battle, the other half needs you to retain them. Having an onboarding process will create a huge difference in how your audience will engage with your app. To create a successful onboarding process, you need to allow users to get in and out of your app with ease. You also need to show them the benefits of your app. Show them the different features on the app and make it easy for them to navigate around. The sign-up should not be complicated and a call-to-action should excite them.

2. Invest in-app Analytics and Marketing Software

If you don’t have the right marketing and analytics tool, you cannot set yourself for success. App analytics capture an entirely different set of metrics than web analytics. A marketing app will help you start communicating with your users and boost engagement.

3. Track churn

If users are following to your app and then dying out, you need to find out where users start churning and why. You will also need to tailor the experience to be better and to track churn as soon as your app launches.

4. Acquire the right users

If you have not launched user acquisition campaigns, you need to launch it so as to pay attention to data and to understand where most of your engaged users are coming from.

5. Personalize the app experience

Once you understand where most of your users come from, it’s time to get personal. Users have become accustomed to being catered to. Any communication from the app should be treated as personal and when users use your app, they should feel like it belongs to them.

6. Feedback

As soon as you launch your app, good or bad feedback will come your way. Closely monitor the feedback and address it. Try to understand where users get stuck and if they are using the app as you expected. Take comments and ratings seriously and address any update issues.

7. Optimize your UI

App design and experience are important. Users are used to beautiful app interfaces and if your app is not well-designed and attractive, it will not attract users. Continually think of new ways to optimize your user interface. Make your app first class so as to compete in the app market.

Having said this, It’s good to build an app with a unique selling point, but if you have missed being first in the market, you still have lots of opportunities to validate your mobile app Idea really useful.  Reach us to know more about how to develop your web and mobile app that adds value to your customers.

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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


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