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Reasons to Employ Virtual Reality Technology at the Workplace

Interacting with technology and working online both within and outside the office has become more of a necessity than a choice for most of the modern workplaces. Besides, with all the advancements of new-age technology, the companies get to truly expand their boundaries of opportunities and boost their productivity.

Speaking of new-age technologies making the mark in the modern businesses, a mention has to be made of virtual reality: the innovation that is transforming the workplaces and the work processes.

If you go back a decade, the mention of the word virtual reality would have simply meant something straight out of science fiction. However, nowadays it has some actual practical usages in the workplace, and it can offer a range of benefits to a company when employed correctly.

With that being said, let’s take a look at some of the reasons why employing VR in the workplace is a good idea.

  1. Virtual reality is the catalyst for better collaboration

Think of it like this: you are sitting miles away from the customers or your colleagues, and yet it seems as if you are in the same office and the same conference room. Virtual reality acts as a catalyst in ensuring this for you. All you need is to plug in those noise cancellation headphones and put on the headset, and you will get the immersive and collaborative virtual environment that you want.

There are sensors in devices like Oculus Rift that are able to pick up and read body language, along with other such non-verbal interactions, which you would not have read with the traditional modes of communication, such as Skype. With virtual reality app development focusing on the ability to translate languages in real-time, even those barriers are done away with.

We are living at a time when a majority of the interactions we have are all done online. There is a sense of isolation among people because of the lack of personal contacts. In those remote offices, employees find it hard to stay focused, and the constant isolation from the colleagues can affect the cohesiveness and productivity of the team.

Thus, when it comes to ensuring better collaboration within an organization, virtual reality truly holds tremendous potential.

Read Also –  How is Virtual Reality(VR) going to change the modern world in 2020?

  1. Virtual reality to help in hypothetical and real-world training

Virtual reality is already being used in many businesses for the purpose of training. The best example of this is NASA. Using virtual reality, NASA ensures that the ones sent into space have the necessary experience in getting detached from the shuttle, use their backpack for finding the way back, and carry out difficult tasks even with the absence of gravity. NASA basically stimulates all of these using virtual reality.

Don’t let this give you the idea that you’ll have to be an astronaut for getting trained using virtual reality. Take the example of customer service training, which is so important for many modern workplaces. It involves training the employees to react, act, and understand the nuances of customer satisfaction, including the use of body language, greeting, tone of voice, and the likes, to deal with the customers in the best possible way.

These are not the kind of skills that can all be learned hypothetically. However, using virtual reality enables the employers to expose the employees to real-life situations of dealing with customer dissatisfaction, compliant, and the way to bring a customer over to your side.

Perhaps medical professionals can benefit the most using virtual reality tools because it helps them to avoid human testing and go for unrealistic simulations.

  1. Virtual reality to help human resources find the perfect fit

The present workforce consists, by and large, of millennials. It is the generation that looks for greater mobility, flexibility, and higher importance being given to work-life equilibrium. Thus, the millennials pay a lot of importance to the company culture at the time of their evaluation and consideration of new employers.

Virtual reality can actually come to the aid of human resource departments in more ways than one. First of all, the applications of virtual reality help the employees to get as much flexibility and mobility that they want by letting them access the office space virtually. Thus, virtual reality helps in giving employees the kind of autonomy they want in terms of deciding how, where, and when to work.

And, what about the use of virtual reality for helping the potential candidates to take the right decisions? Well, virtual reality is useful for letting a potential employee get a tour of the office, and witnessing a typical day in the life of the existing employees. Enabling it can be beneficial to the human resource department as well because it can reduce employee turnover and raise retention rates this way.

Read Also – How AR & VR are redefining retail?

  1. Virtual reality and its contribution to customer service

One of the busiest corners of modern businesses is customer service. You will always have some or other new methods or theories being tested by the professionals here to test its effectiveness at improving customer satisfaction and sales. There are things like social media interaction, customer service texting, and instant chatbots, which can connect support staff and customers.

Virtual reality can work wonders when it comes to enhancing this connectivity. With this innovation of technology, the service side can be massively elevated to the office. The customers get a sense of direct connectivity this way, which was not possible previously.

Businesses are constantly striving for improving customer services because it is something that impacts every area of a company. So, investing in virtual reality in this regard is a great idea.

  1. Virtual reality and the way it aids in interviews

Connecting virtual reality and interviews might sound quite futuristic. However, at some point in the very near future, this will become a major part of company practices. Interviewing candidates over video calls, even though it has its advantages, is nothing out of the world anymore. People might have been too excited when it started becoming a thing, but that excitement has long died down.

Interviews involving virtual reality can transform the entire experience to a great degree. You can speak with the applicants face to face, without the need to travel anywhere. With the world becoming smaller, and the companies extending their branches over miles, this can be an important addition to their abilities.

  1. Virtual reality and its use in designing and prototyping

Businesses, when developing products both small and large, use virtual reality for developing a prototype. Every element of the product is put in its place for testing safety, durability, and so on, under all conditions. There are upfront costs of platforms and tools, but it all comes under-investment, at the end of the day.

For instance, a plane and automakers save millions by eliminating the need to make working prototypes. Similarly, construction materials are tested against all kinds of difficult weather conditions.

Wrapping up

So, as you can see, employing virtual reality can do a world of good when it comes to improving the potential of modern businesses. However, the technology is still expensive, which is why the adoption rate is so slow. But, even though the adoption is slow, it is steady and a VR transformation is clearly underway.

VR Company

How Big Data Analytics Can Create a Billion-Dollar Mobile App UX?

In the past couple of years, there has been a constant evolution of the technical aspects of the procedures of app development, and this has also been instrumental in bringing a major change in the non-technical side of it. And, big data needs to be thanked for all these changes.

There is nothing new about the fact that more and more people use multiple mobile apps at present, which is exactly what makes it a possible multibillion-dollar business in the future. And, for you to make sure that the apps help you earn the billions, you need to deliver the best possible user experience. The role of big data is undeniable in that regard.

With the modern smartphone users generating a huge volume of data on a daily basis, it gives developers a chance to make better mobile apps through improved Mobile App UX. The apps developed this way not only meet users’ expectations to the optimum, but also help businesses earn the bucks that they were aiming for.

So, how can big Data Analytics for Mobile Applications assure a major breakthrough in user experience? How does it help in creating that billion-dollar mobile application UX? Read on to find out the answers to all that.

The value of user experience in building the finest mobile application

What makes an app truly amazing? Of course, it has to be fast, attractive, and easy to use, but most importantly, it has to make sure that the users’ needs are met to the optimum. This is the reason why it is important to study user experience in as much detail as possible. After all, it helps the developers come up with better mobile apps because they get a clear and precise idea about what the user looks for in an app.

Think of user experience as this rich source of information that helps in identifying the right ideas needed to build new apps. Analyzing the ways in which the users interact with the mobile apps and their actions at the time of using it help the Mobile App Development Companies to pinpoint the solutions that can help in improving and upgrading the existing apps, along with garnering enough user-based ideas for the new applications they come up with.

Read Also –  How to Build Successful Mobile Apps using Big Data?

Detailed analysis of user experience through big data

As already mentioned before, developing a mobile app requires a thorough analysis of the users’ experience and understanding it deeply. Big data comes as a blessing in that regard because it covers all that you need to know about users’ experience using a mobile app. It gives you a precise idea about the important pain and focuses points present in the users’ experience.

As the entirety of crucial analysis gets completed, knowing the collective preferences of the users can help in establishing a complete list of wants and needs that the users have in terms of a mobile application.

Furthermore, it can be of huge help to the developers in terms of the new ideas and apps that they are coming up with. Analyzing big data related to the other top apps that belong to the same niche as the new one, the app developers can improve their latest creations. They can find out new and improved ways to make sure that their new apps are more in line with the expectations and needs of the users.

Read Also – How Artificial Intelligence is Driving Mobile App Personalization?

Let’s understand it further with the example of fitness apps. Building a great fitness app leads the developers to go through the other popular applications in this particular niche, like Fitstar, Runkeeper, or Argus, and find out exactly what works for these apps, and what makes users prefer these apps over the other.

Now, a detailed analysis reveals that there are features like a calorie counter, pedometers, along with many other unique aspects that make these apps gain an edge over those other in the market. So, now the mobile app developer understands the features that he can include in his new app, and the already popular features that he can do better. You can guess how big data analytics helps you in edging past the competition.

Understanding the use of big data for mobile app UX

Big data is helpful in delivering a complete user experience because it is larger than life. The amount of data that users generate has already moved way past the petabyte level into the zettabyte level, and even then it continues to increase at a brisk rate every single day.

In the next couple of years, the amount of data stored all over the globe is expected to reach yottabyte levels. In fact, it will not be an exaggeration to say that the volume of unstructured data made only in the last couple of years has gone way over the total amounts of data that was produced right before it.

In this situation, it is important for high-end analytics to come into the picture if these massive amounts of important data have to be put to good use. But, the efforts definitely make a lot of sense because it can make relevant data, which can be utilized for maximizing the success of present applications and developing more effective and inventive new apps.

Read Also –  Reasons Why Everybody is Using Cloud Mobile Apps

Big data: the recipe for the multibillion-dollar app industry

Going by the recent studies, the mobile app market has already hit the 365 billion US dollar mark, and it is expected to go up to over 935 billion US dollars by the year 2023. This is no surprise given the fact that most of the global users have completely transitioned from desktops to smartphones and tablets. In this situation, creating better mobile apps is clearly the next important step in the world of digital development.

The thing is computer apps are not as volatile as mobile apps. The mobile applications are much more inclined to be simplistic in their displays and features. Thus, it is of absolute importance that those specific but simple features catch the attention of the users.Big data analytics comes here as the finest way of collecting this kind of accurate and relevant information, which is slated to make big data just the ingredient you need for creating a billion-dollar mobile app UX.

Thus, it is clearly understood that the future of mobile apps goes hand-in-hand with big data. The analytical specialists come up with new and improved strategies for better interpretation of the massive amounts of unstructured data for discovering the important features of the next generation of applications. With that, more and more apps will end up being perfectly in sync with users’ expectations.

Summing up

Of course, one cannot know everything going on in the users’ minds, but one can know enough using the data that is available. It will not only help in improving the apps you have delivered already but also help you with the apps that are still in the process of being developed.

It is all about taking advantage of this huge storehouse of information in front of you and delivering the finest user experience. And, big data can be just the tool you need in this regard to propel you into that billion-dollar club.

What the Future of Digital Health Looks Like in 2020?

With billions of dollars being poured into it, the last decade was pretty phenomenal for the digital health sector. Things like interactive apps, increase adaption of technologies, and greater customization of digital applications to patient’s conditions have become the norm for the past decade.

So, it’s time to look at the next stage of changes that are about to hit the digital health sector. What are the innovations coming up? And, what are the implications of it? Let’s find out!

  • The solutions that meet the unmet needs

There is no denying the fact that engaging digitally with patients is a remedy to many challenges. However, in 2020, the approach is slated to be more focused on particular areas of concern in order to determine whether digital health initiatives are the right solution to that issue.

With a number of factors being the determinants of the success of a study, there is going to be a stepwise approach that validates potential solutions individually to provide absolute clarify in terms of affordability and effectiveness.

The REMOTE trial by Pfizer can be a good example in this regard. It tried to imitate a conventional trial by using a couple of smartphone and web-based technologies at the same time. So, it included a web-based consent process, a web-based recruitment portal, and an e-diary where patients recorded about their health.

Though the trial didn’t reach its completion, the e-data capturing tools and the web-based consent ideas used for the study were both lauded and used for other important clinical trials. So, though the REMOTE trial didn’t successfully showcase the possibility of a completely virtual study, but the patient-centric solutions it had for particular problems were advanced and validated.

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  • Putting more focus into actionable information

The market for wearable health technology has grown substantially already, and it will grow further in the years to come. What this means is that the healthcare providers, patients, and the industry in general now has greater opportunities for easily gathering health-related information. In 2020, the focus is going to be on making sure that the information gets relayed and collected in a more useful way to bring about the much needed change.

Honestly, the world has enough apps already in 2020! So, the aim for custom healthcare app development companies this year and in the future is to deliver better apps that can help people in supporting their healthcare goals. The aim now is to develop apps that can combine clinical support with real-time information.

The focus in more on creating apps that collect your health information and offers you educational coaching and condition-specific information. These apps would also be able to connect to your healthcare provider to make sure clinical decision supports are not limited by traditional clinic visits. In fact, there are already apps that ask for your physician’s prescription before starting to work.

  • The realization that one size cannot fit all

For the medical device manufacturers and biopharmaceutical companies involved in digital health initiatives, the first consideration in terms of design objective is the ease of using. After all, the digital divide is still very much real, especially when you think of the seniors, which limits the widespread acceptance of digital health initiatives and devices.

Even in this new decade, there is a section of population that suffers from poor digital literacy, which makes the configuration of an app or a wearable device really challenging. And, in future digital health has to take care of this aspect.

In a study related to use and utility of fitness trackers for older adults with serious medical conditions, some insightful facts came to light. The outcomes showed a clear improvement in clinical results, and even proved that the perception about wearable health devices and the acceptance of these are also quite positive. However, what was needed was proper support and training.

In future, to ensure that people of all age groups embrace wearable health tech, there will be an added support offered to set it up. Of course, no one will come and do it for you, but rather the instructions and the user interface would be made so easy that you can do it for yourself.

Read Also – Why this is the Best Time to Launch a Secure Healthcare Chat App?

  • An increased focus on taking behavior change into account

One of the best developments that the world of digital health has seen in the recent years is the increased focus on taking behavior change into account. Intrinsic motivation is getting prioritized these days, which is a good thing.

The thing is, people understand the things that are healthy for them, in terms of lifestyle choices, exercises, and diet, but embracing those good habits is still not as easy as it seems.

With the idea of sustaining, creating, and withholding healthy behavior, Aetna recently announced an initiative that will track the activity of the members, offer customized health recommendations, and along with that, reward the members for inching closer towards their fitness goals.

  • Gamification and its role in digital health in future

Gamification is all about using game design mechanics, techniques, and style to the non-game applications for engaging the users, solving their problems, and making their mundane tasks more engaging and fun. When you think of it in terms of digital health, it is being used in health and wellness apps for disease prevention, self-management, adherence to medication, and improving medical know-how.

In most of the health and wellness apps that deal with weight loss, adherence to medication, or self-management, gamification will work in one of the three given ways:

  • Using progress bars for measuring success, thus, the evident values of the services is amped by using progress-related mental biases, for instance, in health education or weight loss apps, and so on.
  • By letting the users share their results and progress with other users or their friends on the same app or on social media. A competitive feeling is brought about to ensure better and more use of the services, which you see with weight loss and fitness apps.
  • By offering virtual gifts like stars, medals, or badges during every stage of using the app. Thus, a feeling of achievement is ensured for increasing the level of motivation. This is, again, something that is found in chronic health issues management apps, and fitness and weight loss apps.

Wrapping up

The multifaceted usage of digital health initiatives, in 2020 and beyond, showcases the potential held by modern technology in terms of improving patient care remarkably. It also proves its greater potential in terms of generating crucial real-world patient experience information to support formulary discussions and regulatory submissions.

healthcare apps development company

MVP vs Prototype Vs PoC: What’s the Best Approach to Measure Product/Market Fit?

Launching a new product in the highly competitive market of today is really a big deal. It encompasses more than simply taking care of the quality and keeping the price just right. And, this is where the concept of product/market fit comes into the picture.

To offer a simple definition, product/market fit is the extent to which a product is able to satisfy the market demands. To explain it further, it is the analysis of whether the product slated to be launched has the ability to survive in the market, earn profits, and continue generating revenue.

Marc Andreessen, an American investor, and entrepreneur is credited to be the one who coined the term. He divided the life of a startup into two different stages, i.e. BPMF (Before Product/Market Fit) and APMF (After Product/Market Fit).

So, what are the ways to measure this product/market fit? What metrics have to be analyzed to understand if your product fits the market just right?

Basically, assessing a product can be done in three ways before launching it in the market, namely, MVP (Minimum Viable Product), Prototype, and PoC (Proof of Concept).

Read on to understand in each of these types in detail, their differences, and find out which one can be the best bet for assessing product/market fit. So, without further ado, let’s get on with it.


So, let’s begin this discussion with prototype. It is that part of your product design that enables your business to test out a process or concept. Prototype is a highly interactive model, which helps in understanding the workflow, along with its usefulness.

It makes it easy to visualize user experience even before you start developing your product. Though when thinking about prototype vs proof of concept, it is not like a separate system, but prototype gives a good idea of the kind of user experience you can expect from your product.

Using prototypes helps the startups to find the faults and errors, which affect the flow of an app or hamper the user experience. The usual components of the prototype are user flows, design layouts, mock-up, and wireframes. You can create four different kinds of prototypes for testing, namely, visual prototype, working prototype, functional prototype, and user experience prototype.

It is something that is of great help in the assessment of how seamless the journey of a user can be with your product. A prototype is a useful method for measuring product/market fit because of the given reasons:

  • Prototypes let the businesses understand all the lags in their product, and that too, before they start developing the product
  • One of the major factors in retaining customers is user experience, and a prototype helps in the assessment of that
  • Prototype is the swiftest way of testing the acceptance, scalability, and feasibility of a product along with the visual effects
  • It needs way less investment when it is considered in terms of time, efforts, and finances
  • Prototype informs the businesses about the limitations of the system at the initial stage

Read Also – Why A Prototype Can Ensure A Successful Start Of An App Development?

Proof of concept

As you can well guess by the name, proof of concept is useful in testing out the viability of a product in terms of practical implementation. The idea that came to your mind? Proof of concept is one of the most ingenious ways to test out if that idea is at all operational.

For the development of the proof of concept, a small-scale project, along with a fundamental functionality, gets executed. It does not get disclosed publicly or even to your customers. This helps in the examination of whether or not the environments, platforms, or technologies are available for creating a solution. After the proof of concept is able to prove the functional or technical feasibility of the project, the process of product development starts.

Given below are a few of the reasons why proof of concept is held as a viable way of measuring product/market fit:

  • Proof of concept in the short term procedure for testing the potential and viability of the projects
  • You get a quick ‘no’ or ‘yes’ response regarding the feasibility of a project
  • Proof of concept helps in disclosing the faults, bugs, or errors in the system or idea during the initial stages
  • It does not take much time in validating whether or not you are going in the proper direction
  • It is able to help you figure out the alternative solutions to the problems, in case the one you are considering seems unfeasible

Minimum Viable Product

The Minimum Viable Product is the first version of a product that is planned and created for testing the market acceptance of the idea. To give you a brief idea, MVP is like the base model of the product, with the minimum but the most important features of it.

MVP is known as one of the most used approaches for measuring product/market fit because it lets the products reach the market. It also helps in understanding how the users perceive a product, the hindrances to its performances, and the improvements that can be brought about for making the product more useful in terms of UX, UI, and the technical aspects.

After all these aspects get analyzed, the businesses are able to invest confidently in the future development of a product, think about premium features and services, and expect to get a good return on the investment.

Let’s take the example of Uber to understand it further. It is one of the most popular apps all over the globe to hail a cab. Initially, Uber had launched the app with just a couple of core features and the app saw improvements with each new version. Right now, the Uber app comes with an extensive lineup of features, which were introduced after the assessment of user experience with earlier versions.

That was just an example of Uber. Most of the popular businesses that you know today began with the MVP, and then they grew as they got more and more user acceptance. MVP is actually one of the most in-demand approaches for measuring product/market fit for the reasons given below:

  • You get to start in a small way and then evolve as your users start accepting the product
  • MVP allows you to come into the market with a comparatively small investment
  • It allows you to understand all the lags in the product and the ways to improve the product
  • It helps in understanding whether the amount of effort, money, and time you invest in the product are worth it
  • It helps you to know your target audience and their expectations from your product

Read Also – MVP or EVP: What is the Right Option for Your Startup?

So, MVP vs prototype vs. Poc: which one is it going to be?

Of all these approaches used for measuring product/market fit, the best approach that a mobile app development agency can take is that of the MVP. It allows you to test the product viability and user experience and also lets the user validate the potential of the product.

However, there is no reason to think that PoC and prototype are not useful on their own. They might not be the best possible approach for measuring product/market fit, but they let the businesses assess the feasibility of the product at the initial stage. The truth is, it all depends on the business idea, to a great extent.


How to Build Successful Mobile Apps using Big Data?

Going by the current reports, the number of users for smartphones is going to hit a whopping 3.8 billion by the year 2021. This sweeping increase in the number of smartphone users has also led to a rising demand for better mobile apps. Now, these modern apps also use tremendous amounts of data, and thus, a robust management tool for analyzing and managing this data has become a necessity. And, this is where the use of Big Data technology for building apps comes into the picture.

The fact that big data technology is nothing short of a boon for a Mobile App Development company is evident in the fact that the big shots of the game like Amazon, Starbucks, Uber, and more, have turned to it for successful app development. After all, the need of the hour is to get the right insights to know what the end-users want, and big data apps offer a huge help in that regard.

So, what are the ways through which big data helps in building successful mobile apps? Is it really worth the investment? Let’s find the answers to that today!

Delivering apps driven by customer preferences

First off, for any app to be successful, it has to understand the preferences of the customers and deliver the services exactly according to that. Big Data helps companies to understand the interests of the customers, and even track real-time information about their activities.

Understanding the demand and preferences helps the companies in getting ready for their future. They can begin planning in time and save themselves from future failures as they can meet the expectations of their valued customers.

It is also important to note in this regard that big data analytics helps businesses to plan in advance according to the demands of the customers. So, there is less and less scope of them ending up making any errors.

Besides, companies are able to come up with ways to improve their present apps, which enables them to retain the present users and draw in new users. This is great news for the revenue and the reputation of a company.

Read Also – How Artificial Intelligence is Driving Mobile App Personalization?

Using big data for end-to-end marketing

Big data is important to understand the present market trends and developing the right app ideas according to that. However, what most people do not know is how big data can come to their aid even after the formulation of that idea.

Mobile Big Data Analytics makes it easy for developers to store and extract open source codes. Streamlining the development process significantly reduces the time needed for coding, and thus, companies even save up on production costs.

The efficient marketing tools offered by big data analytics help in creating lists of target audiences and attaining considerable improvements in traffic. Predictive analytics as enabled by big data can help the companies in understanding long term use and success of their application, along with letting them take the necessary steps for boosting their product’s popularity.

Furthermore, there are services, such as data mitigation, to let companies access faster data transferring channels to connect data used between different apps.

Read Also – Reasons Why Everybody is Using Cloud Mobile Apps

The value of in-memory databases

At present, it is difficult to store data because it cannot be stored using RAM. The major tech-giants like IBM, Microsoft, and Oracle have come up with different in-memory databases, which are quite expensive.

Big data integration helps companies to store huge amounts of data easily in an organized way for long term usage. It is also helpful in making better use of the stored data. When data is stored in a secure and organized manner, it helps companies in multiple ways. It not only aids in better decision making but also comes to their aid when analyzing user choices and delivering the needful.

Effective analyzing of user experience

As discussed earlier, creating a successful mobile app involves analyzing the user experience critically. Big data can help in studying customer behavior to direct the attention to the core app functions. A thorough analysis of the user’s behavior lets the developers have the information they need to build an app. Thus, the user gets an app that lives up to their expectations.

Moreover, big data analytics let the developers determine the glitches that a customer can face, and update their apps accordingly to deliver the best possible user experience.

It takes nearly six months to create big data apps like Uber, but that is not where the role of big data ends. There’s customer usage, payment, banking information, location, and more to be analyzed to ensure increasing popularity and smooth functioning of the app. As big data studies user responses to the different app features, it enables the developers to come with more features for better user experience.

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Getting access to important real-time information

Customer preferences and needs are changing constantly, and, so are the trends. So, for the companies to survive in this highly competitive market, they need to be well-aware of these ever-changing trends. Accessing such real-time information becomes easier with the help of big data. It lets the companies make informed choices that improve both sales conversions and customer satisfaction.

Let’s get a better idea about this through the fitness tracking apps. These apps monitor the eating, sleeping, activity patterns, and the overall health conditions of the users. These apps need to have real-time information about the users to work effectively and help users have a healthy lifestyle.

The statics shown by the apps let the healthcare providers and doctors detect the health issues that a user might have. Furthermore, the use of accurate data also helps the advertisers to comply with the market trends in the middle of their campaign.

Role of big data in improving sales conversions

Mobile apps are made in a way that they help in increasing the company revenue. The role of big data extends far beyond local data collection. Thus, a company is able to establish its products to be effectively launched in different countries or states to widen the reach of their apps.

Further, by enabling the option of in-app purchases, you get to monetize the products. Successful attainment of this goal is only possible through studying the buying trends of your target audience. There are elements of big data like edge computing that lets companies study vital information close to its source.

It brings down the distance that the data has to travel, which in turn, reduces latency and the costs of transferring data. Moreover, big data lets the companies develop customized app settings depending on the needs of the users. Ultimately what it does is boost the performance of the application and encourage greater user engagement.

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Summing up

These days, mobile apps are like the core of the digital marketing strategies employed by businesses. And, improving user experience by taking into account all the aspects of app usage through big data technology lets a company stand out from the rest and be noticed by the target users.

Thus, developing mobile apps with the use of big data increases app visibility and draws in more users. Isn’t that what every company, jostling to make its name in this highly competitive era of online businesses, wants?