How Much Money Can You Earn Through an App? Get the Facts Here!

April 11, 2023
How Much Money Can You Earn Through an App? Get the Facts Here!

According to statista survey, the Apple app store and Google play combined have more than 5.7 million apps. All of them have the potential to make millions of dollars, but only certain apps are truly successful. There are a number of factors that should be taken into account while developing an application to open up an income stream.  

A few of them are the app platform, the app’s goal, the revenue model, and the app’s design. One key consideration is how they will save the money during the entire process while creating an app or just coming up with a novel idea for one. For a clear understanding of how applications are monetized, we will talk about a few of them in this blog. You will also learn how you can make money as a developer by creating an app.

But if a money earning app is your primary goal, you should reevaluate your strategy.  

Best ways to monetize an app

1.In-app purchases

With this tactic, your app essentially becomes another sales channel. But just because you give customers a different route to purchase doesn’t imply they’ll take it. Customers need to have a seamless, convenient, and delightful experience in order to complete the path; simply having a path in place won’t be enough to convince them to buy.

Selling goods and services, as well as putting up paywalls that open up new material or features within the app, are some examples of in-app purchasing possibilities.  


Depending on the app type, subscriptions are an excellent approach to developing a steady and predictable revenue stream. Maintaining fresh material is essential for subscription model success. If material isn’t updated regularly enough, customers won’t perceive the benefit of paying to subscribe to your app. Shortening the update cycle of your app can provide users more value, motivate them to use it more often, and increase their time spent there.


Ads are a wise substitution if in-app purchases and/or subscriptions are not a practical method of monetization. Making sure your consumers’ experience isn’t hampered is the most crucial consideration when implementing adverts. If you gather information about your clients, you may utilize adverts to reach them with highly-targeted messages, which can be a profitable strategy. You run the danger of giving your clients an impersonal experience by showing them irrelevant adverts, which will turn them off. 


If you’ve had trouble with advertising or are seeking a fresh approach to try, think about working with businesses to “sponsor” your app. With this strategy, marketers reward your users for completing specific tasks within your app with pertinent prizes. You and the advertiser then split any profits made from rewards that are used. By giving your customers genuine value, this technique elevates ad personalization and can enhance customer engagement as well as income.


If you didn’t choose this income model while developing your software, it’s worth considering. Due to the effort and expense involved in creating excellent apps, some developers have started to white-label and bundle their apps to make underlying code in order to sell it to other companies. Whenever a business purchases the code for your app, they may add the necessary branding and distribute it to their clients.  

6.Data monetization

There are legitimate and profitable channels for selling the client data you collect, keeping in mind privacy restrictions. You may still utilize your data to sway non-mobile business choices and develop hyper-targeted marketing campaigns for your existing clientele even if you don’t sell it directly.

Mobile app revenue models are not universal because each one is different and has certain requirements and user journeys. Prioritize what will have the least negative impact on your consumers’ in-app experience when determining what will work best for you. Keep these six income models in mind as your app and business demands evolve, regardless of whether you have your mobile app monetization strategy all figured out or are still in the process of doing so.

Factors to consider when building apps that hold the potential of earning money

When you start designing and developing your app, it is crucial to set aside some time to make a list of the crucial factors that need to be taken into account before making any investments. But it is always advisable to get technical advice from a reputable mobile app development company with knowledge of how to create profitable apps. Be sure to look for the following top 3 elements while identifying these factors because it is crucial to do so before constructing your app. 

  • Target market

The target demographic of an app affects how much money it can make, among other things. Make sure this monetization technique won’t waste users’ time if you’re developing a mobile application for business users. Similarly to this, it is wise to provide youngsters with a few free options when creating an app specifically for them.

Before beginning any app monetization strategy, it is crucial to evaluate your target audience to ensure that you can successfully generate an online income through these techniques. Simply put, before purchasing your products, people must be informed of their true value.

  • Competitive research

Doing a competition study has an impact on the choice of how to monetize a mobile app. Gaining further insight into their strategy can be aided by having a comprehensive awareness of all the profits made by comparable programs on the market and the techniques they favor. This finally aids in your ability to make a wise choice.

In the current market, there is severe competition, and it is necessary to assess competitors’ pricing ranges in addition to their applications’ highlights, functionalities, and designs. Doing a thorough analysis and understanding your competition is the most crucial thing you should do if you intend to monetize your application. It all comes down to asking yourself precise questions, like how much your rivals make. Also, having a well-developed marketing strategy will help you have a more successful marketing plan and boost your sales.

  • App objective

Before selecting any potential monetization methods, you need first be aware of the type of application you are developing. While considering money making apps, the objective of the app is also very important to comprehend. 

You must be able to select the best enterprise software development services if you want to establish a successful app. You may choose the best monetization approach for your application, such as a subscription model for those that offer services or content, by having a clear understanding of the goal of your app.


Business mobile apps have made considerable money over the years, and this will undoubtedly continue in the years to come. Although gaming apps generate billions of dollars annually, generic apps continue to make millions and thrive in the market. The technology developments that every company must incorporate into their apps that pay and stay ahead of the competition are augmented reality, artificial intelligence/machine learning, and virtual reality. In conclusion, there are countless options for how much an app can make after being submitted to stores.

Frequently Asked Questions

Understanding the three main ways free software might make money in-app adverts, sponsorships, and referral schemes is crucial.

We would list three app categories that generate the greatest revenue for the parent company as follows like music apps, gaming applications, and video streaming apps. Each app category thus has a very high level of engagement.

The response varies. On a more general note, it will take some time for your business to break even before you get the support of a few significant companies, like Nike or Adidas, or until you have a strong network of influencers, both of which will guarantee your business’s great success. The alternative is to develop many apps and release them in various shops to boost your revenue.

A useful way to fund your app is through mobile app revenue models. But, their value solely depends on the essential features they offer, as well as the platform you select, the expectations of your intended audience, and the app monetization scheme you use.

It varies. But, on a very general point, you would have to wait a while until the break even would stop until you have an established brand name supporting you or until you have a strong network of influencers backing you. To increase your earning potential in the interim, you may also create additional apps and distribute them in shops.

The basic functionality of your app, as well as factors like the platform under consideration, the expectations of the intended audience, the app monetization models selected, and more, all have a significant impact on the value of mobile app revenue models.

Apps have the potential to generate billions of dollars in income annually. Unfortunately, the majority of these apps are rather few in number. The vast majority of apps are failures that figuratively generate zero revenue.

Paid apps receive money for each download, whereas subscription-based apps receive money for each subscription purchased. Free apps do not receive any money for downloads. By looking at an app’s price in the App Store or Google Play, you can determine how much money it makes with each download.
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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


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