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Optimizing a car auctioning business in UAE with an Automotive dealership management system

Client Location


Client Industry


Services Provided

Supplier management mobile application & Dealership management mobile application

Technologies Used

NodeJS, Angular, Kotlin for Android and Swift for iOS, MySQL, AWS

Allocated Team Size


Project duration

52+ Weeks


Client Background

The client runs a car dealership and supplier operations that attract diverse service providers and customers in the market. The process has a lot of moving parts and requires the collaboration of different sets of people to keep the flow intact.

Major business operations include inspecting the cars, determining the auctioneer, facilitating the auction, collaborating with dealers and suppliers, etc.


The client’s primary requirement was to bypass the pandemic’s restriction on their business. Basically, the client wants to break the confinement without actually crossing the lines.

They want to devise a system that captures the essence of the workflow that allows them to resume the business without any hindrance and increase the volume of car sales.

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Business Challenges


The key operations of the business are highly complex


The COVID pandemic immobilized our client's business sales


Lack of proper data infrastructure makes accountability difficult


Complicated workflow, record maintenance, and auction process

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Our Process

We couldn't deploy a reverse-engineering approach here since there are a lot of players and different roles on the table. So, we initiated the process from the admin end. We took a different approach to the problem. We created a system that ensured a clean backend process. Once we mapped out that process, everything else fell into its place.


setting a strategy

We broke the entire operation into major fragments and visualized each as individual applications.


Taking one step at a time

We created a low-fidelity working process for all these fragments and linked them through a central system.


Nailing aesthetics

We focused on design that solved problems and increased the customer adoption.


Focusing on user experience

At the same time, we were conscious NOT to overwhelm the user with many choices.

Our Team

Team Structure

A diverse team that understands the client's industry can make the digital transformation process smooth and efficient. A Subject Matter Expert guided the designer's and developers' team to understand the client's day-to-day processes and how the client engages with the customer.

The key is to form a diverse team that is intuitive and responsive.




Cloud Architect


Quality Analyst


Mobile App Developers


Backend Developer


Front End Developer

Tech Stack

Tools and Technologies

The team at W2S understands the importance of managing tasks and hassle-free communication.


Communication Tools:

  • Slack for internal communication.
  • Google meetings/Zoom for client communication.


  • Backend - NodeJS
  • Frontend UI - Angular Framework
  • Mobile App - Kotlin for Android and Swift for iOS
  • Database - MySQL
  • Cloud - AWS

Project Management Tools

  • JIRA- Task tracking and sprint plans.
  • Github- version control.
  • Confluence- Documents management.

Solutions Offered


Business Impact



Simplified workflow

It is almost impossible to recognize the business with the new workflow. The complexity is stripped off from the process. Simplifying the process also helped the business to focus on sales and customer engagement.



Increased customer engagement by 6.2x

Since customers could not come to the market, we brought the market to customers. The applications were made with this factor in mind. We focused on removing the cloggy interface and replaced it with a minimalistic design.



Taking the record maintenance to a whole new level

Maintaining an airtight record is to better understand the business, which in turn allows you to identify key performance areas and departments that bring in cash flow. The process helps in the later stage for in-depth analytics.

Frequently Asked Questions

What is an automotive dealership management system (DMS) and how does it benefit the business?

Automotive dealership management system or a DMS is a cloud-based software platform used by dealerships for inventory management, customer information, paperwork, credit reports, and car sales. Dealers can use a Car DMS to improve every aspect of their business by integrating all of the necessary tools onto a single platform. It aids in the integration and management of sales, parts, service, finance, insurance, and warehouse inventory, resulting in a more efficient use of resources ranging from personnel to features and services.

What are the essential features of a modern DMS for the automotive industry?

The key features of DMS in the automotive industry include simple deployment, credit history verification, financial calculations, in-house finance, inventory control, third-party integration, customer service, reporting, contracts, stickers and marketing instruments.

What is a dealer CRM software?

Automobile dealership CRM software provides auto dealers with a CRM platform tailored to their specific requirements. It assists dealerships in speeding up and streamlining their sales processes, responding quickly to customer needs, and maintaining a comprehensive central database of customers and prospects.

What is car dealership software?

A car dealer software is a catch-all phrase for systems that are used for automating business operations, purchasing and selling used and new vehicles, and managing documents.

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