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Most Important Things an App Startup Should Know

Millions of mobile apps are being downloaded regularly, thanks to the popular hobby among modern consumers. App development ideas and new app development also follow suit, there are numerous apps that hit the market every day. Amid such frenzied activity, there’s little wonder a mobile app development company is always kept occupied. The catch lies in taking the app successfully from conception to the real world. This is where app developers and entrepreneurs need to learn a few vital things about carrying a mobile app start-up toward success.

One great thing about mobile app marketplace is that trend shows clear demand from users across the world

Significance of Effective Learning Before Starting Your App Business

There’s a clear and tangible shortage for code development in the modern world. While this presents entrepreneurs and mobile technology-based companies a huge opportunity, there are certain basic requirements without which you cannot succeed in reaching your business goals as a mobile app development company.

Quite a few small businesses are pitching for cashing in big by using the demand and consumer trends. However, there are certain major challenges that need to be addressed efficiently. Developing useful apps that prove useful to consumers is challenging, while the process of navigating through the complex app approval might appear insurmountable to some businesses. The first strategy to master the app development business is learning the basic and crucial things by prudently investing in certain key areas.

Most Significant Things to Master for Running a Mobile App Start-up

  • Make your online presence obvious: putting yourself online and in a position to be accessed easily is priority
  • Advertizing is Vital: Even if your product or service is interesting or useful, you can only reach out to people by letting them be informed – which can be accomplished by advertizing
  • Payment options must be given consideration: Implementing payment methods that allow convenient online payments is vital – more so for apps that sell products or services online
  • Efficient and Dedicated workforce is the backbone: Hiring qualified  and skilled professionals in the various work-roles ensures perfection

Factors to be Considered in App Business

  • Focus on the type of industry that you intend to sell to
  • Work out how you will go about selling your product to the selected industry
  • Decide the strategies for branding your business
  • Plan about the features that you and your customers need
  • Know how much training and support will be needed
  • Have clear idea of the goal for your end game

Starting a business might be easy; it is another story to accomplish success and sustain in app business

Steps to Accomplish Mobile App Start-up Success

Validating your app idea and detailing your product using a wire framing tool is the first step. App design needs to be according to your vision about user experience; be sure to remove non-core features. For this, you need to brief the factors such as your app idea, user preferences, and features required to the designers you hire.

To stay ahead of fierce competition and accomplish success, you need to develop the most fluid and best app that enables you to stay in the race.

What Mobile App Developers Need to Know About Blockchain?

Having been promoted for secure transactions, Blockchain is among the hot topics of the contemporary world. Used by the Bitcoin cryptocurrency for its public ledger where transactions get recorded, the blockchain is a datastructure. With Bitcoin being viewed as the biggest ever speculative bubble that has created millionaires, there’s little wonder in the use of Blockchain increasing in an exponential manner. Numerous organizations from financial, health, and real estate sectors are seen to back the underlying encryption technology, Blockchain.

Blockchain proves to be a great asset for iOS Development Companies

Role Played by Blockchain in Mobile App Development

A distributed digital ledger that records transactions in any decentralized database that is located conveniently in multiple places, Blockchain assures security. The technology ensures that blocks of records, transactions, or programs are rock-solid secure.

Blockchain can be built into a large number of mobile apps pertaining to several industries such as retail and finance. Blockchain can be put to use for verifying identities of people with regard to using services such as getting drivers’ licenses or opening bank accounts. It could be used for other functions such as developing mobile app for documenting land titles, thus cutting down the costs for titles dramatically.

Blockchain technology fuels mobile app development industry as it does various others

Why is Blockchain Considered the Future-Looking Technology?

Blockchain is in the growing stage; it is yet to be accepted fully by mainstream financial institutions and mainstream consumers. But digital pioneers and innovators are attracted by this novel and emerging concept.

In the mobile app development parlance, blockchain finds to be of immense use in the service of mobile payment function. In the modern world with nearly 5 billion mobile subscribers, only over 1 billion people have the necessary access to bank accounts having payment capabilities. If blockchain mobile payment companies partner with telecom companies, people who have no bank accounts but own mobile phones will be enabled to make secure mobile payments by using mobile apps. Such mobile apps will benefit billions of people across the world by providing unprecedented financial services. This is just one sample of how iOS mobile app developers can make use of the blockchain technology.

Blockchain-based app store could be the future?

How Blockchain Outshines Traditional Services

While traditional services such as renting flats or bank transfers need middlemen for their operation, blockchain operates directly. Here, transactions are being recorded in encrypted form in the network of other users’ digital devices.  They are guarded using sophisticated mathematical formula and records are rendered not changeable, added, or deleted by anybody. This way, it warrants its members’ fairness.

Blockchain technology comes very handy for iOS development companies and mobile app developers. It enables making your application more secure from the customers’ perspective. The distributed nature makes it useful in several ways.  Distributed databases have higher level of availability; distributed apps can run on networked systems while coordinating their actions efficiently through shared memory or by passing messages between the app’s instances.

Helping developing new business process and adding the much needed element of confidentiality into mobile apps, the blockchain technology helps develop not only advanced peer-to-peer payment platforms but also several other fintech apps in various other industries.

Benefits of Mobile Invoicing

Small businesses and freelancers have started understanding the need for using the modern technology for streamlining and improving their businesses. Mobile invoicing helps save time and costs that are the two vital factors involved in small and medium sized businesses. Online Invoice Software, with its capability to tie in directly to accounting software, enables entrepreneurs to always stay online and up-to-date.

Why is Online Invoice Software Sought After?

Not just creating invoices, you can manage sales, receive and keep tabs on client payments, and perform your accounting as well, when you make use of the innovative Online Invoice Software. Moreover, calculating taxes and comprehensive real-time reporting is also facilitated by this modern mobile invoicing application.

Facilitating business owners to view any business-related activity and easily follow up clients’ transactions, the Online Invoice Software offers them enormous support.

Increasingly More Number of Businesses are Switching to
Mobile Invoicing – Not Without Reasons

Features of the Online Invoice Software

The simple, yet efficient Online Invoice Software includes features that exclusively cater to the needs of accountants, freelancers, and small businesses. The following are a few of the features available in the Online Invoice Software:

  • Sales & invoice management
  • Inventory management
  • Online accounting
  • Customer management and follow-up
  • Multiple device compatibility
  • Modern security standards
  • Multi-user access

The Robust Online Billing & Accounting Software That Offers
Easy & Quick Solutions for Businesses

The Role of Mobile Technology in Contemporary Business Environment

There has been considerable activity in the mobile technology in the recent times. Mobile app development is particularly undergoing one of the greatest evolutions in the world of technology. Enabling users to perform processes that were once considered difficult and laborious with ease and speed, mobile devices have facilitated business owners to perform unprecedented activities using online software. Mobile invoicing is key among the various tasks that have been rendered easy, accurate, and secure.

One Powerful Mobile Invoicing System that Multiplies Your
Clients and Grows Your Business

Exclusive Benefits of Mobile Invoicing Software

Mobile invoicing apps assist entrepreneurs in several ways, namely, billing clients, tracking invoices, monitoring payments, and making payment to vendors from remote locations – all in an efficient yet economical manner. Catering to the needs of businesses of all sizes, the Online Invoice Software provides the following advantages to businesses:

  • It relieves you from having to be physically present on your computer – sending, checking, and receiving your invoice and payments is enabled on your mobile device, saving precious time.
  • The cost of printing and sharing invoices and payments is avoided by using the Online Invoice Software.
  • Transparency in transactions leads to improved client relationship.
  • Mobile invoicing solutions can be integrated with the existing accounting software, thus offering entrepreneurs accurate information with just a few button presses.
  • Faster payment is achieved.
  • Customer data can be stored in a central and secure location.
  • Billing and accounting functions can be performed on the go.
  • Customers are enabled to pay in their preferred mode and convenient ways.

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How A Live Tracking App Empowers Employees?

What should I do to empower my Field Force? The foremost thing is to engage and make it easier for them to get their tasks done. How to achieve this? I don’t find anyone who won’t be interested in using latest technology and apps to perform their best for the day. The Apps help in empowering Field Force by automating their process.

Here’s how they are empowered by Live Tracking App:

Instant Task Assignment would empower your team to find availability and assign tasks in an easier way:

 If you have a Sales Employee Tracking App with live maps and notification capabilities, it would be easier to assign tasks for the team on the go. If you receive an order, all you need to do is to find the nearest one and assign them based on their availability. He/She receives your notice and performs the task, no more wasting time waiting for the next assignment. Hence it empowers to keep up the good work.

Submitting their daily reports digitally from where they are will bring a smile to the Employee’s face:

Is still Manual Reporting creates a pain in your business?  no-one is interested to email their daily activities, record their trips from end-to-end in paper mileage logs and keep-in safe the receipts to submit for reimbursement. These tracking Apps make it easy for them to do all these tasks waiting at the customer’s place or having a cup of coffee at a restaurant. This empowers the businesses too in keep tracking of everything.

The digital expense tracking helps workers to document their expenses right away:

Do you cherish manual expense reporting?  Figuring out where you put that electricity bill and waiting till the last second to adjust expenses for reimbursement. One more thing to do! Tracking tools make it easy to insert a new expense, defining it, make notes, and even snap a picture of the bill.

Intimating defects on your mobile screen helps Employees to have rapid inspections:

Your employees inspect their vehicles two times a day, they’re used to carrying around a clipboard and pen, and keeping track of all of that paper so they can deliver it to you. Everyday. With digital tools—an app screen where they can note any vehicle problems—all he wants is the Mobile.

Speeding alerts help workers to be great drivers:

Telematics tools can be configured to send notifications to drivers. If you’re speeding or any others mistakes that raises a safety red flag. It’s an instant reminder to solve the problem.

Right utilities help the employees to cater on time:

On the whole, The workers have the productivity tools they need to complete the task and document what needs to be recorded, they’re more engaged—and probably doing a great job.

Is Live tracking right for your business? Talk to us to know more.

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How to Validate your Mobile App Idea?

So, you have an amazing app idea and you believe that you have finally struck gold? Well, this is what every app developer initially feels, but many are those whose ideas have never seen the light of day. As of January 2107, there were over 2.2 million iOS apps on the App Store and Android apps on Google Play are now over 3 million. Amazon AppStore has over 600k mobile apps and these numbers should give a reality check on what to expect in the mobile app landscape.

How then do you know that your app idea is worth the time and money? How do you avoid building an app that no one will come looking for in the app stores? While most developers will just go ahead and start building an app in the hope that the idea will work, this is not the best idea. For your app idea to work, it needs to be planned and well executed for it to reflect your organization’s vision.

Initial Steps to Validate Your App 

Before jumping into the more complex validation processes for your app, why not start with the basics? Take a look:

  • Market research: Check for other similar apps in app stores by using target keywords on search engines. Check the popularity of such apps’ potential competitors, performance of similar apps, and their marketing approaches. Google Trends and Mobile Action are good tools for your app research.
  • Simple pitch strategy: Talk to family, friends and work colleagues and ask if they can use such an app. Confirm if they have a similar app already and the reasons they don’t like your app idea if any.
  • Landing page: This should be built even before the development of the app starts. Test how willing target customers are to buy your app. Email subscription form is a must at this stage as subscriptions, will give an idea of the interest your app can generate.
  • Ad campaign: Run a Google Adwords campaign and Facebook marketing campaign to send traffic to your landing page.
  • Track results: This will again give an idea of the potential popularity of your app.

Concrete Strategies to Validate Your App

To validate your app, consider the following strategies that are used in other business processes:

  1. Proof of concept (POC): This is an idea best used if you have a team of developers working on the app. It is an internal app validation technique where usability is not a major consideration, but instead sharing of internal knowledge, leveraging emerging technologies and provides proof that the app can work. This can be built with expert mobile app developers and Its recommended to find a full stack developer.
  2. Prototype: This is a validation step of the app where the team now shows practically what can be done. This is an end-to end working and interactive simple model app with process management, defined technology usage and data flow. There are many errors, but identification of such weaknesses is at the core of this validation process.
  3. Minimum Viable Product (MVP): An MVP works together with a prototype for a successful end product. This is a minimal form of your app and closely resembles what will be launched. The iterative process in the MVP validation stage helps identify user’s problems, product viability, usability and market demand for the app. Since MVP plays a major role in building your app, you should partner with an experienced app development company. They can able to plan, design, develop and deploy your app idea.

These validation processes are faster and provide invaluable information that goes into refining the final app to be tested and launched in the market.

DO’s and DON’Ts While ENTERPRISE MOBILE APP DEVELOPMENT

We strongly feel that building Enterprise apps require prior expertise and It can’t be done by an Individual unless if there are any governance. Here are set of Do’s and Don’ts while Enterprise Mobile App Development.

dos-donts-for-enterprise-mobile-app-development-infographics-w2s-solutions

Enterprise Apps are built for Specific Target Audience. It’s highly required to analyze who is the target audience; could be a supplier, vendor, customer, client or employees. It is better to identify the real problem and build an app for enterprise rather trying to build one and promote that we have an app. Once the Target Audience is identified, we shall classify the UX design. It can be highly rich or plain and simple based on the demographic of our target audience. That said UX experience plays an important role when building an app. The purpose of using an app should be that It interacts with other components and make the end user’s task simplified. So An app building team should identify the components they will be integrating when building an app.

There are a few DO NOT items, which should not be included when coding an app. Security Ransom is its peak now and recommended to consider all possible security threats and build a solid and viable app. It is appropriate to sign in for HTTPS SSL certificates and encrypt all form submissions. We also need to include Salt and Key combinations to securely transfer data from mobile to the web. Enterprise app should look like a Business To Business App, but It engages with the customer like Business to Consumer app. Do you think any other features needs to be covered when designing an enterprise app? Feel free to comment below.

Killer Marketing & Distribution Strategies for Your App

If you are a business owner in the contemporary setup, you appreciate how stiff the competition is. The world is now a global village and this translates into stiffer competition. With the advent of internet marketing, more businesses are now online and to stay ahead of the pack you have to think outside the box. This is where a mobile app comes in handy.

app marketing

Increasing Dominance of Mobile Internet Traffic

Google has indicated that mobile internet traffic has surpassed desktop traffic. The SimilarWeb’s State of Mobile Web US 2015 report says, that over 56% of all internet traffic is now mobile. Better still, there are over 2.1 billion smartphone users, which highlights the importance of mobile for business marketing. 62% of smartphone users have made a purchase online over the last 6 months.

Leveraging Mobile to Optimize Your Business

Mobile apps are all the rage in internet marketing. With an app, you are able to capitalize on the internet technology to boost your business. These apps guarantee more traffic to your website through increased immediacy. With a mobile app, it is easier to engage with the target audience, cut cost of operations and get more comprehensive consumer insight.

However, there is a catch when using a mobile app for your business. A Google Report showed that 25% of all installed apps never get used. 26% of these installed apps are abandoned after the 1st use. The question then becomes; though the app is well developed by Android and iPhone apps Development Company, how do you market your app to avoid the same fate?

Below are some crucial marketing strategies to ensure your app meets its objectives:

  1. Learn and understand your target audience: Make sure you know who is you target customer and create content that is aimed at their preferences. Make sure the app design and content aptly fulfils the needs of your target demographic.
  2. Find your niche: Now that you understand the target audiences, make sure your app stands out by adding features that are unique and which are specifically built to engage your target audience.
  3. Build a killer website: Your app should complement your equally good website.
  4. Optimize for app stores: Make sure your app is app-store ready by including relevant keywords in the title and description. This means your app comes up on top of every search by users in any app store.
  5. Stand out: When marketing, make sure you stand out from the crowd. Capture the interest of your target audience in order to inspire them to download and share the app. The idea is to leverage word of mouth and help your app grow naturally.
  6. Leverage social media: Over 2.5 billion people are on social media and there is every reason to ensure your app is highly visible. To do this, include social sharing icons on your app because this is the easiest call to action (CTA) users will heed to.
  7. Captivate early adopters: By releasing early and repeatedly, you will create visibility to a core group of users called early adopters. This means a basic form of your app can be used if all the core features are available as you continue building on the rest of the framework.

Still wondering how other businesses are able to use their mobile apps successfully? These tips will start you off.

W2S Solutions has recently launched a mobile app to help enterprises to manage their expenses effectively.

Chennai, Sep 26th 2015.

W2S Solutions, one of the fastest growing mobile app development company having it’s presence / branches in Chennai, US and Canada. They are focusing on Enterprises applications and Edufin Expenz is their recent launch in app store. It is available in Android and iOS for free download.

Enterprise expense software

Expense management is one the key factor for ROI, and it’s a process managing expenses in different life cycle of a business. Edufin Expenz will help enterprises to manage the expense process effectively.

Key Features:

Budget planning and Allocation:  Expenz opens a wide window to spending and provides insight to enterprise’s wide expenses. It enables organization to plan and allocate annual expense budget for their different departments and business units.

Simplified Reports: It uses mobile phone to scan the receipts, capture the data, autofill expense fields and submit travel receipts, expense reports can be viewed online and get the instant approvals on your mobile or via a web-browser.

Expenditure Control: Take control of what and where you spend. EXPENZ provides you accessibility to know where your money is going and offers capability in organization to control specific expense instances within individual department or business unit.

Define Expense Policy: You can set the level of enforcement, incorporating your company’s policy such as spending limits, per diems, mileage rates. EXPENZ helps you to define company’s policy along with rule-based approval workflow that enables employees to spend within company’s policy and helping organization to control expenses and save time.

Integrate Expense Report: EXPENZ seamlessly integrates the reports to Microsoft Dynamics and Quickbooks. It can also integrate expenses with critical systems and standards with your existing business systems including other accounting, payroll, and CRM systems to meet Company’s on demand expense reporting and accounting management needs.

EXPENZ provide deeper insights across the core and supporting functions within an enterprise, focusing on the key expense reporting processes. It collates the information via web and mobile apps across the different departments for decision makers.

 

Key advantages:

  • Increase efficiency and productivity
  • Submit, manage, and pay expense reports all online
  • Import data into General Ledger (GL) and accounting systems to save time
  • Save up to 63% on expense report processing costs
  • 100% user adoption with an easy-to-use solution
  • Effortlessly integrate expenses with critical systems and standards
  • Save up to 50% on time spent reviewing and approving
  • Enforce expense policy and eliminate excess spending
  • Gain greater visibility on expenses and plan future budgets
  • Easily assign expenses to specific customers, clients, or projects
  • Use data and analytics to negotiate deals with vendors

 

Find free versions of Edufin Expenz app in the below links,

Android app is available at app store and iOS app is available at iTunes

The Next Big Thing for small businesses- Mobile Apps

Advertising was evolved tremendously in the last few decades. Is there any advertising media in our Granny’s days? No, Mouth to mouth advertising helped businesses and  then came the era of Pa’s having a cup of coffee and reading magazines and gathering information about latest businesses and its promotions. From there, technology started to grow faster and travelled quickly. As the internet usage increased vigorously in early 2000’s even the small businesses wanted to have their customized and responsive websites. Not too long ago, “having an online presence “meant maintaining a website; now what’s the trend? Mobile has become a disruptive force in almost all aspects of our life. It`s growing rapidly and it is causing dramatic changes in how consumers interact with brands and how advertisers market to these consumers.   

 So what does it really mean to businesses? A small business can achieve its mobile presence in two ways. Either a Website optimized for mobile devices or a standalone mobile app. We will discuss in detail about which investment option is the best for a small business.

 We should not view mobile websites and mobile apps as competing platforms, but rather complementary ones. Whether you should build a mobile app or a mobile website really depends on what type of business you have and what’s your customer preference. You also need to consider what percentage of your customers and prospects are accessing your content from a mobile device.

If your vision is to attract more customers then you can start with a mobile website. Mobile websites are built with responsive design so that it can be displayed in all formats including phones, tablets, PCs and laptops across all platforms. The main advantage of responsive website is that you build one and view in different platforms, while you would have to build a separate app for each mobile operating system and keep up to date with new versions (i.e. iOS, Android, Windows mobile, BlackBerry  etc.).  

 If the goal is to build customer loyalty and increase retention, Your business, can be a spa, salon, a restaurant or a clothing store, It must be connected and engaged with your customer to  promote your brand. Nowadays, Mobile apps play a vital role in brand promotion and help your customer to talk about your brand with their friends and family. Did you expect a spa would build an App? yes,  of course!  Spa chain from Middle East and USA has a loyal customer base and now they want to concentrate on improving and growing their customer engagement level, hence engaged a custom  mobile app development company to build an APP which allows users to view all their services, view offers and book appointments. App developers provides a web panel to let them edit their  

Contents such as About their services, contact locations, menu and categories and customer can make an appointment right from their phone.  Above all of this, users get notifications and day to day offers which make users engaged!

 As social trends changes, a business is no longer being social enough by just being in social media. A mobile app can take advantage of device features included in mobile phones such as push notifications, GPS, contacts, camera phone, and integration with other apps like Facebook, Twitter, Instagram, card2contact– just to name a few.

Contact us and let us know if we can help you find the right strategy for you. We develop customize mobile and Web Apps for start-ups and SME’s around the world.