Stepping up the business model with a data-infused strategy

Client Location

Asia

Client Industry

Food and Beverage

Services Provided

Data strategy and data visualization tool

Technologies Used

Python, Django Framework, Angular, Pandas, Numpy, Jupyter & AWS

Allocated Team Size

16+
Engineers

Project duration

52+ Weeks and ongoing

Client

Client Background

This AI and Machine Learning tool built for the largest chain in the Food and Beverage Industry. They have outlets in over 100 countries serving more than 50 million customers daily with quality food.

Franchise business models decentralized their execution and every region has its own abilities to create menu, quantity and pricing. The central business intelligence team offers recommendations for every franchisee owner about Food menu preferences based on local region’s Interest, pricing policies and quantity. This approach helps franchise owners to analyze business recommendations, assess and act towards running business in a profitable manner.

Requirement

A Pricing Analyzer tool to help the company to identify the pricing strategy, best price of its products, system to analyse the price with competitors and set the accurate price that offers maximum profit while offering sales growth and customer loyalty.

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Problems

Business Challenges

01.

Fixing up the right price for each item is the most critical decision for a Store.

02.

Price Equalizer Tool: If the Price is too high, you lose the Customer and if its too low, you lose the margin

03.

Define Sales price by assessing raw material cost, incremental labor cost and compliance expenses.

04.

Profit margin will be defined based on customer food preferences and intensifying competition.

Tech Architecture:

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Methodologies

Our Process

We at W2S Solutions follow a set of strategies in order to make the business successful and enhance profits. Here are the steps which we follow for our clients:

01

Understanding the playbook

Reviewed the current pricing process and defined rules for recommendations.

02

Adjusting the system

Tailored solution with the pricing engine and recommendations portal to help each Stores.

03

Incorporating solutions

Offer easy onboarding of Store Owners & Operators, combined with an easy to use system in reviewing and uploading the final price to the POS

04

Fusing ML for efficient results

Dynamic Pricing leverages Machine Learning based on the latest Data

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Our Team

Team Structure

A talented team of 15+ professionals who specialized in niche skill sets such as Application Development, Data Analytics and Cloud Deployment services.

As the team is matured and energetic, they are aware of Individual responsibilities and stand together as a team in order to meet the deadline and requirements.

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UI/UX

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Data Analyst

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Cloud Architect

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Quality Analyst

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Mobile App Developers

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Backend Developer

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Projects Manager

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Front End Developer

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Customer Success Manager

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Tech Stack

Tools and Technologies

Results can only be driven by choosing the correct technology stack. As we have great experience in handling such Digital Transformation Solutions, we had handpicked the following tech stack to build a rock-solid application that should be capable of handling big data and should also provide flexibility for easy customization in the future.

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Communication Tools:
  • Slack was used for internal communication within the organization.
  • Google Meet or Zoom Meetings to interact with clients.
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Technologies
  • Backend - Python, Django Framework
  • Frontend UI - Angular
  • Data Analytics - Python, Pandas, Numpy & Jupyter
  • Cloud - AWS
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Project Management Tools
  • JIRA -Task Tracker and Sprint Plans.
  • Github- Version Control.
  • Confluence- Document Management.
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Outcome

Solutions Offered

Result

Business Impact

Predicti

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Predictive Analytics

Leveraged Internal and External Data sources using Advanced Analytics to predict future sales, and continuously update recommendations based on actual sales.

BetterP

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Better Profit Margins

Price Analyzer recommends price which aligns with consumer's willingness to pay and resulted in higher margins through optimized pricing.

Performa

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Performance Tracker

Helps Stores to track the performance of recommendations by providing sales and profit insights