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Month: July 2017

What Tricks Make a Mobile App Addictive?

What Tricks Make a Mobile App Addictive?

Posted by: Maran kavin Posted on: July 28, 2017 , ,

It is nothing new that most of the modern world’s population is to some extent addicted to mobile devices. If it isn’t the tablet, it’s the smartphone – technology and its wide-spread application in almost all routine activities in life and its convenience have ensured that we are dependent on mobile devices.

Role of Mobile App Development Companies in the Modern World

Offering multiple uses in unprecedented ways, the smartphone has indeed taken the information age by storm. Providing means to communicate with the world, it also serves as a source of information, as a guide to make buying decisions, efficient tool to document various processes, and a cool device for entertainment.

Surveys have proven that over half of the digital media time that users spend is dedicated to mobile apps. This means a lot to mobile app development companies and marketers – the challenge being the ability to keep users well-engaged and coming back to the apps they make. Put simply, mobile app development companies have the task of making their apps as addictive as possible.

Not all apps are equally addictive – it is in the hands of developers to make an app effective

Strategies For Making Your Mobile App Addictive

Businesses can make use of prolific design features of mobile app development by partnering with reliable mobile app development companies. They help businesses with cross platform app development. The following steps help create the most enthralling mobile apps and make them addictive to users:

  • Designing for the User Device:

Rather than designing the app based on the idea and then making it work for a device, it is better to design for the device, embracing its limitations and potentials

  • Offer Real life experience:

The success of an app depends on its being psychologically satisfying and offering intuitive experience to users – it is essential to draw from real-life interactions and objects that are familiar to audience and users

  • Instructions are not for Everybody:

All users may not read instructions – it is imperative to ensure developing the app as completely intuitive – it must offer easy understanding of what can be done with what

  • Keep Things Simple:

Keeping things simple and easy to follow will ensure that you design only what is needed – choosing simplicity over complexity is always better

  • Focus on one thing:

Great apps normally serve single-purpose and enable users to carry out functional things in their routine lives – refraining from varied gimmicks and focusing on creating an app that helps solving common problems is the way to hook your users

  • Incentives Always Help:

In addition to facilitate people do something quicker and better, enabling them to interact among themselves and rewarding them with other such features will help making your app go viral

  • Visibility along with Quality:

Quick access is what popularizes mobile apps over websites – not to forget stability, visibility, and quality that make apps sustain their grip on users

  • Identify and use a hook:

Finding a unique factor and marketing the app through it helps taking the app across the masses

Most of the population is glued to mobile devices. The onus is with developers and mobile app development companies to develop fascinating mobile apps!

How Do You Decide Which App Development Platform Is Right For You?

Which App Development Platform Is Right For Your Business?

Posted by: Maran kavin Posted on: July 25, 2017 ,

Mobile Apps have been found to revolutionize the way of work and personal lives of the people. Mobile apps have been developed for almost all the regular activities in the modern world, making mobile devices indispensable.

Selecting and developing the right architecture for the mobile application is one crucial decision that needs to be made before building any app.

Different Mobile App Architectures

With several technology options being available, it is possible to develop mobile apps in different ways. The three fundamental mobile architectures are native, cross-platform, and mobile web apps. With each one having its own benefits and drawbacks, carefully analyzing the app requirement plays a vital role in choosing one.

  • Native Approach: Designed for running on specific device or operating system, building an app using this approach requires you to satisfy needs related to device access, user accessibility and experience, and disconnected functionality – Android Studio in Java works fine for developing native android apps while Swift that runs on iOS devices exclusively may be considered for native iOS apps
  • Hybrid Approach: Apps built using this cross-platform approach can run on multiple mobile platforms – ideal for big enterprises, this follows development using web-based technology
  • Mobile Web Apps: Designed to run over the Internet from a central server, mobile web apps are platform independent and can reach a very large target audience in short time with little effort – only, an Internet connection is a must

How Do You Choose the Right App Development Platform?

A clear understanding of the target audience, technical weaknesses and strengths of the development platforms and long-term advantages of each of the platforms are required for choosing from among the different platforms. Android application development  and iphone app development companies are found to be the choice of a majority of the players in the modern market.

The following factors must be focused on while selecting the best mobile app development platform that suits your purpose:

  • Target Audience: The first thing you need to consider is your target audience – geographic criteria is crucial: Android application development is preferred by certain countries while iphone app development companies are favorites in others
  • Features: Consider the necessary features and user experience, compare them with each platform’s abilities – for custom development, iOS and Android solutions are better while for the ‘run-once-run-anywhere’ approach, cross-platform app development is required
  • User behavior: Depending on the OS and the country, user behavior differs – understanding where people are inclined to buy their apps and where they want freebies is important
  • Device Support: Android supports numerous devices when compared to iOS
  • Development Cost: Cost of app development is a vital factor that needs to be considered in the selection of development platform
  • User Preference: It is essential to satisfy the needs of users finally – Apple, with its upscale quality and innovations may prove expensive to Android App users who are reluctant to spend money

By having a clear understanding of key features of the app and considering factors such as target audience, budget, and timeframe, you will be able to choose the right development platform for your mobile app!

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W2S Solutions will be on a business trip to Canada from July 17th 2017 to Aug 11th 2017

Posted by: Madhu Kesavan Posted on: July 12, 2017 ,

This will be the second business trip of the year and we highly feel that being close to customers, Look at the challenges they face and how an IT solution can help prospects to increase their operational efficiency and productivity is very important in growing their business as well as ours.

Our Agenda is to meet Startups and IT Entrepreneurs mainly in Ontario and Alberta and have a FREE consultation with them at their office premises or any common areas as their preference. As we are familiar with Startup environment and being a startup from Communitech a while ago, we know how it operates the expectations in terms of deliverables and budget.  We are Startup specialists and we offer core technology solutions from Idea to growth. Our Tech experts have years of experience in building web and mobile solutions and deploy in cloud.

Our Portfolio is diversified in various Industries including FinTech, InsurTech, Digital Automation, Business process and Operations management.  We help Small and Medium Enterprises to migrate their legacy solution into an Innovative IT solution, Identify growth opportunities and build web and mobile apps that offers customer satisfaction, process improvement and ROI.   If you are a Small Business and looking for an App development, we will be your Technology partner and it’s the right time to setup a one-on-one meeting with us.

About us:

W2S Solutions  (https://www.w2ssolutions.com) is an apps development company with 40+ Full Stack engineers located in Calgary, Canada and Chennai, India  We have built salient web and mobile apps and looking for any development opportunities. Here is our Tech Stack.

  • We build Enterprise Apps as SaaS.
  • Design, Develop and Deploy apps in Cloud.
  • iPhone and Android App developers.
  • NET MVC Framework, Django, Python and AngularJS experts.
  • Host application in Amazon EC2, SSL Configuration, Route 53 and SES.

We request you to go through our Diversified Portfolio and lets catch up.

Why a Fleet Management App is Essential for your Business

Why a Fleet Management App is Essential for your Business

Posted by: Madhu Kesavan Posted on: July 7, 2017 , ,

Most fleet managers that have already installed fleet management software will be first to tell you that they can’t get their job done without it. Since most fleet managers abhor downtime, they do everything in their power to avoid it. This means that they have to make sure that their vehicles are maintained on a regular basis in order to avoid breaking down. With a good fleet management software, the managers will be able to get reminders in regards to maintenance, based on certain benchmarks that may include mileage, distance driven and hours operated. Any fleet manager will tell you that if they can reduce on downtime, they can improve on productivity. Here are some benefits of having a fleet management app:

1. Increased durability: 

Whether it is a golf cart, a saloon car or an earth moving machine, it will benefit from getting proper preventative maintenance. Without it, there would be unexpected downtime resulting from various small or big problems. All these can be caught beforehand during PM, which means that the equipment will be working when it should. All vehicles on the fleet are kept in great condition and can last longer.

2. Fleet Efficiency:

Managing the fleet efficiently can make the difference between profit and loss of the business. Even with fluctuating fuel costs, you can still manage your fleet efficiently and well-maintained vehicles will be failing less frequently.

3. Reduced cost of staffing:

Most fleet owners usually have their own repair and maintenance crews. In the event of a breakdown, the maintenance crew has to repair the vehicle with immediate effect so as to avoid too much down time. Many of them will tend to work overtime, which means an increase in staff costs. With a proper fleet management App, you don’t have to incur such costs.

4. Manage your drivers:

As part of managing your fleet, a good app will also help you to effectively schedule your vehicle operators. You will be able to manage their documents as well as the documents of the fleet for your insurance company. Record driving hours, safety training sessions and the like.

5. Increased ROI:

By efficiently managing your fleet, you can be sure that you will see a rise in your ROI. As the efficiency of the company rises, so will the profit margins.

6. Government Compliance:

With your fleet management app, you will be able to keep track of government regulations and ensure that you are in compliance. This reduces the risk of fines or even getting shut down for non-compliance.

7. Carbon Emissions:

Environmental concerns are a big deal. With proper fleet management, you can actually be ahead of regulatory agencies making sure that any new laws or regulations that come up in this area do not disrupt your business.

With the right fleet management app, you are looking at enhanced ability to manage and improve your financial sitting, vehicle tracking, management or speed and fuel consumption, management of vehicle maintenance, and health and safety training and management for your drivers. You can be sure that you will mitigate risks and improve efficiency.

Why Users Quit Using Apps and Never Come Back

Why Users Quit Using Apps and Never Come Back

Posted by: Madhu Kesavan Posted on: July 4, 2017 , ,

Mobile app developers and businesses with apps get very discouraged when they put an app out there, have people try it out, only to abandon it. People will download the apps, use them for a short while and then never use them again. Why does this happen? Here are 5 reasons that mobile app developers should consider while building an app:

1. Poor Onboarding:

The users initial experience with your app will determine whether or not they stick around. It is therefore important to make a great first impression if you are to retain your uses. You need to flawlessly onboard your people. This means that you will have to pay some extra attention to your initial tutorial, guide or hint on how one uses the app. For most people, those initial moments will create a bond to the app and define their habits. With a great onboarding strategy, users will begin to think highly of this app and that will be a great place to start.

2. Lack of Trust :

Apps collect a lot of personal information and if you cannot maintain the right privacy levels, users will back out. Many times they hold contact information, banking data, login information for social media, videos, photos, geolocations and more. There has been lots of media coverage on abuse and theft of personal data and this has made people edgy. Be keen about your data handling, registration, advertising, and permissions and sharing.

3. Counter-Intuitive Gestures

This refers to the learning curve needed in order to successfully use the app. How much time will your users need in order to acquaint themselves with the app and the various features that come with it. Because most app users tend to be on the move, the navigation gestures need to be easy to follow. If your app is counter-intuitive, they are most likely going to abandon it. Invest in simple gestures that will not bring any confusion to your users. The easier it is to use, the better.

4. Annoying or Offensive Ads

Everyone knows that the only reason the apps are free is the advertising. Since most app users love these free apps, they tolerate the apps. To them, the ads are an annoyance that cannot be avoided. You will need to balance the frequency, placement and ad content so that your app is not abandoned or worse still, deleted. Some of the common reasons for app deletion include offensive or inappropriate ads, too many ads, frequent and disruptive pop-up ads, irrelevant ads and ads without an exit button.

5. Too many push notifications :

If you are looking to annoy your users then just have a whole lot of push notifications. It may come across as being trivial, but it can actually cause users to abandon your app. If used correctly, push notifications are an excellent tool for engagement and communication, but if you don’t use them reasonably, they can ruin your effort. You don’t want your brand labeled ‘annoying’. As a Mobile app developer, you should do your research in the App space before implementing push notifications.

If these are followed, People love to use your app.

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