AR/VR Archives - W2S Solutions Blog

How AR Technology will drive Travel App Development in the future?

Posted by: Maran kavin Posted on: December 3, 2019 AR Apps , AR Technology , Augmented Reality in Travel App , Travel App Development

Are you at all aware what AR Technology is all about? If the reply from the other end is a mere no then here you are. Also called Augmented Reality in its fuller form, AR is basically a sort of reality oriented, interactive display environment that optimizes the capacities of a computer-generated display, texts, sounds as well as effects to get the user the feeling of a real time experience in a virtual mode of interaction.

The AR is a perfect combination of computer oriented and real time scenes as well as pictorial images that allow the user to behold a unified at the same time enhanced view of the world. And when it comes to giving information about its different features, it has got different types of implementation models as well as applications and it primarily aims at providing an audiovisual effect to its fellow users in one go.

The primary function of the AR depends on the deployment of the computerized simulation and various other related techniques like animation, image, speech recognition, head-mounted, hand-held devices as well as display environments in order to provide a virtual display effect on each of real images and surroundings.

Scope of AR in the travel industry

When it comes to the travel industry, it is indeed a diversified arena that consists of several components like transportation, hotels, food, accommodations, local transit, hospitality, tourist destination to name just a few.

And since all these facets are required to be dealt with meticulously,when any business company hook with a travel mobile App development company like W2S Solutions, in relation to these services to create their official app, they obviously look for some unconventional elements in it. And with the coming up of the Augmented Reality app, this job has become very feasible in ameliorating the quality of each of these aspects to a great extent. Hence, without wasting any further time let’s have a look at each of these sectors where the AR technology can have a positive impact on.

Tourists Destinations

One of the major developments that has taken place due the realm of the Augmented Reality is in the arena of Travel App and the frequent touring sprees of the different tourists out there. With the privilege of the AR Technology, the travel freaks can now explore their most favorite tourists destinations in a virtual format but that also by getting a real time impression of the particular place.

All the traveler needs to do is to point out the app towards that particular location which he/she wants to explore and the entire visual imagery of that specific place will crop up on the screen in relation to its complete array of related events as well as its entire history.

Restaurants, Cafes and Bars

Just the way a complete travelling spree is not complete without the inclusion of delectable foods and beverages hence, AR Technology cannot be an exception either. And in this context, the AR technology has also come up as a boon in the various sectors of the hospitality industry such as cafes, bars as well eateries.

It provides a 360 degree visual effect to the entire of the set up of the concerned culinary destination and what are the different privileges it provides and what are the foods or drinks that it provides, so that customers find it feasible to frame a clear idea about the entire of the food joint is all about. And there is also the facility of comprehensive navigation service through the means of this Travel App customers will be able to locate the concerned culinary center without putting in much effort.

Read Also – How AR & VR are redefining retail?

How important is AR for the travel industry?

When it comes to discussing about the importance of the Augmented Reality sector in the travel industry, it has witnessed a major breakthrough within the past few years and is garnering immense monetary benefits in its profit margin. Now arises the question that why this particular Travel App is considered so important in the travel industry. Well, if you are a bit confused about it then here a complete information for you.

As most of the tourists like to plan their stay period, trip cost as well as the places they are going to discover, in a very natural way they tend to opt for intensive research sessions for the same. It not only lets the concerned tourist to become aware of the place which he/she is going to explore but at the same time every bit of information related to it through a virtual mode of interaction yet by incorporating real life images to them.

Suppose, for instance, you are planning to travel all the way to California then you might miss some of the places in relation to it, but with the AR application, you will get the visual images of all those places and also the accommodation you can dwell in within your budget and the foods that are popular over there.

Why AR is considered as a prominent travel development app?

The sole reason for which the AR Technology has been considered as an extremely beneficial Travel App for the travel industry is the comprehensive approach that it provides to the related industries and hence enhancing their profit margin as well as efficient customer servicing. There have been innumerable instances which proves that this particular application can go a long way with the help of a Digital Transformation Company and in boosting up the travel industry to a thriving level and thereby taking up to its next level of success.

The real life impression that it provides through its virtual imageries and components provide the customers a clear idea of what that place is all about and how conveniently he/she can live over there. It is also expected that the AR Technology is going to bring a remarkable breakthrough within the next few years. For instance, it will also simplify the language boundaries through it translator app facility where the traveler can instantly interpret their form of dialect in his/her own language.

Final Thoughts

To sum it up all, we may come up to this conclusion that the Augmented Reality is an immensely beneficial application especially for the travel industry. Right from providing you the complete virtual display of your concerned destination by a real-life impression of it, providing a 360-degree view of the restaurants, bars or cafeterias, here you will get a feeling of experiencing and beholding each of the features and components in person. And hopefully, within the next couple of years, the realm of the AR technology is drastically going to change the sector of the travel and tourism industry to a great extent which is beyond your expectation.

How is Virtual Reality(VR) going to change the modern world in 2020?

Posted by: Arul karuppannan Posted on: September 20, 2019 virtual reality , Virtual Reality 2020 , VR Apps

Virtual Reality(VR) in 2020

Virtual reality is undoubtedly seeping into the lives of smartphone users, digital buyers, and completely improvising the digital space holistically. With the continually expanding trends, VR market is expected to raise and evaluate around $160 billion by 2023. There are potential signs of numerous other businesses promptly adapting the technology for more significant applications of VR. The companies are presently taking time to build mature, long-lasting, and highly impactful digital solutions that involve usage of multimedia related technologies like virtual reality.

Taking out the company from the smokescreen created by new technologies is something important at this point of time. Which every Founders and CTOs can do at the moment. Building the right solutions that may increase profitability should also help your business look more realistic. It gives a picture of a better prepared landscape at the moment. Creating the proper roadmap and crafting digital solutions that are a perfect blend of human experience and virtual reality, should be on target. It helps in immense value creation as VR is expected to change the technology business world; while we march past 2020.

Difference between virtual reality and augmented reality

The core difference between VR and AR is the inclusion of real tech landscape in 2019. Virtual reality is all about creating completely digital, near-to-real experiences using graphics, image processing, and various other sensory networks. Whereas, augmented reality is about building an interface between real-life objects that interact with virtual reality components, to make new concepts that drive business agendas and improve customer experience. The Apple measuring app ‘Measure’ lets you measure objects in various dimensions and face recognized emoticons are some of the examples of AR. Whereas, intensified graphics and lifelike 3-D experience in gaming are complete applications of virtual reality.

Best examples of how VR is going to change the modern world in 2020

Touch screen projections

Virtual reality is expected to team up with IOT-based solutions that are capable of bringing a humanistic edge to digitally enhanced interiors. We can expect digital projections of mobile app controls, smart home, and all other types of controlling and maneuvering in our day to day lives. Imagine, years from now, you will be capable of using your hand as a touchpad, with the complete mobile dashboard flexibility for adjusting all the features and controlling mobile apps.

Apart from this, we can expect touch screen projections of home center controlling various smart home appliances. They will all be operated with projections on walls, sofa surfaces, and tables with the added convenience to users.

VR in e-commerce, V-commerce

It is one of the most talked-about applications of virtual reality. E-commerce is soon going to change forever with the help of virtual reality. Companies are reported to be working on virtual reality-based e-commerce stores that will allow you to gain lifelike shopping experiences even before you buy their products online. It will enable users to perform all other buys and check out related tasks through digital systems.

It has been truly inspiring for big brands to carry out such initiatives for consistent innovation, MasterCard and Swarovski have recently collaborated to build a virtual e-store. The store allows users to gain real realistic lifelike shopping experience while buying crystal and crystal-made products offered by Swarovski. The payments can be made through the newly devised digital payment service by MasterCard.

Hyper immersive gaming

The gaming industry is extensively adopting virtual reality, and it doesn’t seem to slow down any soon. The breathtaking success of mobile app games like Pokémon Go are motivating the industry to explore better possibilities, with the help of virtual reality. Recently developers are succeeding exceptionally well in experimenting with new games, that deployed mixed reality technology and brings out an addictive gaming experience.

It is a hyper immersive gaming experience because of the high degree of interaction between game characters and players. It is contributed by specific activities that can be performed while interacting with those characters through all sensory options. For instance, there are certain games where the main characters can interact through sensory touch, fed also talked for directing them further.

Holographic computing with VR

Holographic computing is leaving the architecture designing industry stand with the help of virtual reality. Designers are now empowered to use holographic computing for a more targeted approach that might allow them to build a virtually real model with the help of VR technology. It is a highly convincing application of VR, helping people develop more excellent products. It helps them enable possibilities of greater mobility in the real architecture designs and also visualize more realistically, through virtual reality for extensive detailing of architectural designs.

Digital disruption in travel and tourism

Virtual reality technology is quickly entering human lives and also establishing itself in homes. People are extensively browsing VR powered websites that are offering localized travel and tourism experiences. It is a great turn around before buying their packages and other products, services independently. Virtual reality is well capable of giving a very real lifelike experience of travel. It also helps you establish recipes of traveling to specific destinations and then drive their business agenda. The strategies are superimposed upon highly interactive, intriguing, and captivating solutions.

Related Article – How AR & VR are redefining retail?

Word of caution about VR

Virtual reality is a part of the subject, but businesses and digital solution makers should be cautious about rigorous using and accessing the usage of AR, VR, and MR. These technologies are highly capable, and their ability stands beyond the questionable mark. At the same time, it is crucial not to lose the touch of a human approach. The product developers should now undervalue the importance of emotional engagement while customers use digital experience a lot for helping your businesses be more sustainable.

Final word

Innovative mobile app development companies realize the quantum of sincerity that lay behind extensive applications of virtual reality. Now it is up to the new age entrepreneurs and experienced founders to solve highly critical problems of social and commercial value, that can occur through the problem-solving ability of the overall digital solution. Making and improvising an existing real solution should help us mature the interface of virtual reality and digital solutions.

Finding new problems and solving them with the virtual reality will help us dig deeper for realizing the core potential of the technology. It all depends on the problem-solving ability of the overall digital solution. Making and improvising existing real solution will certainly help us mature the interface of virtual reality and digital solutions. Ultimately, finding new problems and solving them with the help of virtual reality will help us dig deeper for realizing the core potential of the technology itself.

How AR & VR are redefining retail?

Posted by: Maran kavin Posted on: August 12, 2019 Ar & VR , augmented reality , Augmented Reality in Retail , virtual reality , Virtual Reality in Retail

AR & VR in 2019

The time has gone when augmented reality and virtual reality were immature technologies, and now they are creating a massive impact completely. With over 8.9 million AR/VR headset sold in 2019, it can be clearly understood that customers are acknowledging the beneficiaries of the technology. The technology is expected to keep up the fantastic run of continuous sales growth with AR/VR headsets is predicted to count sales over $9.7 billion by 2020 as per statista. The AR/VR headsets can be considered as a reflection of our customers, and its accessories are still considering AR/VR technology.

It is an unquestionable fact that customers fondly accept AR/VR, and people are eagerly looking for creative applications with multimedia technologies. Therefore, the motive of any upcoming technology remains to create immense business value. The objective is to help businesses be more efficient and highly profitable in the coming years due to its effect. AR and VR are doing the same for the retail sale business across a multitude of industries.

Here are the most spectacular uses of AR and VR that are redefining retail business

E-commerce

Upcoming e-commerce companies like lenskart and fashion-related stores are using user-centric trial, and fitting functionalities in their e-commerce set up. Businesses are trying to enrich the overall customer experience by providing a pseudo test or a complete fitting, of whatever products, consumers may wish to buy. Just while sitting in front of the digital devices before ordering it in reality. It is a highly engaging functionality which e-commerce businesses are looking to execute at a dynamic scale and also would imply for magnetize high customer engagements for consistent growth in sales.

V-Commerce

The onset of e-commerce that induced a world of innovation with m-commerce that revolves around mobiles. Now there is a newly flying term called the V-Commerce. V-Commerce is the concept of using AR/VR technology for building a virtual store, where people can browse through top selected products available in the virtual store. The virtual stores are near to reality and offer very realistic shopping experiences. They are crossing the hurdle of geographical constraints and also provide a brand-new, highly innovative, digitally disrupting the customer experience.

Digital payments service giant MasterCard and an accessory brand Swarovski have collaborated to build up a virtual store. The store offers crystal and crystal made products and help you check out with a newly rolled out digital payment service, provided by MasterCard.

Automobile

Virtual reality (VR) is continuously raising the bar of the automobile design process, and a virtual element for designing is the next upcoming practice, in the automobile industry. Companies like Volvo are aggressively involved in testing out the method of extensively using virtual reality for designing their products, and also visualize them more vividly in a three-dimensional space. Apart from this, the customer experience is also improved in the automobile arena with augmented reality practices. People are given a near to really feel of the car interior and also shown a realistic model of concept cars with the help of virtual reality.

Real Estate

Residential real estate businesses are involving virtual reality in their company for magnifying their sales number, since the past 4 to 5 years. There is a trending practice of realtors using virtual reality, for creating vivid pre-owning property experience by giving a full experience of the sample flats and dummy properties. They are going to replicate on large-scale. It is adding sheer vividness to the real estate buying experience thoroughly. They are looking for a confirmed approach for making realistic models. Also, making a reasonable decision before their prized investment.

Jewels and precious items

Ornaments and valuable items generally cause hindrance of their high-end cost, for providing real customer experience, for the most probable customers. Making your customers avail a practical wearing experience or a complete look and feel of a super precious jewel on a large scale is simply a finance intensive operation. AR/VR is solving the problem to a great extent as jewel brands are looking to craft web apps that uses augmented reality. It is to help customers virtually try these super precious, costly jewels and make a confident decision of buying them for a complete satisfaction.

Interior decor & furniture

Interior decor and furniture businesses are all about providing richer interior experience and an overall feel that is created by exquisitely blended colors and subtle designs. The major players of the respective industry are using virtual reality to offer very realistic, highly detailed, and super extensive dummy models and samples of furniture and entire interior decors. It is greatly expected of them to reap better benefits in the long run.

Fashion industry

Fashion boutiques and trendsetting fashion brands are using augmented reality to offer realistic designs and a more convincing trial and fitting experience. They aim to lead the industry with new trends in providing a magnificent customer experience that may help them traverse the sector with healthy patterns.

Major advancements in business with AR VR

Market lead / Innovation

It is undeniable that extensive usage of technology with augmented reality and virtual reality ascertains, major advancements in business in terms of an innovative branding solution. Thus ensuing market lead which these companies are expected ought to create. Any new technology generally becomes a dimension of healthy business competition, and AR/VR is no different. Highly profitable businesses with volume sales are affording high-end AR/VR solutions for improving the customer experience at a large scale.

Better CX

The millennial generation is witness to have a clear intention, of going with brands, products, and services that offer augmented value, in terms of extraordinary customer experience. Businesses that focus on and improved customer experience give themselves a competitive edge over others for creating chances, consistent sales, and decent growth in the upcoming time.

Increased branding scope

Branding is one of the most integral parts of the overall marketing operations of any business. AR/VR are multimedia related technologies causing frontal changes in companies. They are improving the vision for branding, their products and offer an enriched customer experience. Earlier, people were using off-line means to publicize and implement branding solutions. There was an instant zeal to turn towards digital marketing. Now they are looking to be the king of AR/VR applications that are building excellent tractions, for brands in upcoming years.

Final word

Retail sales have been rocking the cradle of commerce in business since eternity. The trending ways that have had their ride to maturity and downfall that have simply transformed businesses and also held and be more profitable. AR/VR seems to be significant players that will be the core differentiators. Our markets function and let the customers perceive their brand in a Broadway. You can make use of these extravagant technologies of today with the help of top-performing, leading web and mobile app development companies. They are professionally offering skillfully crafted mobile apps for 360° digital transformation and better sales, in the future. Artificial intelligence, here and we are going to be the next big thing on the technology landscape, and we can expect them to drive digital disruption as the world verses past 2020.