A smart marketer always knows when to stop push marketing and adapt to pull strategies. Today’s customers do not appreciate being chased by cold calls, emails and sales people at the door. This is the generation that would rather be drawn towards products and services with inbound strategies like social media marketing, SEO, blogs and more. While these strategies are a little elaborate and intricate, they are quite effective in attracting clientele and increasing revenue. Here are a few steps involved in inbound marketing that you can implement at a startup or SME.
Trust the power of SEO
If you can’t be found, then you aren’t getting any business. It is a continuous process that requires a lot of effort, and may take time to show results, but trust us when we say SEO is your digital lifeline. Optimize your website for relevant keywords, pay attention to meta-tags/titles, descriptions, and ensure that the media on the website is optimized to be found by the search engine. Pump out blog posts regularly for a few important keywords, and make sure that you contribute posts to other websites to build links (off-page SEO).
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Content is the kingmaker
You need have a hook to get potential customers interested in visiting your website, and also ushering them into conversion. Content is what makes everything possible. Effective communication is what you have to barter in the online world for a good interaction with customers. Talking about yourself does not get you anywhere as it falls into the outbound marketing category. You would have to take a new approach and give consumers something new, practical and useful, something nobody else can offer.
As an expert in your field, you can choose to find entertaining ways to educate them with industry relevant blogposts, newsletters, e-books, webinars, free-trials, testimonials, videos and more. Create a content calendar to help you keep track of things to publish. The more you have to offer, the more loyalists you will create.
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Track your visitors
Information on how your customers are finding you can be extremely useful in designing marketing campaigns. Place tracking mechanisms to capture data that tells you where the most traffic is coming from, and subsequently help you maximize your efforts. You could also create CTA (call to action) forms on the website to ensure that your visitors sign up for emails/newsletters or anything relevant from the website. This can add to your mailer database and keep track of potential clients.
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Leverage the influencers or thought leaders in your niche to create mutually beneficial campaigns on social media and other digital platforms. The advantages of this strategy include a larger reach, higher positioning of the brand owing to the influencer’s reputation, and quick results. The challenges include identifying the right influencers who can positively reflect on your brand, and agree to advocate or engage in your campaign.
We love a good challenge, and influencers are in our circles.
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Consolidate Consolidate Consolidate
Its recommended not to entrust your inbound marketing needs to multiple vendors. It will increase challenges and waste a lot of your time. Make sure that you hire an expert to handle all your marketing efforts so as to deliver the maximum results.
What are you waiting for? Let’s begin.