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Best Practices to Enhance Your Mobile App User Experience

Enhancing your mobile applications user experience is of uttermost importance these days if you want to be in the market. Through this article, we are going to discuss some of the practices that you need to follow and some that you need to avoid for improving the UX.

Introduction

The number of mobile apps available these days on the various app stores are quantified in millions. If you think you have an idea for your mobile app, which is completely different, unique and has not been implemented to this day, then there is a huge possibility that you are wrong.

There is almost everything available in the form of mobile apps. Now, if you wish to come up with something that makes your mobile app the best among the competitors and to be successful in the market, there is only one thing that could help you achieve this and that is User Experience (UX).

Any mobile app development company, before initiating the development process, needs to understand that the mobile app development process itself is for the users and it starts and ends with the user only. The only difference between a successful mobile app and an unsuccessful mobile app is the UX.

There are many points that you need to keep in mind so as to improve your mobile apps UX. Some of thus best practices that will help you in enhancing the mobile app UX have been given down below.

What Improves UX?

Opting for anything which is simple, native, easy to use, easy to understand and error-free could improve the UX of your mobile application. Some such enhancement points can be –

  1. Using Native Components

By the use of word native, we mean to use the components which are native to the user’s device. Trying to do things in a unique way can sometimes complicate the things for the user and thus they will end up uninstalling the app. Native components are a good option to use because your users are already familiar with it. They already know these elements and thus it is easy for them to use.

  1. Keeping the Design Simple

Having a simple design for your mobile app UX is very vital because not all of the users are equally mobile-friendly, there are some who may don’t have enough knowledge about using different apps. Simple designs will make things easy for such users. Also, many users find the complicated designs as to be the obstacles especially when the time taken by their app is delaying, longer than the user’s expectations. Thus, this leads to frustration, which ultimately affects your mobile app ratings.

  1. Maintaining the Level of Consistency

More frequent the level of consistency in your mobile app design, more will be the consistency in the UX. Consistency in designing gives the users a feeling of using the same application which they are already familiar with.

  1. Adding the Search Feature

When your user is not able to find the product or service that he or she may have been looking for, then there are chances that they will search for the same product or service on the other similar apps instead of yours. Adding an in-app search option will help the users to search for the desired products or services as per their needs.

  1. Using Animated Transitions

Animated transitions can give a whole new look to your native mobile app. This is also a great way to create a smooth flow for navigating from one page to another. But it is important to use them effectively and not to overload the mobile app with animated transitions. Using more than two animated transitions is not at all a bad idea.

  1. Zero Error Functionality

Users usually don’t go along well with mobile apps with poor functionality error issues. More than 20% of users stop using certain applications because they are not able to meet their desired expectations in terms of functionality. So, it is very important to offer mobile relevant functionalities to improve the overall UX.

  1. Limiting the User Input

The data that you will require from the user, i.e., either registration details or the billing information at the time of checkout, has to be as minimum as possible. That should only ask for the required information. As this gets very much irritating for the user to enter a lot of details from a small keyboard and that too engaging in such a small screen.

  1. Assuring Security

Security is the major concern of the users these days. Many users fear in entering their credit card details at the time of checkout. You have to ensure your users that they and their information both are safe and the security, that you are providing will never let anyone misuse that data.

  1. Offering Assistance

Users these days look for help or assistance option in mobile apps. By offering help in the form of live chat support or FAQs, can assist users individually and this will surely enhance the mobile app UX.

Related Article – Why should you follow the top UI trends and redesign mobile apps in 2019?

What to Avoid?

As there are certain things that can improve the mobile apps UX, there are also a few which can certainly affect it in a negative way. So, there are some best practices that you need not have to perform to enhance the UX of your mobile app.

  1. Avoid Using Blank Screens

The patience level of the users while using any app is near to zero and they don’t definitely appreciate waiting time at all. Thus, the time when your app is either connecting to the server or loading the content for moving to the next page, do not let the screen be blank, instead use some signs to show progress. Blank screens give the user a feeling of either the app has frozen or there is some functionality issue.

  1. Avoid Using Complicated Words

To make your UX more understandable and easier to use from the user’s perspective, always use simple, familiar and easy to understand terminology. Going for the technical or unconventional words to make your app different can often confuse the user.

  1. Don’t Ask for Reviews and Rating Too Early

Many mobile apps tend to start asking for the rating and for the reviews really early. Let the user spend some time with your app, let them buy the products or use the services that you offer and they can go for asking reviews and rating. One more plus to this is that after having experience of using your mobile app, the user should provide you the most honest review.

  1. Don’t Ask for Much Permissions

Asking for too many permissions will affect the enhancement of your mobile apps UX. Asking many permissions like permissions to access location, camera, contacts, messages, etc., sometimes make the user feel more vulnerable. Just ask for the ones that your mobile app will actually require.

Related Article – Ways to Fire up Usability of Apps for an Unmatched Experience

In the End

Getting the perfect UX for your mobile app is a very difficult task. Until you find a way to overcome the past issues and to enhance the UX, the expectations of the users will increase in the meantime. As they say, expectations never end, similar is the case here. The requirements of the users will keep on increasing and hence you should also constantly need to re-work on it to make your mobile app better than what it was before.

mobile app ux

Why should you follow the top UI trends and redesign mobile apps in 2019?

Technology, Creativity and the UI

UI design is finely blended into all nukes and corners of business domains and commercial arena. The primary driving forces behind great success of digital transformation are the web and mobile development. A mobile application or a web-based infrastructure is only as good as its UI for the first impression. The art centric-side of technology is the subtle differentiator which helps every mobile and web application engage more customers and impress the audience with hundred percent customer satisfaction.

UI hits where it matters: Customer Engagement

app UI, UX designAll the technology transformations and monetary initiatives to improve the technology side are agenda based. They have a definite preset aim of increasing the degree of customer engagement for the brand and mobile application. An excellent UI design imparting a classical UX is the first and foremost requirement for building any strategy for customer engagement enhancements. It is among the major driving forces behind the volume business attracted by UI/UX design consultants in the present day.

A Change of Winds in Tech Space

change

Earlier in the majority, all technology-based digital products were focusing on contributing to the customer’s end-to-end requirement and also enhancing the quality of their infrastructure manifolds. There was a rat race to improve the technology side and build high-quality world-class products all across the industry. Now, the time just changed and even the biggest of brands are focusing on deep, penetrating customer engagement for better business returns and higher growth rate. It is the ultimate proposition for the UI/UX importance to grow immensely in 2019.

Which technology will steal the volumes of UI/UX design business?

 

blockchainThe industry has finely propagated the importance of a great UI imparting an awesome UX. But there is a different side of the story as well. The tech fraternity is expecting blockchain to mature and also become easily usable in 2019. The distributed ledger and repeated node technology would decrease the quantum of business attracted by UI. For instance, a particular blockchain based solution will solve numerous problems in several distinct geographical locations. It will curtail the activity of UI designing as a single set of UI elements will be replicated at all notes and sidechain components of the blockchain.

Why your UI matters in 2019?

It helps you implant a sense of browsing satisfactionsatisfationMany times, we visit a specific website, browse through their service pages and maybe also use their web application. And suddenly then bounce off to other options. The unintentional move by every user is induced by an unattractive UI design which failed to create stable, impactful UX  for the users. Every business which is looking to settle on the digital space has to conquer the Internet world. One of the primary links which connect the dots of success in UI based businesses is the customer engagement through your web portal. Customer engagement can only be improved by the quality of UI which welcomes the customers.

Achieve undisputedly higher sales conversion rates

high conversion rateIt might not have scientific or mathematical reasoning, but an impressive UI design is expected to contribute to higher sales conversion rates when the most probable customers visit your web or mobile app. A useful mobile application has all the potential to help you close down on a larger volume of business in a stipulated time. It will enable higher profits on the quarterly reports and balance sheets. It might take a little longer but is undoubtedly helpful for helping you build a brand and achieve rocketed sales growth.

Helps you keep up the CX enhancement and business growth

customer experienceThe industry has experienced demonstrated effects of a great UI design on sales conversions. It has a consequent impact on a consistent business growth which is only possible under the lights of some classic business figures achieved on a continuous basis. Consistent sales reports can help you sustain business growth shortly with higher aspirations from a farsighted approach.

Improves brand personabrand personaThe UI design is not something that a brand changes every day or is revamped continuously at regular intervals. It has a straight connection with the brand Persona portrayed. The elemental traits of UI designs are consistently maintained because they become a signature trademark while one visits your portal every time. Knowingly or unknowingly a customer’s eye get habitual to a particular class of UI. The design which has helped them create a positive impression about your brand.

Motivates loyalty among customersloyaltyConsistently growing brand persona is speculated to have a great motivation and a sense of faith among the customers. According to many, a consistently maintained excellent UI design is as good as a loyalty program by a reputed company. A great UI design is one of the potential ways to make your loyal customers unknowingly fall in love with the brand persona you have created for the digital space.

Want to build the best UI design of 2019?

While you opt for a leading App UI, UX Design Company, here are some of the evergreen tips to review the delivery from the UI UX vendor:

  • Neat is super impressive
  • Simplicity is a great statement
  • High Content priority in Layout
  • Tacky motion elements are a big no
  • Consistency is the key

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