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How Big Data Analytics Can Create a Billion-Dollar Mobile App UX?

In the past couple of years, there has been a constant evolution of the technical aspects of the procedures of app development, and this has also been instrumental in bringing a major change in the non-technical side of it. And, big data needs to be thanked for all these changes.

There is nothing new about the fact that more and more people use multiple mobile apps at present, which is exactly what makes it a possible multibillion-dollar business in the future. And, for you to make sure that the apps help you earn the billions, you need to deliver the best possible user experience. The role of big data is undeniable in that regard.

With the modern smartphone users generating a huge volume of data on a daily basis, it gives developers a chance to make better mobile apps through improved Mobile App UX. The apps developed this way not only meet users’ expectations to the optimum, but also help businesses earn the bucks that they were aiming for.

So, how can big Data Analytics for Mobile Applications assure a major breakthrough in user experience? How does it help in creating that billion-dollar mobile application UX? Read on to find out the answers to all that.

The value of user experience in building the finest mobile application

What makes an app truly amazing? Of course, it has to be fast, attractive, and easy to use, but most importantly, it has to make sure that the users’ needs are met to the optimum. This is the reason why it is important to study user experience in as much detail as possible. After all, it helps the developers come up with better mobile apps because they get a clear and precise idea about what the user looks for in an app.

Think of user experience as this rich source of information that helps in identifying the right ideas needed to build new apps. Analyzing the ways in which the users interact with the mobile apps and their actions at the time of using it help the Mobile App Development Companies to pinpoint the solutions that can help in improving and upgrading the existing apps, along with garnering enough user-based ideas for the new applications they come up with.

Read Also –  How to Build Successful Mobile Apps using Big Data?

Detailed analysis of user experience through big data

As already mentioned before, developing a mobile app requires a thorough analysis of the users’ experience and understanding it deeply. Big data comes as a blessing in that regard because it covers all that you need to know about users’ experience using a mobile app. It gives you a precise idea about the important pain and focuses points present in the users’ experience.

As the entirety of crucial analysis gets completed, knowing the collective preferences of the users can help in establishing a complete list of wants and needs that the users have in terms of a mobile application.

Furthermore, it can be of huge help to the developers in terms of the new ideas and apps that they are coming up with. Analyzing big data related to the other top apps that belong to the same niche as the new one, the app developers can improve their latest creations. They can find out new and improved ways to make sure that their new apps are more in line with the expectations and needs of the users.

Read Also – How Artificial Intelligence is Driving Mobile App Personalization?

Let’s understand it further with the example of fitness apps. Building a great fitness app leads the developers to go through the other popular applications in this particular niche, like Fitstar, Runkeeper, or Argus, and find out exactly what works for these apps, and what makes users prefer these apps over the other.

Now, a detailed analysis reveals that there are features like a calorie counter, pedometers, along with many other unique aspects that make these apps gain an edge over those other in the market. So, now the mobile app developer understands the features that he can include in his new app, and the already popular features that he can do better. You can guess how big data analytics helps you in edging past the competition.

Understanding the use of big data for mobile app UX

Big data is helpful in delivering a complete user experience because it is larger than life. The amount of data that users generate has already moved way past the petabyte level into the zettabyte level, and even then it continues to increase at a brisk rate every single day.

In the next couple of years, the amount of data stored all over the globe is expected to reach yottabyte levels. In fact, it will not be an exaggeration to say that the volume of unstructured data made only in the last couple of years has gone way over the total amounts of data that was produced right before it.

In this situation, it is important for high-end analytics to come into the picture if these massive amounts of important data have to be put to good use. But, the efforts definitely make a lot of sense because it can make relevant data, which can be utilized for maximizing the success of present applications and developing more effective and inventive new apps.

Read Also –  Reasons Why Everybody is Using Cloud Mobile Apps

Big data: the recipe for the multibillion-dollar app industry

Going by the recent studies, the mobile app market has already hit the 365 billion US dollar mark, and it is expected to go up to over 935 billion US dollars by the year 2023. This is no surprise given the fact that most of the global users have completely transitioned from desktops to smartphones and tablets. In this situation, creating better mobile apps is clearly the next important step in the world of digital development.

The thing is computer apps are not as volatile as mobile apps. The mobile applications are much more inclined to be simplistic in their displays and features. Thus, it is of absolute importance that those specific but simple features catch the attention of the users.Big data analytics comes here as the finest way of collecting this kind of accurate and relevant information, which is slated to make big data just the ingredient you need for creating a billion-dollar mobile app UX.

Thus, it is clearly understood that the future of mobile apps goes hand-in-hand with big data. The analytical specialists come up with new and improved strategies for better interpretation of the massive amounts of unstructured data for discovering the important features of the next generation of applications. With that, more and more apps will end up being perfectly in sync with users’ expectations.

Summing up

Of course, one cannot know everything going on in the users’ minds, but one can know enough using the data that is available. It will not only help in improving the apps you have delivered already but also help you with the apps that are still in the process of being developed.

It is all about taking advantage of this huge storehouse of information in front of you and delivering the finest user experience. And, big data can be just the tool you need in this regard to propel you into that billion-dollar club.

How to Build Successful Mobile Apps using Big Data?

Going by the current reports, the number of users for smartphones is going to hit a whopping 3.8 billion by the year 2021. This sweeping increase in the number of smartphone users has also led to a rising demand for better mobile apps. Now, these modern apps also use tremendous amounts of data, and thus, a robust management tool for analyzing and managing this data has become a necessity. And, this is where the use of Big Data technology for building apps comes into the picture.

The fact that big data technology is nothing short of a boon for a Mobile App Development company is evident in the fact that the big shots of the game like Amazon, Starbucks, Uber, and more, have turned to it for successful app development. After all, the need of the hour is to get the right insights to know what the end-users want, and big data apps offer a huge help in that regard.

So, what are the ways through which big data helps in building successful mobile apps? Is it really worth the investment? Let’s find the answers to that today!

Delivering apps driven by customer preferences

First off, for any app to be successful, it has to understand the preferences of the customers and deliver the services exactly according to that. Big Data helps companies to understand the interests of the customers, and even track real-time information about their activities.

Understanding the demand and preferences helps the companies in getting ready for their future. They can begin planning in time and save themselves from future failures as they can meet the expectations of their valued customers.

It is also important to note in this regard that big data analytics helps businesses to plan in advance according to the demands of the customers. So, there is less and less scope of them ending up making any errors.

Besides, companies are able to come up with ways to improve their present apps, which enables them to retain the present users and draw in new users. This is great news for the revenue and the reputation of a company.

Read Also – How Artificial Intelligence is Driving Mobile App Personalization?

Using big data for end-to-end marketing

Big data is important to understand the present market trends and developing the right app ideas according to that. However, what most people do not know is how big data can come to their aid even after the formulation of that idea.

Mobile Big Data Analytics makes it easy for developers to store and extract open source codes. Streamlining the development process significantly reduces the time needed for coding, and thus, companies even save up on production costs.

The efficient marketing tools offered by big data analytics help in creating lists of target audiences and attaining considerable improvements in traffic. Predictive analytics as enabled by big data can help the companies in understanding long term use and success of their application, along with letting them take the necessary steps for boosting their product’s popularity.

Furthermore, there are services, such as data mitigation, to let companies access faster data transferring channels to connect data used between different apps.

Read Also – Reasons Why Everybody is Using Cloud Mobile Apps

The value of in-memory databases

At present, it is difficult to store data because it cannot be stored using RAM. The major tech-giants like IBM, Microsoft, and Oracle have come up with different in-memory databases, which are quite expensive.

Big data integration helps companies to store huge amounts of data easily in an organized way for long term usage. It is also helpful in making better use of the stored data. When data is stored in a secure and organized manner, it helps companies in multiple ways. It not only aids in better decision making but also comes to their aid when analyzing user choices and delivering the needful.

Effective analyzing of user experience

As discussed earlier, creating a successful mobile app involves analyzing the user experience critically. Big data can help in studying customer behavior to direct the attention to the core app functions. A thorough analysis of the user’s behavior lets the developers have the information they need to build an app. Thus, the user gets an app that lives up to their expectations.

Moreover, big data analytics let the developers determine the glitches that a customer can face, and update their apps accordingly to deliver the best possible user experience.

It takes nearly six months to create big data apps like Uber, but that is not where the role of big data ends. There’s customer usage, payment, banking information, location, and more to be analyzed to ensure increasing popularity and smooth functioning of the app. As big data studies user responses to the different app features, it enables the developers to come with more features for better user experience.

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Getting access to important real-time information

Customer preferences and needs are changing constantly, and, so are the trends. So, for the companies to survive in this highly competitive market, they need to be well-aware of these ever-changing trends. Accessing such real-time information becomes easier with the help of big data. It lets the companies make informed choices that improve both sales conversions and customer satisfaction.

Let’s get a better idea about this through the fitness tracking apps. These apps monitor the eating, sleeping, activity patterns, and the overall health conditions of the users. These apps need to have real-time information about the users to work effectively and help users have a healthy lifestyle.

The statics shown by the apps let the healthcare providers and doctors detect the health issues that a user might have. Furthermore, the use of accurate data also helps the advertisers to comply with the market trends in the middle of their campaign.

Role of big data in improving sales conversions

Mobile apps are made in a way that they help in increasing the company revenue. The role of big data extends far beyond local data collection. Thus, a company is able to establish its products to be effectively launched in different countries or states to widen the reach of their apps.

Further, by enabling the option of in-app purchases, you get to monetize the products. Successful attainment of this goal is only possible through studying the buying trends of your target audience. There are elements of big data like edge computing that lets companies study vital information close to its source.

It brings down the distance that the data has to travel, which in turn, reduces latency and the costs of transferring data. Moreover, big data lets the companies develop customized app settings depending on the needs of the users. Ultimately what it does is boost the performance of the application and encourage greater user engagement.

Read Also –  Is merging Blockchain and Mobile App Development a good decision for businesses?

Summing up

These days, mobile apps are like the core of the digital marketing strategies employed by businesses. And, improving user experience by taking into account all the aspects of app usage through big data technology lets a company stand out from the rest and be noticed by the target users.

Thus, developing mobile apps with the use of big data increases app visibility and draws in more users. Isn’t that what every company, jostling to make its name in this highly competitive era of online businesses, wants?

Top 50 KPIs and Metrics that Matter the Most for your Mobile App

 

Getting the mobile applications designed and deployed is only the beginning of the journey that is filled with challenges to achieve success. Accomplishing the success of a mobile app and gauging it are few of the inevitable goals of Mobile App Development Companies. Effectively maximizing your app’s revenue depends on proper analysis of the mobile app’s success. Performance measurement of mobile apps is enabled by tracking their crucial metrics and Key Performance Indicators (KPIs). The success of this process relies on diligently tracking information, while avoiding complexities as far as possible.

Significance of Key Performance Indicators in Modern Mobile App Eco System

With myriad mobile apps being designed and implemented in various industries, it becomes the onus of the Mobile App Development Companies to ensure that each app they develop achieves the intended objectives. Mobile technology has been found to help businesses and organizations to deliver content, improve sales and attract attention wherever required. In the pursuit of such intended goals, your results can only be as good as the user experience that is offered by the app.It becomes essential that entrepreneurs and mobile app development companies keep looking for ways of improving user experience on a constant basis. Here’s where choosing and tracking relevant KPIs becomes crucial to gather valuable data about where improvement is possible. KPIs and metrics play a vital role in collecting data and acting on that for ensuring that your mobile app reaches the targeted audience, is accepted and serves its purpose. KPIs help evaluate apps, thus enable attraction and attention of all stakeholders.

The Role Played by KPIs and Metrics in the Use of Mobile App Contemporary Business Setting

app kpi role

In mobile app development and implementation in the current business scenario, KPIs and metrics are useful in measuring the performance of the products, brands, or the company as a whole that they represent.  As is famous in the business domain, “what gets measured gets managed.” The following are a few factors accomplished by using KPIs and Metrics:

  • A broad and clear understanding of the current position of a business can be discerned from KPIs and Metrics
  • An organization’s progress toward its key objectives can be understood
  • The success of a product or business can be evaluated
  • Business owners are assisted in realizing their position and the what factors are required to be improved

List of KPIs and Metrics That Developers and Marketers Must be Aware of

  •  Installations: Apps that struggle to get installed are rarely given another chance by users. Issues in installation must be avoided.
  • App Downloads: Determining an app’s popularity is through measuring the number of time it gets downloaded.
  • Uninstallation: While for varied reasons your app may get uninstalled, it is prudent to collect details about the specific reason for it being uninstalled.
  • Subscriptions: Keeping track of all signups, subscriptions and unsubscriptions is essential.
  • Registrations: As it figuratively shows that users are in fact buying your product, registration is another factor that needs to be gauged.
  • Crashes and Glitches: Although apps are susceptible to glitches and crashes, these must not be frequent. Minimizing crashes and arranging customer reviews is essential to ensure better user experience while achieving good retention rate.
  • Growth Rate: Tracking rate of growth is essential as it helps understand how a business that uses an app grows and facilitates its growth.
  • Upgrades: Keeping tabs on which premium packages customers prefer and how long they take for upgrading is necessary.
  • Rate of Retention: Gaining back those who have once chosen to uninstall your app is necessary, but it can only be done when you are able to recognize why they left first.
  • App Session: Another indicator of how many users are following your app while describing the app’s popularity, digitally generating how many sessions users create is important.
  • Length of Session: The time users spent on your app, session length, is relational to uninstalls and number of crashes; it is essential to keep track of session length for achieving desired actions performed by users.
  • Session Depth: Study of number of interactions per session helps understand how the app content could be improved.
  • Session Interval: Time taken between each session is a KPI that depicts how your app fares among users.
  • Average Pages per Session: The higher the number of URLs or unique pages that users hit during a visit, the better it will be for the app.
  • Active Users: Daily Gauging the number of daily users reflects the growth of an app.
  • Monthly Active Users: Certain apps are required to be used less frequently by their nature- such as financial apps. It is important to measure this KPI as well.
  • Brand Awareness: Brand Awareness: Analyzing the brand’s diversity is crucial, as more awareness of brands translates to profit.
  • Social Media Shares: Number of shares – how many times an app is being recommended or shared denotes the popularity.
  • Churn Rate: Rate at which users are seen to leave your app helps in arriving at the appropriate updates and improvements.
  • Per User Revenue: Per User Revenue: The average revenue per app user is indicative of the app’s value as a whole.
  • Time for First Purchase: The time that a user takes to make the first purchase through your app helps understand users’ needs better.
  • TLife Time Value: Total amount of revenue generated by single user helps determine the value of an app.

The important financial App Performance KPIs that influence the success of an app are listed below:

  • Cost of customer acquisition
  • Purchases
  • Cost per acquisition
  • Effective customer acquisition cost
  • Lifetime value of customer
  • Effective cost per mile
  • Organic conversion rate
  • Paid conversion rate
  • Cost per install
  • Return on investment

App Performance KPIs related to User experience

  • Devices
  • Loading time
  • Carriers
  • Operating system
  • Screen resolution / dimension
  • API latency
  • Permissions granted

In addition to the above mentioned metrics, mobile app marketing KPIs such as virality and K factor, install source, channel breakdown, geometrics, demographics, behavioral metrics and cohort analysis play important roles in measuring the app’s success.

Furthermore, app store optimization, keywords, reviews and ratings and views to install are other App Performance KPIs that are required to be analyzed diligently in order to achieve the goals of the app.

App Development Quote

W2S Solutions: We’re Tenacious!

w2s mobile application Clutch review 4.8/5

Mobile marketing has taken the world of marketing communication by storm since the first Apple iPhone was released in 2007. It’s hard to believe that it’s been less than 10 years since mobile emerged as a new means of engaging with markets around the world.

The ability to put information in the palms of the hands of the people they serve has provided marketers with a new means of engagement—couple those phones with powerful apps that can help them manage their lives, play games, interact with retailers, healthcare organizations, financial institutions and much more and they’ve got something powerful at their disposal. They just need to know how to and require rich apps and tools to engage with their users.

That’s where W2S Solutions comes in. We’re a custom mobile application and web development company that thinks outside the box to build award-winning apps for small and medium sized enterprises (SMEs) around the globe. Since our launch in 2010 we’ve been singularly focused on helping SMEs leverage technology for competitive advantage! We’re tenacious: we won’t stop until we find a solution for whatever our clients need. And we’re very good at what we do!

We don’t expect potential customers to simply take our word for it, though. We think we do great work, but it’s always good to have others validate our beliefs. That’s what Clutch, a research firm based in Washington, D.C, offers us—third party perspectives on the value we provide which is gratifying to us but which, better yet, sends a strong signal to potential customers about the quality and scope of our services.

Clutch reviews hundreds of agencies in the digital and content marketing space and selects those to profile on its web site based on their ability to meet client needs. Their selections are driven not only by what they see on companies’ web sites, or what companies have to say about themselves but, most importantly, by what these companies’ customers have to say about them!

For instance, one of our clients, the president of a healthcare consulting company, said: “We were kept informed along the way. As far as deadlines and milestones, W2S Solutions delivered as they promised…Their ability to interpret what we were trying to achieve, and articulate it back to us, genuinely impressed us.”

Another client, the director of a leadership consulting company, said: “The budget we set didn’t shift and they met their deadlines…We were playing catch-up with W2S Solutions, rather than the other way around. Compared to some other software companies, this was a refreshing change.”

We’re proud of our 4.8 (out of 5) star rating. Our Clutch profile offers potential customers a thorough summary of our services, including detailed charts showing prospective clients which industries we serve, a list of some of our clients, and a sense of what it’s like to work with us. If you haven’t already, we invite you to take a look at our profile; we’re interested in what you think!

The best practices and ensure our efforts are successful in providing a best app that adds value for your business

The best practices and ensure our efforts are successful in providing a best app that adds value for your business..

key to success

 

Our iPhone Apps are designed to the quality that our Customers demand. Our development team is able to convert an idea into a live App as quickly as possible. Being first to market or on the App Store can have significant impact on sustainability and long-term success – and were here to make your idea happen.

We have been recognized for our industry leading designs and development methodology that result in pixel perfect Apps. and we have given following some benefits for Clients.

Location Based App: We offer location based app, allowing to determine user’s current location by using GPS.

Cloud API Integration: We integrate your app with web service back end API. It can be a cloud API or Salesforce API or any CRMs.

In App Purchase: Integrate In app purchase feature, add-ons, subscriptions and payment gateways. Provides more convenient shopping experience!

Mobile Analytics Integration: Applying analytics to your Mobile App will have dramatic impact on your customers, loyalty, and helps to measure success of your strategy.