Data infused business model & Visualization system
Power BI, MS SQL Server, ETL, Azure Synapse, Azure Cloud
Changing the retail scene in the market, our client is a renowned electronics retailer with multiple branches and hubs across the country. Known for providing excellent in-shop experience and flexible financing options among their consumers, our client has a vast base of loyal brand advocates. Right from basic to flagship electronics, their inventory is stocked with fast-moving products across different categories.
With multiple branches and storage units, our client faced problems with efficient resource accumulation. So, our client needed a central data system that could monitor the footprints of different electronics products across various regions.
Identifying the categories of the products is tedious as there are a vast number of products in the inventory.
To monitor the movement of the products, they need to be tagged and numbered in a solid, fool-proof manner including RFID tags.
The success of the product's sales depends heavily on the region and the social & economic capabilities of the people in that region.
If the data system is too complex, employees wouldn't be motivated to use the system.
We collected data from various dimensions for the following factors. These data are then analyzed for efficient resource handling.
The odds of a particular product being sold depend on the people's purchasing power in that region. Our system collects data from various sources and adjusts the product placement accordingly.
The price of a product is an important factor when it comes to being sold. Apart from analyzing the market prices of the product, our system also correlates the data from other existing factors to find the products that fit in the desired price range.
The location of the branch influences the sales of a product along with the other factors. Understanding the location allowed us to get in touch with the social and cultural aspects of the potential customers in that area.
Our data system gives extra weightage to this factor as this one is by far the most influential. People within the proximity of the location are potential customers of the store, and understanding this can effectively transform the retail experience.
Understanding all the above factors can help the client to run targeted promotions and increase sales in a particular branch.
Front End Developer
The sales across the weakly-performing branches shot up by 300% and registered positive customer experience.
Our analytics system helped the client identify the star performers in individual branches and across all their outlets. Incentivizing the employees also motivated them and increased their productivity by 60%.
The master data allows the client to monitor the overall product flow. Seasonal sales, annual sales, demand spike, etc., could be easily tackled as the system allowed for a better understanding of the supply chain.