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What are the challenges and advantages of location-based applications?

The all new level of personalization

Marketing and technology have always evolved hand-in-hand. Marketing rocks the cradle of commerce and business channels. While technology is there supporting and empowering them for larger avenues of success and market growth. Along the way, a lot has been talked and said about how personalization is changing the game of reaching out to your most probable customers. On such a journey, the tech industry has enabled marketing to reach an entirely new level of personalization— Location Based Services. With an ever-evolving degree of customization in the customer experience, location is adding immense value to the overall system.

While the actual materialized results are yet to be confronted and analyzed, the industry is riding on the newly marketed avenue of customer experience. It has led to numerous speculations and craze among tech enthusiasts. They are trying to evolve the overall customer experience on an everyday basis.

What does it mean to the customers?

Location-based services will have a world of impact suddenly dropping on the heads of the smartphone users. Imagine yourself using a standard news application which sends you persistent notifications on a regular basis. You have conveniently downloaded it from the respective application store, and then it installed on your device. As the installation progresses, it asks you for permission to switch on your location. You allow them to track your location; you are set to experience a different level of personalization. There will be your local news, push advertisements on all brands available in your vicinity. Moreover, maybe it will also suggest you change the language if location remains the same for an extended period.

Hurdles on the way for location-based applications

Allowance based service

Amidst all the stakes being placed on the rising trend of location-based mobile applications, there lies a considerable risk still to be mitigated effectively. As one downloads the app and installs it, there is enormous decision-making left with the user. The user might not want to give access to the location. Doesn’t matter how cool location-based services might look, they are of absolutely no use if the user decides to keep his location unshared.

Irregularities in location access

According to one of the significant surveys conducted in the past, everyone out of three adults and 46% of the youngsters are afraid of keeping the location on. It is either because they’re hiding out from their parents or have some sense of insecurity in being found out on a map by their friends or colleagues. The irregular pattern in location access makes it difficult for mobile applications to document their location and render highly personalized services.

For instance, there is an introvert individual who likes to keep it to himself and doesn’t allow the location generally to be switched on. However, for using travel or a short commute app, he switches on the location and in the meantime receive notifications from the respective application which might not attract him and increase the risk of bouncing off. It doesn’t mean that the mobile app doesn’t have the potential in location-based services, but it is the very short duration of the location being switched on which is causing the problem. It considerably reduces the quality of service, and hence consumers bounce off very quickly.

Slimmer Isolation Wall (Privacy)

Location services come with its perks and disadvantages. It is a massive trade off which is yet to be handled. The user can be lured with a mesmerizing consumer experience on any mobile application, this automatically exposes him with the sensitive information about his location all the time. There are significant content delivery platforms like Google which clearly state that they’re not storing the data of your location. But still there is a risk of a data breach which can lead to compromised circumstances.

Race for attention

Location-based services might have immense potential, but they also open up scope for never-ending competition. Consider a less popular mobile application incorporating location-based services in the mobile app. A user might even switch on the location, but he will not be in a position to use and avail the services of your mobile application. Other machine learning enabled location-based service mobile applications might steal the show.

Risk of being irrelevant

Location is a dynamic piece of information which might vary without any notice on a regular basis. Thus, it becomes increasingly difficult for mobile application users to stay engaged on any location-based mobile application which is lacking being relevant regarding the content. The content displayed on your location-based mobile application might get irrelevant very quickly if the smartphone user is traveling or is on the go continuously. In that situation, there is a considerable risk, of course, a user bounce off from your mobile application.

The motivation for Business from Location-Based Mobile Apps

Possible Increase in User Base

increase user base

Every new technology trend has its cult, and it increases with time. Similarly, location-based services are attracting attention of enthusiastic millennial generation. It might help you find a place on the youngsters’ smartphone. It should be clearly understood that your location-enabled mobile application might not play on its merit for increasing the user base but people looking to experience location-based personalize services will use it at least for once. It is the chance which you need to convert for a permanent place in their smartphone and mind.

Efficient Engagement: Higher Chances of Conversion

conversion

Location-based services are eventually a padded soldier in the army of direct, personalize marketing. It has its perks in increasing your sales and one can prove location-based services are ultimately a padded soldier in the military of uninterrupted, personalized marketing. It has its perks in increasing your sales and can be helpful in putting your sales because of the higher capability to convert customers into smaller business deals.

 

More traffic=More Money through Apps

increase traffic

Location-based services are most likely to increase the traffic on your mobile application by 3 to 4 times. It will have immense scope for you to monetize your mobile apps and make much money. The increasing traffic can be used to flash platform add, video advertisements and also sold out with in-app purchases for some premium segment customers. It is undoubtedly an excellent opportunity to make money, but there should be a proper experience enhancement and not an unintentional decrease of the branded consumer experience perceive to be an appropriate enhancement of experience and not a involuntary reduction of the branded consumer experience as maintained by the consumer.

location based application development

Google maps is a paid service. What are the alternatives?

Maps & Other Location-Based Services

Location services have been a prime target of development and numerous functionalities in the present-day mobile apps. In the throat cutting race of personalization, knowingly or unknowingly, location-based services have made a mark. It might be difficult to realize but it has become a spine of a majority of mobile application-based services in the present day.

Whether we look for a short commute through CTUC or order food with convenience offered by Swiggy, it is the magic of one of the premium location-based services, maps. There is an upcoming trend of exploring new libraries and packages based on the excellence of Javascript. Nowadays, every growth driven mobile app Development Company is exploring the potential of upcoming development platforms like  Leafletjs.

What has exactly happened?

It is the development of 2018 that Alphabet Inc. subsidiary Google has turned its extensively used Google map API service into a paid one. Now, every mobile application which is using Google map services has to subscribe to their package for continued services.

How did it work earlier?

Up till now, Google had rolled out a public API which was easily usable in any mobile or web application for using the Google map service. Most delivery management applications and short commute services are using Google maps for their location-centric data. Any application belonging to the respective spectrum is bound to use location and roadmap and facilities from one vendor or the other. So, this primarily works through a pre-calibrated API which any mobile application developer can use in the required platform.

What does it mean to the IT world?

It has created an uproar in the nascent technology space of mobile application development. All the developers and companies who used better services of Google apps are now supposed to pay or switch to any other freemium alternative.

Consequences

Google has turned around a table of free location-based map and routing services offered through Google maps. It has created an excess overhead in the operation cost for any technology-based business that exists on the Internet. Now, all delivery management apps and travel applications are forced to cut short their margin of profit by paying for API-based services.

Bright Alternatives of Google Maps

Waze

waze map

Google acquired location and map services called Waze is highly resourceful and easy to use. The company has a resourceful pool of all the relevant information for drivers and people in need of other location-based resources like fuel pumps, travel map, police activity, and traffic patterns. Interestingly, Google has performed a clean merger of Waze into the pre-existing Google map service. Although, it is still available on android play store; the app is facing an existential crisis because of all features available in Google maps. This app has an excellent mobile app resources for traffic information, accident location and other delivery management system requirements.

Maps.Me

maps.me

Maps.me is one of the leading mappings in writing services available for mobile applications. The greatest USP for this location-based services is its ability to render information while the device is out of network or off-line due to some reason. It is kind of public initiative that is based on the crowd-created database of streets and other features of the mapping data. According to some unverified resources, this is an essential mobile app offering reliable, verified map data for approx. 350 countries and islands on your smartphone.

The off-line route in map service comes with several other features like annotation, bookmarking and pinning locations for an enriched customer experience alongside dynamically updated data.

City Mapper

citymapper

It is an ultimate mobile app resource focusing on all the relevant road and map data required for people travelling through public transport. The public commute centric application shows all the required information for all the top cities and their nearby places for intra and inter-public commute services like a bus, Subway, local trains and another form of public transit easily.

The higher utility room service comes with an easy to use, comprehensive UI and all the relevant resources available for tapping on the screen. The user has to enter the trip details like source and destination information and choose the most convenient public transit service. All the relevant information of route, timing and everything else will be available in a jiffy.

Here Maps by Nokia

here maps by nokia

In the Android world, one of the potent replacements for Google maps is the Nokia‘s Here maps. The grand USP of location on map service offered by Nokia is the exciting mix of mapping data and locality wise information available right at your fingertips. Consistently updated location and mapping service are gaining attraction among smartphone users and a specific cult which doesn’t seem very satisfied with Google maps. Apart from this, Nokia is leaving no stone unturned to build a cohesive system of functionalities which are not curtailing the UX online or off-line.

Bing Maps

bing maps

Providing ultimate support to the Windows, Bing maps are tendering a healthy competition for all other mobile applications. The Microsoft owned map service has been transformed and elevated with features from an app called the map which had 3D viewing capacity, concise traffic information and a plethora of elements for different kind of users.

The final Word

The urge of highly personalized CX by all business mobile apps has helped location in map services rise to the altar of high importance. With a plethora of options thrown at the smart phone using fraternity, the onus lies on the ‘smart’ smartphone users to choose, evaluate and adopt the best service. Widespread use of any application should be a responsible steps as it leaves statement for the laggards and following user. Now, it is just a matter of time and evolving location-based services on how to transform the next level personalization in apps.

Why should you follow the top UI trends and redesign mobile apps in 2019?

Technology, Creativity and the UI

UI design is finely blended into all nukes and corners of business domains and commercial arena. The primary driving forces behind great success of digital transformation are the web and mobile development. A mobile application or a web-based infrastructure is only as good as its UI for the first impression. The art centric-side of technology is the subtle differentiator which helps every mobile and web application engage more customers and impress the audience with hundred percent customer satisfaction.

UI hits where it matters: Customer Engagement

app UI, UX designAll the technology transformations and monetary initiatives to improve the technology side are agenda based. They have a definite preset aim of increasing the degree of customer engagement for the brand and mobile application. An excellent UI design imparting a classical UX is the first and foremost requirement for building any strategy for customer engagement enhancements. It is among the major driving forces behind the volume business attracted by UI/UX design consultants in the present day.

A Change of Winds in Tech Space

change

Earlier in the majority, all technology-based digital products were focusing on contributing to the customer’s end-to-end requirement and also enhancing the quality of their infrastructure manifolds. There was a rat race to improve the technology side and build high-quality world-class products all across the industry. Now, the time just changed and even the biggest of brands are focusing on deep, penetrating customer engagement for better business returns and higher growth rate. It is the ultimate proposition for the UI/UX importance to grow immensely in 2019.

Which technology will steal the volumes of UI/UX design business?

 

blockchainThe industry has finely propagated the importance of a great UI imparting an awesome UX. But there is a different side of the story as well. The tech fraternity is expecting blockchain to mature and also become easily usable in 2019. The distributed ledger and repeated node technology would decrease the quantum of business attracted by UI. For instance, a particular blockchain based solution will solve numerous problems in several distinct geographical locations. It will curtail the activity of UI designing as a single set of UI elements will be replicated at all notes and sidechain components of the blockchain.

Why your UI matters in 2019?

It helps you implant a sense of browsing satisfactionsatisfationMany times, we visit a specific website, browse through their service pages and maybe also use their web application. And suddenly then bounce off to other options. The unintentional move by every user is induced by an unattractive UI design which failed to create stable, impactful UX  for the users. Every business which is looking to settle on the digital space has to conquer the Internet world. One of the primary links which connect the dots of success in UI based businesses is the customer engagement through your web portal. Customer engagement can only be improved by the quality of UI which welcomes the customers.

Achieve undisputedly higher sales conversion rates

high conversion rateIt might not have scientific or mathematical reasoning, but an impressive UI design is expected to contribute to higher sales conversion rates when the most probable customers visit your web or mobile app. A useful mobile application has all the potential to help you close down on a larger volume of business in a stipulated time. It will enable higher profits on the quarterly reports and balance sheets. It might take a little longer but is undoubtedly helpful for helping you build a brand and achieve rocketed sales growth.

Helps you keep up the CX enhancement and business growth

customer experienceThe industry has experienced demonstrated effects of a great UI design on sales conversions. It has a consequent impact on a consistent business growth which is only possible under the lights of some classic business figures achieved on a continuous basis. Consistent sales reports can help you sustain business growth shortly with higher aspirations from a farsighted approach.

Improves brand personabrand personaThe UI design is not something that a brand changes every day or is revamped continuously at regular intervals. It has a straight connection with the brand Persona portrayed. The elemental traits of UI designs are consistently maintained because they become a signature trademark while one visits your portal every time. Knowingly or unknowingly a customer’s eye get habitual to a particular class of UI. The design which has helped them create a positive impression about your brand.

Motivates loyalty among customersloyaltyConsistently growing brand persona is speculated to have a great motivation and a sense of faith among the customers. According to many, a consistently maintained excellent UI design is as good as a loyalty program by a reputed company. A great UI design is one of the potential ways to make your loyal customers unknowingly fall in love with the brand persona you have created for the digital space.

Want to build the best UI design of 2019?

While you opt for a leading App UI, UX Design Company, here are some of the evergreen tips to review the delivery from the UI UX vendor:

  • Neat is super impressive
  • Simplicity is a great statement
  • High Content priority in Layout
  • Tacky motion elements are a big no
  • Consistency is the key

App UI Design Company

How To Build A Complex Map Based App With LeafletJS?

The open-source JavaScript library meant for making interactive web maps and map-based apps, Leaflet is simple, flexible, and lightweight. Today, it is one of the most popular open-source mapping libraries. Among the several mapping libraries such as Mapbox and Google Maps that allow users to build or embed simple 2D maps, Leaflet allows changing the map base layer without the need for changing the application logic. Extensively being used for building web map applications, Leaflet supports most desktop and mobile platforms supporting CSS3 and HTML5.

The Significant Role Played by Leaflet in Building Map-Based Apps

Leaflet is a JavaScript mapping library that has been used by websites such as Flickr, Pinterest, and FourSquare in the contemporary web space. Developers without GIS background are allowed to easily display tiled web maps that are hosted on public servers and are provided with optional tiled overlays as well.

leaflet

Feature data from GeoJSON files can be loaded, styled, and interactive layers such as markers with popups (when clicked) can be created, using Leaflet.  By using Leaflet, you can bind a Leaflet map element to HTML element such as a div. Markers and Layers can be added to the map element then.

Basic Features of Leaflet

Leaflet supports GeoJSON layers, Vector layers, Tile layers, and Web Map Service layers natively. Several other layer types are also supported through plugins. Similar to other web map libraries, Leaflet’s basic display model is a basemap, with zero or more vector objects and zero or more translucent overlays that are displayed at the top.

Elements of Leaflet

The following are the major Leaflet object types:

  • Vector types (Polygon, Path, and specific types such as Circle)
  • Raster types (Image  Overlay and Tile Layer)
  • Grouped types (Feature Group, Layer Group, and GeoJSON)
  • Controls (Layers, Zoom, and so on)

In addition to these, there is a range of utility classes available in Leaflet, such as interfaces that manage transformations, projections, interaction with DOM.

Benefits of LeafletJS in Building Map –Based Apps

Fast moving and open-source, Leaflet is an effective library for mobile-friendly interactive maps. It aims at simple and performance-oriented use. Leaflet allows developers to make use of small and simple collection of libraries for taking the load on mobile devices. This makes LeafletJS a popular API among app developers.

Leaflet’s Exclusive Features:

  • GeoJSON Layers, Pop-ups, and Markers (Custom markers can be provided), Pure CSS3 Pop-ups and controls (easy animation and designing)
  • Lightweight (around 34KB of zipped JS code)
  • Browser support functions in IE7 and Vector Layers, Image Layers, WMS Layers, Layer groups, and Raster Layers. Double click Zoom, Scroll Wheel Zoom, Zoom to area, and Keyboard navigation features
  • Usable with other map providers such as MapBox, Google, and OSM

Benefits

  • Fast, simple, and reusable code
  • Js 1.0 can collaborate with Leaflet for supporting embedded maps
  • There are no external dependencies – tile layers and drag panning using inertia and multi-touch support
  • Nice default design for markers, pop-ups, layers and other map controls. Markers and Layers are well-supported by retina resolutions.

Steps Involved in Building a Simple MAP-Based App Using Leaflet

  • Building boiler plate Leaflet map and creating the point data file
  • Reading data from the file created
  • Adding markers and zoom
  • Filtering the data
  • Having different icons for different types of points
  • Adding a hover event
  • Adding buttons to filter points

Leaflet happens to be the platform people use when they have to do mapping. This freely-available, open-source mapping plugin for JavaScript is enriched with several add-ons and plugins that are at the disposal of the developer. Requiring a little more developer knowledge, it proves to be the favorite of those who love open-source platforms.steps involvedLeaflet has standard, clear JavaScript plugin-style documentation; it is enriched with a lot of online resources that are spread across the web. Ease of use and documentation are Leaflet’s strongholds. In regard to coding, Leaflet is found to be more accessible and adaptable to the developers since it is an open-source platform.

Benefits of Using Leaflet for Building Map-Based Apps

Its open source nature ensures that it is being checked by myriad developers on a regular basis. It is not restricted by Google’s service terms. One major advantage is the flexibility developers get in developing and the ability to customize the map without having to worry about the technology being deprecated or being not supported.

Rather than having to build maps completely from scratch, while using Leaflet, you may use pre-written controls and functions which will greatly help in customizing your own map in the code. The following are the exclusive features made available in Leaflet, especially useful for building map-based apps:

  • Performance Features:
    • Use of CSS3 features
    • Hardware acceleration on mobile
    • Modular build system
    • Tap delay elimination on mobile
    • Smart polygon/polyline rendering
  • Interaction Features:
    • Scroll wheel zoom
    • Keyboard navigation
    • Double click zoom
    • Drag panning with inertia
    • Zoom to area
    • Pinch-zoom on mobile
    • Marker dragging
  • Layers out of the box:
    • Pop-ups, markers
    • WMS, Tile layers
    • Vector layers
    • GeoJSON
    • Image overlays
  • Map Controls:
    • Attribution
    • Scale
    • LAYER Switch
    • Zoom buttons
  • Visual Features:
    • Tile and pop-up fade animation
    • Retina Resolution support
    • Zoom and pan animation
    • Very nice default design
  • Browser Support for Mobile:
    • Android browser
    • Firefox for mobile
    • Safari for iOS 7+
    • Chrome for mobile
    • IE10+ for Win8devices
  • Customization Features:
    • Image and HTMP-based markers
    • Interface for custom map layers and controls
    • Pure CSS3 pop-ups and controls
    • Powerful OOP facilities

Leaflet, not an actual mapping service, is a JavaScript library that is used along with multiple types of base layers. It doesn’t involve the need for any logos or attributions. Partnering with third parties, Leaflet supplies users with a wide range of map layers.

map based app development

Why W2S Solutions is Good in Building Location Based Apps?

Location-based apps have got a considerable share in the contemporary mobile app market. Location-based mobile products, especially geolocation apps, are being used extensively by myriad people on a regular basis these days. Location services play a key role in navigation apps, regardless of whether it is forecast services, games, and many more modern utilities such as social media apps. Geolocation helps expand the capabilities of mobile apps, enabling them to improve user interaction with clients. This feature serves as the source of new and novel ideas for marketers and developers alike. Mobile apps that are being used all over the world such as Uber are relying on location-based apps development. With so much at stake, building location based apps becomes imperative for business organizations across the globe.

A staggering 95% of the 18 to 30-year old Population of the World uses location-based service apps!

The Significant Role Played by Location-Based App Development in the Modern Cyber Space

Considering the global Smartphone penetration rate and the dependence of mobility solutions on geolocation services, it is not exaggeration to say that developing apps that use geolocation may expose your business to unimaginable number of potential users across the globe. Why, it will help reach over 200 million people in the US alone.

location apps

The geolocation trend has ensconced firmly and widely in today’s mobile application market. Geolocation in mobile apps has paved the way for new start-up ideas while making itself indispensable to established businesses as well. Now, the time has come where businesses of any size and type may not fare well basically, without using this innovative and useful technology.

Certain modern mobile apps that are entirely based on this technology have created a niche for location-based services among mobility solutions. Others make use of this as an added feature for effectively extending their services and thus making them more advanced and attractive.

Geolocation follows wherever you go

Extensive Use of Location-Based Apps and Significance of Building Location-Based Apps

Global market of location-based apps development has been growing steadily, thanks to the modern trend of using geolocation for almost any service on the mobile technology ecosystem. Location-based apps development, by its exclusive design catering to the needs of modern users, makes efficient use of today’s Internet-enabled and GPS-activated devices with timely, appropriate, and location-specific content.

W2S Solutions, with its professional team of skilled developers and years of industry experience, provides the most reliable and robust location-based apps development solutions. This facilitates mobile users with immediate access to products and services, information, product alternatives, price comparisons, reviews, and purchase options. With higher mobile network speed and wider coverage, number of location-based service users is on the rise globally.

The following are the common contexts where building location based apps proves to be an effective and smart business idea:

  • Weather information
  • Driving assistance
  • Advertizing
  • Games and entertainment
  • Traffic-related news and updates
  • Healthcare and Emergency services
  • Mobile route guides
  • Locating services for people
  • Tourism and travel industry
  • Vehicle detection and tracking
  • Object searching and locating

Features Available in Location Based Apps Development by W2S

  • Smart Contextual Beacons: A layer of contextual awareness is added to the location-based app, improving its analytic understanding. This enables giving incredibly intelligent notifications to your users that they are interested in.
  • Digital Location Indexing: Physical locations related to your business will be digitally indexed. With your products, services, and other points of interest being effectively indexed, your app gets more interactive when it comes to searching for specific products and services, mapping and navigation of indoor locations and beacons and availability features.
  • Geofencing Around your Competition: Geofencing is used around your business while building location based apps, facilitating you to understand about your users being loyal to your brand and to your competitors. This data helps in diverting users toward your business.
  • Background Location Detection: A lot of insights and manifold audience coverage can be obtained by the location detector. This helps enhance your mobile strategy, while enabling notifying your customers of the recent offers.
  • Location Confirmation at Checkout: The feature of confirming customer location helps retail businesses to track the whereabouts of customers.
  • Real-time Location Tracking: The real-time tracking feature helps sharing the location with others, helping in several activities such as finding vehicles, booking vehicles, tracking shipments, searching places and much more.

Benefits of Building Location-Based Apps by W2S

We specialize in building location based apps related to various industries, the chief ones being the following:

  • On-demand services:  Geolocation technology has enabled managing delivery-based businesses, regardless of whether it is food industry, fleet management, parcel delivery tracking, or any other location-based processes.
  • Navigation and Maps: The primary goals in building location based apps are terrain navigation and mapping services.
  • Weather Forecast: Using geolocation data increases usability in weather forecast apps
  • Health and Fitness Apps: GPS data helps track sports patterns and activities.
  • Geosocial apps: Users can share content based on locations.
  • Hobbies and Lifestyle: Users can be connected according to their specific lifestyle and interests, using lifestyle apps.
  • Social networking services: Connecting people in line with their personal or business interests proves significant in the modern world.
  • Travel Apps: Setting up business or vacation trips using mobile apps can be achieved by using location-based apps development
  • E-Commerce Apps: Online business transactions have become the order of the day; geographical location brings in improved user experience in E-Commerce apps.
  • Event Apps: Hosting events becomes efficient by putting together users and hosts when location-based apps are used.

Our Specialty – Delivery Tracking, Trail Tracking, Fleet Management and a lot more related to Location-based Services

How Does W2S Achieve Being Ranked as the Top in Building Location-Based Apps?

W2S provides several exclusive advantages to entrepreneurs and business organizations that are related to delivery-based or location-based services and products. We have built robust and relevant apps for renowned clients such as California Trail Users Coalition and Manage Teamz. Our design and development ensures that you, as the business owner, achieve the following:

  • Providing personalized experience to customers
  • Customers can be notified of relevant offers in real-time
  • Our services ensure building location based apps with the best navigation and offer life-like experience
  • User behavior analysis in the apps help in offering appropriate searching and shopping suggestions
  • Precise and prompt delivery and tracking services are possible

We have specialized in providing location-based apps development for building feature-rich, attractive and useful mobile apps. Our services ensure that organizations achieve their business objectives, increase their sales, build their brand and improve their customer service.

location based application development

How Trail Tracking Apps Helps User To Enjoy The Trails?

 

Turning to outdoor activities has always been one of the greatest rejuvenators and relaxants for the human race. The love for adventure activity holidays and enthusiasm toward getting closer to nature has been on a considerable rise during the past few decades. Modern lifestyle filled with its own stress and strain calls for occasional, if not frequent, unwinding and loosening up. What could be more effective in this regard, than challenging and refreshing outdoor activities such as trail running, cycling, hiking, walking, climbing and camping among others? Now here’s where you need to consider a word of caution-about staying in touch with your loved ones all the while you take up such daring activities. And what better way is there to ensure that your proximity is being tracked completely, assuring your security and safety, than the innovative trail tracker app?

The Significance of the Modern Trail Tracking App

In the awesome journey of technology across varied fields of professions and different activities in individuals’ lives, mobile apps have attained one of the most significant spaces. With mobility solutions, the standard of human life has been taken several notches up in the modern world. One such innovative mobile app created exclusively for the adventurous types and outdoor activity-loving people, the trail tracker app, is the latest offering from contemporary mobile technology.

trails

With GPS not only having changed the face of travelling and exploration but also effectively keeping tabs on anybody’s whereabouts, trail tracker apps have been developed for the benefit of those who wish to go on a trailing expedition to any location in the world without any qualms. Navigation applications that include all of the local tracks pre-loaded about a particular geographical location are not just one of the latest hiking technologies but an instrument that gives peace of mind to the users and their family members as well.

The Innovative Trail Tracking App for Running, Hiking or any Outdoor Activity

Gone are the days when users had to fumble with OS maps in howling winds and try locating the much-needed compass among the umpteen things stuffed in their jacket’s several pockets or their rucksacks. For that matter, the once-important heart rate monitors that consumed battery power and were clunky and not so reliable after a period of time have gone obsolete as well. All the functions performed by such formerly used equipment have been provided in an easy-to-use and completely reliable manner on your Smartphone, thanks to technology.

Technology has been adopted in a considerably increasing manner by not only professionals and individuals for their daily activities but also by those heading out to enjoy outdoors and achieve a sense of adventure and relax simultaneously. Using technology greatly enhances the outdoor experience. It ensures safety, helps improving communication with others, analyzing individual performance and sharing information with like-minded enthusiasts as well. There are a lot of gadgets from which you may choose the best one for navigating and tracking performance easily and according to your specific use and preference.trail runningWith digital devices evolving in leaps and bounds during the recent past, there’s always a device and software for the activity of one’s particular liking. Making use of the now common Smartphone or any hand-held mobile device, the popular trail tracker app promises ease of use, accuracy and reliability than one could have imagined. Tracking tools relieve users from having to pore over manuals, troubleshooting guides and FAQs. The modern trail tracker app is intuitive and is ready for action instantly after you download it.

What Makes Trail Tracking Apps Indispensable for Today’s Outdoor Enthusiasts?

Compatible with common features such as heart monitors, GPS watches and full smart integration, this app provides not just maps and directions but education and user-specific exercise regimen as well. Coaching is offered in regard to daily workout programs that help you achieve your intended goals. Topics such as running techniques, strength and conditioning, recovery and race preparation and injury prevention are covered in the educative material offered by today’s mobile apps for trailing lovers.

Enabling users to explore newer routes and compete with a global community, this app proves to be the most reliable trail and route resource for any athlete or adventure lover. It gives peace of mind to you and your family by tracking your route and empowering you to easily navigate unchartered territories.

Reliable Features in the Trail Tracking App That Assure Safety and Access

  • Creating tracks, saving and sharing
  • Browsing trails that are nearest to your specific location
  • Trail topography maps can be viewed
  • Editing or adding new trails
  • Creating or reading trail reviews
  • Sync with any companion’s account online
  • Photos can be added to trails or specific tracks

What Can Trailing Enthusiasts Do With a Trail Tracking App?

  • Recording of trails: You just need to switch on the app and start recording: your trail gets automatically tracked for use in future. This is very useful for trekking sessions.
  • Playing the trails: Your trails walk on the same path that you explore; you may look for your spots of interest while following indications. This lets you enjoy the path required, while being guided during your trail.
  • Automatic alert system: With the trail tracker app installed in your mobile device or smart watch, you may just enjoy your outdoor activity; the inbuilt alert audio system provides correct control of the trail.
  • Sharing your trails: Trail running, hiking or cycling users can share their tracks with friends and others by making use of the social networks.

How Can You Use the app?

  • Trail tracker app is available for all modern mobile/digital devices
  • Marking the territory you want and making a guide of a city or region with your specific places of interest is possible
  • Use this modern app for your hiking, trekking, cycle tours or even city tours

Convenience of Use

  • Time, distance and altitude of all outdoor activities can be viewed in real-time
  • Intuitive and easy interface organized for quick and simple use enables recording while you are playing a track
  • Point of interest and indication may be added in the record state

With the humble GPS-related tracking and a mind-bogging range of varied features, the state-of-the-art trail tracker app is a gift to the adventure lovers who wish to explore outdoors and traverse their dream destinations while staying connected to ground reality.

trail tracking app development

How to Build your Own Real-time Chat App

 

With the demand for networking and socializing on the web growing more and more, free messaging apps and chat apps have been driving the cyber space, keeping mobile operators and mobile app developers always busy and looking out for innovations. It has been seen from statistics that chat apps, with their overwhelming following and popularity, are even surpassing the social media today. Not only changing the way people communicate with their near and dear ones but also encouraging the development of relationships among myriad number of erstwhile separated people, chat apps and free messaging services are really the trend in the contemporary world.

Significance of Chat Apps in Today’s World

The most popular chat app of the current times, WhatsApp is supposed to have an amazing number of users – over 1.6 million monthly active users. The number of messages sent by each of these would normally average 40 per day. Offering real-time interaction that adds a personal touch to communication along with exceptional convenience is the factor that makes chat apps and free messaging apps a big hit among people of all age groups today.chat appsBeginning with the days of the chat room that brought people from diverse backgrounds together under an umbrella through social networking sites that offered to provide enticing experience and massive connectivity, the world’s general public – regardless of whether professionals, organizations, or individuals – has been attracted toward an efficient and intriguing platform for socializing.

In the present times, it is the instant messaging that keeps us engaged and enticed through delivery of swift responses and smooth exchanges. Here’s where developing a chat app that draws and sustains people becomes essential.

Features Required in a Successful Chat Appchat app featuresThe best group chat apps that offer users what they seek must contain a few salient features that are listed below:

  • Group calls: The chat app must allow users to connect among themselves, facilitating group conversation through audio and video
  • VOIP Phone calls: Voice over Internet protocol (VOIP), the technology of delivering not only voice communications but also multimedia sessions over the Internet protocol
  • End-to-end Encryption of chat: Third-party infiltration must be eliminated by using safe encryption – user data privacy must be prioritized and ensured through advanced encryption technology
  • Video Chats: Voice and video calls for directly communicating with a personal touch – without the need for any intermediate connection
  • Multimedia support: Convenient transfer of files in different formats such as image, video, Gif, document, animation, location, and so on
  • Cloud Service Sync: Monitoring, updating, storing, and scaling the hosting environment using cloud resource platform synchronization
  • Multi-platform chats: Cross-platform messaging allows user engagement within their reach from anywhere
  • Geolocation integration: Flow of interaction becomes quite effective on a real-time basis with enhanced geolocation interaction
  • Self-destruction messages: this feature allows sending a whisper by just tapping a recipient name in a group so that others in the group will not be able to see the messages
  • Calendar synchronization: This provides deep knowledge about tasks and events that appear where one plans his or her day
  • Payment integration: Secure and user-friendly payment interfaces such as UPI, VPA, and MPIN
  • In-app purchase: The right monetization strategy can be chosen for selling the app on digital store, to achieve increased revenue stream

Challenges in Building a Successful Chat Appchallenges

  • Engaging and retaining users: Providing perfect insight about an app’s success, user engagement and user retention are the critical metrics. While developing a chat app, it must be borne in mind that users do not offer several chances; you need to entice them from the start itself. Developing a technically advanced and user-friendly app requires providing the following essential factors:
    • Personalization
    • Onboarding experience
    • Regular updates
    • Incentives
  • Security concerns: One of the major challenges faced while building a free messaging app, security must be a priority. Users always are concerned about security and look for secure way of communication. Encryption is required for avoiding users’ personal and proprietary information being purposely or inadvertently transmitted over the web. Users’ privacy and information security are major concerns in building the best group chat app.
  • Protection of Security & Authenticity: FG being a chat app that is created by a leading App development company, W2S Solutions as per guidelines with all its actions performed within the boundaries of specific communities, complete control over security and privacy is ensured. Reliable authentication of each valid user is ensured by login process that is undertaken by Microsoft Azure. BBM SDK renders all video and audio calls as well as chats safe through end-to-end encryption.
  • Unique Identity: Each and every group will be provided unique identity such as back-end color, logo, and appearance, as set by ADMI.
  • Managing ubiquity: With advancement in technology and number of users of free messaging apps rising, it is natural that user expectations are constantly rising too. The chat app must be capable of empowering users to perform several functions. Multiple functionality helps attract users. Beginning with shopping through hailing cabs through organizing physician appointment, everything must be made possible on the chat app, in order to keep users loyal.

Attracting People to Use the Chat App

There are over millions of apps available on Apple’s App Store and Google Play Store as of now. It is an irony that roughly 25% of people leave an app after their first use, to not return back ever. Standing out of the crowd is something apps must be capable of, in order to service and sustain. Following a few strategies will enable you to come up with the best group chat app that entices a large number of potential users:

  • The specific business niche intended must be pinpointed: While building general-purpose free messaging apps is fine, competition will be steep here. Specialized messengers connecting people belonging to particular fields or specialties will ensure success.
  • Avoid competition by developing the app for your local market: Although apps may achieve success in particular geographic locations, they may go unnoticed in others. Geolocation plays a vital role in the success of a chat app.
  • Message Status: Senders are facilitated to have clear understanding about their messages.
  • Delete messages Automatically: The best group chat app has functionality that automatically destroys messages after a certain period of time that can be fixed.
  • Fancy, attractive features lead to success: Among tight competition, only those who are capable of conjuring up exclusive features will be able to strike it rich.

There are a handful of chat app behemoths around the world, but there’s always room for creative and high-quality chat apps. With messaging apps having taken to lead role in future communication, developing an attractive and useful free messaging app is still a lucrative business idea.

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Considerations To Keep In Mind When Writing Your Mobile App PRD

 

Outlining a mobile app’s fundamental functionality even before beginning the development, the mobile app requirements document (PRD) has to describe the key details such as objectives, purpose, and the functionality in depth, of the mobile app. This document has to serve as the communication tool that summarizes the app’s needs and how the app will address those needs. Communication issues which might crop up while developing the app can be mitigated using the mobile app requirements document. This helps developers and app development companies stay better focused on app development.

Significance of Mobile App Requirements Document in the App Development Environment

Describing in entirety about the mobile app that developers are going to build, the PRD has the potential of driving the entire product team’s efforts and the company’s marketing, sales, and client support efforts. It is sometimes referred to as the product specifications document that takes the role of foundation of a product that outlines the business logic, lists its technical specifications, and effectively guides your team in development from concept stage through final sprint.

app development requirement

The PRD has to unambiguously and clearly articulate a product’s features, purpose, behavior, and functionality. This specification will be used by the product team for actually building and testing the product. Hence, it has to be sufficiently complete for providing them with information that is required for completing their task. If PRD has not been done well, the chances of coming up with a good mobile app is remote. App development quotes and the app development company’s reputation apart, PRD plays an important role in mobile app development.

Why Diligent PRD Preparation is Essential for Successful Mobile App Development?

Writing a requirements document that is inclusive of all essential data in an effective way with brevity is not as simple as it sounds. There are certain specific and important aspects that need to be taken into consideration for building the effective PRD that serves its purpose. These considerations, when borne in mind while writing the PRD, will ensure that your product takes off properly and sails along its development stage efficiently:

  • Flexibility must be allowed:

flexibility

Care must be taken to see that not too many details are incorporated in the requirements document related to a mobile app. But then, there must be provision for assuring that product requirements allow for flexibility.

Too many details will make you face several changes to be made along with the progress of the project. This leads to resources and time being wasted. On the other hand, flexible development process helps facilitate changes easily. The requirements document being the starting point of your project, care must be taken in creating it.

  • Being specific is necessary:

specific

While insisting on being to the point, it must be noted that no necessary detail must be avoided. Mobile app requirements document cannot be sub specified; all significant areas must be covered.

The development team has to run the document to ensure that nothing goes unnoticed or overlooked. It is advisable to keep key points standing out, and requirements must be as clear and specific as possible.

  • It has to be high level:

high level

The primary purpose of the product requirements document is ensuring that all the team members involved are aligned with the mobile app’s purpose. It needs to be high level. This is essential as it is likely the product keeps evolving and changing as and when new knowledge or information is received.

Finally, you need to include details such as the reason it is being built for, for whom it is built, what it is, and when it will be needed. Use of jargon must be avoided; common phrases and terms have to be used for mitigating confusion or ambiguity.

  • Team and equipment must be included:

team and equipment

The team has knowledge and experience that need to be taken advantage of. Getting varied perspectives is crucial for building effective mobile app requirements document.

After all, it is the product team that is going to be guided by the PRD in developing the mobile app; it is imperative that the team understands what is required for building the product.

Effective Steps for Creating A Good PRD

  • Proper ground word must be done: The PRD’ goal is coming up with a compelling product; for achieving this, properly studying customers, competitors, technologies, and team’s capabilities is essential.
  • Purpose definition of the product: The need of the product and how it will address this need must be clearly defined. Concise value proposition must be established that enables communicating with every stakeholder.
  • User profiles, tasks, and goals must be defined: An in-depth understanding about target users and customers is essential. In this step, by working closely with the product designer, the aspects of user profile, tasks, and goals must be clearly described.
  • Product principle definition: It is of value to try and identify an effective set of product principles which would guide your entire team all along the project’s life cycle.
  • Prototyping and product concept testing: By making use of various forms of prototypes, you need to perform a significant amount of validation testing. Feasibility testing, usability testing, and product concept testing need to be performed at this stage.
  • Identifying and questioning Assumptions: Rather than making assumptions without even being aware of them, it is better to identify and check them.
  • Writing down the PRD: The PRD has to be written in a form that ensures it is being easily accessed by everyone in the team and is not lost. Moreover, it must allow itself to be updated throughout the project.
  • Prioritizing and ranking of requirements: It is imperative that all requirements are prioritized and ranked according to their weight.
  • Completeness testing: With the draft of your full PRD ready, it has to be tested for completeness.
  • Product management: All possible questions about product implementation must be resolved.

Similar to any project, mobile app development projects also start with the definition of needs and documentation of app requirements. To be able to transform app development ideas into successful ventures, it is imperative that the entire development team is provided a clear understanding about the product’s needs and how it will address the intended needs.

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Top 50 KPIs and Metrics that Matter the Most for your Mobile App

 

Getting the mobile applications designed and deployed is only the beginning of the journey that is filled with challenges to achieve success. Accomplishing the success of a mobile app and gauging it are few of the inevitable goals of Mobile App Development Companies. Effectively maximizing your app’s revenue depends on proper analysis of the mobile app’s success. Performance measurement of mobile apps is enabled by tracking their crucial metrics and Key Performance Indicators (KPIs). The success of this process relies on diligently tracking information, while avoiding complexities as far as possible.

Significance of Key Performance Indicators in Modern Mobile App Eco System

With myriad mobile apps being designed and implemented in various industries, it becomes the onus of the Mobile App Development Companies to ensure that each app they develop achieves the intended objectives. Mobile technology has been found to help businesses and organizations to deliver content, improve sales and attract attention wherever required. In the pursuit of such intended goals, your results can only be as good as the user experience that is offered by the app.It becomes essential that entrepreneurs and mobile app development companies keep looking for ways of improving user experience on a constant basis. Here’s where choosing and tracking relevant KPIs becomes crucial to gather valuable data about where improvement is possible. KPIs and metrics play a vital role in collecting data and acting on that for ensuring that your mobile app reaches the targeted audience, is accepted and serves its purpose. KPIs help evaluate apps, thus enable attraction and attention of all stakeholders.

The Role Played by KPIs and Metrics in the Use of Mobile App Contemporary Business Setting

app kpi role

In mobile app development and implementation in the current business scenario, KPIs and metrics are useful in measuring the performance of the products, brands, or the company as a whole that they represent.  As is famous in the business domain, “what gets measured gets managed.” The following are a few factors accomplished by using KPIs and Metrics:

  • A broad and clear understanding of the current position of a business can be discerned from KPIs and Metrics
  • An organization’s progress toward its key objectives can be understood
  • The success of a product or business can be evaluated
  • Business owners are assisted in realizing their position and the what factors are required to be improved

List of KPIs and Metrics That Developers and Marketers Must be Aware of

  •  Installations: Apps that struggle to get installed are rarely given another chance by users. Issues in installation must be avoided.
  • App Downloads: Determining an app’s popularity is through measuring the number of time it gets downloaded.
  • Uninstallation: While for varied reasons your app may get uninstalled, it is prudent to collect details about the specific reason for it being uninstalled.
  • Subscriptions: Keeping track of all signups, subscriptions and unsubscriptions is essential.
  • Registrations: As it figuratively shows that users are in fact buying your product, registration is another factor that needs to be gauged.
  • Crashes and Glitches: Although apps are susceptible to glitches and crashes, these must not be frequent. Minimizing crashes and arranging customer reviews is essential to ensure better user experience while achieving good retention rate.
  • Growth Rate: Tracking rate of growth is essential as it helps understand how a business that uses an app grows and facilitates its growth.
  • Upgrades: Keeping tabs on which premium packages customers prefer and how long they take for upgrading is necessary.
  • Rate of Retention: Gaining back those who have once chosen to uninstall your app is necessary, but it can only be done when you are able to recognize why they left first.
  • App Session: Another indicator of how many users are following your app while describing the app’s popularity, digitally generating how many sessions users create is important.
  • Length of Session: The time users spent on your app, session length, is relational to uninstalls and number of crashes; it is essential to keep track of session length for achieving desired actions performed by users.
  • Session Depth: Study of number of interactions per session helps understand how the app content could be improved.
  • Session Interval: Time taken between each session is a KPI that depicts how your app fares among users.
  • Average Pages per Session: The higher the number of URLs or unique pages that users hit during a visit, the better it will be for the app.
  • Active Users: Daily Gauging the number of daily users reflects the growth of an app.
  • Monthly Active Users: Certain apps are required to be used less frequently by their nature- such as financial apps. It is important to measure this KPI as well.
  • Brand Awareness: Brand Awareness: Analyzing the brand’s diversity is crucial, as more awareness of brands translates to profit.
  • Social Media Shares: Number of shares – how many times an app is being recommended or shared denotes the popularity.
  • Churn Rate: Rate at which users are seen to leave your app helps in arriving at the appropriate updates and improvements.
  • Per User Revenue: Per User Revenue: The average revenue per app user is indicative of the app’s value as a whole.
  • Time for First Purchase: The time that a user takes to make the first purchase through your app helps understand users’ needs better.
  • TLife Time Value: Total amount of revenue generated by single user helps determine the value of an app.

The important financial App Performance KPIs that influence the success of an app are listed below:

  • Cost of customer acquisition
  • Purchases
  • Cost per acquisition
  • Effective customer acquisition cost
  • Lifetime value of customer
  • Effective cost per mile
  • Organic conversion rate
  • Paid conversion rate
  • Cost per install
  • Return on investment

App Performance KPIs related to User experience

  • Devices
  • Loading time
  • Carriers
  • Operating system
  • Screen resolution / dimension
  • API latency
  • Permissions granted

In addition to the above mentioned metrics, mobile app marketing KPIs such as virality and K factor, install source, channel breakdown, geometrics, demographics, behavioral metrics and cohort analysis play important roles in measuring the app’s success.

Furthermore, app store optimization, keywords, reviews and ratings and views to install are other App Performance KPIs that are required to be analyzed diligently in order to achieve the goals of the app.

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Hidden Advantages of Cross Platform Mobile App Development

Innovative technologies, along with engaging mobile apps are not only changing the face of business and production in the modern industry setting but also making quite a lot of waves in several other fields today. There’s no doubt that the present digital revolution has been ameliorating the way in which the economy and society moves ahead.

Unprecedented technologies and creative innovations have paved the way for the changed life in the planet today. Smartphones and Internet connectivity having become common place, mobile apps are fast growing as the driving forces in all industries, the recent addition being agriculture industry.

The Significant Role Played by Cross Platform App Development in the Contemporary World

cross platform app development

All things change with time. Mobile apps, once the privilege of selected few, have now become one of the most-widely used business tools in not just promoting and marketing brands but enabling day-to-day transactions in a smooth and convenient way.

With constantly evolving mobile devices and mobile apps, the development process also keeps changing and progressing at a fast pace. Cross-platform app development, with its unique benefits such as ease, speed and affordability has become the order of the day.

Why is Cross Platform App Development Found to be Superior in the Contemporary World?

Mobile landscape is undergoing quite a big revolution, thanks to the continuously improving mobile operating systems and their advanced versions. With so much to choose from, it has become a difficult task for mobile app developers to select the right platform for making the appropriate app that meets the specific needs of their clients.

What might prove to be a boon – having innovative devices, new platforms, and versions – at times creates problems for developers. Here’s where cross platform mobile app development surpasses the existing systems and beats the competition. The following are a few of the exclusive beneficial factors that render cross platform mobile app development the most suitable for the current users:

  • Cost effectiveness:

Working on multiple platforms while leveraging a single codebase, cross platform app development proves economical – it doesn’t involve heavy investment on tools, resources, and technologies.

  • Code reusability:

By eliminating repetitive tasks and simplifying the process of deploying and managing codes, developers are enabled to reuse codes and avoid writing fresh codes.

  • Faster marketing and wide audience reach:

With the convenience of leveraging single codebase that may be implemented on diverse platforms, developers get to focus better on code performance and efficiency without having to be concerned about platform specification. Timely delivery and increasing revenue generation are made possible.

  • Easy deployment:

A variety of modules and extension are being offered, helping in integration with other tools for improving an app’s look and functionality.

  • Uniform User experience:

Overall look and feel, along with consistency of app being maintained uniform, cross platform apps offer unified user experience.

How Do Mobile Apps Make Life Easy for Farmers?

  • Several organizations are venturing into creating mobile apps exclusively for farmers. Especially in nations where agriculture is a primary means of living, such as India, farmers mobile apps built using cross-platform mobile app development proves to be crucial. Farmers are empowered to considerably increase their agricultural produce while being able to make well-informed decisions in their profession, thanks to this modern technology.
  • Mobile apps exclusively designed and deployed for the agricultural community provides a smooth and effective platform for farmers to be connected with the modern world. Farmers mobile apps prove to be convenient for accessing significant insurance policy management features, allowing farmers to view insurance policies, set up their customized payment reminders and report claims. Weather forecast, market price indication and data about demand for agricultural produce are a few of the useful functions available in farmers’ mobile apps.

How Mobile Apps Improve the Farming Profession?

agriculture mobile apps

A diligently designed farming mobile app helps the farmers in enhancing their yields, accomplishing a stronger position in negotiation, and making it easy for them to take their produce to the markets. Mobile apps for farmers provide useful functions such as helplines, weather forecasts, accessing finances, markets, and such inputs as fertilizers and education.

Farmer mobile apps help farmers to stay abreast of crop prices, eliminating the unfortunate eventuality of going for distress sale. With access to information on pricing within a pre-fixed distance or location, farmers may get insight of prices of crops and produce in the markets that fall within their specific range.

Exclusive Benefits of Mobile Apps to Farmers

With exclusively designed mobile farming apps, the agricultural community does not have to struggle anymore for basic essential information such as crop prices, weather updates, and expert opinion on specific situations. Gone are the days when farmers had to rely on hearsays for critical information and advice. Now, information is available on a few button pushes.

farmer

Critical parameters of weather, market price, input dealers, expert advisories, and plant protection are provided through exclusive farmer mobile apps that offer an effective and simple interface for accessing such information.

The weather function shows data about humidity, temperature, rainfall and wind for the current time and day, while having the capability to forecast for the following days as well. The market dashboard will clearly show the process and trends.

 

Cross platform app development- the choice of modern developers

The approach of cross platform app development is slowly being accepted universally among developers, as it ensures that the entire development process is agile. With careful study and analysis of the different parameters involved in the specific industry for which a mobile app is required to be developed for, developers and mobile app development companies have to reach the decision of choosing the platform.

Taking into account the salient parameters such as diverse mobile devices in use, client demographics, their interaction with mobile apps, and coverage of supported platforms, cross-platform solutions naturally becomes the appropriate choice of developers today.

Enabling developers to achieve app development in shorter time, not having to invest hefty sum of money, and ease of making amendments as and when required are certain factors that make cross platform app development the choice of more and more people.

With a clear understanding about agriculture-based nations and their farming community, W2S Solutions has come up with the most reliable and useful farmer mobile app that offers myriad benefits to the farming community!

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