Top Digital Transformation Trends in the Automotive Industry

January 7, 2020
Top Digital Transformation Trends in the Automotive Industry

The automotive industry is one of the largest data-driven industries in the world. With the growing trend of mobile technology and things like artificial intelligence, machine learning, and the internet of things, among others, this all has put the automotive industry in a state of disruptive transition. With this, the automotive manufacturers are facing fast-changing customer needs since they are now demanding a digitally enhanced experience.

In the midst of all this, the automotive industry is forced to incorporate technological offerings. This has commenced has a new path of automotive future trends that will shape the future of the automotive industry. Since we are already in 2020, digital transformation companies are tasked with creating something effective or productive, such as apps for the automotive industry so that the customers can have seamless connectivity with the service.

Next-generation innovations are all set to make an impact in this digital economy and maybe beyond the competitive advantage for the industry.

With that being said, in this post, we will look into the automotive future trends that will drive the industry further for a better tomorrow.

Let’s get started.

#1 Improved car-buying experience

We all know how stressful it is to buy a new car. From choosing a car to selecting a budget, finance, and whatnot, it is a heck of a process. Finding a solid loan is itself a daunting task that we don’t consider the most enjoyable way to spend our time. However, with the advent of technology, things are changing in the automotive industry.

car sale

For example, Toyota has partnered with some digital transformation companies to create an augmented reality (AR) system that requires no mobile application whatsoever and enables users to get to know the car models without even requiring setting foot in the brand showroom. Not only Toyota, but Audi is also following the automotive future trends by creating its VR (virtual reality experience) that allows users to configure the car models of the future. The concept of virtual showrooms is a reality now and is allowing car dealers to save money by saving costs on the infrastructure.

Read Also – How AR Technology will drive Travel App Development in the future?

#2 Personalized driving experience

One of the most happening automotive future trends that will shape the automotive industry is the personalized driving experience. With the inclusion of artificial intelligence and IoT in the arena of automotive, that day is not far when the car adjusts the air conditioning, radio, mirror, and seat, among other settings, each time a new driver enters.

driving experience

According to experts, the industry is working on developing an AI system that can read the mood of the driver as well as the passengers. This will work wonders in many ways. Imagine your car alerting you when you get distracted or fall sleepy while driving. This personalized driving experience is something that will make the car ride more comfortable and safe for people and their families.

#3 Security

With the increase in demand for rental car services, people won’t think twice before syncing their smartphones with the rented car. Do you have any idea what happens to your data when your device is connected with the car? Data threats are happening all the time and in every industry. With the amount of data being collected, it is time for users and manufacturers to make data security a major priority. The latest models of the vehicle manufactured boast innovative technology. That means the key fob, steering, breaks, and even the engine, are hackable.


We have all seen this in movies where the cars get hacked and cause severe trouble. If hackers are able to access user data that is linked to the car, they can easily manipulate the vehicle without your consent. The safety of automotive connectivity is going to be a great topic of debate by the larger public. This is going to push the automotive manufacturers to make data security their top priority.

#4 Predictive maintenance

Cars and other vehicles are machines, and machines require regular maintenance and service in order to deliver top-notch performance. While vehicles now can keep track of time, distance traveled, mileage, and more, it would be wonderful they can store the data and remind the drivers of the potential threats and issues looming their vehicle.

Predictive maintenance

According to industry experts, one of the automotive future trends will be about vehicle data being stored on the cloud network that the user can access whenever required. This will notify or alert the driver when issues like the taillight about to burn out, faulty brakes, or some engine trouble might happen. Although predictive maintenance is still just a nascent subject that hasn’t been streamlined yet, a study shows that there was a 30% increase in uptime by truck drivers that predicted failures 30 days in advance, with 90% accuracy.

Read Also – How is Virtual Reality(VR) going to change the modern world in 2020?

#5 Remote updates

One thing that the automotive industry is thoroughly working on is to provide remote updates to the users. Putting it in simple terms, the future car owners won’t have to set foot in a mechanic’s shop.

Remote Access

With remote access, automotive manufacturers will provide technology updates recall information, and safety updates, among others, without you requiring visiting your local mechanic. All thanks to always-on connectivity, the users and manufacturers will be always connected.

#6 Better customer experience

It is expected that the automotive future trends will see a drastic change is customer experience. Previously, the voice control systems and the navigation in most vehicles were said to be slow or clunky. Well, it took at least five minutes for the car’s voice control system to process the information put the user.

customer experience

Thankfully, with the likes of artificial intelligence and machine learning, manufacturers are improving the customer experience by integrating powerful systems that easily synchronizes with your smartphone. This will give users a seamless experience while driving the car with features like real-time voice actions, up-to-date navigation, and much more.

#7 Seamless connectivity

Last but not least, the automotive sector is partnering with digital transformation consulting firms to develop apps for the automotive industry that will provide seamless connectivity experience to the customers. That means users can stay connected to their favorite systems, apps, entertainment, and music.

Seamless connectivity

On the other hand, kids can stay connected to their favorite apps and games and even get a handle on their homework while getting back home from school.

Final Words

The automotive future trends are all set to take the world by storm. And if you are in the industry, it is your time to upgrade and adapt to the latest technologies to stay competitive in the ever-changing market.

Like what you’re reading?

Get on a free consultative call with our team of industry experts to explore the possibilities on the subject.

Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


You might also like