Global Addiction = Emerging Market

September 28, 2017
Global Addiction = Emerging Market

Do you live without your smartphone for a week? So this is one of a major question I come across on social media now-a-days. Also they will show a pic of a Lakeside Condo and ask will you give up your smartphone to stay here for a week. For me its hilarious why would people add such a post in Social media. We know we are dependant to our smartphone by one way or another.

I like to begin with some numbers so we can get some better understanding. There are 2.1 Billion smartphone users in 2016 and users are forecast to grow around 2.5 Billion in 2019. So the number is still growing stronger, that’s why we have to think twice what’s in that smartphone? Is that really a Global Addiction? Is it really making things possible? This is a part we need to be clear. By following the famous statement, Smartphones also has a Positive and Negative sides. This gives you a chance to take a stand on which side you should be. I prefer to stay on a positive side and believe it’s a device that make you to do things right.

Why this is an Emerging Market?

Smart + Phone= Smartphone, In the origin of phones they are just used to send and receive calls and messages then comes an operating system which helps you to run some smart functionalities or features that is similar to our regular computer. Few may think is that a big deal? Yes, for many it slowly turned their way of working and also sorted some daily errands for them through the utility features so, they are good to use it frequently and to carry a device for their day.

Here we go all set but then there arises a new age of Apps which made a revolution and made many to use and rest is history. In 2017 App market was expected to generate a $77 Billion worth of revenue. And it totally nailed the sales of smartphone and even doubled the number of PCs estimated to sell. I recently wondered that my phone has 6GB of RAM but my laptop got only 4GB.

Later on people started to realise the value of the apps in smartphone and started to think, why not? Then everything falls into a position and smarter brains pushed hard and opened the portal to Mobile Application Development. Since now the major platforms are Android and iOS people started to crave how to make their business or daily needs better by having a Mobile App for them. So this is where I think you might get some idea why this is an emerging market.

Do you need a Mobile Application?

There are 7 Billion people in earth most of them will have knowledge about apps and at least few have heard about its purpose. There are apps for everything. Need Food? Done. Need to open a bank account? Done. Need to monitor your business? Done. Need Health/ Personal Assistant? Done. But still it’s growing that’s the only reason it’s an emerging market. People started to use apps regularly for their needs based on what they need. On the other end Entrepreneurs and Startups are making their way with killer ideas and creating a great impact among users. Thank you to all the App Development Companies which makes this real and handy.

Based on the convenience in the Mobile Apps even the Government and other private sectors have rolled out their mobile apps to make users comfortable and to rely on services. There are always pros and cons so, I think we are just dependant to Smartphones and using the Tech in a better way. Looking for the next big revolution.

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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


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