Points to address: How to define a scalable digital transformation strategy?

November 17, 2022 7:00 min read
Points to address: How to define a scalable digital transformation strategy?
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Companies undergoing digital transformation often focus on speed over anything. Transformation that happens at a quicker pace can be a game-changer for a business, but not at the cost of scalability. More often than not, companies often focus on areas that need instant attention or areas that are too weak under their current strategy. So they go full throttle and solve that particular problem as a part of their digital transformation strategy- be it building apps, deploying agile teams, integrating advanced analytics, or even launching a new digital business model.

While these steps may prove to be successful, and the company may even see a positive return on technological investment, the momentum is often lost over the process. And as one of the top digital transformation services providers in the market, we identify the following points as the crucial reasons for the loss of momentum in the process.

  • Culture resistance
  • Traditional business model
  • Poor technology infrastructure
  • Lack of digital talent

Though there could be many other factors, the above-mentioned points play a major role in the loss of momentum of the company’s digital transformation strategy.

As the goal is to stay ahead of the disruption in the industry, speed is still an important factor. But without the aspiration to create a broader impact within the organization, scalability is not an option. To make a broader impact, the company transforming has to re-establish its technology architecture, parallelly building the digital literacy of the organization. And this is one of the key elements of any successful digital transformation strategy.

But at the same time, it is also important to understand that looking at the process of digital transformation entirely objectively can lead to a disconnect between the technology part of the business, and the “business part” of the business. In other words, companies could unintentionally build a huge wall between the IT and the business operations! An effective digital transformation strategy should focus on two things simultaneously- hard core tech capabilities and operation models of the business.

However, it’s easier said than done, and many companies make an error in this fundamental digital transformation approach, resulting in their misalignment of core digital and business values.

To help companies solve this, our digital agents at W2S Solutions have prepared a list of questions that a company is most likely to ask even before conceptualizing their digital transformation process. Feel free to check out-

  1. How do I build a robust digital infrastructure for my business in an industry that’s increasingly becoming digital?
  2. How do I create the scenario for scaling my business when the digital infrastructure is scattered?
  3. How do I simplify and modernize my business infrastructure to stay on my toes in the competition?
  4. How do I deliver instant value to my consumers with digital and keep up with the evolving demand in the market?

Why do we ask this?

Digital is the language of the current economy, and companies need to be fluent in this language to deliver any impactful value to their stakeholders. We at W2S Solutions strongly believe that digital transformation is an organic process, and it’s more of a cultural change for a business than anything. So, we want you, as an agent of transformation for your business to ask these key questions-

  1. What is the nature of digital disruption my industry will face?
  2. How immediate the disruption in my industry will be?
  3. How fast should I act to keep up with this pace while delivering value consistently?

People have different theories when it comes to digital disruption. If anything, the change is happening much faster than they think it’s happening in their industry, and before a business realizes and equips itself, the customers adapt to it. From then, it’s a ticking bomb. The first one to arrive will occupy the majority of the market share, and these patterns ultimately affect the scope for innovation for your business.

The most practical and viable approach for you to break out of this never-ending cycle is by being bold. Bold strategies built around your business’s digital capabilities will help you identify opportunities in the market much faster than your competitors. If your goal is to stay one step ahead of the disruption or to even match the speed of disruption, then you need to catalyze the transition of your organization into a digital enterprise.

Who we are

With 20+ years of experience and a tribe of passionate tech enthusiasts, we have transformed into one of the leading digital transformation companies in the global market. We have collaborated with businesses and organizations of all sizes to embrace technology to transform into dynamic and high-potential digital brands. To know more about the impact, we created in the market, check out this link.

To know how we can deliver value to your business, click here.

Frequently Asked Questions

Digital transformation is the process of integrating digital capabilities into the core of a business strategy to capture and deliver value by leveraging the digital medium.

Simply put, digital transformation enables your business to capitalize on opportunities in the current economy, which is predominantly digital. The increased customer-centricity in the market is often attributed to the normalization of digital medium, and when a business understands this, it can connect with their customers seamlessly.

Every business is unique, and so should be their digital transformation strategy. Know why some digital transformation strategies fail, and how you can create the ideal, winning strategy for your business.

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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.

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