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UI/UX Design Errors You Should Avoid For Conversion Rate Growth

Importance of UI in 2019

Here is all you need to know to get hold of a critical proposition of immaculate user experience in all the digital solutions. Digital solutions are making businesses compete at a throat-cutting level. It is one of the main reasons why it is becoming an altogether distinct dimension of competition. When there is a competition of a great UX, the product development team is bound to focus on UI. UI needs to be taken very seriously because often, people fail to justify the kind of importance and targeted effort it requires.

According to Forbes, a strategic effort to improve the UI/UX has the potential to increase the conversion rates up to 400%.  It is said that the margin of error for UI design is very less. There is a considerable number of people who are not giving the due desired attention to UI designs (only 55% of companies perform any user testing).

UI design errors that can affect the conversion rate badly

Website loading time

Website loading time is one of the critical factors that decide whether if you will be able to engage the customers or not. If it is taking too long to load, it has developed SEO penalties on your website and lowers rankings. Robust loading website is an added advantage and thus helps you increase your most probable customers with a clean UI, imparting an excellent user experience consistently. According to research, people are more expected to lose their customers, up to 40% if the website doesn’t load within the first three seconds.

website loading time

Sight loading time is critical, and it can be easily achieved by:

  • Reducing data-intensive API calls upfront
  • Building lightweight graphics
  • Optimizing requirement of bandwidth
  • Securing the website against those attacks and unnecessary request
  • Optimizing the performance of server link up with CDNs
  • Taking a mobile-first approach


Responsiveness has a significant effect on the overall user experience. Users are increasingly taking up solutions that are interoperable and allow handoff capabilities. By handoff capability, we mean that digital solutions which let the users carry on the same task while interchanging devices like PCs, laptops, mobile phones, and tablets. It is essential to ensure that your digital solution is offering a pleasant user experience. It should be up to the mark with the top user expectations, which can be created by using the distributor to approach any device.

website responsiveness

If the product fails to create a similar or better user experience compared to one device from the other, the user creates a better perception of the solution. It can be misleading that this is precisely how customer psychology works at large. You should try ensuring a great user experience with a completely responsive UI design, not just at all types of devices, but with all resolutions corresponding to each devices. You can provide the web design responsiveness by:

  • Manually testing your digital solution on various devices
  • Consciously making efforts to ensure that the UI works the best in different resolutions during UI testing
  • Keeping a point of UI design testing in the test suite

Related Article – Best Practices to Enhance Your Mobile App User Experience

What to Avoid?

Badly curated CTA

A poorly curated call to action is lethal, and it increases the risk of you failing towards the objective of creating a particular webpage. It is essential to position your request to work in the right place. It is an indication for why the page has been built on the website. A poorly curated call to action is also a negative point on your UI design. It leaves an impression that the site owner is perplexed about the primary offering and curate ultimate objective of making a webpage.badly curated CTA

A poorly curated CTA causes:

  • Scattered UI design
  • A lower level of UX
  • Low lead generation capabilities
  • Critically flat conversion rate
  • Low sales potential

Complex navigation

complex website navigation

It is impossible to have a complexly navigated website and still have a greater UI design. The sophisticated UI navigation directly means that there are high chances of content layout mess at all screens. A lot of shipping within pages and several sections of a website makes you disobey the laws of human-computer interaction and a much-required recall-ability during the UX. Users often have unpleasant UX having a tough time navigating through a complexly-structured site. They might even lose out interest before they eventually reach a service page or a product offering that they were initially looking for.

Too much content

Too much content is a huge NO. Content is required for SEO capabilities and enriching brands visibility across the Internet. It also helps to convey the right vision and establish your brand Persona with utmost clarity. But, it is essential to stay within the fine line of excessive content posted on the website and the required material. Having rightly designed content layout with well-structured text boxes is one of the core tricks that you need to learn. It is essential for understanding the combination of art and science behind UI design.

too much content in website

Having too much content on the website can lead to going:

  • Lost constant more interest
  • Bad user experience (UX)
  • An unimpressive first appearance
  • Difficulty in engagement

Related Article – Ways to Fire up Usability of Apps for an Unmatched Experience

Stock images

Stock images cause a dent on a brand image. Using open-source photos that don’t look real and have a lousy pixel quality eventually ruins the conversion of experienced audiences from having exposure all around the web. You should refrain from using stock images on the UI design, headers, and photos and also should focus on self copyrighted researched visual content for the website.

stock image

NOT hiring a design expert

The greatest mistake that you can commit while designing a website is to think that your visualization and technical skills are more than enough for a top-notch UX for your superlative brand. The complete UI design expiration can go for a quick toss the moment when you decide not to hire anyone. UI designing is a combination of art and technical skills. It is one of the more prominent professions in the world and it has a never-ending demand. You should mutually respect the core requirements of your website of a great UI design and hire the best UI/UX designers.

not hiring an expert

Hiring a UI/UX designer helps you in:

  • UI testing
  • Lightweight graphics for UI
  • Adhering to UI design rules
  • Picking up the right pattern

An important point to note!

There are various aspects which you may find worthy of being implemented while designing the UI, but a typical bookish approach can also mislead you to a ruined UI, which ultimately hurts the overall conversion rate. UI/UX designers have to closely work in tandem with higher sales and technical channels. These inputs are significant for new-age products, e-commerce websites, and newcomers of all digital business sections. It helps them in creating a credible reputation of the brand for long-term sales growth.

Final word

The exceptional UI design is something that all digital nomad and entrepreneurs aspire. It is an evergreen requirement in the digital business. It is essential to follow systematized design thinking that eventually leads you to question yourself and making out a thoughtful UI design. Every element must be having a distinct contribution to the UX. There should be nothing excessive or tacky. A minimal UI design is the foremost requirement of your brand to succeed in creating a tremendous digital expression through the UX. UI/UX designing is evolving with changing customer expectations as Millennials are looking for something more each and every time they look for new user experience. UI/UX design is expected to be capable of powerfully impacting your business at a large scale in coming years.

UIUX Design Company

Related Article – Why should you follow the top UI trends and redesign mobile apps in 2019?

Best Practices to Enhance Your Mobile App User Experience

Enhancing your mobile applications user experience is of uttermost importance these days if you want to be in the market. Through this article, we are going to discuss some of the practices that you need to follow and some that you need to avoid for improving the UX.


The number of mobile apps available these days on the various app stores are quantified in millions. If you think you have an idea for your mobile app, which is completely different, unique and has not been implemented to this day, then there is a huge possibility that you are wrong.

There is almost everything available in the form of mobile apps. Now, if you wish to come up with something that makes your mobile app the best among the competitors and to be successful in the market, there is only one thing that could help you achieve this and that is User Experience (UX).

Any mobile app development company, before initiating the development process, needs to understand that the mobile app development process itself is for the users and it starts and ends with the user only. The only difference between a successful mobile app and an unsuccessful mobile app is the UX.

There are many points that you need to keep in mind so as to improve your mobile apps UX. Some of thus best practices that will help you in enhancing the mobile app UX have been given down below.

What Improves UX?

Opting for anything which is simple, native, easy to use, easy to understand and error-free could improve the UX of your mobile application. Some such enhancement points can be –

  1. Using Native Components

By the use of word native, we mean to use the components which are native to the user’s device. Trying to do things in a unique way can sometimes complicate the things for the user and thus they will end up uninstalling the app. Native components are a good option to use because your users are already familiar with it. They already know these elements and thus it is easy for them to use.

  1. Keeping the Design Simple

Having a simple design for your mobile app UX is very vital because not all of the users are equally mobile-friendly, there are some who may don’t have enough knowledge about using different apps. Simple designs will make things easy for such users. Also, many users find the complicated designs as to be the obstacles especially when the time taken by their app is delaying, longer than the user’s expectations. Thus, this leads to frustration, which ultimately affects your mobile app ratings.

  1. Maintaining the Level of Consistency

More frequent the level of consistency in your mobile app design, more will be the consistency in the UX. Consistency in designing gives the users a feeling of using the same application which they are already familiar with.

  1. Adding the Search Feature

When your user is not able to find the product or service that he or she may have been looking for, then there are chances that they will search for the same product or service on the other similar apps instead of yours. Adding an in-app search option will help the users to search for the desired products or services as per their needs.

  1. Using Animated Transitions

Animated transitions can give a whole new look to your native mobile app. This is also a great way to create a smooth flow for navigating from one page to another. But it is important to use them effectively and not to overload the mobile app with animated transitions. Using more than two animated transitions is not at all a bad idea.

  1. Zero Error Functionality

Users usually don’t go along well with mobile apps with poor functionality error issues. More than 20% of users stop using certain applications because they are not able to meet their desired expectations in terms of functionality. So, it is very important to offer mobile relevant functionalities to improve the overall UX.

  1. Limiting the User Input

The data that you will require from the user, i.e., either registration details or the billing information at the time of checkout, has to be as minimum as possible. That should only ask for the required information. As this gets very much irritating for the user to enter a lot of details from a small keyboard and that too engaging in such a small screen.

  1. Assuring Security

Security is the major concern of the users these days. Many users fear in entering their credit card details at the time of checkout. You have to ensure your users that they and their information both are safe and the security, that you are providing will never let anyone misuse that data.

  1. Offering Assistance

Users these days look for help or assistance option in mobile apps. By offering help in the form of live chat support or FAQs, can assist users individually and this will surely enhance the mobile app UX.

Related Article – Why should you follow the top UI trends and redesign mobile apps in 2019?

What to Avoid?

As there are certain things that can improve the mobile apps UX, there are also a few which can certainly affect it in a negative way. So, there are some best practices that you need not have to perform to enhance the UX of your mobile app.

  1. Avoid Using Blank Screens

The patience level of the users while using any app is near to zero and they don’t definitely appreciate waiting time at all. Thus, the time when your app is either connecting to the server or loading the content for moving to the next page, do not let the screen be blank, instead use some signs to show progress. Blank screens give the user a feeling of either the app has frozen or there is some functionality issue.

  1. Avoid Using Complicated Words

To make your UX more understandable and easier to use from the user’s perspective, always use simple, familiar and easy to understand terminology. Going for the technical or unconventional words to make your app different can often confuse the user.

  1. Don’t Ask for Reviews and Rating Too Early

Many mobile apps tend to start asking for the rating and for the reviews really early. Let the user spend some time with your app, let them buy the products or use the services that you offer and they can go for asking reviews and rating. One more plus to this is that after having experience of using your mobile app, the user should provide you the most honest review.

  1. Don’t Ask for Much Permissions

Asking for too many permissions will affect the enhancement of your mobile apps UX. Asking many permissions like permissions to access location, camera, contacts, messages, etc., sometimes make the user feel more vulnerable. Just ask for the ones that your mobile app will actually require.

Related Article – Ways to Fire up Usability of Apps for an Unmatched Experience

In the End

Getting the perfect UX for your mobile app is a very difficult task. Until you find a way to overcome the past issues and to enhance the UX, the expectations of the users will increase in the meantime. As they say, expectations never end, similar is the case here. The requirements of the users will keep on increasing and hence you should also constantly need to re-work on it to make your mobile app better than what it was before.

mobile app ux