The internet marketing landscape is rapidly evolving and most stakeholders are being forced to play catch-up. One of the most outstanding developments in the industry has been the adoption of mobile technology as the key driver of traffic. According to the International Telecommunication Union (ITU), there are over 4.5 billion mobile phone users today.
Leveraging the Internet Market
However, it is not just about the numbers but the cutting edge applications that are being developed to leverage this evolving market. Mobile phone apps have become all the range with iPhone apps leading the way. According to a 2015 research by Flurry, 90% of internet users spend time on apps compared to mobile web which highlights the potential in mobile app development.
If you are a developer or an apps development company, it is time to assess the opportunities available in building high performance iPhone apps. They are not only popular with users but brands throughout the world are looking for these applications to gain more visibility.
With millions of iOS apps being developed today, how do you make your product stand out? Below are a few tips to get it right and to guarantee your apps sell:
1) Stand Out
There are over 1.5 million iOS apps on Apple apps store and most of these never meet their objective. If you are developing an iPhone app, then it has to stand out and this means you have to innovate and get bold. Your app should engage users and offer convenience. Ask yourself when developing the app why you think users should use it instead of similar apps in the market.
2) Understand the iOS Platform
One of the biggest pitfalls in iPhone app development is failure to understand the iOS guidelines. You should always create the app with these guidelines in mind and this will help you meet the expected coding criteria According to Apple, over 93% of apps submitted are rejected and this is because developers don’t take time to check the sample code and other tips that would help them develop a product that meets the company’s standards.
3) Deep Market Research
Now that you are intent on creating a health fitness iOS app, have you assessed the market to see what your competitors are offering? Some niches are overly competitive and breaking through might be impossible unless you have an ingeniously developed app. You have to carry out deep market research by reading reviews about other apps in your niche and noting the weaknesses that are apparent. This will help you to avoid repeating the same blunders.
4) Ease of Use
Most developers make the assumption that because smartphones are on everyone’s hand then understanding how to work with apps must be easy. Well, most people still use their phones for basic communication. You have to make your app as simple as possible if you are to sell. An intuitive design that is easy to navigate will boost your iPhone app.
5) Test the iPhone App
It might have worked in the lab perfectly but then the online platform comes with its own challenges. This is why you have to initiate a test mode before final launch to help you remedy any glitches.
Well, iPhone apps development might be easy but making it sell is something altogether. Make sure you understand the target audience, emphasize on efficiency, give a good user experience, and always focus on convenience.
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