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Success Formula behind ranking higher on Google Play Store

(You could have started with the establishment of the fact that Google Play Store is important due its popularity and reach among the common man. It can also one of the key platforms to showcase your business, idea, concept.)

The first step you can pursue towards building an app is doing an in-depth, intensive research to the core. Next you can latch on to planning and taking action towards creating an app which helps in making human activities more efficient in any manner. Finally, you list your app on one of the major app stores within the mobile centric web, Google Play Store, with a mindset that this app will make some contribution towards society. But what app analytics tell you that your work has gone into vain because no one really knows about your app. Your most probable users are not able to see your app in their search. There are several reasons behind the whole scenario which everyone does not know, due to lack of proficiency in digital marketing.

W2S Solutions brings you an informative blog post on “HOW TO RANK AN APP IN GOOGLE PLAY STORE?”

Here are some of the most effective and time-tested Play Store Optimization Tips

 There are about 3.5 million apps on play store and creating some unique marketing strategy is the key to get your app recognition in this vast pool.

IMPORTANCE OF APP RECOGNITION IN GOOGLE PLAY STORE

Visibility

First and foremost is the reason that we have talked about in the above content that nobody is even able to see your app while they search for something which your app offers.

Revenue

Every person, firm or entity in this world puts their hard work to create something which adds value. Similarly, if you want your revenue generation model matches with planning then you have to work towards app recognition which in turn will help you generate financial benefits from the app.

Rating

Once your app is visible and people have started using your app they’ll rate it based on their experience.

Higher ratings help in overall growth of an app and its users.

TIPS FOR PLAY STORE OPTIMISATION

Value Addition

From the first day, you list that app on play store be sure that it creates some value in the life of people using it.

User Interface

The First impression lasts. There is no denying fact that everyone forms their first perception towards anything by just looking at it and if your app does not possess a user-friendly interface then you instantly lose your ratings and make user less comfortable while using the app.

App Store Optimization (ASO) helps you to improve your rankings while someone searches for an app in a specified category. ASO is the process of influencing growth of your app from at the app ‘s end. There are 2 ways do that:

  1. ASO on-metadata is the factors or elements that are 100% under control of developer:
  • Title
  • Developer name
  • Short and long description
  • Icon
  • Screenshots
  • Feature graphic (image or video)

    2. ASO off-metadata factors are not controlled completely by a developer, but can be influenced, for example: installs volume, ratings, and user reviews.

 ASO is also known as App Store SEO (Search Engine Optimization).

 Title

This is what your app is going to be known by once it enters the market and believe us you cannot mess here.

You are suggested to use a unique title and logo for your app which people can easily identify and be magnetized. This will help you get those apps eliminated from the competition which possesses a cliché image as their logo.

Description

There are basically two types of description that you have to provide to the users who are looking for an app in the category:

  1. Short Description – This should contain basic information about your app consisting of clear keywords which also help recognition.
  2. Long Description – This is the area where you put all the content relevant to the app containing keywords matching your app. Warning: Highly Critical…!

App Performance

Consistency is the key if you want your app to have a long-term existence. Regular installs will help rankings of the app shoot higher, which in turn will lead to more downloads. One should also take into consideration the amount of uninstalls it has and look into matter to improvise results.

Customer Satisfaction

No one can beat the power of “Word of Mouth”. One should always try to resolve problems that users are facing. Whether it’s a minor bug fix or a major hindrance in the app’s growth. More and more installs can be induced by providing timely solution and updates to the users.

Ratings and Reviews

Ultimately everything boils down to improving app ratings. One will only give you a higher rating if they had a good time using your app. A higher number of favorable comments/reviews also help in achieving higher ratings. In today’s day and age, it’s very easy to buy reviews, but one should always stay away from these tactics due to Google’s strong monitoring of the reviews. The number of backlinks also plays a vital role here as they provide credibility. So, if you put some in the description it’ll help you in long run.

So. These were some easy-but-effective tips to rank higher in Google Play Store.

Cheers…!

Reach W2S Solutions for any queries or any App Store Optimization/Mobile App Marketing needs.

Email ID : bd@w2ssolutions.com 

Contact Number: +91 73387 73388

Web App Vs Native App – Which is better for your business? – Infographics

Great narrative of Web Apps and Mobile Apps. If you ever try to understand the difference, benefits, Industry usage of Web and Mobile Apps, this is your must read Infographic that showcase the difference between these two. It also walks through the technology stack to be followed in building these solutions. No wonder why W2S Solutions is the Top Web and Mobile Apps development Company. As this Infographic shows our in depth knowledge in developing apps and we also recommend to our customers based on their requirements, cost and timeline.

This Infographic tells what’s best for your business and then differentiates which Industry is focusing more on Web or Mobile. It helps you to classify your Industry and you shall see where you fit. At W2S Solutions, Our technology experts recommends you the Technology stack to be chosen for building your product. If It’s a web app, we usually go with Open Source technologies or MicroSoft .NET framework. For Mobile app development, we shall build with Native iOS or Native Android development tools. However If Web app is built with Angular JS, HTML 5 and CSS 3, we shall be able to reuse some of web components for Mobile. It’s great way of reusing components and saving effort and cost.

Native App Vs Web App

Feel free to reach us for a discussion. We are happy to give a quote or explore your Idea further.  We are available at – +91 73387 73388.

Why Should You Choose AGILE for Mobile App Development?

In a world where the mobile application development companies are hustling down the industry to help businesses grow bigger and better, the engine which throttles mobile app development requires a meticulous maintenance and conscious care. While the application development companies are huddling down the latest technologies for enhancing usability and overall user experiences, the tech fraternity is constantly working towards elongating the lifespan of an app. The mobile application development companies genuinely want to make sure that money spent in making an app feels to be an investment rather than a burdened expenditure.

Thus, with this informative blog post, W2S Solutions sheds light on the importance of agile methodologies to be deployed in mobile app development projects.

Agile: Agility:: Mobile Apps : Businesses

FYI, agile methodology is a collective term used to label the coordinated set of gradually maturing, time-bound incremental iterations performed during software development project. Here, a unified group of developers coordinates among themselves to channelize their skills in order to achieve long and short-term project goals. This is to ensure that critical project metrics and software non-functional requirements like adaptability, accountability, and leadership perfectly bound with the strategy.

Agility means the ability to be responsive to changes and be able to efficiently cater requirements as per their need. To keep it simple, it is like a collective and synchronized effort by a group of developers to help customers realize real meaning of agility in terms of software or app development.

“3X More Successful Than Waterfall

What makes Agile so opt?

While there are numerous reasons why you should use agile it is easy for you to be confused among all of them, we bring out the most persuasive ones to help you believe potential of the most famously used project management strategy in recent times.

  • Business and dynamicity are synonyms. Mobile app development companies have always struggled with keeping up with swiftly changing requirements and always modifying set of deliverables. But agile methodology for mobile app development gives them an opportunity to frequently set new deliverables and make quick decisions during early phase of the project.
  • With agile mobile app development, Mobile App Development Companies are able to deliver better user-specific business solutions.

49% Project Managers Believe in ‘Agile’

 Why does your business need agile for mobile application development?

The gist of the answer to this question lies in complexity of requirements that are stated by the client. It is a well-established fact that project management is all about allocation and follow-up of tasks which are assigned to a responsible and capable person who is a part of a team which collectively caters to the bigger functionality. Agile mobile app development helps the group of developers efficiently come up with a process model and project management system that is foolproof in many ways. It certainly helps development team to overcome some critical development issues like varying demands of different classes of users, which in turn hinders seamless development across multiple running platforms.

Thus, agile is the best decision you can make. It is the most effective way for mobile application development companies to work and deliver highly reliable products with the coordination of experts in the back-end.

The Direct Effect

If you try to count on the number of benefits and abilities which Agile adds to your development process, they are abundant. The direct upliftment of the overall quality happens through continuous and effective communication between customers and development teams. Consequently, it adds a tremendous level of transparency and flexibility along the course of development.

This is something really beneficial for mobile application development companies as they are able to entertain fresh requests and functional requirements, even at later stages of the app development cycle. The trouble and a possible mismanagement caused by such unforeseen requirements is not an issue as agile is completely foolproof and ensures total quality.

Wrapping it up…

  • Mobile app development companies can deploy agile to enjoy easy amendments to requirements and even pre-existing functionalities.
  • Agile also helps the mobile application development companies to easily roll out updates and make necessary changes as per the dynamic mobile platforms.
  • Ideally, agile helps group of developers to approach the development project in a cohesive stance. This is best complemented by transparency and flexibility, which is supported by testing of an app at each stage.
  • Following the much talked about development process also makes it more likely that mobile development companies will end up successfully delivering sustainable products that are highly responsive and offer an impactful user experience.

 The Final Word

The agile mobile app development methodology is the best available, convenient to use project management strategy for mobile application development companies in the Indian IT industry. It is an unbeatable fact that widespread use of agile has helped our IT industry to grow and become leaner than ever with the kind of complex projects which are delivered in the least possible time to market.

Pertaining to the flexibility and transparency added by agile to the development process, mobile application development companies are able to work out the best possible digital business solutions in unimaginable cost with great quality standards.

Reach W2S Solutions for any queries or any Agile Mobile App/Web App/Website development needs.

Email ID : bd@w2ssolutions.com 

Contact Number: +91 73387 73388

Most Important Things an App Startup Should Know

Millions of mobile apps are being downloaded regularly, thanks to the popular hobby among modern consumers. App development ideas and new app development also follow suit, there are numerous apps that hit the market every day. Amid such frenzied activity, there’s little wonder a mobile app development company is always kept occupied. The catch lies in taking the app successfully from conception to the real world. This is where app developers and entrepreneurs need to learn a few vital things about carrying a mobile app start-up toward success.

One great thing about mobile app marketplace is that trend shows clear demand from users across the world

Significance of Effective Learning Before Starting Your App Business

There’s a clear and tangible shortage for code development in the modern world. While this presents entrepreneurs and mobile technology-based companies a huge opportunity, there are certain basic requirements without which you cannot succeed in reaching your business goals as a mobile app development company.

Quite a few small businesses are pitching for cashing in big by using the demand and consumer trends. However, there are certain major challenges that need to be addressed efficiently. Developing useful apps that prove useful to consumers is challenging, while the process of navigating through the complex app approval might appear insurmountable to some businesses. The first strategy to master the app development business is learning the basic and crucial things by prudently investing in certain key areas.

Most Significant Things to Master for Running a Mobile App Start-up

  • Make your online presence obvious: putting yourself online and in a position to be accessed easily is priority
  • Advertizing is Vital: Even if your product or service is interesting or useful, you can only reach out to people by letting them be informed – which can be accomplished by advertizing
  • Payment options must be given consideration: Implementing payment methods that allow convenient online payments is vital – more so for apps that sell products or services online
  • Efficient and Dedicated workforce is the backbone: Hiring qualified  and skilled professionals in the various work-roles ensures perfection

Factors to be Considered in App Business

  • Focus on the type of industry that you intend to sell to
  • Work out how you will go about selling your product to the selected industry
  • Decide the strategies for branding your business
  • Plan about the features that you and your customers need
  • Know how much training and support will be needed
  • Have clear idea of the goal for your end game

Starting a business might be easy; it is another story to accomplish success and sustain in app business

Steps to Accomplish Mobile App Start-up Success

Validating your app idea and detailing your product using a wire framing tool is the first step. App design needs to be according to your vision about user experience; be sure to remove non-core features. For this, you need to brief the factors such as your app idea, user preferences, and features required to the designers you hire.

To stay ahead of fierce competition and accomplish success, you need to develop the most fluid and best app that enables you to stay in the race.

What Mobile App Developers Need to Know About Blockchain?

Having been promoted for secure transactions, Blockchain is among the hot topics of the contemporary world. Used by the Bitcoin cryptocurrency for its public ledger where transactions get recorded, the blockchain is a datastructure. With Bitcoin being viewed as the biggest ever speculative bubble that has created millionaires, there’s little wonder in the use of Blockchain increasing in an exponential manner. Numerous organizations from financial, health, and real estate sectors are seen to back the underlying encryption technology, Blockchain.

Blockchain proves to be a great asset for iOS Development Companies

Role Played by Blockchain in Mobile App Development

A distributed digital ledger that records transactions in any decentralized database that is located conveniently in multiple places, Blockchain assures security. The technology ensures that blocks of records, transactions, or programs are rock-solid secure.

Blockchain can be built into a large number of mobile apps pertaining to several industries such as retail and finance. Blockchain can be put to use for verifying identities of people with regard to using services such as getting drivers’ licenses or opening bank accounts. It could be used for other functions such as developing mobile app for documenting land titles, thus cutting down the costs for titles dramatically.

Blockchain technology fuels mobile app development industry as it does various others

Why is Blockchain Considered the Future-Looking Technology?

Blockchain is in the growing stage; it is yet to be accepted fully by mainstream financial institutions and mainstream consumers. But digital pioneers and innovators are attracted by this novel and emerging concept.

In the mobile app development parlance, blockchain finds to be of immense use in the service of mobile payment function. In the modern world with nearly 5 billion mobile subscribers, only over 1 billion people have the necessary access to bank accounts having payment capabilities. If blockchain mobile payment companies partner with telecom companies, people who have no bank accounts but own mobile phones will be enabled to make secure mobile payments by using mobile apps. Such mobile apps will benefit billions of people across the world by providing unprecedented financial services. This is just one sample of how iOS mobile app developers can make use of the blockchain technology.

Blockchain-based app store could be the future?

How Blockchain Outshines Traditional Services

While traditional services such as renting flats or bank transfers need middlemen for their operation, blockchain operates directly. Here, transactions are being recorded in encrypted form in the network of other users’ digital devices.  They are guarded using sophisticated mathematical formula and records are rendered not changeable, added, or deleted by anybody. This way, it warrants its members’ fairness.

Blockchain technology comes very handy for iOS development companies and mobile app developers. It enables making your application more secure from the customers’ perspective. The distributed nature makes it useful in several ways.  Distributed databases have higher level of availability; distributed apps can run on networked systems while coordinating their actions efficiently through shared memory or by passing messages between the app’s instances.

Helping developing new business process and adding the much needed element of confidentiality into mobile apps, the blockchain technology helps develop not only advanced peer-to-peer payment platforms but also several other fintech apps in various other industries.

Benefits of Mobile Invoicing

Small businesses and freelancers have started understanding the need for using the modern technology for streamlining and improving their businesses. Mobile invoicing helps save time and costs that are the two vital factors involved in small and medium sized businesses. Online Invoice Software, with its capability to tie in directly to accounting software, enables entrepreneurs to always stay online and up-to-date.

Why is Online Invoice Software Sought After?

Not just creating invoices, you can manage sales, receive and keep tabs on client payments, and perform your accounting as well, when you make use of the innovative Online Invoice Software. Moreover, calculating taxes and comprehensive real-time reporting is also facilitated by this modern mobile invoicing application.

Facilitating business owners to view any business-related activity and easily follow up clients’ transactions, the Online Invoice Software offers them enormous support.

Increasingly More Number of Businesses are Switching to
Mobile Invoicing – Not Without Reasons

Features of the Online Invoice Software

The simple, yet efficient Online Invoice Software includes features that exclusively cater to the needs of accountants, freelancers, and small businesses. The following are a few of the features available in the Online Invoice Software:

  • Sales & invoice management
  • Inventory management
  • Online accounting
  • Customer management and follow-up
  • Multiple device compatibility
  • Modern security standards
  • Multi-user access

The Robust Online Billing & Accounting Software That Offers
Easy & Quick Solutions for Businesses

The Role of Mobile Technology in Contemporary Business Environment

There has been considerable activity in the mobile technology in the recent times. Mobile app development is particularly undergoing one of the greatest evolutions in the world of technology. Enabling users to perform processes that were once considered difficult and laborious with ease and speed, mobile devices have facilitated business owners to perform unprecedented activities using online software. Mobile invoicing is key among the various tasks that have been rendered easy, accurate, and secure.

One Powerful Mobile Invoicing System that Multiplies Your
Clients and Grows Your Business

Exclusive Benefits of Mobile Invoicing Software

Mobile invoicing apps assist entrepreneurs in several ways, namely, billing clients, tracking invoices, monitoring payments, and making payment to vendors from remote locations – all in an efficient yet economical manner. Catering to the needs of businesses of all sizes, the Online Invoice Software provides the following advantages to businesses:

  • It relieves you from having to be physically present on your computer – sending, checking, and receiving your invoice and payments is enabled on your mobile device, saving precious time.
  • The cost of printing and sharing invoices and payments is avoided by using the Online Invoice Software.
  • Transparency in transactions leads to improved client relationship.
  • Mobile invoicing solutions can be integrated with the existing accounting software, thus offering entrepreneurs accurate information with just a few button presses.
  • Faster payment is achieved.
  • Customer data can be stored in a central and secure location.
  • Billing and accounting functions can be performed on the go.
  • Customers are enabled to pay in their preferred mode and convenient ways.

Related Posts:

How A Live Tracking App Empowers Employees?

What should I do to empower my Field Force? The foremost thing is to engage and make it easier for them to get their tasks done. How to achieve this? I don’t find anyone who won’t be interested in using latest technology and apps to perform their best for the day. The Apps help in empowering Field Force by automating their process.

Here’s how they are empowered by Live Tracking App:

Instant Task Assignment would empower your team to find availability and assign tasks in an easier way:

 If you have a Sales Employee Tracking App with live maps and notification capabilities, it would be easier to assign tasks for the team on the go. If you receive an order, all you need to do is to find the nearest one and assign them based on their availability. He/She receives your notice and performs the task, no more wasting time waiting for the next assignment. Hence it empowers to keep up the good work.

Submitting their daily reports digitally from where they are will bring a smile to the Employee’s face:

Is still Manual Reporting creates a pain in your business?  no-one is interested to email their daily activities, record their trips from end-to-end in paper mileage logs and keep-in safe the receipts to submit for reimbursement. These tracking Apps make it easy for them to do all these tasks waiting at the customer’s place or having a cup of coffee at a restaurant. This empowers the businesses too in keep tracking of everything.

The digital expense tracking helps workers to document their expenses right away:

Do you cherish manual expense reporting?  Figuring out where you put that electricity bill and waiting till the last second to adjust expenses for reimbursement. One more thing to do! Tracking tools make it easy to insert a new expense, defining it, make notes, and even snap a picture of the bill.

Intimating defects on your mobile screen helps Employees to have rapid inspections:

Your employees inspect their vehicles two times a day, they’re used to carrying around a clipboard and pen, and keeping track of all of that paper so they can deliver it to you. Everyday. With digital tools—an app screen where they can note any vehicle problems—all he wants is the Mobile.

Speeding alerts help workers to be great drivers:

Telematics tools can be configured to send notifications to drivers. If you’re speeding or any others mistakes that raises a safety red flag. It’s an instant reminder to solve the problem.

Right utilities help the employees to cater on time:

On the whole, The workers have the productivity tools they need to complete the task and document what needs to be recorded, they’re more engaged—and probably doing a great job.

Is Live tracking right for your business? Talk to us to know more.

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How to Validate your Mobile App Idea?

So, you have an amazing app idea and you believe that you have finally struck gold? Well, this is what every app developer initially feels, but many are those whose ideas have never seen the light of day. As of January 2107, there were over 2.2 million iOS apps on the App Store and Android apps on Google Play are now over 3 million. Amazon AppStore has over 600k mobile apps and these numbers should give a reality check on what to expect in the mobile app landscape.

How then do you know that your app idea is worth the time and money? How do you avoid building an app that no one will come looking for in the app stores? While most developers will just go ahead and start building an app in the hope that the idea will work, this is not the best idea. For your app idea to work, it needs to be planned and well executed for it to reflect your organization’s vision.

Initial Steps to Validate Your App 

Before jumping into the more complex validation processes for your app, why not start with the basics? Take a look:

  • Market research: Check for other similar apps in app stores by using target keywords on search engines. Check the popularity of such apps’ potential competitors, performance of similar apps, and their marketing approaches. Google Trends and Mobile Action are good tools for your app research.
  • Simple pitch strategy: Talk to family, friends and work colleagues and ask if they can use such an app. Confirm if they have a similar app already and the reasons they don’t like your app idea if any.
  • Landing page: This should be built even before the development of the app starts. Test how willing target customers are to buy your app. Email subscription form is a must at this stage as subscriptions, will give an idea of the interest your app can generate.
  • Ad campaign: Run a Google Adwords campaign and Facebook marketing campaign to send traffic to your landing page.
  • Track results: This will again give an idea of the potential popularity of your app.

Concrete Strategies to Validate Your App

To validate your app, consider the following strategies that are used in other business processes:

  1. Proof of concept (POC): This is an idea best used if you have a team of developers working on the app. It is an internal app validation technique where usability is not a major consideration, but instead sharing of internal knowledge, leveraging emerging technologies and provides proof that the app can work. This can be built with expert mobile app developers and Its recommended to find a full stack developer.
  2. Prototype: This is a validation step of the app where the team now shows practically what can be done. This is an end-to end working and interactive simple model app with process management, defined technology usage and data flow. There are many errors, but identification of such weaknesses is at the core of this validation process.
  3. Minimum Viable Product (MVP): An MVP works together with a prototype for a successful end product. This is a minimal form of your app and closely resembles what will be launched. The iterative process in the MVP validation stage helps identify user’s problems, product viability, usability and market demand for the app. Since MVP plays a major role in building your app, you should partner with an experienced app development company. They can able to plan, design, develop and deploy your app idea.

These validation processes are faster and provide invaluable information that goes into refining the final app to be tested and launched in the market.

DO’s and DON’Ts While ENTERPRISE MOBILE APP DEVELOPMENT

We strongly feel that building Enterprise apps require prior expertise and It can’t be done by an Individual unless if there are any governance. Here are set of Do’s and Don’ts while Enterprise Mobile App Development.

dos-donts-for-enterprise-mobile-app-development-infographics-w2s-solutions

Enterprise Apps are built for Specific Target Audience. It’s highly required to analyze who is the target audience; could be a supplier, vendor, customer, client or employees. It is better to identify the real problem and build an app for enterprise rather trying to build one and promote that we have an app. Once the Target Audience is identified, we shall classify the UX design. It can be highly rich or plain and simple based on the demographic of our target audience. That said UX experience plays an important role when building an app. The purpose of using an app should be that It interacts with other components and make the end user’s task simplified. So An app building team should identify the components they will be integrating when building an app.

There are a few DO NOT items, which should not be included when coding an app. Security Ransom is its peak now and recommended to consider all possible security threats and build a solid and viable app. It is appropriate to sign in for HTTPS SSL certificates and encrypt all form submissions. We also need to include Salt and Key combinations to securely transfer data from mobile to the web. Enterprise app should look like a Business To Business App, but It engages with the customer like Business to Consumer app. Do you think any other features needs to be covered when designing an enterprise app? Feel free to comment below.

Killer Marketing & Distribution Strategies for Your App

If you are a business owner in the contemporary setup, you appreciate how stiff the competition is. The world is now a global village and this translates into stiffer competition. With the advent of internet marketing, more businesses are now online and to stay ahead of the pack you have to think outside the box. This is where a mobile app comes in handy.

app marketing

Increasing Dominance of Mobile Internet Traffic

Google has indicated that mobile internet traffic has surpassed desktop traffic. The SimilarWeb’s State of Mobile Web US 2015 report says, that over 56% of all internet traffic is now mobile. Better still, there are over 2.1 billion smartphone users, which highlights the importance of mobile for business marketing. 62% of smartphone users have made a purchase online over the last 6 months.

Leveraging Mobile to Optimize Your Business

Mobile apps are all the rage in internet marketing. With an app, you are able to capitalize on the internet technology to boost your business. These apps guarantee more traffic to your website through increased immediacy. With a mobile app, it is easier to engage with the target audience, cut cost of operations and get more comprehensive consumer insight.

However, there is a catch when using a mobile app for your business. A Google Report showed that 25% of all installed apps never get used. 26% of these installed apps are abandoned after the 1st use. The question then becomes; though the app is well developed by Android and iPhone apps Development Company, how do you market your app to avoid the same fate?

Below are some crucial marketing strategies to ensure your app meets its objectives:

  1. Learn and understand your target audience: Make sure you know who is you target customer and create content that is aimed at their preferences. Make sure the app design and content aptly fulfils the needs of your target demographic.
  2. Find your niche: Now that you understand the target audiences, make sure your app stands out by adding features that are unique and which are specifically built to engage your target audience.
  3. Build a killer website: Your app should complement your equally good website.
  4. Optimize for app stores: Make sure your app is app-store ready by including relevant keywords in the title and description. This means your app comes up on top of every search by users in any app store.
  5. Stand out: When marketing, make sure you stand out from the crowd. Capture the interest of your target audience in order to inspire them to download and share the app. The idea is to leverage word of mouth and help your app grow naturally.
  6. Leverage social media: Over 2.5 billion people are on social media and there is every reason to ensure your app is highly visible. To do this, include social sharing icons on your app because this is the easiest call to action (CTA) users will heed to.
  7. Captivate early adopters: By releasing early and repeatedly, you will create visibility to a core group of users called early adopters. This means a basic form of your app can be used if all the core features are available as you continue building on the rest of the framework.

Still wondering how other businesses are able to use their mobile apps successfully? These tips will start you off.