In the past couple of years, there has been a constant evolution of the technical aspects of the procedures of app development, and this has also been instrumental in bringing a major change in the non-technical side of it. And, big data needs to be thanked for all these changes.
There is nothing new about the fact that more and more people use multiple mobile apps at present, which is exactly what makes it a possible multibillion-dollar business in the future. And, for you to make sure that the apps help you earn billions, you need to deliver the best possible user experience. The role of big data is undeniable in that regard.
With modern smartphone users generating a huge volume of data on a daily basis, it gives developers a chance to make better mobile apps through improved Mobile App UX. The apps developed this way not only meet users’ expectations to the optimum but also help businesses earn the bucks that they were aiming for.
So, how can big Data Analytics for Mobile Applications assure a major breakthrough in user experience? How does it help in creating that billion-dollar mobile application UX? Read on to find out the answers to all that.
The value of user experience in building the finest mobile application
What makes an app truly amazing? Of course, it has to be fast, attractive, and easy to use, but most importantly, it has to make sure that the users’ needs are met to the optimum. This is the reason why it is important to study user experience in as much detail as possible. After all, it helps the developers come up with better mobile apps because they get a clear and precise idea about what the user looks for in an app.
Think of user experience as this rich source of information that helps in identifying the right ideas needed to build new apps. Analyzing the ways in which the users interact with the mobile apps and their actions at the time of using it helps the Mobile App Development Companies to pinpoint the solutions that can help in improving and upgrading the existing apps, along with garnering enough user-based ideas for the new applications they come up with.
Detailed analysis of user experience through big data
As already mentioned before, developing a mobile app requires a thorough analysis of the users’ experience and understanding it deeply. Big data comes as a blessing in that regard because it covers all that you need to know about users’ experience using a mobile app. It gives you a precise idea about the important pain and focuses points present in the users’ experience.
As the entirety of crucial analysis gets completed, knowing the collective preferences of the users can help in establishing a complete list of wants and needs that the users have in terms of a mobile application.
Furthermore, it can be of huge help to the developers in terms of the new ideas and apps that they are coming up with. Analyzing big data related to the other top apps that belong to the same niche as the new one, the app developers can improve their latest creations. They can find out new and improved ways to make sure that their new apps are more in line with the expectations and needs of the users.
Let’s understand it further with the example of fitness apps. Building a great fitness app leads the developers to go through the other popular applications in this particular niche, like Fitstar, Runkeeper, or Argus, and find out exactly what works for these apps, and what makes users prefer these apps over the others.
Now, a detailed analysis reveals that there are features like a calorie counter, and pedometers, along with many other unique aspects that make these apps gain an edge over those others in the market. So, now the mobile app developer understands the features that he can include in his new app, and the already popular features that he can do better. You can guess how big data analytics helps you in edging past the competition.
Understanding the use of big data for mobile app UX
Big data is helpful in delivering a complete user experience because it is larger than life. The amount of data that users generate has already moved way past the petabyte level into the zettabyte level, and even then it continues to increase at a brisk rate every single day.
In the next couple of years, the amount of data stored all over the globe is expected to reach yottabyte levels. In fact, it will not be an exaggeration to say that the volume of unstructured data made only in the last couple of years has gone way over the total amount of data that was produced right before it.
In this situation, it is important for high-end analytics to come into the picture if these massive amounts of important data have to be put to good use. But, the efforts definitely make a lot of sense because it can make relevant data, which can be utilized for maximizing the success of present applications and developing more effective and inventive new apps.
Big data: the recipe for the multibillion-dollar app industry
Going by recent studies, the mobile app market has already hit the 365 billion US dollar mark, and it is expected to go up to over 935 billion US dollars by the year 2023. This is no surprise given the fact that most of the global users have completely transitioned from desktops to smartphones and tablets. In this situation, creating better mobile apps is clearly the next important step in the world of digital development.
The thing is computer apps are not as volatile as mobile apps. Mobile applications are much more inclined to be simplistic in their displays and features. Thus, it is of absolute importance that those specific but simple features catch the attention of the users. Big data analytics comes here as the finest way of collecting this kind of accurate and relevant information, which is slated to make big data just the ingredient you need for creating a billion-dollar mobile app UX.
Thus, it is clearly understood that the future of mobile apps goes hand-in-hand with big data. The analytical specialists come up with new and improved strategies for better interpretation of the massive amounts of unstructured data for discovering the important features of the next generation of applications. With that, more and more apps will end up being perfectly in sync with users’ expectations.
Of course, one cannot know everything going on in the users’ minds, but one can know enough using the data that is available. It will not only help in improving the apps you have delivered already but also help you with the apps that are still in the process of being developed.
It is all about taking advantage of this huge storehouse of information in front of you and delivering the finest user experience. And, big data can be just the tool you need in this regard to propel you into that billion-dollar club.