6 Reasons Why Your Business Should Switch to WordPress

October 20, 2016
6 Reasons Why Your Business Should Switch to WordPress

When we decided to provide website design and development services, we wondered if we should create a unique platform from scratch or leverage an existing platform with the help of open source components and the ability to edit source code.

WordPress has been floating around the digital space since the dawn of the millennium, attracting bloggers and businesses alike because of its unbeatable CMS and several other features we found quite alluring. The decision was made, and we stuck to working on WordPress platform. Here’s why you should consider switching to it if you haven’t already.


  1. Easy to use

WordPress has an intuitive user interface designed to make it easy for anyone to learn, use and update. Once we are done with the design and development, you don’t have to keep ringing us up to make changes like adding pages or editing content on the website. With a learning curve shorter than primary school, even a non-IT person can update your website in a matter of few minutes.

  1. All you need is a browser

One of the best features about WordPress is its browser-based technology. It’s is a full-suite CMS that does not need any external HTML or FTP software to manage or update the website. You can login to your website dashboard from any computer/smart phone and create pages, blog posts, add images, videos and make any changes necessary, all on your favorite browser.

  1. It is SEO-friendly

WordPress socializes well with search engines owing to its coding and mark-up structure, making it easy for your website content to be indexed and found. With in-built features and plugins, the platform allows you to define variables like keywords, meta-tags, titles, description, alt-tags and more for posts, pages and media, so all content on the website can be optimized perfectly with instant audits for search engines.

  1. Completely responsive and flexible in design

We would like to think of WordPress like modelling clay when it comes to design. The themes are responsive, and therefore automatically device-friendly. It is completely flexible in allowing us to customize the look of your website without any limitation. So go ahead and ask W2S Solutions to create a masterpiece for your brand. WordPress will back us up in dazzling your users with a fabulous experience.

  1. There’s a plugin for everything

Do you want to turn your website into an e-commerce bay, convert visitors into newsletter subscribers, create a page that can act as a community hangout, add an event calendar or portfolio, and anything that can add value to your site? Everything is possible as WordPress offers plugins, open source and sponsored, for all needs to extend the functionalities of any website.

  1. Bundled with lots of support and security

It’s quite plausible that a popular platform like WordPress has a huge following, and with it comes a developer support community that offers resources required to manage your website even if you lack an IT-person.
Needless to say, a system that is used on such a large scale comes top-notch security, regular updates, and plugins to add more veils of security so your website and its content is safe from hacks, spams, and more digital break-ins.
Stop looking for reason #7 and contact us now for a chat on switching your business to a WordPress website.

Frequently Asked Questions

The code used in WordPress is of the highest quality and contains semantic commutative markup. That means that Google and other search engines love WordPress, in nongeek terms. That’s why some search engines, like Google, tend to give a higher ranking to WordPress sites. We advise using a WordPress SEO plugin to improve your site’s visibility and attract even more traffic.

Even if you are new to WordPress, it is known for its ease of use. Without the need to be professionally trained or professional in coding, this user interface makes it easy for users to create and run websites. Using its Visual Editor, content creation, editing, and publishing can be completed in an easy manner.

There are WordPress themes that have an SEO-friendly nature. Keywords and metadata aren’t the only components search engine spiders examine for relevance. A good design of the website is another huge thing they are looking for. You don’t have to worry about optimizing your website design for Search Engine Optimisation while using WordPress.

The Administrator role is the most powerful user’s role in a normal WordPress site. You can add new posts, edit existing posts or delete them by any user who has the administrator role.
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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


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