How to Boost Business ROI with iPhone App development

February 27, 2017
How to Boost Business ROI with iPhone App development

How to Boost Business ROI with iPhone App development?

One of the most conspicuous trends in mobile telephony today is the rapid development of iPhone apps.  Mobile apps are projected as a major trend in the next few years and the iOS platform remains the dominant area for innovation. iPhone apps are being adopted by both small and big brands to boost visibility and make engagement easier.

Tapping the Immense Value of the iPhone Brand

These apps are more convenient to users and it is no wonder the Apple app store remains the most vibrant in the industry. The fact that Apple is still a trendsetter in device innovation makes an iPhone app an important tool in contemporary business marketing. Every new release of a new iPhone or an upgrade is met with global excitement and companies are now leveraging this popularity by building apps on the iOS platform.

Since the initial launch in 2007, the iPhone remains a dominant player in the volatile Smartphone market. There are over 1 billion devices sold by 2016 with 13 different models already in the market. 395 iPhones are sold every minute and with 101 million people owning the device in the U.S alone. iPhone has a 42.9% share in the U.S Smartphone market, which highlights the advantage your brand will enjoy by investing in an iPhone app. The prevalent use of iPhones today makes an iOS app a great investment strategy.

An iPhone is not only a beautiful gadget that every user desires to own, but its cutting edge technology makes it a must have. Whether it is for personal or office use, the iPhone can serve as a digital assistant ensuring that you carry your office when on the go. By building an iPhone app for your brand, you will effectively be tapping into the popularity of the device and thus increasing your visibility.

Improving ROI with an iPhone App

While most businesses already have a mobile website, there is need to invest in iPhone app development to guarantee more visibility. With a mobile app, you are guaranteed of higher conversion because a study by Flurry in 2015 shows that 90% of Smartphone users start their online experience with an app.

From Facebook, Twitter to CNN, there are so many brands that have leveraged popularity of apps to direct traffic to their websites and increase conversion. Increased conversion is what every marketer wants and in a market that is increasingly competitive, an iPhone app will come in handy. A mobile app also boosts customer trust and loyalty because brands that are not readily available are deemed to be untrustworthy.

In essence, your iPhone app makes you easily available to your target market because your brand is always in front of the user any time they are using their device. This translates to more engagement, which ultimately boosts your ROI.

 Developing an iPhone App

There are different options to build an app for your brand. You can choose a content management system (CMS) as an avenue to build your app or hire a dedicated developer to build the app from scratch.

When building the app, ensure you understand the target audience and make an app that is easy to use. The bottom-line when building an iPhone app is to ensure it adds value to the customer’s experience.

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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


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