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What the Future of Digital Health Looks Like in 2020?

With billions of dollars being poured into it, the last decade was pretty phenomenal for the digital health sector. Things like interactive apps, increase adaption of technologies, and greater customization of digital applications to patient’s conditions have become the norm for the past decade.

So, it’s time to look at the next stage of changes that are about to hit the digital health sector. What are the innovations coming up? And, what are the implications of it? Let’s find out!

  • The solutions that meet the unmet needs

There is no denying the fact that engaging digitally with patients is a remedy to many challenges. However, in 2020, the approach is slated to be more focused on particular areas of concern in order to determine whether digital health initiatives are the right solution to that issue.

With a number of factors being the determinants of the success of a study, there is going to be a stepwise approach that validates potential solutions individually to provide absolute clarify in terms of affordability and effectiveness.

The REMOTE trial by Pfizer can be a good example in this regard. It tried to imitate a conventional trial by using a couple of smartphone and web-based technologies at the same time. So, it included a web-based consent process, a web-based recruitment portal, and an e-diary where patients recorded about their health.

Though the trial didn’t reach its completion, the e-data capturing tools and the web-based consent ideas used for the study were both lauded and used for other important clinical trials. So, though the REMOTE trial didn’t successfully showcase the possibility of a completely virtual study, but the patient-centric solutions it had for particular problems were advanced and validated.

Read Also –  How app development can empower the healthcare industry in the coming years?

  • Putting more focus into actionable information

The market for wearable health technology has grown substantially already, and it will grow further in the years to come. What this means is that the healthcare providers, patients, and the industry in general now has greater opportunities for easily gathering health-related information. In 2020, the focus is going to be on making sure that the information gets relayed and collected in a more useful way to bring about the much needed change.

Honestly, the world has enough apps already in 2020! So, the aim for custom healthcare app development companies this year and in the future is to deliver better apps that can help people in supporting their healthcare goals. The aim now is to develop apps that can combine clinical support with real-time information.

The focus in more on creating apps that collect your health information and offers you educational coaching and condition-specific information. These apps would also be able to connect to your healthcare provider to make sure clinical decision supports are not limited by traditional clinic visits. In fact, there are already apps that ask for your physician’s prescription before starting to work.

  • The realization that one size cannot fit all

For the medical device manufacturers and biopharmaceutical companies involved in digital health initiatives, the first consideration in terms of design objective is the ease of using. After all, the digital divide is still very much real, especially when you think of the seniors, which limits the widespread acceptance of digital health initiatives and devices.

Even in this new decade, there is a section of population that suffers from poor digital literacy, which makes the configuration of an app or a wearable device really challenging. And, in future digital health has to take care of this aspect.

In a study related to use and utility of fitness trackers for older adults with serious medical conditions, some insightful facts came to light. The outcomes showed a clear improvement in clinical results, and even proved that the perception about wearable health devices and the acceptance of these are also quite positive. However, what was needed was proper support and training.

In future, to ensure that people of all age groups embrace wearable health tech, there will be an added support offered to set it up. Of course, no one will come and do it for you, but rather the instructions and the user interface would be made so easy that you can do it for yourself.

Read Also – Why this is the Best Time to Launch a Secure Healthcare Chat App?

  • An increased focus on taking behavior change into account

One of the best developments that the world of digital health has seen in the recent years is the increased focus on taking behavior change into account. Intrinsic motivation is getting prioritized these days, which is a good thing.

The thing is, people understand the things that are healthy for them, in terms of lifestyle choices, exercises, and diet, but embracing those good habits is still not as easy as it seems.

With the idea of sustaining, creating, and withholding healthy behavior, Aetna recently announced an initiative that will track the activity of the members, offer customized health recommendations, and along with that, reward the members for inching closer towards their fitness goals.

  • Gamification and its role in digital health in future

Gamification is all about using game design mechanics, techniques, and style to the non-game applications for engaging the users, solving their problems, and making their mundane tasks more engaging and fun. When you think of it in terms of digital health, it is being used in health and wellness apps for disease prevention, self-management, adherence to medication, and improving medical know-how.

In most of the health and wellness apps that deal with weight loss, adherence to medication, or self-management, gamification will work in one of the three given ways:

  • Using progress bars for measuring success, thus, the evident values of the services is amped by using progress-related mental biases, for instance, in health education or weight loss apps, and so on.
  • By letting the users share their results and progress with other users or their friends on the same app or on social media. A competitive feeling is brought about to ensure better and more use of the services, which you see with weight loss and fitness apps.
  • By offering virtual gifts like stars, medals, or badges during every stage of using the app. Thus, a feeling of achievement is ensured for increasing the level of motivation. This is, again, something that is found in chronic health issues management apps, and fitness and weight loss apps.

Wrapping up

The multifaceted usage of digital health initiatives, in 2020 and beyond, showcases the potential held by modern technology in terms of improving patient care remarkably. It also proves its greater potential in terms of generating crucial real-world patient experience information to support formulary discussions and regulatory submissions.

healthcare apps development company

Is merging Blockchain and Mobile App Development a good decision for businesses?

Recent studies suggest that financial organizations can save over $8 billion on the transactions each year simply by using blockchain. However, the bigger question is, does it hold the same benefits for all businesses who might be considering its implementation for mobile app development?

To start off, the answer to that question is a big yes! The benefits held by Blockchain for mobile app development are multiple, if it is done the right way. So, let’s delve deeper into it.

The benefits of merging blockchain and mobile app development

The merging of blockchain and mobile app development comes with several benefits, and eight of those have been discussed below.

  1. The security aspect of it

The security features are the most crucial thing that the app developers have to make sure in creating and delivering their products.

One of the many features that Blockchain technology is that it is able to secure the apps with the highest level of encryption, which protects the app from malicious attackers. The technology ensures that the most secured software applications are used in the product.

  1. The transparency that comes with security

A secured mobile app is also a transparent mobile app, and the use of Blockchain can be instrumental in ensuring that transparency.

Blockchain allows easy tracking of every transaction that the user makes. Thus, it ensures that no fabricated information or malicious user can interfere with the transaction. With the right application of the Blockchain technology, multiple users are able to use this app. This is something important for the entrepreneurs because they get gain greater trust of the users by offering them the assurance of safe transactions in the app.

Blockchain security is helpful in every sector. The chief features of it are securing and sharing the data, and it is something that benefits any business sector. So, it is no surprise that, Blockchain gets used everywhere, from the medical sector to the industrial sector.

Read Also –  How is BlockChain Useful for the Mobile App Developers?

  1. The uniformity in the function of the apps

 

The mobile app development companies can use the Blockchain technology for making it easy and simple for the apps to function.

The developers get to maintain a parity in the qualities and features that they offer in their high-end applications. It benefits the users because they do not have to shell out hefty amounts for the apps.

Blockchain mobile app development is helpful because the similar functionalities can be created in a highly compelling way. The task of modification, updating, and most importantly, development becomes easier.

  1. It also helps in updating the apps easily

Updating the apps will seem faster and convenient as there is an increase in blockchain app development in the present market.

This will turn out to be immensely beneficial for customer services, as well as meeting the demands and needs of the businesses. Blockchain mobile app development is helpful for the app developers in fulfilling the future needs of the application.

  1. The threat of password leakage is gone

Even after putting up passwords, the users are in a continuous worry that this password might just leak out, or some hackers might just get to know it. However, with Blockchain security, the users do not need any type of password.

The mobile transaction are clearly visible. The parties involved in the transaction have the SSL certification for carrying out the transaction. The things are transparent to everyone and there is greater accessibility for the users.

Read Also –  How Blockchain Technology Will Revolutionize Mobile App Economy?

  1. Transactions are made possible with multiple users

The major business organizations need multiple signatures on one document. The Blockchain technology helps the businesses in easing out this process.

It is not like the description keys can be used and one can simply get away with it. Verifying the information is something that all parties want and it can get easily adjusted. As the verification of information and authentication becomes easier, any readjustments in the system is simple to take care of by the business.

  1. Handling complicated digital ledger systems is easier

The businesses have quite the task at hand when it comes to the proper maintenance of a ledger. A digital ledger can be created using Blockchain technology, powered by extensive use of high-end computer networks.

The main purpose of it is to analyze and send out the data collectively. Every time the company implements some change, the same change gets forwarded to all the machines in the company’s systems. The use of Blockchain technology in all the apps helps the businesses have the same ledger at any given point in time.

  1. The future is here with mobile app and blockchain merging

Blockchain technology is being used even now in the update and development of apps. The multiple benefits delivered with the merging of Blockchain and mobile app development, ensures that there is a better future for the developers and the users.

The future is not too far away when we get to see more and more technological changes and software updates brought forth by Blockchain technology, and the applications brought forth from it.

Read Also –  What Mobile App Developers Need to Know About Blockchain?

The way of implementing Blockchain in mobile apps

As established already, the implementation of Blockchain in the development of mobile apps is beneficial for all parties involved. And, now that the benefits have been underlined, let’s move on to how you can practically implement the steps of mobile app development based on Blockchain tech.

  • Selecting the right consensus-based process

You might already know that there is a consensus mechanism that makes sure of the security and accessibility aspects of Blockchain. It is important to select the right consensus method according to what is suitable to the character of your app.

Round Robin, Proof of Stake, Proof of Elapsed Time, and Proof of Work need to be taken into account when searching for a couple of common alternatives. So, the method that you choose depends on the requirements of the app.

  • The design architecture for the app in question

It is important to select the right configuration for the design architecture. So, now it is time for hosting Blockchain using the hybrid, in-house, or cloud-based model. The good thing for you is that, in this case, you have a whole range of options in terms of configurations related to the memory, disk size, operating system, and processors.

The one thing that you will have to ensure is that the chosen design architecture is selected depending on the operating system of the platform for which you are creating the mobile app.

  • Admin panel and UI design

The final step involves developing the admin panel and the user interface of the app. A front-end programming language has to be used, along with an exterior database and particular app servers, to make sure that the task is effectively accomplished.

The soft launching of the mobile app is made possible with the use of the console, but you should remember to establish a connection with analytics.

Wrapping up

Mobile app developing companies are increasingly turning to Blockchain technology to get the best possible results. It makes the apps much more accessible, credible, and reliable, which benefits the companies as much as the users. So, the answer to the question is pretty clear: Blockchain and mobile app development are the perfect matches for your business.

React vs Angular: The Complete Comparison

It’s 2020 already, and if you think that the debate between react vs angular has died down, you can’t be farthest from the truth! Yes, both are advanced, popular, and good enough for creating interactive single-page applications. Both of these are presently relied on by many of the top travel, news, and business companies all over the world.

But, which of these two options has a bit of an edge over the other?

It’s indeed a difficult choice for the developers. Keeping that in mind, we have brought to you here a detailed comparison between React and Angular. Read on to know more, and then, you can judge for yourself.

What is React and Angular?

Before getting into the comparisons, and more here’s getting a bit of an idea about what React and Angular is.

React:

React is basically a JavaScript library that has been created by Facebook. It lets you make the UI components. React helps in creating an interactive user interface. The codes become easy to launch and learn under React. Server-side rendering is used by React JavaScript frameworks for providing a performance-based and flexible solution.

Angular

Angular is like a structural framework that is aimed at developing dynamic web applications. It lets the developers utilize HTML as the template language and lets the syntax of HTML to express clearly and briefly about the components of the application. It is a full-featured JavaScript framework that is helpful for a single page, dynamic web applications. The MVC program structure is also supported by Angular.

Read Also –  Native Mobile App Development- An Ultimate Guide

Comparison between React and Angular

Now that you have a brief idea about what React and Angular is, it’s time to move on to a detailed comparison between React and Angular.

The performance

Performance is what matters the most when it comes to a frontend application. Developers need to pay more attention to HTML. However Angular and React both take absolutely different routes for updating HTML, the effects of which are also reflected in the application’s performance.

Taking into account the direct changes seen in the DOM in the browser, the best use for Angular is the single-page applications. This is where there is an occasional update of content. On the other hand, react is good enough for the applications of all sizes. This is where content is regularly updated, like on Instagram.

However, all of these frameworks are relatively faster compared to any other kinds of JavaScript.

The speed of developing the apps

Modification is pretty easy when it comes to both Angular and React. However, the speed of the application is dependent on how many libraries, along with functionalities, which the developers have at their disposal. The architecture of React is more readily scalable compared to Angular, but developing a web application happens faster in Angular compared to React.

Both of these two frameworks are good options when you are thinking of going for a comparatively complicated UI that has a reasonable bit of user interaction. However, if you want something that you get to add the app in an instant, the right choice is Angular. It makes it simple and easy for you to take it from prototype to product.

Read Also –  React Native vs. Xamarin- An Easy Comparison Guide

The size of the application

Angular has all the important aspects of a Minimally Viable Product for producing a completely functional and usable single page application. Angular is the one you need to go for if you are aiming to make sure that the size of the app can be regulated. You can keep an app compact and small with Angular.

On the other hand, there are applications that you might want to expand further in the future and take it over to multiple operating systems. And, honestly speaking, most of the applications these days are launched with this aim in mind. If this is the goal you have for your application, then React is the one you need to go for.

The componentization

The structure of Angular is fixed and complex because there are three layers to it, namely, controller, view, and model. These are all typically found in the single-page applications. The object scope holds the responsibility for Model, which the Controller initiates and transforms in HTML for creating the View for your user. The multiple standard services, directives, controllers, and factories on offer at Angular means a JavaScript development needs time for mastering it initially.

Facebook made the architecture of React different from Angular, and in fact, other similar MVC framework. React applications do not come with any correct structure. It is like this huge JavaScript library that the developers use for updating the View for the user. The library does not have controller and model layers. So, you cannot create applications using React.

The data binding

Angular connects the values of the Document Object Model to the Model data using a controller and two-way data bindings. In other words, when users interact with input fields and offer new values to the application, both View and Model gets updated. The data binding of Angular works because it helps app development companies write less of the boiler-plate codes for creating interactions between the Model and the View in the application.

Data binding is one way to React. This means the flow of the data can be directed in just one direction. It always makes it clear to you whenever data gets changed. It is important to note in this regard that the two-way data binding was found in React even before V-15 because of React Link.

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The pros and cons of Angular and React

So, now that the comparison has been covered in detail, let’s do a quick summarization by outlining the pros and cons of Angular and React.

Angular:

Pros

  • High-performance capabilities
  • Provides a cleaner code development ability
  • The interface is like the material design
  • Use of Angular CLI for seamless updates
  • The framework is able to take good care of the routing component, which makes moving from one particular view to another really easy

Cons

  • The features can feel confusing to the newcomers
  • A steep learning curve
  • You will not get a clear manual or an all-inclusive, extensive documentation
  • Scopes are difficult to debug and routing is limited
  • Difficulty in third party integration
  • When pages embed interactive element, Angular takes time to load
  • Glitches faced in switching from old version to the latest ones

React:

Pros

  • Simple design makes it easy to understand and learn
  • Going from one version to another is easier
  • HTML-like syntaxes allow making templates, and detailed documentation
  • Developers don’t need to worry about framework-based codes
  • Skills learned for React are useful even in Native developments
  • The “codemod” feature of Facebook has automated most of the process
  • Combine it with ES6/7 for dealing with heavy loads easily

Cons

  • Complicated configurations are needed for integrating React in the conventional MVC frameworks, such as rail
  • In React, users would also need to have a detailed knowledge of integrating the user interface in the MVC framework

Wrapping up

The truth is that React and Angular are both great for writing single-page applications. But, it is also true that these are very different instruments. And, at the end of the day, it comes down to the demands of a particular project.

How app development can empower the healthcare industry in the coming years?

When we talk about our health, we are talking about our overall well being. The healthcare industry is evolving with time, promising individuals better care and disease management. However, with the technological advancements in the healthcare industry, it has been promising a future of patient empowerment, allowing individuals to manage their own health and keep chronic diseases at bay.

With that being said, it is time to put your smartphones to good use. In this digital movement, mobile applications are the biggest thing. With over 60% of the world’s population having access to the internet and smartphone, mobile applications have become more popular than ever.

In this post, we will discuss how mobile applications can revolutionize the healthcare industry in the coming years.

Let’s get started.

Role of mobile apps in the healthcare industry

Gone are those days you had to wait in long queues in the waiting halls of the hospital. It was not only tiresome but a lot time-consuming as well. The times have changed. With the revolution in the mobile industry, it has aided the healthcare sector the most. A mobile app development company like W2S Solutions is creating healthcare applications that have helped both patients and doctors equally, allowing the patients to share their issues with the doctors and allowing the doctors to address these issues. All over, healthcare apps are providing the best solutions for both parties. Availability, affordability, and portability of these apps made them popular amongst the different kinds of consumers.

Read Also – Tips for health care mobile app development that nobody speaks about

How can mobile apps benefit doctors and healthcare professionals?

In the first instance, mobile apps have become a boon for healthcare professionals and other medical staff associated with the healthcare institute. The healthcare apps help the doctors update about the health conditions of their patients.

In fact, during a recent study, it was found that 80% of doctors are using healthcare apps for delivering patient care, and 93% of the physicians believe mobile technology can bring improvement in patient’s health.

Nowadays, the prescription of physicians has become digitized. This means that the prescriptions can be easily accessed on your mobile device. It helps doctors and healthcare professionals to review the reports of the patients via the app. It makes it easier for doctors to make apt and quick decisions in case of emergencies. The best part, this information can be easily exchanged within a blink of an eye.

Lastly, healthcare apps help doctors and physicians to create a customized approach to treat patients accordingly since every sick patient needs special care.

Read Also – Why this is the Best Time to Launch a Secure Healthcare Chat App?

How mobile apps can benefit patients?

The patients are the ones who enjoy the plethora of benefits of the healthcare apps the most. From purchasing medicines and other medical products at reasonable rates, viewing medical test reports from labs from the comfort of their home, finding an appropriate specialist with hands-on experience, and scheduling a quick appointment with the doctor, among others, healthcare apps have played a crucial role in patient empowerment.

Most importantly, patients can also perform video chat with their doctors and discuss their health issues. Besides that, they can maintain a healthy diet by consulting nutritionists and dieticians online.

All these aspects ultimately improve the engagement of the patients. In addition to that, patients can know the medicines they have to take at what time and how many times in a day, while knowing all the side effects.

Importance of app development to the healthcare industry

Now that you know the role healthcare apps play in the healthcare industry let’s now focus on why it is important.

  • Personal Monitoring of Health

personal health monitoring

Healthcare applications are designed and developed, keeping all the rich features in mind. This allows patients to monitor their own health without assist from a doctor. These mobile apps allow you to check critical health initials like cholesterol level, heartbeat, blood sugar level, blood pressure level, and more. Apart from these, the healthcare apps also act as your personal trainer and assistant that keeps track of your sleeping cycle, counts how many calories you burnt, and how many steps you walked, among others. 

  • Easy Payment of Bills

Easy Payment of Bills

The key benefit of healthcare apps is that they are developed to facilitate easy payment of bills and other expenditures. You know how frustrating it is to stand in hospital lines for hours to make payment. With mobile apps, it can be done without any hassle. And the best part, these apps are equipped with secured payment processors, allowing users to make instant and easy payments.  

  • Reduction in Medical Expenses and Bills

doctors fees reduction

When we talk about healthcare expenditure, it is always daunting. Let’s be honest here. There is nothing more frightening than hospital bills, and this is the primary cause of mortality in third-world countries. The reason why medical expenses are as high as the sky is the brick and mortar structure of the hospital facilities. Healthcare apps replace the physical structure of the medical facilities. This ultimately results in reduced medical expenses 

  • Accurate Report and Reduction in the Wrong Diagnosis

accurate medical reports

While the wrong diagnosis is considered a normal part of the healthcare industry, it can have some far-reaching consequences. For starters, it can lead to the death of the patient. With the introduction of healthcare apps, there is a reduction in the incidence of wrong reports and diagnosis. Machines are accurate and efficient; thus, they provide a correct and accurate report to the patient. This also helps the doctors to perform their best while on duty.  

  • New Business Models and Opportunities Emerge

Opportunities Emerge

Apart from patient empowerment, healthcare apps provide professionals with new business models and opportunities. Today, doctors don’t have to hand out referral pads and make frequent visits to facilitate a cordial relationship with their patients. With the emergence of mobile apps, they can easily write resourceful referrals. 

  • Immediate Access to Healthcare

immediate access

Healthcare apps have eradicated the need for doctors making in-house visits to diagnose and treat patients. Now, doctors make digital visits. The healthcare apps provide the functionality of video and audio chat where doctors and patients can book appointments, talk about the issues, and more. 

  • They are Supportive of Doctors and Medical Staff

supportive doctor

Healthcare apps are supportive of doctors, allowing them to get updated with the status of their patients from anywhere. The best part, they can suggest medicines and other changes to be made in the event of an emergency. 

  • They Bring Healthcare to Remote Areas

Bring Healthcare to Remote Areas

Finally, the biggest benefit of healthcare apps is that they bring healthcare services to remote areas. Since hospitals are scares in remote areas, people living there can call an ambulance, buy medicines, and even book an appointment with the doctor in the can of emergency.

Conclusion

Healthcare apps always help patients and doctors to keep track of health-related activities.

healthcare apps development company

Reasons Why You Have To Update Your Mobile App Regularly

Updates are crucial to maintain your app and introduce new features that boost user engagement. In this article, we will discuss how regularly a business should consider updating its app and offers some of the best practices for doing so.

Many of you might now know that app updates are considered as the most compelling marketing tools. Considering the number of mobile apps people have downloaded on their devices, regular updates can aid an app to achieve more mindshare as compared to other apps.

Additionally, by updating your mobile app regularly, you can develop a loyal following if your app’s updates include relevant bug fixes as well as features that users are demanding. Frequent updates also show that you are committed to your app and that it is still being maintained.

How Many Times Should You Release Updates in a Month?

App stores do not appreciate a shit it and prosper thinking. The most successful and popular apps receive updates on a weekly basis while the lower apps end up receiving updates once a month. However, if you cannot be devoted to updating the app once a month, you must reconsider developing an app even.

The app updates should be based on the quantitative data as well as comprehension of your market and qualitative user feedback. Understanding the correct balance of these elements as well as the proper routine of updates will take time. You must also consider the cost of updates as well.

We are listing six reasons why you need to update your app regularly below.

1. For Security Reasons

As a company that develops an app, it is your duty to keep the data of your app users safe and secure. Unfortunately, hackers and cybercriminals continuously look for loopholes in your websites, apps, and other online systems.

The fact that no security facility functions for long. It is a matter of time before these hackers discover a loophole in your system. Therefore, the best way to stay multiple steps ahead of those criminals is to offer regular security updates.

By the time the hacker will discover a loophole in your seventh security facility, you will be rolling out the tenth one. Thus, the most crucial reason why a company should always update its application is to plug all the security loopholes as well as upgrade the security features of their app.

2. To Fix Bugs

Generally, user feedbacks points out the presence of bugs in your app. And no matter how many times or how thoroughly you have tested your app, you will find bugs. It is because there are numerous variables involved to avoid the issues. To users, how quickly you fix those issues matters the most.

Additionally, with every new feature you roll out, new bugs will be discovered. Usually, bugs are not a huge problem until they are left for a long duration in your app. This is because they slow down your app or cause it to crash, which might upset customers.

If you are seen as a business that solves the app issues quickly, you will retain users. In case you ignore the issues and let your app rot, customers will abandon your mobile app in droves. After all, people do not support an app if its developer is perceived as not caring.

Related Article – All mobile app development doubts answered

3. To Keep Up with Technology

Two good reasons to update your app regularly are to keep up with hardware and software advances. Every time the operating system (OS) of a device is updated, the chances are positive that you will require an update in your app.

This kind of urgent update could be necessary in case an OS update creates a huge problem with the interface and functionality of your app. An apt rule of thumb would be to anticipate significant OS updates at least two to three times a year.

If your application connects with Google Pay/Apple Wallet or Apple Maps/Google Maps, you will need to stay acquainted with updates to these platforms to assure that their integration with your app stays seamless.

The reason why integrating your app with mobile pay technologies is important is that these technologies are more convenient, safe, and extremely fast. Some customers even abandon your app if they do not find this feature.

4. To Satisfy Users

No matter the amount of effort and time you invest in focus groups and app testing, real app users will provide you the most important feedback regarding the ways to enhance your app. If your app is doing well, you will receive customer feedback. It would be wise to listen to them and improve your app accordingly.

By gathering the feedback as well as implemented the changes asked for by the users, you will tell them that you care about the quality. This will boost engagement and make for loyal users.

5. For the Purpose of Rebranding

You might have observed various firms changing the appearance of their current products or changing their brand identity. This is known as rebranding and it engages more demand and attention.

This is practiced in the application development industry as well. You can provide your app and entire makeover. This generally excites the current users as well as attracts new ones. So, one more reason to consider updating your app is to give it a brand new look.

Related Article – Must-know tips for Mobile App Testing

6. To Stay Relevant

Although many businesses fail to realize it, application updates can be amongst the best marketing tools. Users tend to forget about even popular apps over time. They might download your app but do not use it as much. Some users even tend to delete your app when they remember it eventually.

Since your application is competing with many others, you will need a valuable marketing approach. Timely updates not only remind the users that your app is installed on their devices but also alert them about new features, which they might enjoy. Additionally, Google and Apple also like to see applications getting updating specifically to align with their major OS releases.

Conclusion

The publication is not the last part of the story for your application. Your app is like a living thing and its failure or success does not rely only on the number of installations. You need to connect with people who download your application and keep operating it.

Those active users tend to expect some type of progression from your application. And if they do not get it, they may stop using or delete your app from their device. Therefore, offering frequent app updates is highly crucial.

 

app development

IoT and Mobile App Development: A Great Combination to Develop Your Business

Have you ever heard of the term IoT or Internet of Things? If the reply from the other end is no then you also need to acquire a thorough understanding of the same. As a matter of fact, the

IoT is considered as a system of interrelated computing gadgets, digital and mechanical machines, animals, people or objects those who are given some exclusive identifiers (UIDs) and thereby they acquire the ability to transfer data over a network without the need for human-human or computer-human interactive sessions

How can the IoT influence the realm of mobile app development?

The IoT has been considered as one of the trendiest methodologies that are in great demand right now in the world of automation. And as a result of this, it has also expanded its wings amongst the various other enterprises and industrial sectors. The IoT is longer a new name in the domain of the IT industry now and hence most of the IT aspirants know very well that what it is all about and how positive impact it has made to the different Information and Technology related sectors.

According to a survey report, at least 31 billion connected devices will be made accessible on a worldwide basis by 2020 as a result of which most of the large scale industries are going to avail the utter privilege of the IoT technology.

Despite this immense popularity of the IoT, most of the app development companies integrate their version of the app into their own framework. This can be due to a lack of information or apprehension to accept the new version of the technology. With that said, given below are a few ways through which the IoT can be proven as a boon to the mobile App Development industry.

1. Helps App Developer Become Smarter

The overall development of the IoT realm is not as easy as it may seem. It requires an efficient person who possesses a sound understanding in the arena of Internet of Things or IoT. But the entire scenario will change drastically as soon as the various app developers out there learn the technology of IoT and make its practical application in the domain of their app development sector.

smart app developer
And the combination of the IoT and mobile app development will indeed be boon for mankind as well as the different business companies who are going to get benefits aplenty from the means of this dual technology. AR/VR development companies like Way2smile have already set their foot into this area with a promising development strategy.

2. Aids Innovation

Well, it’s indeed a fact that the age-old traditional method of App Development is not sufficient in order to build a cutting-edge IoT app. For, the primary job of these apps is to connect people and various devices together and thereby providing the application users to complete control of the Internet-oriented devices.

innovation
As a result of this, the application users are likely to stay connected to their concerned devices on around the clock basis. Hence, every mobile app developer must take this factor into consideration. Other connecting tools like NFC and the Bluetooth will also connect themselves with the domain of IoT and this will certainly prove to be a revolutionary change in the domain of mobile app development.

3. Provides remote access

As a matter of fact, the different types of IoT based applications allow its users to access them from any possible area. For instance, suppose you are not being able to go your office but through the means of these kinds of applications, you can monitor the overall condition of your work progress from any possible location of your house.

remote access
And this kind of application can be really beneficial if you are running a fully-fledged company and your clients will also ask you to integrate this type of application for their company. Industries like healthcare, agriculture or whatsoever can benefit equally from this type of application like that of the corporate arena.

Read Also – All mobile app development doubts answered

4. Makes room for effortless integration

Apart from the typical connection system within an office space, these IoT based applications are also required to be integrated with the different types of wearables which will result in improved user experience and better usage convenience. And with the incorporation of various aspects like user-friendly interface, cushy integration, as well as the inclusion of essential features, can certainly make the entire of the application ready for the IoT App Development arena.

integration

And the entire application has to be scalable and flexible enough for removing and including the various devices in the future because the companies are required to omit and include these devices whenever they feel the necessity to do so.

5. Improves data security

data security

Well, it’s a fact that several companies are using different types of apps to store their data safely and securely. However, there are many companies that are prone to different types of cyberattacks and their personal, valuable data can get breached or violated by the various hackers out there. But with the various IoT-based applications coming up, business professionals can rest assured in terms of keeping their company’s precious data safeguarded through the means of an extra amount of safety and security.

6. Improves app efficiency

app efficiency

The primary motive behind any App Development is the level of connectivity that it provides. And with the coming up of these IoT based applications, users can connect their application to any type of device no matter what. And while developing an application, the mobile app developer must make sure that his/her app has been built in a way that caters to the usage of any kind of device regardless of its type. Hence, it can be said in a nutshell, that the realm IoT enhances the efficiency of the application in terms of connectivity.

7. Aids mobile app transformation

mobile app transformation

The custom solution that the domain of IoT has brought forward can help in enhancing the functional capacity of any possible application and can change it into an IoT based application. These IoT app solutions serve the dual purpose of efficient performance and improved usage of the resource provided.

Read Also – Six critical mistakes that are pushing digital transformation far from reality

Final words

So, hopefully, by now, you have got a clear idea about what the sector of IoT is all about and how efficiently it can be used differently for different situations. Especially, the domain of IoT can help to a great extent in enhancing the arena of mobile app development.

If there takes place a combination between these two sectors, it can certainly bring about a major breakthrough in the mobile App Development industry that is going to benefit not only the current generation millennial but at the same time different types of business sectors as well, especially the ones related to the Information and Technology domain.

mobile app development company

Know how to select between a Free and Paid Apps that may Influence your Business

It certainly would not be necessary to remind that this is the twenty-first century we are dwelling in and nearly every venture or activity is spineless without technology. Digitalization, among all recent technological inventions, has taken over the current world of business more than ever before. This makes the significance of technology huge when it comes to any business. A substantial percentage of business bodies are recognizing the importance of technology and implementing it massively to enhance their productivity.

Nearly seventy percent of well-established businesses today utilize the art of personal selling which is only made possible via Business App Development or investing in applications. If you take a magnified look around, many business bodies and owners are utilizing personal applications that shall solely advertise, promote and sell their very own products. While others prefer to use general paid or free applications

Either way, Business App Development is quite a popular concept in the modern market place. Some hire professionals, while some organizations prefer to take their own decisions when it comes to business applications. If you begin to research on business applications, the options shall be unlimited in presence on your plate. More choice is a good thing, but this can also easily confuse you as well, if you do not possess much knowledge about the usage of applications. If that is the case, consider yourself just in the right place!

Understanding the underlying aspects of free and paid business apps

free vs paid

You may often come across the suggestion that you get applications for business usually available online absolutely free of cost. With just a single click of a mouse, people can nowadays reach a business solution and begin to use a business application. But as an effective marketer or business head, you will need to be thorough about what rigorous quality tool or software you are actually using for your business. As a lot of the output will depend solely on the quality of the application you use. So just because the application is free does not ensure that it shall suit or meet the requirements, demanded by your business model. Hence, as per unbiased records, paid applications offer a certain level of more assurance than that of the free ones.

This is not to discourage the idea of taking for a toss some of using free applications. But to ensure quality outputs, it is imperative that one pays crucial attention to the selection of the applications. Not all free applications shall serve you with the best. Keep scrolling to get a more in-depth idea about free apps vs paid apps on a business basis.

1. Quality outcome- The foremost requirement for all businesses

The foremost things when you want to pick a point between free apps vs paid apps that will come into user attention are the outcome quality. Based on general reviews, the paid applications treasure a general reputation of being comparatively more loyal to users. Whether it is the plug-ins, features, interface or speed, the paid applications and software are pacing a step ahead in terms of performance. Business owners generally focus on Business App Development and hiring to increase their chances when it comes to attaining professional outcome for the business.

2. Paid applications free from distractions- Great for users

There are some applications that create plenty of distraction with advertisements or pop-ups. Some businesses that work with editing applications or marketing applications often complain regarding the distractions in the free applications. Distractions can often degrade the quality of work or performance, which most users try to avoid. Hence, the percentage of advertisements in paid applications is comparatively less than that of the non-paid ones.

3. Professional developers prefer working with paid apps

If you have hired professionals to market, promote your business, they shall expect you to provide them with paid applications. The better the resources, the better the outcomes and it all begins right from the source. Marketer’s ad business enterprises are thus not any more hesitating to invest in paid applications to equip their employees with the best to work with. Recent surveys stated that performances and productivity were considered to be more in businesses using paid applications than that of the ones using free apps. So Business App Development that is paid is definitely not an average idea for your business, in fact aligns with rapid attainment of specific goals.

4. Comparatively more frequent updates that can accelerate business

Another very advantageous factor about the paid applications when thinking of free apps vs paid apps is that it always allows faster updates. Not just frequent, in fact, they allow regular updates. The periodic updates add certain stability to your venture and also invite a wide range of features on the table. This is a huge advantage on the side of the user. The advantages of paid applications do not only end there but also attains comparatively more updates reliably much earlier than that of the free variants.

5. Less consumption of data – Apt for budding businesses

Saving data allowance becomes an easy task when it comes to paid applications. Paid applications are relevant to advertisements only and this is one of the main reasons to it. Just by tapping by mistake, you have to experience thirty to forty seconds or even more in minutes of an ad. Or each time you try to access the particular option, you have to watch the entire advertisement.

This takes away more data than expected which often leaving users bugged and surprised. Data comes with plenty of value nowadays and as a struggling or budding business head, you definitely do not want to lose out on a substantial amount of data. So, when looking forward to Business App Development, the paid advertisements can be perceived as a wise long-term investment that will definitely free you from further necessary distractions, data wastage and more.

Read Also – All mobile app development doubts answered

So that was pretty much about the dispute of free apps vs paid apps. With the everlasting growth in business ideas, online service options, websites and software development, there is no dearth of free business applications. There are ample free applications that will provide you with closely similar level performance and benefits as to the paid once, however you have to consider the above mention underlying details of selecting either ones. There is no hard and fast notion that paid applications are better than the non-paid ones.

The key lies in understand and collaborating the influencing criterions of the application along with your business needs. So, make sure that you lay enough effort towards reaching out to the present users of the chosen application, the features, the interface and every other detail. There are even trial opportunities made available, when you are looking forward to Business App Development or hiring, so make sure you take just the right step!

Native Mobile App Development- An Ultimate Guide

Sometimes, it is not the expert predictions but the innovative leaders in the industry that may rule the market. And, such is the case with the Native Mobile App Development landscape. Contrary to Gartner’s predictions that the app development market will fall to its 0.01% by 2013, the market is booming, and there is no shortage of new projects.

However, this abundance of projects for mobile app developers is proving to be highly futile because most of the applications are not making enough money. The reason behind this failure is probably because the developers are creating applications that are meant to promote an organization, not the app itself. It is not the strategy of bringing forth the business through developing a mobile app, but the lack of thought in the concept that is flawed.

The concept creators, nowadays, appear to be least interested in studying the market and the preferences of the target audience. They use the strategies that they believe is the best and launch the application. Now that the application does not even appeal to the expectations of the users, then why should they any how download them!

The Problem Starts at the Top

Often, the failure of native mobile applications is accredited to the decisions made at the top-level of management- the CEOs, CTOs, and Co-Founders. And rightly so, because they seldom take their application seriously and do not select the right development platform after critical analysis. Now, the similar apps which are running on counterpart platforms do not really allow the new app to enter the competition.

Also, critical research is required when adding in the features so that they make the user experience better. However, top-level management doesn’t focus on it, and eventually the app fails terribly.

Well, it is not only the CEOs who are at fault; the process is further worsened by the ignorance of mobile app owners and marketers. They fail to publicize the app to the right public at the correct scale. Now that the consumers are not engaged certainly in the process of app creation, the app is sure to feel alienated on the app stores. Ultimately, another mediocre project with little prospects is born.

What’s more painful here is, that all of this failure could have been terminally avoided with some critical thinking before conceiving the mobile app idea. The recipe behind a mobile app’s success is that you kill all the doubts regarding its development before taking a plunge into the actual process.

app idea into reality
Here, we have attempted to answer all your queries about native mobile app development.

To begin with, we would like to take you through the queries list that troubled the new-age entrepreneurs, start-up founders, and co-founders more. So, read along to make sure that your future attempts to promote a business through a mobile app are definitely a success.

  1. What are Native Mobile Apps?

Native Mobile Apps are platform-specific applications that are commonly found on app stores. The language that is used in the development of these apps is also specific to each platform individually. For instance, Swift and Objective-C are used for iOS app development, and Java or Kotlin is native to Android Apps.

what are native mobile apps?

Apart from the language, the apps are also built using an Integrated Development Environment that is specific to a selected operating system. Bigger platforms like Apple and Google provide app developers with their adequate tools, interface elements, and SDK. The multitude of benefits and features offered by the platforms is the reason why most companies indulge in native mobile app development instead of Hybrid or Web app development.

  1. Should the enterprise opt for a mobile web app or a native mobile app?

Now you know that a native mobile app is the one you can download through the app store of the platform you are using, here is how having a website to back up your app becomes all the more important.

web app or mobile app

When there is no website to support an enterprise’s venturing into applications, the app loses its credibility. Also, there is no other way to market the product all across the web, if there is no dedicated destination of product offering.

Having a website, but not a web app over the internet will help you look more credible, get more user reviews, easily promote the app, and monetize the app quickly. Also, you can devise more optimized SEO strategies with a mobile app and gain better visibility.

  1. What are the Advantages of Developing Native Mobile Apps?

native app advantages

If you consider web applications, hybrid applications, and native mobile apps, it is the native mobile apps that offer most of advantages. Some of which are listed below:

  • You can use the two platforms, i.e., Google Play Store and Apple Store to charge for the apps from the users.
  • Native apps work the best when it comes to performance, because they are well-integrated with elements of the operating system they are supposed to run upon.
  • Since the app stores provide support and visibility to all apps from the inbuilt platform, the apps can get better access to target audience.
  • Since the app is native to the platform, you can make it more interactive and intuitive, thus enabling it to run more smoothly on their dedicated platform.
  • Each operating system comes with their own set of UI guidelines which are difficult to be completely achieved with web apps and hybrid apps. However, you can achieve them through native apps pretty easily.
  • Plus, since it is approved by the operating system, there is little doubt over the authenticity of the app.
  • The apps which qualify for a certain operating system are more or less device compatible than the rest.

Related Article – All mobile app development doubts answered

  1. Which are the best Native App Development Platforms?

Native Applications are designed to work on a specific operating system or platform which can provide all the required support, in terms of functionality and visibility. The two native mobile application development platforms which are ruling the market are Apple’s iOS and Google’s Android.

The developers who create the native apps for iOS use different programming languages such as Objective-C and Swift to write code. However, Java is the programming language that can help them create the most engaging Android applications.

Since the very designing of the app is based on the guidelines of a specific platform, it tends to definitely run more smoothly on its native platform. However, since a native mobile app is platform specific, there isn’t much difficulty in platform compatibility and the developers will have to create separate versions of the app, if it is marketed for different devices.

native platforms

For example, the developers of Facebook used HTML5 for the development of the app which was supposed to work on all the platforms such as Android, iOS and Windows. However, the functioning of app wasn’t as impressive as it did on the iOS devices, forcing the creators to recreate the Facebook app with iOS-specific programming languages.

Some popular examples of native mobile apps that have been ruling so far the internet are the various social networking applications such as Twitter, Facebook, Snapchat, Instagram, and more that worked incredibly well for the platform they run upon. Also, they are able to access the added device services such as microphone, contacts, accelerometer, GPS/location services, or push notifications.

Apart from the social networking apps, various navigation apps, games, and browsers are created in order to cater to a specific platform, to enable better functioning and user experience.

One of the native applications that topped the charts when it comes to native functionality is PokemonGo, that exploited the navigation, mapping locations, camera augmented reality, and accelerometer for obtaining the best possible experience for the users. Also, the frequent push notifications that informed the users about the presence of a player also encouraged them to join the game again.

The storage used by the native mobile apps; although they are successfully installed in the device is mostly restricted to a remote, cloud-based storage.

Related Article – Top 5 Mobile App Development Platforms

  1. Native Apps vs. Cross-platform Apps

It is a debate that has been running amongst the developers’ circling since ages and hasn’t yet still discovered who is winning, all thanks to the ongoing evolution in the two.

The basic difference between native applications and cross-platform applications is – while native mobile apps are designed for a specific platform, abiding by its norms, guidelines, and programming languages; cross-platform apps are designed in a manner to be comfortable with almost all of the platforms.

native vs cross

In native app development, developers use programming languages such as Objective-C and Swift for developing iOS based applications and Java for developing applications for Android devices. Now, the developers have little to worry about, because the innate features of the two platforms directly helps the applications to work smoothly on their respective devices. However, the applications designed for Android cannot work for iOS and vice-a-versa.

On the other hand, cross-platform applications are made compatible to work with multiple platforms with the help of HTML and CSS, since they are the two platform independent web entities. Due to the market share owned by Android and iOS, most cross-platform apps are developed to meet the requirements of the two. A multitude of cross-platform development tools such as Zoho Creator, Iconic, etc. help developers extensively in creating cross-platform applications.

  1. Leading Native Mobile Applications

leading native apps

If you are skeptical about whether the native mobile application will prove lucrative for your business or not, here are the examples of native mobile apps that have owned the application landscape for a decade past until now.

  1. Facebook

Facebook has developed successful mobile applications for both Android and iOS platforms so that users can now stay connected with their friends, no matter the device they are using.

Now, the Facebook applications are twice as fast and provides a multitude of enhanced features as compared to the website.

  1. Walmart

Striving to become the world’s leading online retailer, Walmart has stuck to native app developments to meet the expectations of its flourishing customer base. By using lesser resources in a smaller time span, Walmart was able to grow a lot with the help of native mobile apps for Android and iOS.

  1. Bloomberg

For engaging its customers through a more interactive experience, Bloomberg adhered to the strategy of providing its consumers with more personalized contents. This was achieved with the help of native applications. Even though it is a cross-platform initiative, it managed to gain enough visibility on both the leading platforms.

  1. Instagram

Another social networking platform which manages to make it big with the help of native mobile app development is Instagram. Today, it enjoys an enormous customer base who loves to use the application time and again, both on Android and iOS, to view their favorite accounts with most engaging content.

  1. What is React Native App Development?

When the developers use one code base to develop Native Applications which work specifically on Android and also with iOS platforms, it is known as React native Development. The above-mentioned apps are a result of React Native Development. The code used are identical for both the platforms- JavaScript and React.

react native app

Apart from React Native, another programming concept that will allow you to design applications to work across Android, iOS, and Windows is Xamarin. It will allow you to use C# for developing the applications.

React Native and Xamarin are complex concepts and need a lot of in-depth research to understand. However, one thing we can surely say is that both of them help in creating the apps which are cross compatible between native and hybrid.

  1. The Best Way Launching a Native Mobile App In the Market

Most of the times, start-ups are confused about the fact that whether they should use EVP, Exceptional, Virtual Product or MVP, Minimal, Viable Product for their app launch. Well, while it all entirely depends upon the scale of investments they have received; it is also the wit of the app creators that requires being on point.

MVP is the smallest possible version of the product that is at a workable stage. Once this version hits the market, it is the customer feedbacks and iterations it relies upon completely. Further improvements keep on taking place until the app reaches its EVP stage.

app launch

However, if the enterprise has enough investments to launch the finest version of the app in the beginning stages, then nothing can beat that. And that finest version is EVP. The developers consider a myriad of customer feedbacks here to perform iterations and come up with an exceptional app.

Remember, the idea of launching EVP is only considered prudent when there are similar applications available in the market, that have been successful. If not, no matter the amount of investment the app should be launched at an MVP stage, to regulate it according to market reactions first.

  1. How to go about the compliances required by the Apple App Store and Google Play Store?

The leading app stores owned by Apple and Google are overflowing with guidelines that needs to be followed for staying in the market for long. Although they are many, it is not the most onerous task to comply with all of them.

However, sending the apps in for approval and receiving them back because they missed out on one of the points, can be time-consuming. Therefore, it is advised to let go off the compliance responsibilities to some of the leading mobile app development companies which have a track record of creating successful projects in the past.

Now that you have saved time in the compliance process, you can use it to perform rigorous testing, analyzing the market, and at last using the app yourself to decipher scope for improvement, building the marketing strategies for the mobile app, and further focus on how you can engage the users in using your app.

Technical Aspects of Native Mobile App Development

Apart from focusing on the strategic aspects of Native Mobile App Developments, you should also focus on the technical aspects of developments.

  1. Web App, Hybrid App, or Native App?

A web app is a condensed form of an enterprise’s website, which can be viewed on browsers like Chrome, Safari, and Firefox. Neither you are required to download the app, nor do they take up any space in your device whatsoever. It is simple mobile-friendly content that can reach its users in a cost-effective manner.

A hybrid app, on the other hand, is the combination of a native and web app. You can use it across multiple platforms and still make it work like a website that can be installed on the mobile device for all-time access. However, they are more feature-rich as compared to web apps.

native , web and hybrid

As discussed earlier, native apps are specific to the platforms they are developed upon, and the users have to download and install them into their devices accordingly to use them.

The choice of an enterprise between the three depends upon factors such as:

  1. Time to market
  2. The desired level of UX
  3. Feature Complexity

While there is no definite answer that we can give you, the answer really lies within your requirements. It is the app developers and marketers who can advise you about the selection of app platforms, which will help you march towards stability, constant development, and responsive mobile apps. They will use various approaches and strategies into the selection process of mobile app development, taking into account of the changing preferences of the users. They will design the apps in terms of user experience, reliability, and fast response.

  1. Prototyping or Agile

Prototyping or Agile

You should use all the capacity there is to your business to strive in the dynamic business environment and constantly steer the product nearest to success. For this, the better you manage, the better results will come your way at ease in the development phase. You can create a prototype first and, later, you can keep on creating upgraded versions of the same prototype and adding newer functionalities to each one of them. Ultimately, you will have a finished product that the users will love.

  1. Containerized or conventional deployment?

Containerized

Containerized development clouds allow the app to function uniformly on all platforms without any inconsistency in performance. Therefore, such deployment clouds are more scalable and easy to operate. It will help you cut down on app management costs, enabling you to formulate more efficient strategies, and then use Kubernetes. Here, you can also use the capabilities of automation to the fullest.

  1. In-house security measures or Third-party protection?

in house security

Instead of sticking to the one, you should opt for the most effective combination of the two. For this, you can include high-quality, third-party encryption resources and in-house development of encryption modules. Make sure that it is based on single horizontal and protocols of networking. Because the users are taking data security quite seriously nowadays, and neither can your app afford instances like trouser attack on CamScanner for Android.

  1. Manual or Automated Testing?

automated testing

Again, the best answer to this would be a combination of the handpicked automated testing suite and rigorous testing method done by a hard-working tester. Your in-house team of testers should be qualified and capable enough to cut costs and further allow you to carry out immaculate mobile app testing plans, without delays. So, employ user-based, manual, and automated testing in a combination for obtaining best results.

Branding, ASO, and App Marketing

Now that we are through, with the strategic and technical aspects of native app development, it is crucial to market the app in order to hit the right market and generate the desired response.

  1. Is App Store Optimization (ASO) a thing?

If you have not been living under a rock, you must be aware of how optimization is ruling the web today. It is not only prevalent in search engines but has also taken over the app stores. The higher the app ranks on the search, the better are its features and acceptance amongst the users of that platform.

App Store Optimization

Your application should include an appealing meta-description, development details, and developer information’s to be more visible to the users. It also helps in keeping the users engaged by receiving plenty of organic reviews, which, in turn, increase the number of downloads.

However, commercial success is not something which is guaranteed with ASO, and it is essentially a way to bring in more targeted traffic, and then expect for successful conversions.

  1. Is it possible to cut costs around mobile app analytics?

Mobile app analytics is the one way in which you can understand your users and increase user engagement. So, there is no reason why you should consider cutting back on costs here.

mobile app analytics

Furthermore, with mobile app analytics, you can create more engaging content, persistent notifications, introduce interest-based sections, and bring about the much awaited upgrades that your users actually want.

All your marketing strategies can go down the dump, if you have not created a loyal customer base through them. Remember, it is only the user-engagement that will take your mobile app a long way ahead.

  1. Can the native mobile app not do without efforts in engagement when the app idea/concept is up-to-the-mark?

Ideally, a majority of the mobile app users, today, are millennials. And it is not that easy to satisfy them with just a great concept. They are always looking for more in terms of user experience. Now, since the users are taking the lucrative propositions of the app seriously, the competitions multiply, making it essential for you to introduce as many engagement programs as possible, to keep their interest intact.

An average idea with strategic engagement is more likely to succeed, as compared to a brilliant idea with little thoughts put into grabbing customers’ attention.

app idea

Mobile app analytics is just one of the means of targeting the desired users. In fact, there are companies which tie-up with famous partners and promote their partnerships to get more downloads. This off-line marketing and collective efforts put into engagement, normally through social media marketing and Search Engine Optimization, also result in the app’s success in the digital space.

In the end, Native Mobile App Development is made easier with the presence of already well-established platforms. Even though the upfront costs thus involved in native app development appear higher, they will benefit you better in the longer run.

enterprise app development company

How to localize your mobile app successfully?

Launching a mobile app can be exciting. Regardless of what features and functions you have available, you probably want your mobile application to be downloaded by as many users as possible. Building an audience becomes, thus, a primary objective here.

To increase your exposure and visibility, however, your app should be accessible on a global scale. Maximizing your reach and automatically your profitability implies international app availability. Different users from different countries and regions should benefit from a complete and thorough app user experience. To obtain the international popularity you are aiming for, you should invest time and resources into mobile app localization.

What mobile app localization does is allow you to access a global market. Localization, explained in simpler words, is the process of customizing an app to work in more languages than the default.

There are multiple factors that highlight the importance of localizing your mobile app, as well as relevant steps you need to take to handle this project successfully. Here are your must-knows on the subject:

Why proceed with mobile app localization?

Before you go deeper into the topic and learn about the necessary actions to pursue, you should acknowledge why exactly mobile app localization is important. Well, it all comes down to the number of users you want to obtain. The more countries you target, the more downloads your app will benefit from. More downloads equal increased revenue, and ultimately, boosted profitability.

Through localization, you can improve user engagement and satisfaction, attract new audiences, boost your MAU (monthly active users) growth, and get a bigger market share. Localization has been used by all the big brands on the market that have created a mobile app, and this strategy continues to be a smart move for businesses or app developers that wish to obtain global visibility.

Determine which local markets to target

The first step in localizing your app is to select your target markets. The question you will be asking yourself first will probably be: Which languages should I focus on? Just because you can access virtually any international market through localization doesn’t mean you should actually do that.

With each new market explored, you will be investing money and time, and in some cases, it might simply not be worth it. To maximize your finical returns on any investments related to localization, make a wise, informed decision when you are choosing local markets to target.

Start with extensive market research. Discover in which countries it would actually be smart for you to enter. In which countries does a potential market for your specific industry exist? What countries might lack access to this type of application and would find it appealing? What countries are your competitors targeting? In which countries are digital users relying on a Google voice alternative to contact people from your own county? The connection between multiple regions is important. Conduct market research and establish if the conditions are favorable in the regions you have eyed, before doing anything else.

For accurate insights on the matter, you can do the following things:

  • Check app analytics

An app data analytics tool can help you gain a more in-depth perspective on possible growth directions. If your application has already been released, and you have a user based established, checking your app’s analytics can be a great starting point. See where your most loyal users come from, and use the info to implement localization strategies.

  • Get statistics about competitors

To exceed your competitors, you first need to know what they are doing. Finding out information about your competitors’ actions will help you make better decisions and reach the most promising foreign markets. You can check statistics online or use digital tools that will provide you with accurate data. You will be able to see in which markets competitors are performing best.

  • Read reviews

Reading reviews can also come in handy here. Discover what users from different demographics have to say about your app’s functionalities. If you have a fairly large group of users from a specific industry, expanding your reach there would be a wise decision.

Related Article – How India Developed as a Mobile App Market?

Understand the difference between app localization and app internationalization

Businesses and mobile developers looking into localization possibilities for the first time often confuse localization with internationalization. These two processes depend on one another but demand a different, particular approach.

You already know what localization means, so what does internationalization stand for? This term refers to the process of customizing your code. Preparing apps for localization requires you to go through internalization first. Make your code ready to be modified and released in multiple languages.

It’s important to plan internationalization before the mobile app development process because modifying the code after being already created will be more complicated than preparing it for internationalization from the start.

Handle translations correctly

Translations stand at the base of any app localization project. The purpose here is to provide audiences from different countries with an application they can actually fully understand and use, and translating any block of text is necessary.

Translation errors can affect the image you are trying to create and maintain, so that’s why you need to be thorough with translations and handle them in a professional manner. Relying on Google Translate is an example of a mistake you should avoid here – the results can end up horrifying, affecting your overall image in front of your target audiences.

As specialists from PickWriters suggest, working closely with top translation and localization companies can help you maintain the accuracy and relevance of your written content, regardless of language. There are cultural barriers that need to be considered, and only a professional will be able to tackle potential issues and ensure translations that convey the same meaning as the original text.

By collaborating with someone experienced and qualified, you can avoid problems with cultural differences, you can be certain that your app doesn’t contain anything offensive in certain regions, and all the text throughout the application is free of spelling and grammar mistakes.

Deal with text customization effectively

Getting all of your app’s text translated is usually performed using an HLIFF or HML file. This file includes all of the strings in your app that can be translated into another locale or language. If you are hiring external translators for your localization process, you need to provide guidance on text customization. The people in charge of translation should receive guidelines for different strings and how these are used within your app. Attach comments and explain the context to ensure translation accuracy and relevance.

Asses the specifics of non-string app content as well

Just because you’ve translated all the text in your application doesn’t mean you are done with localization requirements. Non-string content needs to be assessed and optimized for your new audiences as well.

The entire content on your application should fit the new markets. You might be required to change or alter a few elements to better fit the preferences of your new target audiences. Focus on the following things during localization:

  • Images
  • Videos
  • Date format
  • Numbers
  • Audio
  • Currency

Only after each one of these elements has been modified to suit the new languages, you can move on to the next step.

Related Article – All mobile app development doubts answered

Optimize app store content

You’re sure of your technology, you’ve prepared your mobile app for international use, but have you worked on the app content as well? An app’s metadata – referring to the content you see on the app store listing – should be optimized accordingly as well. This step is critical in getting the right users to actually download and use the application.

Just as SEO helps a website boost search engine rankings, app store optimization can help you attract your local target group of users.

Describing your app with the help of locally-popular and accurate keywords, for example, will allow you to pop up among the primary results in the app store. Conduct keyword research, and establish which words users from your target markets would normally use to find the type of application you have available. Then optimize your description and include these terms.

Test the app effectively before the international launch

Once you’ve gone through every single step and you’ve localized your mobile app to perfection, it’s time for some standard testing. You should be 100% sure the app runs smoothly before you actually launch it internationally. Perhaps your app works great when you try it on a specific device, but is flawed on another. Two types of testing will help you release a flawless-working application:

  • Functional testing – determine, using multiple devices, whether users can perform all necessary actions, such as saving, swiping, switching pages, etc.
  • Linguistic testing – check if all translations have been done correctly. Have a native speaker handle this part of the test, in order to effectively spot cultural faux pas, politically sensitive topic, besides usual language errors.

Related Article – Must-know tips for Mobile App Testing

Release the mobile application in target countries

After internationalization, localization, and proper testing, you can move to the final step and actually release the mobile application. Publish the localized app in the app store together with the localized app metadata mentioned above. You can easily edit the info in your app to fit a specific language.

Make sure to market the application internationally, as well, and let users from your target regions actually know you have released a localized version. You can use social media and cost per install campaigns for effective marketing.

Bottom line

App localization comes with promising advantages. Regardless of what has determined you to consider this project in the first place, you probably want to carry out the process by the book, from A to Z. Keep in mind the pointers highlighted here, and you will be able to reach the optimal results you desire and gain international visibility.

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W2S Solutions Gets Listed In MobileAppDaily’s Exclusive List of Top Mobile App Development Companies

MobileAppDaily, a top-notch news & media portal that exclusively covers the mobile app industry has released a list of the best mobile app development companies, which include W2S Solutions. This exclusive list comprises of the top 100 application development companies that are delivering highly innovative and advanced mobile app development services to their clients.

MobileAppDaily chose W2S Solutions because the app development company has delivered exceptional mobile application development services to a wide range of clients consisting of startups, SMEs (Small to Mid-scale Enterprises), and even Fortune 500 companies. Over the years, the company has created an impressive portfolio of many innovative app projects, making them a leading name in the field of mobile app development.

Also, W2S Solutions offers the latest and most advanced app development solutions to its clients. By implementing the top technological trends, W2S Solutions makes sure that its clients receive the best user experience possible. 

Related Article – GoodFirms Recognises W2S Solutions for Indigenous Custom Software Development Services

Highly-skilled app developers and designers at W2S Solutions are trained to go the extra mile to deliver the best outcome possible. This being one of the main reasons MobileAppDaily has included W2S Solutions in their exclusive list of Top Mobile App Development Companies of 2019 and recognized their team as the top mobile app developers in the industry. 

MobileAppDaily is a leading tech media house that exclusively covers all news and events related to the mobile app industry. This platform has a lot to offer to its technical audiences such as detailed walkthrough videos of mobile apps, descriptive textual app reviews, press releases, CEO interviews, and latest reports on top app development companies. By delivering high-quality content related to the world of mobile apps, MobileAppDaily now has a reader base of thousands of active tech enthusiasts and app users.

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Why should you Choose W2S Solutions for your App Development Needs?