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Why not having a business app can be Fatal for your Startup?

The Resonance of Startup Ecosystem

Your curiousity to know “Why not having a business app can be fatal for your startup,” is legit. In a country which is briskly pacing itself to become a nascent startup ecosystem, it is an imperative for the entrepreneurs to innovate and be vigilant with every sigh. The classical tech-biz digest from W2S focuses on two celestials of the business universe:

A Startup & its Top Business App

The Math Involved

A Startup is nothing more than the business problem it solves. By a few founders or just one, a startup calls for some handsome investments in the form of a sweat, perseverance and uncounted hard work. Startups work hard on the differentiators entailed them. This is a basket of ideas that they superimpose on a product or service.

Once there was a time when the target customers would happily suffice with an engaging website, now the mobile centric world has brought down the crux to free business apps for the customers. Yes, there are some other conventional sources are definitely counted to grow the business, but it is a must for every startup to find the best business app suitably. However, with the advent of developing technologies, corporates are now evolving around new domains to capture every hook and corner of consumers’ attention to build a sustainable market for their products and services.

“An average mobile user spends 2 hour 15 mins surfing different applications.”

With increasing usage of mobile phones or rather smartphones by consumers (and customers, and there is a difference between the two), it has become a new age lane of competition to improve the customer experience right from the word go. While the product still gains the primary attention, neuroscience dwells over the customer experience largely; al taken care by the right business app for your startup.

It takes more than just straight efforts to gain a good ROI off your startup initially, something which should have a fresh perspective to deal and penetrate in consumers’ market, i.e., through mobile apps for your business.

“Out of all the challenges faced by startups, the mammoth one is to connect and engage with the people, pique their interest and gain their trust in a short span of time.”

“An average smartphone user has 60-90 apps installed on the mobile phone”

Even though consumers may find websites for all conveniences but only to a limited extent, so the startups have to take an extra mile to build their brand among people; effectively possible with a smart freemuim business apps. These apps help consumers to grab all the information about the product and service being offered and also play an excellent marketing tool for startups. Some may be free of charge; some may be the top apps however charged for the same depending upon the business offered by the startup.

Reasons why not having business apps can be fatal for a startup?

  1. Not accessible by customers at all times

Even if a startup does carry an excellent website on the front, but it may not be available to customers every time just for the reason that they are more reachable through their smartphones. It takes an extra but of time to scroll through websites or some other source for a finding of the product or service.

  1. Ineffective customer engagement

Customers always want to reach for their products or services at a single click, to say. Your website may be too good to offer what your customers need but there are specific lags just for the simple reason. They may not go on spending time on those large websites now and then when they are in need of something badly.

  1. Bring on the competition

As a startup, it critical to compete with the existing competitors. With increasing awareness among the consumers, they want to have their needs fulfilled in the most innovative ways entailed with a rich customer experience through mobile business apps. It is interesting to note that not all startups happen to work through business apps for customers, so if yours is a go-getter, then your startup business should give you a leap forward than others in the competition.

  1. Low Brand and Recognition

Your business app for customers can give your startup a value proposition regarding both brand and recognition. Let us put it differently:

  1. Brand- An app can create brand awareness about your business, your products and services and all other information that customers want to know. Or the other way round, not having the app can instil low confidence on the part of the customers. They may not be having the kind of brand awareness which you think your business will inculcate in their minds through your business’ website.
  2. Recognition- You may not get correct statistics about the visits on your business profile and offerings through the The gold of the digital age, ‘data’ is best procured through a business app.


  1. Go direct for loyalty

Consider yourself to be in the place of a customer and imagine going back home from work, and you come across some banners and hoardings at one go, or let’s say five to six brands. So what’s next? You may notice just two or three of them to the maximum or even none at all. Here the point proves itself.

You being an entrepreneur of a startup and adopt any such kind of channel to grasp the flickering eye of your customers; I guess you will have the same reaction just like you gave in the above example.

Any mode of marketing can be fruitful for your startup but to have the edge over others, something more needs to be done to be in constant touch with your customers.


Hope that was a good insight about the repercussions of not having the business apps for customers. One can confidently conclude that for doing business through a startup irrespective of the area or region or the kind of product or service you offer, if you want to survive and prosper in today’s corporate world, linking your business through business or mobile apps with your customers will be way to generate revenue for the startup. 

Creating some of the best apps for your business will help your startup to get a smooth yet running path to beat the heat in the ever growing market.

Are  you searching for a Business App Development Company? Your search ends here:

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Contact Number: +91 73387 73388



GoodFirms Recognises W2S Solutions for Indigenous Custom Software Development Services

W2S Solutions is an Indian IT Company, an leading expertise in providing custom software to SMEs and startups all across the globe. Headquartered at Chennai, India the company has 5 more development and sales offices around the globe including the USA and Canada. Founded in 2010, the company has journeyed a long way providing some of the ace digital services for mobile app development, web design and development, iOT, Artificial Intelligence, AR/VR, Open Source  development,  big data analytics, and the latest hybrid app development.

The team at W2S Solutions believes in learning from each other and working with each other in all hemispheres and not only work. For a typical project undertaken by the firm, the senior management team helps the young lot to understand the visionary ideas and their market scopes, while the younger lot keep the freshness of the latest technology in the firm. And thus, the team understands the key secret to a successful project undertaking.

The team started operating at Austin office in 2010, with providing custom software for key industries like finance, healthcare and business operations management. With skill expertise and a passion to meet the quality ends, the firm saw a booming growth within a year; and provided a promising hub for reliable software customization services. This makes the firm stand apart and listed as one of the Top Software Companies in Austin at listing and review platform – GoodFirms.

Attributes of GoodFirms’ research:

The comprehensive research process, undertaken by GoodFirms, ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs. Each company that participates in the research gets evaluated on the basis of three major parameters – Quality, Reliability, and Ability. However, the initial research is based on primary and secondary research work, conducted in-house, and through data available from various sources, true to the platform’s understanding and knowledge. All the further research and evaluations are based on the reviews submitted by the company’s clients.

At GoodFirms, a detailed research shows that W2S Solutions is completely focused and dedicated to small business including all types of small and medium enterprises, startups and local businesses providing them with an optimized and most cost-efficient app or CMS development. The client requirements are analysed and a best suitable service is decided, before taking any project on hand. The team then works extensively to design and develop a unique client brand oriented plugins and themes for their WordPress venture. For providing unique CMS development services the firm is expected to be listed as Top WordPress Development Companies across the globe, at GoodFirms.

The firm has resources and talents to develop and deploy the native as well as hybrid app development. The executive team believes in choosing the best technology, rather than the available resources, to meet the requirements of the project rather than the available resources; which not only brings innovation and creativity to the project but the essential optimization to the projects. Their understanding of chief technical solutions for the business and the skill-set makes them a forerunner for the prestigious list of top Indian App Developers at GoodFirms.

About GoodFirms:

As the name suggests, GoodFirms is a dedicated community for IT services seekers and providers. A maverick B2B research and review platform that helps prospects find the best IT developers, across the globe, that can meet their business requirements and beyond. Having said so, it offers a solid platform for companies and software vendors that want to sow seeds of reputation management just so to mark their hard-earned stature in the industry across the globe.

Looking for a top-notch Software development company in Austin? Reach us for any queries or any Software Development needs.

Email ID : / Contact Number: +91 73387 73388


Reasons Why Everybody is Using Cloud Mobile Apps

Increasingly more number of organizations opt for cloud-based business apps. Not without reason. These prove easy to manage, distribute, and integrate. The security risks presented by cloud mobile apps are also lower when compared with native apps. Apart from providing benefits in terms of agility, cloud mobile apps offer an effective way of controlling shadow IT.

How Does the Cloud Mobile App Gain Considerable Significance?

There are countless apps that compete on various app stores for gaining space on consumers’ mobile devices regularly.  Moreover, the volume of apps that are not on app stores is overwhelming.  With the exploding progress of mobile technology and increasing volume of apps, it is not an easy task to manage the competition, reach out to users, and achieve success. Here’s where the cloud-based mobile apps emerge as the timely solution. iOS development companies and Android app developers find the features and convenience offered by the cloud to be very useful in the app development process.

Mobile apps, when pushed into the cloud, occupy only the minimal space on users’ devices. These apps are capable of interacting directly with the cloud with regard to data transfer and other crucial functions. Unlike native apps that need to be downloaded on to the users’ devices, cloud mobile apps live on servers while offering users access through web browsers. With cloud technology gaining popularity and wide-spread usage, there’s little wonder that businesses and users alike are more inclined toward cloud mobile apps.

Factors That Make Cloud Mobile Apps Preferred

  • Compatible to Major Platforms: While native apps are platform-specific—they can only be developed for either Android or iOS, cloud apps can be developed in such as way that they work well on both the operating systems. This eases the developers’ work while facilitating entrepreneurs to reach a significantly wider audience.
  • Doesn’t Require Installation: One of the attractive features of a cloud mobile app is that it doesn’t require any downloading or installing. Users may see its interface and are offered the convenience of using it just on their mobile browser in hassle-free, simple manner. Cloud mobile apps directly interact with the cloud and fetch data, thus assuring smooth running and great user experience.
  • Time Taken for App Development: Timeline for developing an app plays a crucial role in the modern business environment. Complexity and specific features as required by the entrepreneurs have a significant impact on this factor. Developing cloud apps does not take a long time as in the case of native apps. The capability to establish a presence on both Android and iOS through a single development version makes it really very time-efficient.
  • Effective Apps Under Low Costs: In developing native apps simultaneously for Google Play Store as well as Apple App Store, costs involved prove to be double. But cloud mobile development involves lower cost. And you get the advantage of developing an app once and gain the possibility to have it work on both the platforms. Small businesses, especially startups that look for cost-effective ways to reach their target audience will find this very beneficial.
  • Data Security is Assured: The potential of data loss, errors, and malfunctions that shroud native apps are done away with, in the case of cloud mobile apps. All data being stored in the cloud, there’s little chance of losing information.
  • Seamless Database Integration is Possible: To be able to run mobile apps efficiently, you need to integrate them with databases. This process—which becomes complex in the case of native apps due to huge time required for importing database information—is seen to be a lot easier in cloud apps. This is due to the fact that in cloud apps, you get to sync all information through the cloud server.
  • Scalability: Any mobile app needs to be constantly updated and rendered better on a regular basis. Such regular maintenance in cloud mobile apps is easy and inexpensive as implementing necessary elements over a period of time is possible here. You need not have every feature in your app on day one; you may go on adding the necessary ones as and when required. This helps in improving overall user experience.

Exclusive Benefits Offered by Cloud Mobile Apps

The cloud offers several advantages and is rapidly growing in popularity to be the superior platform in the modern world. The following are a few of the advantages of moving to the cloud when mobile apps are concerned:

  • It is possible to optimize mobility’s benefits when cloud development is adapted. Moreover, cloud mobile app development is the choice of android app developers and iOS development companies alike, as it offers agile process for development.
  • Cloud mobile applications are updated automatically. Several cloud mobile apps do not require to access users’ device information – this increases the security.
  • Data loss is eliminated even in the event of your mobile device being lost – as all data is stored on the cloud safely. Users may access their information with any other device using their login credentials.
  • Cloud mobile apps help leverage extended battery life as your data is stored on the cloud.

Looking to build a Cloud App for your Business? Reach us for any queries or any app Development needs.

Email ID : / Contact Number: +91 73387 73388


How India Developed as a Mobile App Market?

There’s little wonder that mobile apps are fast becoming an integral part of the common man’s life. With the time spent on mobile apps by people across the globe increasing continuously, a heavy demand is being felt for Mobile App Development Companies. This is more so in the case of the Indian sub-continent. India has been rated as the world’s third largest mobile app user.

A Considerable Growth is Being Witnessed in the Mobile App Market in India

There’s no end in sight for the number of mobile apps being developed and marketed in the modern world. With several new apps hitting the cyberspace, the revenue generated by the mobile app development industry is expected to skyrocket too. The rapidly growing mobile app usage in domestic as well as international arena and the constant demand for reliable and efficient mobile application development by world nations has certainly created a big boom among professional mobile app developers in India.

Demand for Mobile App Development in India

It has become very common for individuals and professionals to make use of their smartphones to perform their everyday activities.  With almost any function being possible to be conducted online using mobile devices, an obvious thirst for mobile apps among mobile users in India as well as other nations is being felt clearly.

India has attained the position of being the fastest-growing mobile app development market in the modern world, thanks to the rapid increase in mobile app usage. Regardless of whether it is Android or iOS, The Indian mobile app market witnesses the maximum number of app downloads. From connecting and communicating with friends through making high-value business transactions, there’s little that cannot be achieved by using mobile apps today. Mobile apps are being used for conducting several useful functions such as paying bills online, booking tickets and accommodation, selling or purchasing products and services, making fund transfers, and much more – all in a secure and convenient manner.

Factors that Drive the Mobile Revolution in India

Supporting factors such as a competitive and growing mobile market, the availability of reliable talent in mobile app development, and the increasing mobile device penetration augur well for the current mobile app development revolution in India. Consumer requirements and preferences as well as the modern individual’s tastes have been acting as a boost for mobile app development in India, especially for banking, wallets, and groceries, among other things.

Recently achieved 4G networks have exacerbated the use of mobile apps as millions of mobile device users, especially smartphones, have found carrying out their online transactions to be hassle-free and quick, when they use mobile apps. All elements appearing to fall into place, India is certainly on the way to become the global leader when it comes to mobile app usage and mobile app development in the coming years.

Affordable smartphones, improving Internet connectivity, and increasing mobile device-using population are a few of the factors that support the growth of mobile app market in India. India is seeing a major rise in the time spent by people on retail and banking apps.  Time spent on video streaming has also risen manifold in the recent years.

What Makes India the Most Popular Destination for Mobile App Development?

India is home to several popular and useful mobile apps such as Paytm, IRCTC, Goibibo, BookMyShow, Flipkart, Snapdeal, and Freecharge, among others.  The following are a few of the exclusive benefits of availing the services of Mobile App Development Companies from India:

  • Best mobile app development pricing: One reason why India is considered the best outsourcing destination is the efficient mobile app development offered under low pricing.
  • Modern tools and experienced developers: Mobile app development throws several challenges; the Mobile App Development Companies in India have acquired the necessary skill and experience through serving clients from all over the world.
  • Short development time: By outsourcing your mobile app development requirements to India, you may rest assured that you will be provided with a definite deadline for completion of the app development. Real-time update and prompt delivery are the specialties here.
  • Improved user experience: Mobile app development process calls for the best possible user experience. Mobile app development companies in India assure that one of the deciding factors about your app’s success, user experience, is guaranteed.
  • Cutting-edge technology: Mobile app development is an ever evolving field. Newer technologies are being invented regularly, necessitating developers to stay connected and be updated with all changes and technologies. State-of-the-art technology and innovative processes are warranted here.
  • Multi-platform compatibility: Mobile app developers in India have the caliber to develop seamless apps compatible to different platforms such as iOS, Android, and Windows.

With just a few nations ahead, India is sure to achieve being the top-rated mobile app development market in the world soon – both in terms of revenue generation and technical excellence!

Looking for a top-notch app development company in India? Reach us for any queries or any app Development needs.

Email ID : / Contact Number: +91 73387 73388


Take lead with the business standard of tomorrow: m-Commerce

Mobile business is now emerging, from big brands to startups. In fact, about anybody about the apple is all-embracing it. The acumen is simple: It allows abeyance barter to seek for products, analyze prices, and accomplish payments effortlessly. The accuracy is: the added you accomplish admired advice your ambition barter charge to accomplish affairs decisions, the added they move faster appear authoritative a purchase.

A Contemporary abstraction is apparent that adaptable accessories annual for about 19% of all US retail e-commerce sales and it’s predicted to access to about 27% in 2018.

However, while adaptable business can advise you access sales, it can as well serve as a chump assimilation action and will, of course, access your customer’s lifetime amount and profitability. According to a research, a 5% access in chump assimilation can advance to a 95% access in profitability. That’s what adaptable accessories can advise you do—get your business afterpiece to your ambition customers.

One should focus on the fluency of the app over m-Commerce arena as it’s an important metric every business buyer accept to watch—as poor adaptable acquaintance can abuse your all-embracing basal line.

Because of the rapid accretion acceptance of adaptable accessories for online activities, it’s become a capital apparatus for your business.

What is M-commerce?

M-Commerce stands for Mobile Commerce with no doubt. M-Commerce is all about making online transactions from buying or selling the goods through Portable or Wireless devices.

These portable and mobile devices are in existence from late 2000 but people didn’t gain much back then. In 2007 the new era of smartphones was introduced to the world and then the M-Commerce made its way to every user of the Mobile devices and the rest is history.

Now we have facts that our smartphones are powerful device than few of our portable devices. It determines the technology growth and how people are adapting it to their regular routine. Predominantly with the technology, the M-Commerce is evolving and being successful.

M-Commerce & Mobile Optimization

Mobile trade spending in the world is expected to grow, because of this there are lots of possibilities which will help in the growth of m-commerce income by means of growing a mobile-optimized purchasing level. Right here are a few tips for making your online enterprise mobile friendly.

Enhance consumer revel in with a responsive internet site

An effective mobile e-trade enjoy starts off evolved together with your website. It must be easy to scroll thru product or supplying pages, and photographs must in shape cellular device screens. In case your internet site integrates a cell-responsive layout, the website is automatically formatted to render to the scale of tablets and smartphones. The responsive design additionally allows you to streamline your patron’s buying experience with faster load instances and simpler navigation. You want to make certain it’s truly easy for customers to locate the data they want in no greater than or three clicks,” says Laurie McCabe, an associate at era research company SMB institution.

Combine a cell shopping cart

Any other sizable aspect of an effective cellular e-trade enjoy is a cell buying cart. Maximum commercial enterprise owners can combine a cell purchasing cart into the buying enjoy through an e-commerce platform inclusive of Shopify or Magento, McCabe says. Those platforms allow a commercial enterprise proprietor to create a digital storefront and buying cart which can take delivery of more than one sorts of price and additionally include a standard go back technique for the consumer.

Connect your m-commerce and accounting methods

Similarly to planning for patron interaction in the mobile e-trade enjoy, you should apprehend how this platform will combine into your accounting and stock manner. Recollect upfront whether or not your platform syncs together with your modern-day accounting and inventory systems. It turns into very critical for those front-stop structures to combine with the back-cease structures; otherwise, you’re going to create a nightmare for you and the patron,” McCabe says.
Screen your customers’ activity

Many m-trade structures and web hosts provide analytical gear that permits you to display how customers arrive at your website, how they have interaction with your website, and what they buy so that you can constantly optimize their enjoy to increase sales. You want to see what developments are occurring and song website traffic, which allows you are making better choices concerning your marketing strategy, McCabe says.

How M-Commerce Change the world: –     

In the current commerce industry, M-Commerce has been entered in finance, services, retails, telecom and information technology services.

In these sectors, it is widely accepted thanks to the following advantages of M-Commerce:

Convenience: With just a few clicks on mobile devices, customers can already do shopping, banking, download media files…and more than that. M-commerce also benefits retailers by many of their outstanding features compared with a responsive website and mobile site.

Flexible Accessibility: User can access via mobile devices and at the same time be accessible online too through logging on to various mobile messengers and other networking platforms.

Easy Connectivity: As long as the network signal is available, mobile devices can connect and do commerce transactions not only mobile to mobile but also mobile to other devices. No need for modem or WI-FI connectivity set up.

Time Efficient: Doing M-Commerce transactions do not require the users to plug anything like a personal computer or wait for the laptop to load.

Advice for Business

What can we examine from the successes in m-commerce approach? Right here are some recommendations:

Keep it easy: – Make navigation as simple as possible focusing on consumer revel in. This includes intuitive seek and surfing in addition to a clean check out procedure.

Recollect going local: – Developing a native app increases responsiveness and pace of the app handing over the pleasant person enjoy for the user. However, except the native app, the cellular internet web site is center for attaining and to cover all structures.

Growth safety: – Use trusted structures and remind the customer at which stage they’re in the price system.

Enhance your marketing interactions: – Your m-commerce strategy should be an indispensable a part of your advertising strategy and no longer merely an extension of it. Think mobile advertising and marketing, geo-focused on, region-primarily based services, coupons, and cellular value-added capabilities, use case-based design, cell electronic mail advertising.

Looking for reliable m-Commerce Development services? Reach us for any queries or any m-Commerce Development needs.

Email ID : / Contact Number: +91 73387 73388



Exploring New Horizons of High-End Performance: Importance of Data-Driven Optimizations in Mobile Apps

What is Data Discovery?

Data discovery portrays the procedure through which organizations gather data from an assortment of sources and apply it towards creating genuine business esteem. Organizations can make a profit by an enhanced data-driven essential leadership, upgrade their plans of action, effortlessly share bits of knowledge crosswise over offices, and push wise systems.

Being data-driven association begins with understanding your data. Regardless of whether they are an IT expert, or a CIO, or a Project Manager, in the advanced, computerized world all business clients should have the capacity to get and comprehend the data.

Why is Data Discovery making so much Buzz?

This new data-driven approach intends to go past simple detailing and to observe the association’s execution. The objective is to misuse the full estimation of data to enhance essential leadership as well as to affect the advancement of business forms straightforwardly and to fuel new plans of action.

That implies operational choices, and long-haul arrangement depending on information and bits of knowledge. With the goal of this to work, representatives require relevant and reliable data in an auspicious manner.

What is Data Optimization?

Data optimization is a procedure that reads the sensible outline from the information and sees the pattern. It is the partner of information de-streamlining. Data-driven robust optimization is a critical perspective in database administration specifically and in information distribution center administration as a rule. Data optimization is most ordinarily known to be a non-particular method utilized by a few applications in getting information from an information source with the goal that the information could be used as a part of information seeking devices and applications. Utilizing data-driven robust optimization can decrease the multifaceted nature of the procedure while attempting to streamline the required assets by diminishing physical preparing needs.

Overview of Implementation: 

This is a review of the means required to execute data programming and making it accessible to your staff and site clients. The capacity to launch your site as per the course of events is additionally reliant on the accessibility of task assets from the Information Technology group and the actualizing office.

Implementation Steps:-

Task Kickoff and Site Planning

Once the site(s) is/are available, the underlying period of the undertaking includes arranging the push to actualize programming. It incorporates delegating a task to facilitate the different exercises of the usage. The task supervisor, by and large, a pioneer in the actualizing office, collects the venture group, characterizes and appoints duties of those engaged with the execution, makes and deals the undertaking design with particular expectations and deadlines.

Content and Process Development

Content and Process Development includes gathering, making and distributing content, illustrations, and work processes in a product you are utilizing. It incorporates the formation of program pamphlets, application registration, ventures in the endorsement procedure, and so forth.

Custom URL

You will have the capacity to design a unique URL for your site. This URL can be a piece of your institutional space :

Illustrations Design

The realistic format and pictures that will apply on the site will either be created by you or your establishment’s website architecture group.

Ease of use Testing

Ease of use testing happens after the information compiling and starting substance advancement stages are complete. Client testing requires cooperation with candidates/registrants who will utilize their login qualifications to make applications in the framework.

Site Launch

When all advancement, preparing, and testing are complete, the site is prepared to be propelled and accessible to staff and site clients.

Pros and Cons of Data-Driven Robust Optimization in Mobile Apps:

WAN advancement is one of the foundations of use conveyance improvement (ADO). WAN supports application execution over full zone through organized methods, for example, application speeding up and information pressure. Here, we’ll talk about pros and cons of mobile optimization clients.

At the point when the work area has contracted to “the branch of one” (as with a portable representative) or the microbranch (of up to 10 individuals), it may not be well – from a cost viewpoint – to convey extra equipment to enhance execution of organizing applications. These little, frequently transient areas that would profit by virtual machines regularly don’t have a host server onto which they can be lead.

In any case, since it is costly doesn’t mean there isn’t a need. These projects keep running on a client’s PC or another gadget, maybe a tablet, and addresses a machine somewhere else in the WAN, as a rule, the server farm, to pack and quicken undertakings an apparatus generally would.

The upsides of a mobile optimization bring clients substantial execution upgrades, mainly through the compression of data. The drawback is that the versatile customer can’t enhance execution as significantly as an apparatus in an extensively shared setting since it doesn’t approach the same number of surges of information and is not able to streamline crosswise over them. For instance, in a branch with an apparatus, if your neighbour downloads the most recent proclamation of work for a counseling venture at 9:00 a.m, when you download a similar document at 9:15, odds are you will get the reserved substance off the advancing machine at almost no effect on the WAN and with rapid reaction times.

Likewise, any work that the customer does fundamentally removes handling power from other work on the machine.

Looking for reliable Data Driven Mobile App Development services? Reach us for any queries or any App Development needs.

Email ID : / Contact Number: +91 73387 73388



‘Mobile Optimization’ – Simplified

Introduction of mobile optimization

In case you’ve ever talked with anybody who works in internet layout, you know constructing a website is a strenuous job. And that doesn’t stop with the design – you furthermore might need to be certain that the buttons click on to the proper hyperlinks, it looks attractive, and in addition to making sure it works really impeccable out on your Desktop, Laptop, Android, and iPod contact. This elasticity throughout all devices is in which the stint, ‘mobile optimization’ comes into play.

Every 12 months humans spend more and more time on their mobile gadgets and tablets, however many websites are still not designed accordingly for exclusive display screen sizes and load times. Mobile optimization takes a seem to be at the website online design, web page structure, page speed, and extra to make a positive impact and you are not inadvertently turning mobile site visitors away.

Importance of mobile optimization: –

How crucial is mobile internet site optimization? Recollect how much money and time humans are spending on mobile devices in recent times. The numbers agree 10% of the arena’s total net traffic is mobile-pushed.

Take a look at these reasons why mobile optimization is vital:

1. Everyone is on Mobile: –

We’re not dwelling in a world wherein cellphone customers may be taken into consideration. We aren’t even residing in the world in which immoderate phone customers may be considered exceptions.

2. Over a portion of the web, activity is versatile.

I presently can’t afford to meet a website owner who wasn’t keen on expanding the web traffic. As of May 2017 (over a year back), versatile media utilization was 31% higher than that of the work area, representing a 51% of all advanced media utilization.

3. Versatile clients carry on in an unexpected way.

While it’s putatively similar individuals behind both versatile and work area activity, these individuals have a tendency to carry on diversely crosswise over gadgets.

4. Social media recommendations are on mobile.

91% of the mobile web is utilized for social exercises. As web-based social networking keeps on developing and advancing, it’s discovering the vital center point on cell phones.

Methods of mobile optimization:-

Comprehend Google’s portable enhancement preferences: –

As a site owner, you have a few options when driving a portable rendition of your site. You can utilize a responsive web page outline that naturally recognizes when clients are getting to your pages utilizing mobile phones, you can control your web page’s show utilizing separate HTML and CSS documents or you can make a totally isolate versatile site on “” domain.

Here’s the manner by which Google feels about every one of these alternatives: –

“Google underpins cell phone improved destinations in three designs:

  1. Destinations that utilize responsive website composition, i.e. destinations that serve all gadgets on a similar arrangement of URLs, with every URL serving a similar HTML to all gadgets and utilizing the only CSS to change how the page is rendered on the gadget. This is Google’s prescribed arrangement.
  2. Locales that progressively serve all gadgets on a similar arrangement of URLs, yet every URL serve distinctive HTML (and CSS) contingent upon whether the client specialist is a work area or a cell phone.
  3. Sites that have separate mobile and desktop URLs.”

When in doubt, the web index supports these distinctive alternatives, however, given how aggressively the portable world is winding up, most organizations will become profitable by working with Google’s prescribed setup.

Make a responsive design: –

Given Google’s suggestions, plainly the best way for website admins who are keen on seeking after versatile streamlining is to make a responsive web composition that serves up a similar data utilizing separate CSS documents that are activated by portable programs.

In almost all conditions, there are two essential approaches:

  • Buy a web composition subject with responsive alternatives worked in, or
  • Arrange with a web designer to have a custom responsive adaptation of your current site assembled.

Understand mobile style limitations: –

Whichever route you are taking, their area unit some specific mobile style cautions that you’ll wish to stay in mind throughout the planning process:

Mobile users hate scrolling.

Scrolling is often difficult on mobile devices, that is why most users wish to be ready to go online and realize the data they have while not having to regulate their screens. If the content of your pages is just too long to show properly, think about separating chunks of text on different pages.

Feature timely info conspicuously.

If you’re a pizza shop, it’s rather more seemingly that mobile users are sorting out your hours and address, not your company’s history. Fastidiously think about what items of data ought to be featured on your mobile homepage to avoid forcing your users to travel attempting to find the main points they have.

Allow mobile users to access your desktop website.

Although most mobile users area unit searching for fast items of data regarding your company, different readers could also be wanting to kill a big quantity of your time on your website. To relinquish these viewers access to your full site’s content, offer them the choice of a switch from your mobile show to your desktop website.

Cater to mobile SEO desires: –

For the foremost half, mobile SEO doesn’t disagree considerably with normal desktop SEO. You’ll still need to confirm that each one of the pages on your website have the right title, meta description, and headline tags so as to rank well within the mobile search results, and you’ll still need to court backlinks to your site’s pages, because the URLs of your mobile website are identical to those on your desktop website (just rendered otherwise consistent with responsive style principles).

Following all of these recommendations might sound time intense, however, the fact is that they’re a requirement for all businesses that hope to capture a little of the anticipated rise in mobile traffic.

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Cross Platform Mobile App Development – Pros and Cons

The world is over mobile these days. It’s become a “must have” component for any organization, notwithstanding its size. Doubtless, some organizations will think about only 1 mobile OS (operating system) and avoid all the opposite ones, nonetheless, it’s vital for several businesses to concentrate on a pyramid of mobile devices with numerous operational systems. Gone are those days when you were glad about solely having a mobile app. Today, it’s vital that the app should support mechanical man gadgets, iPad, Windows Phone, Amazon Kindle, Tabs, BlackBerry, etc.

One of the foremost difficult things for some app developers is, whether or not to develop a native mobile app or choose cross-platform. Of course, as a business, you to manage different types of consumers. UN agency possesses different types of devices. Therefore, you’d got to have a mobile app that might work seamlessly on the majority of platforms (i.e. Android, iOS, Windows, etc.)

As long as there’s no clear winner within the platform wars, mobile app developers won’t accept either mechanical man or iOS development solely. The concept of targeting a wider audience is simply too enticing, and cross-platform app development tools build it easier and quicker for developers to deliver their apps to mechanical man, iOS further as less widespread platforms.

Still, several native app developers UN agency recognize their target platform’s rough tricks and specifics can’t, however, question the technology behind a cross-platform app. To shed some light-weight on things, we recommend taking a practical scrutinise the execs and cons of cross-platform mobile development over native one.

The Pros of cross-platform mobile development     



It is doubtless that it is quicker to develop a cross-platform mobile app instead of a native app for iOS and automaton. You’ll be able to leverage one codebase and customize for multiple platforms rather than making a replacement codebase for every platform. Creating one cross-platform app across all platforms is a lot more economical than building multiple native apps from scratch.



In theory, it’s a lot of value effective to create a cross-platform answer for multiple platforms as a result of it leverages one codebases. This can be usually true unless the applying needs loads of customization for every platform.


Easy access to plugins:


Appcelerator and PhoneGap provide quick access to plugins that may simply be employed in different services or tools. These conjointly embrace providing common links to similar genus Apis, reminiscent of those for the devices’ cameras, accelerometers, or location sensors rather than writing distinctive code to speak to associate degree iPhone’s GPS and a Samsung Galaxy S II’s GPS, one centralized set of code is going to be mechanically changed to interface with each device.

Simple for net developers to use:

easy to use

As a result of these frameworks area unit designed for scripting languages, they’re simple for net developers to utilize. HTML, CSS, and JavaScript area unit the backbone of the overwhelming majority of the net and apps that run on the net, therefore it’s a natural transition for these tools to migrate to the mobile devices.


Support for enterprise and cloud services:


These frameworks allow the straightforward integration of cloud services as an example, once associate degree Exchange integration is coded once, it’ll work on each platform. Also, multiple security ways are not required, as a result of the apps can perform equally on either the iOS or the automation platform.


Cons of cross-platform mobile development

Platform limitations:


Each platform has its own distinctive vogue and affords sure flexibilities missing in others. This could place you at an obstacle as a result of you’ll not be ready to leverage the distinctive practicality end tools of the individual native platform once developing an app for multiple platforms.


User Experience:

user experience

iPhone and golem operative systems, screen layouts, functions, etc. area unit totally different thus planning and developing a cross-platform app that gives an honest user expertise on 2 or additional platforms can beyond question be difficult. The bulk of self-made shopper apps area unit engineered on either Native iOS or golem. Let’s bear in mind that Facebook set out with a Cross-Platform mobile app however modified directions to Native iOS and golem once realizing the User expertise wasn’t optimum.

Integration challenges:


Integrating the app with preferences, native settings, and notification apps are often quite task. Various storage choices may additionally need partaking in a third-party cloud service. Clearly, there are heaps to contemplate once deciding whether or not to create native or cross-platform. Think about these professionals and cons once assessing your resources and also the level of experience of your team to form the choice easier.

All supporting options might not be enclosed in updates:


When Google, Apple, or Microsoft adds a brand new feature, the framework getting used can have to be compelled to be updated. only if the 2 languages area unit totally different, the communication “bridge” that the framework forms might not permit all items of data to pass. This is often an inherent challenge, which is able to hopefully notice its answer before long, though it’ll essentially continuously lag behind every official SDK.

Tools area unit restrictive:


Frameworks mandate that developers use prescribed tools and suites restricted to the code, that inherently needs the user to ignore their preferences and use one thing that they’ll be got to learn everywhere once more (that is that the worst-case scenario).


Slower code and render time:


Any cross-compilation method has the prospect to be slower; particularly since the user presumably will not be ready to use tools with that they are acquainted. Also, the code renders time is longer, as a result of it’ll get to churn out the code for every platform.
Looking for an amazing Cross-Platform App Development partner? Reach us for any queries or any Cross-Platform App needs.

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Best Android App Development Tools


Android is a product stack for cell phones that incorporates a working framework, middle ware and key applications. The greater part of you may as of now know about Android, its capacities and different perspectives. Due to the enormous reach and a wildfire spread of the soul of smartphones W2S Solutions brings you all you need to know about the Best Android App Development Tools. For anyone to excel Android and master the art of app building, this Android App Development Tool List is bound to unlock new horizons of vision and understandings.

What goes underneath?

In a nutshell, the different parts of Android are outlined as a stack, with the ‘Applications’ framing the best layer of the stack, while the Linux piece frames the lowest layer.


Android ships with an arrangement of center applications including an email customer, SMS program, logbook, maps, program, contacts, and different highlights. All applications are composed utilizing the Java programming dialect. In this way, it is in this layer you will fit in your next enormous versatile application.

How does it lay-out?

Designers have full access to a similar system APIs utilized by the center applications. The application engineering is intended to rearrange the reuse of parts; the capacities of any application can be distributed and after that be utilized by some other application (subject to security requirements implemented by the structure). This same system enables parts to be ousted by the client. For instance, on the off chance you have a little note taking application on your versatile Android environment and need to look for a specific area whose address you have recently noted down, you should think about utilizing the maps application straightforwardly from your note-taking application, rather than exchanging applications (caution! It is an important part).


Android app development tool list incorporates an arrangement of C/C++ libraries utilized by different parts of the Android framework. These abilities are presented to engineers through the Android application system.

Android offers a abundant opportunities for designers: it is a flexible, open source mobile platform that is being used by a large number of clients worldwide with an incredibly simple circulation stage to help contact a huge group of bystanders. Luckily, there are additionally a lot of handpicked, best Android designing tools to help you kick off quickly. The nascent Android landscape is such that the number of android development tools is large and growing rapidly. While everyone keeps on winding up more proficient and instinctive options to trend but the major constants remain same.

There has never been a superior time to make your own Android application!

Best Android App Development Tools

Game Maker Studio

Game Maker Studio is another platform for enthusiasts, this time for 2D diversions. It demands a smaller share of your skillset than using Unity or Unreal 4 and empowers you to make applications with effectively ‘zero code’.


Undoubtedly, Android engineer’s tools have an affection for acronyms! FYI, AIDE stands for ‘Android IDE‘ and is one of a kind to this rundown and it keeps running on Android. It implies that you can make applications utilizing your smartphone or tablet and later test them on spot over the same gadget.

Clearly, this does not have a portion of the propelled highlights of Android Studio. There is no genuine favorable proposition to use this over Android Development Kit. Thus, it has proven to be useful however for learning Java and Android SDK.

AVD Manager

The AVD Manager tool is packaged with Android Studio. AVD is an acronym for ‘Android Virtual Device’. So, basically, this is an emulator for running Android applications on your PC. This is helpful on the grounds that it implies that you can test your applications rapidly without having to continually introduce them on physical gadgets. All the more significantly, the AVD Manager enables you to make loads of various emulators with various screen sizes, particulars and renditions of Android.

Android Studio

No Android App Development Tool List would be finished without Android Studio. This is the primary IDE (Integrated Development Environment) for Android. It unanimously plays dominates the android development landscape for engineers hoping to make essential applications with regards to Google’s Material Design.

Android Device Monitor

Another implicit Android advancement tool, the Android Device Monitor enables you to screen your gadget or virtual gadget amid runtime and gain access to data, for example, what number of procedures are running on what string, arrange details, the LogCat and a lot more. It is awesome for testing the execution of your applications and seeing what’s happening under the hood.

Android Debug Bridge

The ADB shell is a valuable little tool that you can use to interact and run changes on an associated Android gadget (virtual or physical). It is accompanied by Android Studio and generally you won’t have to stress over it. However, you’ll be following an instructional exercise and to discover it, you have to open it up. To do the same, explore the main tool which envelopes your Android SDK or whichever organizer adb.exe is found and open up in the order (Shift + RMB > Open Command Window Here).

Unity 3D

Unity 3D is among our top spots on the Android App Development Tool List. More importantly, it doesn’t come with a pre-packaged Android Studio. It is a diversion motor and IDE for cross-platform development. Solidarity is anything but difficult to learn and accompanies an expansive assortment of highlights for diversion advancement. While it’s conceivable to make an app without Android Studio, Unity fits that sort of work substantially more promptly and will spare you significant slice of time on the Gantt chart. You can even utilize it to make VR applications for Daydream, Cardboard or the Gear VR!

Unreal Engine

Unreal Engine is additionally an app development engine and is an elective choice for those keen on cross-stage, full-highlighted diversion advancement. Like Unity, Unreal offers simple help for Android development and is entirely unrivaled being an open source development engine. Unity has marginally better implicit assistance for portable and 2D appearances for most versatile app developers.

Other Android Development tools: – 

Additionally, the development tools recorded above there are numerous more choices out there, for example, PhoneGap, Cordova or IntelliJ IDEA for building basic applications, or Android and Bluestacks on the off chance that you require android imitating without introducing Android Studio and the AVD Manager. Designers will likewise need to get to grasps with a scope of other programming to supplement their coding exercises.

Looking for an amazing Android App Development partner? Reach us for any queries or any Android Application Development needs.

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iOS App Development Checklist for Enthusiasts

In a world where even, the world map (when converted into musical notes) makes up a tune, creating iOS applications has to be specific and systematized. The flexibility and pervasiveness of all Apple devices allows designers to blow life into their vivid thoughts and showcase them for a huge base of customers. Within a development landscape so happening, innovative engineers are attempting all kinds of applications and business ideas-all out of the box. Thus, it becomes imperative to span through an iOS app development checklist from iOS development space.

Due to the fiercer competition on the App Store and the underlying captivation by the gadgets, lucrative iOS advancements from enormous organizations have been a common sight in the recent past. This has certainly rolled out promising opportunities for engineers with iOS development skills. It accompanies its own advantages – an enduring paycheck and a profile rocketing exposure. So, it is an important step for any iOS enthusiast to follow an iOS developer roadmap.

It is an undebatable fact that iOS development is a vast field for anyone to first explore and then pick his sweet spots to conquer. Since an iPhone multi-tech utility and a lot goes within, it is often difficult to know which of those to sharpen first.

Would it be a good idea for me to learn Core Audio before Core Data?

There would be so many such questions that bounce up in your mind every now and then. On the off chance. No tiny mortal can handle everything, so where to confine your focus beamingly?

W2S Solutions brings you a simple iOS app development checklist.

The Must Haves: First on your iOS developer roadmap

These are development tools and subjects which strictly require you to have a hands-on experience. You might not be paid for the aforementioned task but you would have to rely upon your course guides, otherwise. The industry trends show that you should be well versed with:

Appropriating an App (ideally for an application on the App Store)

  • Auto Layout
  • Center Data
  • Cocoa Touch
  • CollectionViews
  • Comprehension of Clean Coding Principles
  • Comprehension of MVC
  • Comprehension of SOLID
  • Familiarity with Swift OR Objective-C
  • Git, Subversion or other form control
  • Have worked for both iPhone and iPad, preferably in an all-inclusive application
  • Instruments
  • Notices, Delegation, Key-Value Observation
  • Parsing JSON
  • REST as well as SOAP
  • TableViews
  • Threading and Concurrency
  • Troubleshooting in Xcode
  • UIKit
  • Unit Testing, XCTest (not a specialist, but rather some experience)
  • Working to Devices
  • Xcode and Interface Builder
  • Xib’s, Storyboards, Segues and related introduction/change

How to strengthen it further?

These themes and development systems won’t be appropriate for each task, however probably, a couple will. Understanding their purpose and where they live in the iOS scene through a hands-on involvement will raise the possibility of your success exponentially.

  • In the event that Swift is your essential dialect, in any event, some information of Objective-C
  • In the event that Obj-C is your essential dialect, in any event, some information of Swift bend, Familiarity of the non-circular segment rehearses
  • In-App Purchase

At least a few of:

Amusement Center

  • Center Animation
  • Center Audio
  • Center Location
  • Center Motion
  • Cloud Kit and iCloud
  • MapKit
  • MessageUI
  • Neighborhood Notifications
  • Pop-up messages
  • Quartz Core
  • StackViews

Well Beyond   

These things are unquestionably not a part of iOS 101; however, they can help distinguish you from others and perform well in meetings and job postings. Here we suggest you some of the major game changing skills that are placed higher on the priority list. It can surely be a little investment get your hands done with:

  • CorePlot
  • Creating for Android
  • Developing for MAC
  • GameKit
  • HTML
  • PhoneGap
  • SpriteKit
  • SQL
  • WatchKit
  • Xamarin

It is important to have sharp debugging skills that can set you in the best position to be able to do away with bugs. In fact, no designer can; particularly not a relative freshman. A good debugger is generally attributed with above average basic reasoning abilities to work through issues and is cognizant of his breaking points. You will possibly be an overseer of an extremely costly codebase or brand and they should have the capacity to assume that you will treat it with care and alert.

Perks of being an iOS expert

With the interest in this trending skill comes a fancy paycheck. As indicated by Indeed, the normal payout for iOS experts is 68% higher than the normal pay for other employment postings. To be sure of reports, they state that an iOS expert draws around $98,000 per annum.

You can expect yourself to be paid on the similar lines with the iOS app development checklist all ticked. This isn’t a short stretch as the pay scale further motivates you to hit the iOS developer roadmap persistently.

Also, Mondo, an organization that enlisted people and places innovation specialists, reports that iOS Developers’ pay ranges from 105,000 to 155,000 USD per annum.

There is a great deal of interest for iOS Developers today which makes us bring you the right iOS app development checklist. It’s a reality that the best trending skillset requires a finer aptitude with a specific end goal. It takes things beyond basics, to figure out where one can contribute as a developer or a designer. What’s more, putting your opportunity and assets in learning iOS advancement is the best advance forward for a lucrative vocation.

Looking for a professional iOS App Development partner? Reach us for any queries or any iOS App Development needs.

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