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Author: Maran kavin

Tech Savvy. Content Writer. Growth Hacker.
android launchers

Why Are Android Launchers Becoming Less Popular?

Posted by: Maran kavin Posted on: April 19, 2019 ,

Android Launcher is the software shell that controls the appearance and feel of the app drawer and home screen of Android OS. Working on an Android-powered Smartphone without using a Launcher is close to impossible. Provided by the device manufacturer by default, Android Launchers come in a range.

One of the reasons for the extensive popularity of the Android operating system is the endless customization it offers to the user. Android Launchers form a part of such customizability. Moreover, it is possible to use third-party launchers for Android phones. This in fact is the primary factor that enables Android devices to be more customizable than any other mobile OS.

Despite all the customization possibilities and ease-of-use, Android Launchers are not so much popular as They Once Were

What are the Reasons for the Decreasing popularity of Android Launchers?

The popularity of third-party launchers appears to be declining among Android App Development Companies of late. The below-mentioned factors are the major reasons that cause this:

Third-party launchers are ridden with performance issues

If the third-party software has not been optimized properly, it will lead to performance issues when installed. Any additional software which has to run on the system will need operative memory in the RAM and also storage memory in the device’s internal memory.

Moreover, to run additional UI layer, processor cycles will be required that might result in loss of performance when needed, such as in gaming. While certain launchers might appears to be great, they may not have been created by skilled and experienced developers.

nova launcher

Most of the free third-party launchers have been written by independent developers and testing them on individual Android devices will not become ever possible.

These reasons leads us to issues such as memory loss, system lags, and battery drain in certain type of Android devices when third-party launchers are installed, especially when proper care is not taken to configure properly for the specific device.

These factors make people using budget phones to avoid installation of third-party launchers within their devices, as their phones have weaker processors and less memory. The problem of software bugs that causes performance issues is very much possible when launchers are used on even high-end devices.

Custom ROMs

Custom ROM in Android parlance is software firmware that an Android device often runs on. It is based on Android platform that is from Google. ROM in Android devices is a customization of Google’s default Android firmware.

Android being an open source, the firmware can be customized by people. It can be redistributed as custom ROM. It is possible to get custom ROMs created for the specific devices installed by making use of firmware flashing tools.

custom ROM android

Custom ROMs are preferred over the third-party launchers because they offer greater level of customization which is not possible by Android Launchers.

It is possible to customize every single element in the Android system using custom ROM. This includes device performance along with unlimited customization. The rise in custom ROMs such as Lineage OS and others that have led to the decline in Android Launcher usage.

Quality of Default Launchers is Improving

The quality of default launchers provided by manufacturers has been increasing over the years. This is another reason why people move away from the third-party launchers. Samsung and other brands have provided a lot of customizations launchers in addition to default UI of Android. They offer the customized UIs that users find it attractive and useful.

With each of the contemporary Android device manufacturers providing significant upgrades on default UI in their respective devices, users are offered a bouquet of benefits.

quality

Regular updates to user interface enable new features to be added and solve bugs issues. Hence, users find default launchers better to use than third-party launchers. A default launcher renders Android experience glitch-free and uniform.

Conforming to the increasing demand for stock Android UI, manufacturers have teamed with Google to make Smartphones with stock Android interface that are free right from the bloatware. Furthermore, these devices do not require proper installation of third-party launchers.

The Rise and Fall of Third-Party Android Launchers has been Quite Rapid – Why?

Factors That Drove the Rise of the Launchers

Android Launchers, the apps exclusively created for acting as Android device users’ personal assistants, help spice up the Smartphone’s home screen. The ability of designing a phone’s interface is one of the best features of Android. While other phone manufacturers dictate their phones’ look and feel, Android offers its users with the choice of personalizing the app drawer or home screen.

It is essential to have a launcher that is nothing but an app that helps modify the UI features and design of the software, of the operating system of the phone, without having to make any permanent changes.

Factors That Cause Third-Party Android Launchers to Fare Poorly

Quality of default launchers from Android device manufacturers that keeps increasing is one of the major reasons that have led to the declining attraction towards third-party Android launchers. Moreover, the following are few of the factors that resulted in the decreasing popularity of launchers:

  1. Third-party launchers might cause slowing down of your Smartphone

Custom launchers, even a few of the best ones, tend to slow your phone down. It is advisable to go in for launchers only in the event when the stock launcher proved to be slow or no good at all.

  1. Burden on System resources

Any new software would bring in its own set of demands such as need for storage memory and operational memory, processor cycles, battery, and security requirements. This is one of the primary reasons that cause users to shun using third-party launchers.

Sometimes, the software used by manufacturers, may not be optimized well. This calls for using third-party launchers. Barring such occasions, it is advisable to make use of the default Android Launchers provided undeniably by the manufacturers themselves.

Wrap-Up

Android operating system is highly customizable and Android Launchers are the efficient way to customize Android device’s appearance. The formerly popular Android Launchers are finding fewer takers today, mainly because of the reasons mentioned above.

Performance issues, improvement in default launchers’ quality, and availability of custom ROMs are the major factors that have led to the downfall of third-party launchers among Android App Development Companies.

android development company

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videos in mobile app

Reasons that affirm mobile apps need video integration

Posted by: Maran kavin Posted on: April 8, 2019

Mobile apps, social media, and videos

Videos posted over social media and the social media’s accessed through mobile apps are building a serious, perpetually growing, harmonious relationships that encompasses content marketing, video marketing, and ORM techniques. It is an undebatable fact that mobile apps are one of the best ways to reach your customers in this digital world. Moreover, according to Google, 6 out of 10 people are more likely to watch a video online than watching television. It adds sheer gravity and immense potential in the school of thoughts that advocates videos, video marketing, and the fact that mobile apps need video integration.

Here are the reasons why video integration is a must for all mobile apps in 2019

Visual over textual

video visual

According to Invisia, mobi’le video consumption is consistently rising by over 100% every year. It is a great figure that is opening up gateways of multidimensional insights for customer engagement, brand building and to the world of mobile apps. In simple words, a layman is more likely to share videos online than to read a piece of text to understand, attain the knowledge or build awareness. It is one of the main reasons why video marketing is showing bright prospects that might outweigh general content marketing strategies very sooner than.

The best way to enhance the brand of address

mobile video

FYI, videos can be played upfront while opening the mobile app or during an impactful user journey. It is imperative from the mobile app owner’s perspective. These days the core objective of building mobile business apps is to let your business reach its potential customers, through the available channel of smartphones. There can be no better way to reach those customers and make your brand persist with the most natural possible opportunity. The best way to practice video marketing is through mobile apps. It can be efficiently done through:

  • Presentations
  • Explainers
  • DIY videos
  • How to’s
  • Tips & tricks
  • User demonstrations
  • Customer queries & doubts

A potential method of building up a substantial brand identity

brand building

The content strategists and mobile app owners can embrace mobile-based video marketing for creating a stable brand identity over a long-term approach. When refurbishing or flooding new content into the app, you can take an immense opportunity of passing on some company presentation and product pitch videos, in a highly organic and customer-centric manner. Videos are short and very effective ways of persisting on your consumers’ mind, for a more extended period. While we make videos and customers watch them, the chances of spreading your brand through word of mouth increases exponentially. It is mainly because videos are more impactful and your brand engages in better, compelling communication with the targeted customers. It can be efficiently done by:

  • Creating relatable content that overlaps, Use your interest and the brand of men
  • Gauging the pulse of customers and continuously taking their feedback and creative ways through promotions or even direct comments
  • Create videos to give your customers an opportunity to influence your near future business strategy like:
    • Polls
    • Teasers
    • Asking them what they want next

Videos help you build Omni-channel strategy for content

video content

You should look to incorporate 360° video integration because they have the potential to become the spine of your online content strategy. One can maintain the much-needed consistency and a persistent familiarity in content creation, with posting videos across social media, using the same, similar short videos in the mobile apps. When similar types of content gain different responses, brands tend to look more prominent in the landscape of online marketing. For instance, if a particular brand uses the same set of teachers and animations on their mobile app, Facebook shares its link to Twitter, there are bound to leave an impact as the three channels are most likely to be accessed by a single potential mobile customer in this millennial generations. When the same content persists on the eye, it tends to build an opinionated impression on the mind, of the use of improving your chances of converting it into sales.

Immense customer satisfaction

customer satisfaction

It is not rocket science to understand that videos are more likely to impart a sense of satisfaction among customers compared to some of the cliché mobile apps that are flooded within blogs. It also includes monotonously explained business processes and products or services, you’re trying to sell. Sales conversion rates are much higher with video marketing compared to text. Although, it is true that humane palpable and relatable content marketing can do a world of good.

Embracing Technology

embracing technology

Hybrid mobile apps come with a high capacity of hosting lightweight content and healthy functioning. Technologies stacks like Node, React, Angular or typical J2EE gives immense opportunities of posting videos and making your mobile apps impart a more impactful UX. It is a potential way to reach out better customers, and many videos in your mobile apps increases your chances of converting them into executed sales, as people spend an average of over 1.7 seconds looking at the given piece of content. This might seem like a diminished approach but the material has excellent persistence power, and according to studies, people have the capability of recalling content just by seeing it for about 0.25 seconds.

Conclusion

Integrating videos in your mobile apps is a beautiful idea, and it’s pretty much essential for your mobile app to cope with the changing trends and the newly polarizing gravity around video marketing. You might feel that content creation is a standard process and almost all mobile apps have video integrations. The quality and capability of video integration are best assessed through scalability, the robustness of mobile application, flexible approach, and more natural opportunities to increase the amount of video content on a mobile app. In case you wish to engage the younger generation customers, you should plan to have large volumes of video content because younger people are known for scrolling two times faster than the older generation. The overall takeaway from the video integration of mobile app says that all mobile apps should focus on highly scalable and robust video integration that have the capability of catering to numerous requests per unit time and also increasing the amount of video content dynamically.

app development company

 

mobile app development company dubai

How are mobile application design and development services going in Dubai, UAE?

Posted by: Maran kavin Posted on: April 1, 2019 ,

Dubai: A nascent market

UAE and Dubai are two major commercial hubs in the Middle East that gain attraction due to substantial, convincing reasons. The wave of commerce (comprehensively backed by technology) is impacting the east with a pilot from the West. The two places have evolved commercially and have hit a Golden Era of development with the new millennium. Technology and the quantum of commercial activities in Dubai have caught everyone’s eye. That makes it a great place of business opportunities with a potential, large market available at hand. One of the significant reasons behind a thriving Middle East market for business and technology is that people believe it to be far from saturation; unlike the Indian markets.

Bright prospects that make Dubai a potential market

Abundant commercial activity due to tourism

dubai tourism

Every economy has a master driver which induces activity and business prospects for different sides of the economy; including the niche markets and very dedicated businesses to particular industries. In the case of the Middle East, tourism and opportunities of oil exploration have been a significant reason why UAE and Dubai become a potential place for business with the blessing of an unsaturated market. Because there is money generated with these two, companies are looking to invest, and there is a decent trajectory of development witnessed in the lives of a common man as well.

Substantial local investments

The average level of income and a paradigm shift of the millennial generation is approaching. , and a zeal run a personal business. It can be seen as a part of the chain reaction due to great commercial prospects in tourism and crude oil business for the country. It is a substantial section of the business fraternity as 72% of business comprise of small scale local firms.

dubai local investments

There are concrete reasons why technology business industry is expected to flourish in Dubai & UAE. People are looking to explore businesses and find new dimensions of competition in the local domain. It can only be done with the help of good quality websites, web applications and personalize mobile apps which can help small businesses look like a bigger brand. Working in favor of young companies is sure. It is a win-win situation for mobile app development companies and the smaller companies of Dubai and UAE; at least for next 5 to 7 years.

Credibility for foreign investments

Fortunately, the Middle East has won the trust of western countries because of its potential collateral in terms of the crude oil business. Every leading business player from Europe and the west is compelled to feel safe while investing aggressively in UAE. It is one of the primary reasons for new trends that are growing in Dubai and UAE. Corporates and large scale businesses who have replicated, scaled great success stories in different parts of the world are now choosing Dubai and UAE to be there next place for business expectation.

business partner

Larger businesses have greater horizons and the ability to scale in terms of commerce. Web and mobile application development companies are finding great business opportunities. It is an excellent opportunity as larger companies are looking to solve more significant problems on a very efficient level with the help of technology and their past experiences in business and technology. More and more businesses are, today, looking to incorporate technology is as the trends have been set by bigger companies who have turned towards Dubai and UAE.

The growing culture of personalized services

personalized services

The concept personalization in personal services is generally led by larger companies who  can transform the facelift and provide high-quality services on a large scale. It is significantly replicated by cash-rich smaller businesses who are following the tech giants and more well-known companies. It is allowing them to scoop out a new dimension of competition and make more substantial profits by adding reasonable value.

Gradual evolution from Shopping Mall culture

shopping mall dubai

The technology area is pushing the millennial generation to explore new horizons and get on with modern trends. The earlier flourishing culture of a shopping mall is diminishing at a fast pace. Now, it is the turn of last mile deliveries and the convenience of doorstep services. It opens up opportunities for every leading mobile app development company as they need a significant facelift in the form of websites and quality web and mobile apps to impart an effective UX with a good UI. It is an excellent reason for businesses to turn towards Dubai and UAE as small companies are aggressively looking for more and more companies who can build mobile application development projects professionally.

Conclusion

Mobile application development is the iconic face of the business and technology industry in the 21st-century. With the viral use of mobile phones and high potential of business through the smartphone channel, there is an ultimate team up of a great business opportunity and a potential market with digitally empowered businesses. It is making business organizations travel an extra mile for making this opportunity count. If a cause-and-effect diagram is built to model the present situation of Dubai and UAE, it will be like a circular loop which looks self-sustainable for at least next one decade. It promises excellent futuristic business opportunities that have investable ideas and high scalability of business.

vital skills

Vital Skills for Successful Android & iOS Mobile App Developers

Posted by: Maran kavin Posted on: March 11, 2019 , , ,

The rise of Mobile App Development

Mobile application development is undoubtedly one of the most lucrative career options in the technology industry of the 21st century. Rapidly occurring digital transformation and widespread use of mobile applications are leading to substantial increase in the importance of respective skill set. Primarily, there are two major mobile OS platforms, Android and iOS. Both of them have their pros and cons, and it is a great time to carve out a career in either of them.

mobile app development growth

The focus of every developer should simply be on achieving excellence within a definite set of mobile application development programming languages and side tools. It is essential that you have a clear understanding of the end-to-end technology stack which you consistently use to create mobile applications. It would help if you focus on ensuring the completeness of the set of tools which form the basis of overall skill set.

Why is Mobile application development a strong choice of career for millennials?

Widespread digital transformation

digital transformation

It is evident that most of the young businesses are taking their mobile presence very seriously. Today, companies from all industries (whether small or large scale) wish to be the experience digital transformation. They wish to be seen on smartphones in the form of mobile business applications. It is a trend that doesn’t seem to have a huge loss and is most likely to carry on in the future. As the new businesses will take their smartphone-based presence more seriously, they hire Android app developers giving more and better opportunities.

A growing trend of M-commerce

m-commerce

With more than 52% of e-commerce related searches happening through the smartphone channel, mobile application to become one of the best ways to reach your customer. It supports you in persisting in their mind; and on smartphones. All businesses are increasingly looking to reach out to their customers through smartphone channels via mobile apps and persuasively sell their products and services. It is one of the most reasonable needs of the business in today’s time. It makes so much sense for the mobile application development companies to hire Android app developers.

New ways to monetize

app monetization

The growing competition among businesses is surely shrinking their profit margins. Monetization of content and services through mobile business apps is a sigh of relief to business owners. It is undoubtedly helping them create sustainable distinct ways to monetize. It creates sustainable distinct revenue streams that are nascent and helping them compete more efficiently in the throat cutting competition. All this requires development and maintenance of mobile applications on iOS and/or Android. It gives rise to so many new opportunities in every iOS app development company.

Here are some of the most vital skills which an android or iOS mobile application developer should possess

Mobile application development is a beautiful mix of technical skills and creativity which need to be well coordinated with businesses and their primary needs. We have bifurcated the vital skills for mobile application developers into hard and soft skills.

Hard Skills

Core Programming Languages

programming

Android mobile application developers generally have to deal with core Java while making their applications in Android Studio. It also includes in-depth use of many side tools like Gradle for rolling out APKs and XML for designing of UI and imparting a complete UX for the mobile application users. While developing the core skills, it is essential to know programming languages to an extent where your problem-solving abilities are not curtailed because of coding hurdles.

iOS developers should be entirely well versed with Objective-C, Swift and new-age programming languages like Kotlin. Knowing more than one programming languages certainly helps in building a profile that stands out while applying in an iOS app development company.

Cloud Computing/Deployment Skills

cloud computing

MSMEs generally hire Android mobile app developers with honed skills for cloud computing environments. You should be able to bind the functional code into applications. It is a much-needed dedicated skill which generally requires another engineer. If the mobile application developers can do this, it undoubtedly increments their ability and their importance in the mobile application development scenario.

These days there is a growing trend of serverless architecture where deployment is containerized through a Docker (CE or EE) or Kubernetes on massive scale. These are valuable side skills which clients look for while hiring an iOS app development company.

Cybersecurity

cyber security

As data is proving to be the new age ‘oil’ it is crucial that mobile application developers have an in-depth knowledge of Internet-based data and API security. They should have detailed experience in securing mobile applications, users identity, and data privacy. Another critical task is to secure APIs from programmers with malicious intentions to trouble the users and make them land in compromised circumstances. It can be done by nurturing a working knowledge of all basic encryption algorithms and third-party mobile app security tools which can be incorporated in the mobile applications.

Mandatory search techniques

mandatory search in mobile apps

One of the most important and frequently used features in a mobile application is the search. Weather search is in a database or within a content delivery network (CDN). It is one of the primary indicators of how well an app works. If your search is fast, people generally tend to feel that the app is robust and performance is excellent. So to improve the user experience, it is essential to have hands deep in at least one of the prominently used Lucene based searching tools like elastic or Solr. There are some impressive efficient searching architectures like Algolia which can come in handy depending upon the use and required scalability of a mobile app.

Analytics centric development practices

analytics-centric

Nowadays. Companies hire Android app developers who can professionally incorporate at least the necessary analytical profiling of users and also use analytics-based service log management system. The ultimate aim should be to build a sustainable back-end resource for the mobile app which gives valuable insights for customer engagement and also give statistics of mobile app performance.

Major tools:

  • Logstash by Elastic
  • Greylog
  • Other mobile App Engagement Tools

Soft Skills

Analytical skills

analytical skill

It is entirely different from the analytics services discussed above. It is the analysis of core business requirements and its mapping with the mobile app functionalities.

MSMEs wish to work with an iOS app development company that map each use case with the main features of the mobile application.

Problem Solving Ability

problem solving skill

People hire Android app developers who have enhanced problem-solving ability with an aim to make robust, quality driven tested functionalities.

There are numerous ways of approaching a single business requirement, and they should use the most appropriate data structures and coding approach for solving their particular problem.

Concise coding

concise coding

Reducing the LOC or lines of code should be one of the primary points in mind while writing the functional code for functionalities.

The overall front-end and back-end. The shorter and more concise a code is, the faster it is likely to run (on a broad basis, it is not true in many conditions).

Creativity

creativity

One of the critical task for all mobile application developers is to build, curate and initially design the UI of the mobile app. A mobile app is only as good as its UI for layman.

So, it is essential to be as creative as possible while designing the flows of content and different parts of user journeys.

Conclusion

Mobile application development is one of the most popular and lucrative career options in the technology industry. It is being taken up by millions of IT professionals, and there is a growing trend of professionals from different sectors taking up dedicated skill development courses of mobile application development. It helps them in making a switchover in jobs.

There is much competition. Due to a large number of options available for everyone in the market, the mobile application developer should look to build their core differentiators in quality, quicker turnaround time and business oriented thinking. There are immense opportunities on the way as companies hire Android app developers and substantial encouragement for every iOS app Development Company in the business ecosystem.

NDA for App Development

Brush your concepts about Non-Disclosure Agreements (NDA) for Mobile & Web Application Development projects

Posted by: Maran kavin Posted on: February 26, 2019 , , ,

Disclaimer: All the information, facts presented here are not endorsed by any legal entity, lawyer or law related organization. The sole purpose of rolling out an informative piece of content is to let people be benefited with the necessary information required for a NDA. Non-disclosure agreements are used in several industries and numerous interactions of commercial organizations. We shall curtail our scope to mobile and web application development industry.

What is a NDA?

A non-disclosure agreement (NDA) is a legal contract executed between two parties or signatories who are expected to be involved in any exchange of highly critical intellectual, conceptual or technological property. The main idea behind binding the two parties under legal liability is to ensure that none of them end up intentionally or unintentionally passing on the critical intellectual property like an idea or a concept about the mobile or a web application to any third party. It is a typical contract just like any other contract of sale, lease executed between their respective parties for covering them against all possible consequences due to the breach.

Did you know?

What’s the difference between an agreement and a contract?

A simple agreement is nothing but a white paper statement of all the conditions which are to be followed between two signatory parties along any course of interaction in future. Whereas, the contract is a legal binding that enforces all the related laws and covers both the parties against each other if the same is not executed on merit.

Why is it needed?

The question might seem silly, but it makes all the sense in this highly competitive world. The mobile and web application development industry is pushing its limits for balancing the throat cutting competition in profit, technology lead and innovation. A typical non-disclosure agreement helps both the parties be covered against each other for passing on this information to any other party intentionally or unintentionally. Suppose, there is a client who has a brilliant idea pitch is expected to have the potential of being the next big thing. It is sure to go in vain if the idea gets into the gossip and leaks before the actual official launch of the finished product. It can lead to unacceptable wastage of time material cost and a significant setback for any technology company.

Why you should use it?

Business is a critical operation involving a lot of money and innovation from both end-parties. It is always advisable to get into an adequately signed non-disclosure agreement before discussing or initiating any meetings over a specific concept or a new campaign. This will not only help you keep your lead on innovation and technology intact, but, will avoid all the hassle which you might suffer if your competitor rolls out the same product in a shorter period.

Complete Step by Step Guide for Signing an NDA

Keep it time bound

timeframe

It is one of the most important attribute of any valid contract to be time-bound or at least deterministic on the note of timeframe. On a similar note, both the parties involved in the technology business should know the duration of the non-disclosure agreement. It makes sense to successfully terminate the NDA after the product is launched by the true owner of the intellectual property. It avoids complexities in legal terms and various hazards which might come along if the NDA is deemed as active.

Precisely mention what is to be protected

what

A full-fledged technology business involves tons of information exchanged between two parties. It is always safer to mention the critical part of the information and the relevant company data which has to be protected under cover of a non-disclosure agreement. It has a defined scope of the NDA and also makes it simpler to understand.

Clear cut Compensation

compensation

In simple terms, the compensation involved here is the remedy in case of a breach of contract. The party which stands at fault has to execute certain conditions regarding compensation or performed responsibilities. They might be a little harsh but have to be mentioned for proper execution of the non-disclosure agreement.

Common mistakes and misconceptions

Let them be, as many as required

Generally, business clients and technology business industry personally execute NDA which is a great matter of risk. Suppose, a company approaches any mobile application development company for casually discussing their core idea and the technical background for the mobile product. If the deal materializes they tend to get involved into a valid non-disclosure agreement. It poses a significant threat to all the information which is shared on the critical note. It should be realized that the mobile application development company is not bound to any non-disclosure agreement at the time of sharing the information. Thus, there should be no reluctance in signing numerous NDAs while your project is being discussed with various vendors for mobile or web application development.

The vendor and his allies are all collectively making one signatory

Mobile application vendors are generally having dynamic and complex business models where they use human and technological resources from all across the industry for higher profitability. They may include offshore services, freelancers and on-demand resources. In a condition like this, it becomes very critical that information shared under good faith is expected to reach numerous entities. They are probably not mentioned in the non-disclosure agreement. Thus it becomes imperative to understand that a valid non-disclosure agreement involves parties which are direct and indirect allies of mobile application vendors as some major contributors.

Final word

The industry might be responding to new sensible trends in innovation and technology but there is a serious requirement for strengthened, consistently increasing awareness regarding non-disclosure agreements and related clauses. The relation might seem a little weak but proper coverage under non-disclosure agreements can have direct impact on your position in the industry and the amount of money a commercial organization makes by rendering their respective services. However, the amount of money is insignificant compared to the values involved in practicing quality work ethics and the newly rising term called ‘data ethics’.

app development company

advantages of location based apps

What are the challenges and advantages of location-based applications?

Posted by: Maran kavin Posted on: February 18, 2019 , ,

The all new level of personalization

Marketing and technology have always evolved hand-in-hand. Marketing rocks the cradle of commerce and business channels. While technology is there supporting and empowering them for larger avenues of success and market growth. Along the way, a lot has been talked and said about how personalization is changing the game of reaching out to your most probable customers. On such a journey, the tech industry has enabled marketing to reach an entirely new level of personalization— Location Based Services. With an ever-evolving degree of customization in the customer experience, location is adding immense value to the overall system.

While the actual materialized results are yet to be confronted and analyzed, the industry is riding on the newly marketed avenue of customer experience. It has led to numerous speculations and craze among tech enthusiasts. They are trying to evolve the overall customer experience on an everyday basis.

What does it mean to the customers?

Location-based services will have a world of impact suddenly dropping on the heads of the smartphone users. Imagine yourself using a standard news application which sends you persistent notifications on a regular basis. You have conveniently downloaded it from the respective application store, and then it installed on your device. As the installation progresses, it asks you for permission to switch on your location. You allow them to track your location; you are set to experience a different level of personalization. There will be your local news, push advertisements on all brands available in your vicinity. Moreover, maybe it will also suggest you change the language if location remains the same for an extended period.

Hurdles on the way for location-based applications

Allowance based service

Amidst all the stakes being placed on the rising trend of location-based mobile applications, there lies a considerable risk still to be mitigated effectively. As one downloads the app and installs it, there is enormous decision-making left with the user. The user might not want to give access to the location. Doesn’t matter how cool location-based services might look, they are of absolutely no use if the user decides to keep his location unshared.

Irregularities in location access

According to one of the significant surveys conducted in the past, everyone out of three adults and 46% of the youngsters are afraid of keeping the location on. It is either because they’re hiding out from their parents or have some sense of insecurity in being found out on a map by their friends or colleagues. The irregular pattern in location access makes it difficult for mobile applications to document their location and render highly personalized services.

For instance, there is an introvert individual who likes to keep it to himself and doesn’t allow the location generally to be switched on. However, for using travel or a short commute app, he switches on the location and in the meantime receive notifications from the respective application which might not attract him and increase the risk of bouncing off. It doesn’t mean that the mobile app doesn’t have the potential in location-based services, but it is the very short duration of the location being switched on which is causing the problem. It considerably reduces the quality of service, and hence consumers bounce off very quickly.

Slimmer Isolation Wall (Privacy)

Location services come with its perks and disadvantages. It is a massive trade off which is yet to be handled. The user can be lured with a mesmerizing consumer experience on any mobile application, this automatically exposes him with the sensitive information about his location all the time. There are significant content delivery platforms like Google which clearly state that they’re not storing the data of your location. But still there is a risk of a data breach which can lead to compromised circumstances.

Race for attention

Location-based services might have immense potential, but they also open up scope for never-ending competition. Consider a less popular mobile application incorporating location-based services in the mobile app. A user might even switch on the location, but he will not be in a position to use and avail the services of your mobile application. Other machine learning enabled location-based service mobile applications might steal the show.

Risk of being irrelevant

Location is a dynamic piece of information which might vary without any notice on a regular basis. Thus, it becomes increasingly difficult for mobile application users to stay engaged on any location-based mobile application which is lacking being relevant regarding the content. The content displayed on your location-based mobile application might get irrelevant very quickly if the smartphone user is traveling or is on the go continuously. In that situation, there is a considerable risk, of course, a user bounce off from your mobile application.

The motivation for Business from Location-Based Mobile Apps

Possible Increase in User Base

increase user base

Every new technology trend has its cult, and it increases with time. Similarly, location-based services are attracting attention of enthusiastic millennial generation. It might help you find a place on the youngsters’ smartphone. It should be clearly understood that your location-enabled mobile application might not play on its merit for increasing the user base but people looking to experience location-based personalize services will use it at least for once. It is the chance which you need to convert for a permanent place in their smartphone and mind.

Efficient Engagement: Higher Chances of Conversion

conversion

Location-based services are eventually a padded soldier in the army of direct, personalize marketing. It has its perks in increasing your sales and one can prove location-based services are ultimately a padded soldier in the military of uninterrupted, personalized marketing. It has its perks in increasing your sales and can be helpful in putting your sales because of the higher capability to convert customers into smaller business deals.

 

More traffic=More Money through Apps

increase traffic

Location-based services are most likely to increase the traffic on your mobile application by 3 to 4 times. It will have immense scope for you to monetize your mobile apps and make much money. The increasing traffic can be used to flash platform add, video advertisements and also sold out with in-app purchases for some premium segment customers. It is undoubtedly an excellent opportunity to make money, but there should be a proper experience enhancement and not an unintentional decrease of the branded consumer experience perceive to be an appropriate enhancement of experience and not a involuntary reduction of the branded consumer experience as maintained by the consumer.

location based application development

waze maps

Google maps is a paid service. What are the alternatives?

Posted by: Maran kavin Posted on: February 15, 2019 , ,

Maps & Other Location-Based Services

Location services have been a prime target of development and numerous functionalities in the present-day mobile apps. In the throat cutting race of personalization, knowingly or unknowingly, location-based services have made a mark. It might be difficult to realize but it has become a spine of a majority of mobile application-based services in the present day.

Whether we look for a short commute through CTUC or order food with convenience offered by Swiggy, it is the magic of one of the premium location-based services, maps. There is an upcoming trend of exploring new libraries and packages based on the excellence of Javascript. Nowadays, every growth driven mobile app Development Company is exploring the potential of upcoming development platforms like  Leafletjs.

What has exactly happened?

It is the development of 2018 that Alphabet Inc. subsidiary Google has turned its extensively used Google map API service into a paid one. Now, every mobile application which is using Google map services has to subscribe to their package for continued services.

How did it work earlier?

Up till now, Google had rolled out a public API which was easily usable in any mobile or web application for using the Google map service. Most delivery management applications and short commute services are using Google maps for their location-centric data. Any application belonging to the respective spectrum is bound to use location and roadmap and facilities from one vendor or the other. So, this primarily works through a pre-calibrated API which any mobile application developer can use in the required platform.

What does it mean to the IT world?

It has created an uproar in the nascent technology space of mobile application development. All the developers and companies who used better services of Google apps are now supposed to pay or switch to any other freemium alternative.

Consequences

Google has turned around a table of free location-based map and routing services offered through Google maps. It has created an excess overhead in the operation cost for any technology-based business that exists on the Internet. Now, all delivery management apps and travel applications are forced to cut short their margin of profit by paying for API-based services.

Bright Alternatives of Google Maps

Waze

waze map

Google acquired location and map services called Waze is highly resourceful and easy to use. The company has a resourceful pool of all the relevant information for drivers and people in need of other location-based resources like fuel pumps, travel map, police activity, and traffic patterns. Interestingly, Google has performed a clean merger of Waze into the pre-existing Google map service. Although, it is still available on android play store; the app is facing an existential crisis because of all features available in Google maps. This app has an excellent mobile app resources for traffic information, accident location and other delivery management system requirements.

Maps.Me

maps.me

Maps.me is one of the leading mappings in writing services available for mobile applications. The greatest USP for this location-based services is its ability to render information while the device is out of network or off-line due to some reason. It is kind of public initiative that is based on the crowd-created database of streets and other features of the mapping data. According to some unverified resources, this is an essential mobile app offering reliable, verified map data for approx. 350 countries and islands on your smartphone.

The off-line route in map service comes with several other features like annotation, bookmarking and pinning locations for an enriched customer experience alongside dynamically updated data.

City Mapper

citymapper

It is an ultimate mobile app resource focusing on all the relevant road and map data required for people travelling through public transport. The public commute centric application shows all the required information for all the top cities and their nearby places for intra and inter-public commute services like a bus, Subway, local trains and another form of public transit easily.

The higher utility room service comes with an easy to use, comprehensive UI and all the relevant resources available for tapping on the screen. The user has to enter the trip details like source and destination information and choose the most convenient public transit service. All the relevant information of route, timing and everything else will be available in a jiffy.

Here Maps by Nokia

here maps by nokia

In the Android world, one of the potent replacements for Google maps is the Nokia‘s Here maps. The grand USP of location on map service offered by Nokia is the exciting mix of mapping data and locality wise information available right at your fingertips. Consistently updated location and mapping service are gaining attraction among smartphone users and a specific cult which doesn’t seem very satisfied with Google maps. Apart from this, Nokia is leaving no stone unturned to build a cohesive system of functionalities which are not curtailing the UX online or off-line.

Bing Maps

bing maps

Providing ultimate support to the Windows, Bing maps are tendering a healthy competition for all other mobile applications. The Microsoft owned map service has been transformed and elevated with features from an app called the map which had 3D viewing capacity, concise traffic information and a plethora of elements for different kind of users.

The final Word

The urge of highly personalized CX by all business mobile apps has helped location in map services rise to the altar of high importance. With a plethora of options thrown at the smart phone using fraternity, the onus lies on the ‘smart’ smartphone users to choose, evaluate and adopt the best service. Widespread use of any application should be a responsible steps as it leaves statement for the laggards and following user. Now, it is just a matter of time and evolving location-based services on how to transform the next level personalization in apps.

map based app development

How To Build A Complex Map Based App With LeafletJS?

Posted by: Maran kavin Posted on: February 7, 2019 , ,

The open-source JavaScript library meant for making interactive web maps and map-based apps, Leaflet is simple, flexible, and lightweight. Today, it is one of the most popular open-source mapping libraries. Among the several mapping libraries such as Mapbox and Google Maps that allow users to build or embed simple 2D maps, Leaflet allows changing the map base layer without the need for changing the application logic. Extensively being used for building web map applications, Leaflet supports most desktop and mobile platforms supporting CSS3 and HTML5.

The Significant Role Played by Leaflet in Building Map-Based Apps

Leaflet is a JavaScript mapping library that has been used by websites such as Flickr, Pinterest, and FourSquare in the contemporary web space. Developers without GIS background are allowed to easily display tiled web maps that are hosted on public servers and are provided with optional tiled overlays as well.

leaflet

Feature data from GeoJSON files can be loaded, styled, and interactive layers such as markers with popups (when clicked) can be created, using Leaflet.  By using Leaflet, you can bind a Leaflet map element to HTML element such as a div. Markers and Layers can be added to the map element then.

Basic Features of Leaflet

Leaflet supports GeoJSON layers, Vector layers, Tile layers, and Web Map Service layers natively. Several other layer types are also supported through plugins. Similar to other web map libraries, Leaflet’s basic display model is a basemap, with zero or more vector objects and zero or more translucent overlays that are displayed at the top.

Elements of Leaflet

The following are the major Leaflet object types:

  • Vector types (Polygon, Path, and specific types such as Circle)
  • Raster types (Image  Overlay and Tile Layer)
  • Grouped types (Feature Group, Layer Group, and GeoJSON)
  • Controls (Layers, Zoom, and so on)

In addition to these, there is a range of utility classes available in Leaflet, such as interfaces that manage transformations, projections, interaction with DOM.

Benefits of LeafletJS in Building Map –Based Apps

Fast moving and open-source, Leaflet is an effective library for mobile-friendly interactive maps. It aims at simple and performance-oriented use. Leaflet allows developers to make use of small and simple collection of libraries for taking the load on mobile devices. This makes LeafletJS a popular API among app developers.

Leaflet’s Exclusive Features:

  • GeoJSON Layers, Pop-ups, and Markers (Custom markers can be provided), Pure CSS3 Pop-ups and controls (easy animation and designing)
  • Lightweight (around 34KB of zipped JS code)
  • Browser support functions in IE7 and Vector Layers, Image Layers, WMS Layers, Layer groups, and Raster Layers. Double click Zoom, Scroll Wheel Zoom, Zoom to area, and Keyboard navigation features
  • Usable with other map providers such as MapBox, Google, and OSM

Benefits

  • Fast, simple, and reusable code
  • Js 1.0 can collaborate with Leaflet for supporting embedded maps
  • There are no external dependencies – tile layers and drag panning using inertia and multi-touch support
  • Nice default design for markers, pop-ups, layers and other map controls. Markers and Layers are well-supported by retina resolutions.

Steps Involved in Building a Simple MAP-Based App Using Leaflet

  • Building boiler plate Leaflet map and creating the point data file
  • Reading data from the file created
  • Adding markers and zoom
  • Filtering the data
  • Having different icons for different types of points
  • Adding a hover event
  • Adding buttons to filter points

Leaflet happens to be the platform people use when they have to do mapping. This freely-available, open-source mapping plugin for JavaScript is enriched with several add-ons and plugins that are at the disposal of the developer. Requiring a little more developer knowledge, it proves to be the favorite of those who love open-source platforms.steps involvedLeaflet has standard, clear JavaScript plugin-style documentation; it is enriched with a lot of online resources that are spread across the web. Ease of use and documentation are Leaflet’s strongholds. In regard to coding, Leaflet is found to be more accessible and adaptable to the developers since it is an open-source platform.

Benefits of Using Leaflet for Building Map-Based Apps

Its open source nature ensures that it is being checked by myriad developers on a regular basis. It is not restricted by Google’s service terms. One major advantage is the flexibility developers get in developing and the ability to customize the map without having to worry about the technology being deprecated or being not supported.

Rather than having to build maps completely from scratch, while using Leaflet, you may use pre-written controls and functions which will greatly help in customizing your own map in the code. The following are the exclusive features made available in Leaflet, especially useful for building map-based apps:

  • Performance Features:
    • Use of CSS3 features
    • Hardware acceleration on mobile
    • Modular build system
    • Tap delay elimination on mobile
    • Smart polygon/polyline rendering
  • Interaction Features:
    • Scroll wheel zoom
    • Keyboard navigation
    • Double click zoom
    • Drag panning with inertia
    • Zoom to area
    • Pinch-zoom on mobile
    • Marker dragging
  • Layers out of the box:
    • Pop-ups, markers
    • WMS, Tile layers
    • Vector layers
    • GeoJSON
    • Image overlays
  • Map Controls:
    • Attribution
    • Scale
    • LAYER Switch
    • Zoom buttons
  • Visual Features:
    • Tile and pop-up fade animation
    • Retina Resolution support
    • Zoom and pan animation
    • Very nice default design
  • Browser Support for Mobile:
    • Android browser
    • Firefox for mobile
    • Safari for iOS 7+
    • Chrome for mobile
    • IE10+ for Win8devices
  • Customization Features:
    • Image and HTMP-based markers
    • Interface for custom map layers and controls
    • Pure CSS3 pop-ups and controls
    • Powerful OOP facilities

Leaflet, not an actual mapping service, is a JavaScript library that is used along with multiple types of base layers. It doesn’t involve the need for any logos or attributions. Partnering with third parties, Leaflet supplies users with a wide range of map layers.

map based app development

trail tracking app

How Trail Tracking Apps Helps User To Enjoy The Trails?

Posted by: Maran kavin Posted on: January 22, 2019 , ,

 

Turning to outdoor activities has always been one of the greatest rejuvenators and relaxants for the human race. The love for adventure activity holidays and enthusiasm toward getting closer to nature has been on a considerable rise during the past few decades. Modern lifestyle filled with its own stress and strain calls for occasional, if not frequent, unwinding and loosening up. What could be more effective in this regard, than challenging and refreshing outdoor activities such as trail running, cycling, hiking, walking, climbing and camping among others? Now here’s where you need to consider a word of caution-about staying in touch with your loved ones all the while you take up such daring activities. And what better way is there to ensure that your proximity is being tracked completely, assuring your security and safety, than the innovative trail tracker app?

The Significance of the Modern Trail Tracking App

In the awesome journey of technology across varied fields of professions and different activities in individuals’ lives, mobile apps have attained one of the most significant spaces. With mobility solutions, the standard of human life has been taken several notches up in the modern world. One such innovative mobile app created exclusively for the adventurous types and outdoor activity-loving people, the trail tracker app, is the latest offering from contemporary mobile technology.

trails

With GPS not only having changed the face of travelling and exploration but also effectively keeping tabs on anybody’s whereabouts, trail tracker apps have been developed for the benefit of those who wish to go on a trailing expedition to any location in the world without any qualms. Navigation applications that include all of the local tracks pre-loaded about a particular geographical location are not just one of the latest hiking technologies but an instrument that gives peace of mind to the users and their family members as well.

The Innovative Trail Tracking App for Running, Hiking or any Outdoor Activity

Gone are the days when users had to fumble with OS maps in howling winds and try locating the much-needed compass among the umpteen things stuffed in their jacket’s several pockets or their rucksacks. For that matter, the once-important heart rate monitors that consumed battery power and were clunky and not so reliable after a period of time have gone obsolete as well. All the functions performed by such formerly used equipment have been provided in an easy-to-use and completely reliable manner on your Smartphone, thanks to technology.

Technology has been adopted in a considerably increasing manner by not only professionals and individuals for their daily activities but also by those heading out to enjoy outdoors and achieve a sense of adventure and relax simultaneously. Using technology greatly enhances the outdoor experience. It ensures safety, helps improving communication with others, analyzing individual performance and sharing information with like-minded enthusiasts as well. There are a lot of gadgets from which you may choose the best one for navigating and tracking performance easily and according to your specific use and preference.trail runningWith digital devices evolving in leaps and bounds during the recent past, there’s always a device and software for the activity of one’s particular liking. Making use of the now common Smartphone or any hand-held mobile device, the popular trail tracker app promises ease of use, accuracy and reliability than one could have imagined. Tracking tools relieve users from having to pore over manuals, troubleshooting guides and FAQs. The modern trail tracker app is intuitive and is ready for action instantly after you download it.

What Makes Trail Tracking Apps Indispensable for Today’s Outdoor Enthusiasts?

Compatible with common features such as heart monitors, GPS watches and full smart integration, this app provides not just maps and directions but education and user-specific exercise regimen as well. Coaching is offered in regard to daily workout programs that help you achieve your intended goals. Topics such as running techniques, strength and conditioning, recovery and race preparation and injury prevention are covered in the educative material offered by today’s mobile apps for trailing lovers.

Enabling users to explore newer routes and compete with a global community, this app proves to be the most reliable trail and route resource for any athlete or adventure lover. It gives peace of mind to you and your family by tracking your route and empowering you to easily navigate unchartered territories.

Reliable Features in the Trail Tracking App That Assure Safety and Access

  • Creating tracks, saving and sharing
  • Browsing trails that are nearest to your specific location
  • Trail topography maps can be viewed
  • Editing or adding new trails
  • Creating or reading trail reviews
  • Sync with any companion’s account online
  • Photos can be added to trails or specific tracks

What Can Trailing Enthusiasts Do With a Trail Tracking App?

  • Recording of trails: You just need to switch on the app and start recording: your trail gets automatically tracked for use in future. This is very useful for trekking sessions.
  • Playing the trails: Your trails walk on the same path that you explore; you may look for your spots of interest while following indications. This lets you enjoy the path required, while being guided during your trail.
  • Automatic alert system: With the trail tracker app installed in your mobile device or smart watch, you may just enjoy your outdoor activity; the inbuilt alert audio system provides correct control of the trail.
  • Sharing your trails: Trail running, hiking or cycling users can share their tracks with friends and others by making use of the social networks.

How Can You Use the app?

  • Trail tracker app is available for all modern mobile/digital devices
  • Marking the territory you want and making a guide of a city or region with your specific places of interest is possible
  • Use this modern app for your hiking, trekking, cycle tours or even city tours

Convenience of Use

  • Time, distance and altitude of all outdoor activities can be viewed in real-time
  • Intuitive and easy interface organized for quick and simple use enables recording while you are playing a track
  • Point of interest and indication may be added in the record state

With the humble GPS-related tracking and a mind-bogging range of varied features, the state-of-the-art trail tracker app is a gift to the adventure lovers who wish to explore outdoors and traverse their dream destinations while staying connected to ground reality.

trail tracking app development

own chat app

How to Build your Own Real-time Chat App

Posted by: Maran kavin Posted on: January 16, 2019 , , ,

 

With the demand for networking and socializing on the web growing more and more, free messaging apps and chat apps have been driving the cyber space, keeping mobile operators and mobile app developers always busy and looking out for innovations. It has been seen from statistics that chat apps, with their overwhelming following and popularity, are even surpassing the social media today. Not only changing the way people communicate with their near and dear ones but also encouraging the development of relationships among myriad number of erstwhile separated people, chat apps and free messaging services are really the trend in the contemporary world.

Significance of Chat Apps in Today’s World

The most popular chat app of the current times, WhatsApp is supposed to have an amazing number of users – over 1.6 million monthly active users. The number of messages sent by each of these would normally average 40 per day. Offering real-time interaction that adds a personal touch to communication along with exceptional convenience is the factor that makes chat apps and free messaging apps a big hit among people of all age groups today.chat appsBeginning with the days of the chat room that brought people from diverse backgrounds together under an umbrella through social networking sites that offered to provide enticing experience and massive connectivity, the world’s general public – regardless of whether professionals, organizations, or individuals – has been attracted toward an efficient and intriguing platform for socializing.

In the present times, it is the instant messaging that keeps us engaged and enticed through delivery of swift responses and smooth exchanges. Here’s where developing a chat app that draws and sustains people becomes essential.

Features Required in a Successful Chat Appchat app featuresThe best group chat apps that offer users what they seek must contain a few salient features that are listed below:

  • Group calls: The chat app must allow users to connect among themselves, facilitating group conversation through audio and video
  • VOIP Phone calls: Voice over Internet protocol (VOIP), the technology of delivering not only voice communications but also multimedia sessions over the Internet protocol
  • End-to-end Encryption of chat: Third-party infiltration must be eliminated by using safe encryption – user data privacy must be prioritized and ensured through advanced encryption technology
  • Video Chats: Voice and video calls for directly communicating with a personal touch – without the need for any intermediate connection
  • Multimedia support: Convenient transfer of files in different formats such as image, video, Gif, document, animation, location, and so on
  • Cloud Service Sync: Monitoring, updating, storing, and scaling the hosting environment using cloud resource platform synchronization
  • Multi-platform chats: Cross-platform messaging allows user engagement within their reach from anywhere
  • Geolocation integration: Flow of interaction becomes quite effective on a real-time basis with enhanced geolocation interaction
  • Self-destruction messages: this feature allows sending a whisper by just tapping a recipient name in a group so that others in the group will not be able to see the messages
  • Calendar synchronization: This provides deep knowledge about tasks and events that appear where one plans his or her day
  • Payment integration: Secure and user-friendly payment interfaces such as UPI, VPA, and MPIN
  • In-app purchase: The right monetization strategy can be chosen for selling the app on digital store, to achieve increased revenue stream

Challenges in Building a Successful Chat Appchallenges

  • Engaging and retaining users: Providing perfect insight about an app’s success, user engagement and user retention are the critical metrics. While developing a chat app, it must be borne in mind that users do not offer several chances; you need to entice them from the start itself. Developing a technically advanced and user-friendly app requires providing the following essential factors:
    • Personalization
    • Onboarding experience
    • Regular updates
    • Incentives
  • Security concerns: One of the major challenges faced while building a free messaging app, security must be a priority. Users always are concerned about security and look for secure way of communication. Encryption is required for avoiding users’ personal and proprietary information being purposely or inadvertently transmitted over the web. Users’ privacy and information security are major concerns in building the best group chat app.
  • Protection of Security & Authenticity: FG being a chat app that is created by a leading App development company, W2S Solutions as per guidelines with all its actions performed within the boundaries of specific communities, complete control over security and privacy is ensured. Reliable authentication of each valid user is ensured by login process that is undertaken by Microsoft Azure. BBM SDK renders all video and audio calls as well as chats safe through end-to-end encryption.
  • Unique Identity: Each and every group will be provided unique identity such as back-end color, logo, and appearance, as set by ADMI.
  • Managing ubiquity: With advancement in technology and number of users of free messaging apps rising, it is natural that user expectations are constantly rising too. The chat app must be capable of empowering users to perform several functions. Multiple functionality helps attract users. Beginning with shopping through hailing cabs through organizing physician appointment, everything must be made possible on the chat app, in order to keep users loyal.

Attracting People to Use the Chat App

There are over millions of apps available on Apple’s App Store and Google Play Store as of now. It is an irony that roughly 25% of people leave an app after their first use, to not return back ever. Standing out of the crowd is something apps must be capable of, in order to service and sustain. Following a few strategies will enable you to come up with the best group chat app that entices a large number of potential users:

  • The specific business niche intended must be pinpointed: While building general-purpose free messaging apps is fine, competition will be steep here. Specialized messengers connecting people belonging to particular fields or specialties will ensure success.
  • Avoid competition by developing the app for your local market: Although apps may achieve success in particular geographic locations, they may go unnoticed in others. Geolocation plays a vital role in the success of a chat app.
  • Message Status: Senders are facilitated to have clear understanding about their messages.
  • Delete messages Automatically: The best group chat app has functionality that automatically destroys messages after a certain period of time that can be fixed.
  • Fancy, attractive features lead to success: Among tight competition, only those who are capable of conjuring up exclusive features will be able to strike it rich.

There are a handful of chat app behemoths around the world, but there’s always room for creative and high-quality chat apps. With messaging apps having taken to lead role in future communication, developing an attractive and useful free messaging app is still a lucrative business idea.

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