Client Location
Europe
Client Industry
Food and Beverages
Services Provided
Cross-platform application and analysis tool built with Edge computing and ML
Technologies Used
Python Django, React JS, React Native for Mobile, Realm, Azure, and Core ML
Allocated Team Size
8 Engineers
Project duration
6+ Months and ongoing
Client
Client Background
A conglomerate with a dominating presence in the global market, our client operates in more than 150 countries. They are a revolutionary player in the food and beverages industry, responsible for building some of the signature products and brands in the world. With a huge fan-following, our client's brand presence creates a massive impact on the market.
Requirement
The client needed a central digital system that allowed them to accumulate, quantify, and analyze their brand's visibility in the retail space. As retail is one of the largest sales pipelines for the client, increased visibility here would result in higher sales.
Problems
Business Challenges
Understanding the inventory of the retail operations is a fairly challenging process, given the high level of unorganized data.
There are various factors like price, promotion, workforce efficiency, etc. that affect the overall data. Catering to a global market, the competition is serious- both local brands and other international players.
A global conglomerate means a diverse workforce across different hierarchies. And it is highly possible that the true essence of the vision of the client is not conveyed to the entire hierarchy of the workforce.
Building an omnipotent channel for a volatile market is tough, given the multitude of factors it depends upon.
Cloud Solutions
Enterprise Solutions
Data Engineering
Methodologies
Our Process
01
Understanding the Shelf Presence
Our first priority is to understand the flow of the client’s products across the store and monitor the product visibility in the Shelf.
02
Identify the planogram
Bad placement of a product means low sales. By visually drawing the best planogram helps to increase the sales and easy access of products in Shelf.
03
Collect and Analyze
Our Edge computing and ML tool allows to understand the exact difference in between a high-performing product placement and low-performing placement.
04
Devising customized sales & marketing strategies
Our client can now create customized strategies to address their plummeting sales channels by analyzing all the previously mentioned metrics.
Our Team
Team Structure
We assembled a team of skilled tech engineers and market experts to create a holistic approach to the problem.
1UI/UX
2Data Engineer
1Cloud Architect
1Quality Analyst
1Mobile App Developers
2Backend Developer
1Projects Manager
1Front End Developer
1Customer Success Manager
Tech Stack
Tools and Technologies
Communication Tools:
- Slack for internal communication.
- Google meetings/Zoom for client communication.
Technologies
- Backend - Python Django Framework
- Frontend UI - React JS
- Mobile App - React Native
- Mobile Local Database - Realm
- Core ML
- Cloud - Azure
Project Management Tools
- JIRA- Task tracking and sprint plans.
- Github- version control.
Outcome
Solutions Offered
- We tagged the low-performing markets to create a virtual mapping system.
- Each of these ID tags is unique and is allocated for a particular location.
- Sales and marketing executives use this tag as a reference to understand the movement of products in that particular store or location.
- We built a mobile application using.......
- We tagged the low-performing markets to create a virtual mapping system.
- Each of these ID tags is unique and is allocated for a particular location.
- Sales and marketing executives use this tag as a reference to understand the movement of products in that particular store or location.
- We built a mobile application using edge computing and Machine Learning to truly capture the real-time impact of the planogram in a store.
- Our application captures the image of a particular section in the store and converts the image to readable data to extract information.
- As remote locations have poor/no internet connectivity, we designed our app to work offline and analyze the data by Core ML and Edge computing.
- This data is then uploaded to a centralized platform that can be easily accessed.
Result
Business Impact
Greater
Greater brand visibility
Our tech-forward strategy increased the visibility of our client’s products, ultimately increasing the audience engagement and pushing sales.
Hikein
Hike in sales figures
By pinpointing the exact locations of low concentration areas, we helped our client to increase their sales figure significantly.
Spacefo
Space for expansion
Built on influential platforms like edge computing and Machine Learning, there is ample space for expansion and helps our client to stay future-proof!
Frequently Asked Questions
How does retail inventory management help businesses in the food and beverage industry to optimize their operations and reduce costs?
Inventory management software for food industry companies can monitor their stock levels, reduce waste, and ensure that their products are fresh and safe. A proper storage technique and routine inventory inspection can help prevent potential food contamination and spoilage issues.
What problems does food and beverage analytics solve?
For the food and beverage business, cross-contamination, food contamination, and quality control are still key issues. Since this has an effect on every link in the supply chain, but particularly on the factories that make and prepare food, food and beverage analytics solutions are eassential.
What is retail optimization software?
Software for retail assortment planning assists offline businesses in developing a product mix (kind of products) and depth (number of SKUs or items within each category) for their in-store inventory that satisfies demand and customer expectations. By putting the proper assortment in the right location, it helps generate the most revenue.
What role does retail space planning play?
Space planning establishes where and how to position products in a store to boost sales. It can also be used to change a product's visibility, appearance, and presence to make it seem more desired or to make sure there is enough inventory on the shelf to display.
What exactly is shelf space optimization in the retail marketing strategy?
Shelf space management, defined as the careful placement of products and organization of categories on a retail shelf within a store to generate more sales, is one of the most important strategies for retail managers. Retailers consider a number of factors when deciding which products to accept and place on shelves.
