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How Artificial Intelligence is Driving Mobile App Personalization?

Among the innovations in computing, the growing and sophisticated technology of Artificial Intelligence has found a niche for business and research. Utilizing the capability of machines to copy intelligent behaviour is being widely witnessed in several modern industries today. Artificial Intelligence, a computer or a machine having the ability to solve problems as done by humans, is being extensively infused by mobile app development companies with mobile apps for the benefit of businesses belonging to varied industries.

The Role played by Artificial Intelligence in Contemporary Mobile App Development

role of artificial intelligenceToday, artificial intelligence in not being put to esoteric use or being utilized by select scientific group only; it is rather a topic of expansion and exploration in global businesses. It is being increasingly adopted by mobile app developers for integrating in the mobile apps they build.

With Smartphones and mobile apps gaining popularity by the moment, there has been a change in user preference as well as developers’ style of creating apps. Modern lifestyle doesn’t entertain the idea of consumers having to spend a lot of time on devices for getting their intended tasks performed. Quick and efficient functioning are demanded by users in all walks of life, mobile apps are no exceptions.

Current Requirement of Artificial Intelligence in Mobile App Development

artificial intelligenceModern device manufacturers and mobile app development companies have to ensure that users are saved from having to scroll among the myriad mobile apps on the iOS and Android landscape. Moreover, they are required to facilitate easy searching and navigation system. Artificial Intelligence provides the perfect answer to this. The power of voice is being used for performing tasks that enable developers and users to resolve the need of the hour.

Integration of voice interface provided by Artificial Intelligence proves to be of amazing use for the development of Internet of Things that is considered hot today. Several devices that we make use of in the modern world are connected to one another, such as smartphones, home appliances, and watches. Having different interfaces on these regularly-used devices make us vulnerable to be confused. Artificial Intelligence, by providing a single interface that helps in connecting the devices with ease makes it easy for users in commanding the various things around them.

Importance of Personalized User Experience in Mobile App Development

user experienceWhile there are quite a lot of mobile apps that make life easier for people, the time constraint of users make them shy away from having to spend much time on each of the apps that they need to use. The concept of being able to use something that can respond to their individual needs in a personalized manner proves really appealing to them.

Being able to command your app by merely telling it what you want and leaving the rest to the app to place your order on the basis of those preferences is a great breakthrough. It has been made possible by the integration of Artificial Intelligence technology in the mobile phones. The capability of detecting user location and offering personalized, location-based solutions for each of users’ query has become possible.

The individual behavioral patterns of users can be recorded and studied, thus enabling providing the app features that are exclusively designed for users’ personal needs. This helps user retention greatly, while facilitating business success for organizations.

Impacts of Artificial Intelligence on Mobile App Development

By allowing businesses to offer accurate and personalized customer services, Artificial Intelligence Development in mobile apps provides a great scope for global organizations. There are several ways in which artificial intelligence can be used in apps; its presence proves influential and helps develop spontaneous and excellent user experience for consumers.

The following are a few of the ways in which artificial intelligence helps personalize mobile apps:

  • Effective Predictions: Enticing new customers and retaining existing ones through useful regular notifications that inform about products, offers, and discounts can be effectively performed by using the predictive Artificial Intelligence algorithms. They help analyze history and predict what the customers are most likely to buy. This helps increase business revenue.
  • Ability of Reasoning: With the advent of artificial intelligence, the once impossible skill of reasoning has been infused in computers and devices. With previous data of users, AI helps understand tasks and find the shortest way of performing tasks.
  • Providing Relevant Content: Artificial Intelligence algorithms, by gathering data form users’ behavior patterns via browsing history, can make proper recommendations suiting to the customers’ specific needs. This helps provide relevant content to customers.

Capacity of Artificial Intelligence to Personalize Mobile Apps

Mobile world proves to be the appropriate platform for the Artificial intelligence apps because of smooth access to details such as customer location, buying history, and behavior patterns.

Artificial intelligence algorithms, by using these data, can provide a more intuitive and personalized customer service. Progressive organizations have started investing in this field as it builds a close relationship between their customers and their brands.

What Does the Future Hold for Artificial Intelligence and Mobile App Development?

mobile app developmentThe powerful combo of Artificial intelligence and mobile apps will reshape and redefine the face of modern technology in the coming years. Extensive use of artificial intelligence in mobile apps will find inevitable place in accomplishing user engagement and business success.

The involvement and importance of artificial intelligence will not be limited to select domains; it will be very widely adopted in business ventures, mobile app development being one of the most important ones. Leading business corporations across the globe will be making optimum use of this innovative technology to reap several benefits. This cutting-edge technology will attract increasingly more takers in future. Machine learning has reached the developmental stage and modern users are looking for flexible algorithms that provide seamless experience. The progress and availability of artificial intelligence and its integration in mobile apps will bring about unprecedented changes to the way developers and users, apart from businesses, consider intelligent interactions within mobile apps.

Several applications and devices will be written using artificial intelligence and machine-learning driven apps. New avenues are opening up for mobile apps with the growth of artificial intelligence; global Mobile App Development Companies will adopt this technology in a huge way, accomplishing to offer great user experience while facilitating their clients’ business success!

Conquer the Future of Web Apps for Skyrocketing Business Growth

The Math Underneath

Among many things that have caught the eyes of fertile business minds, web apps have turned out victorious in skyrocketing growth and business outreach. Today’s end users have evolving needs in every aspect of web apps like for UI/UX features, scalability, cross-platform accessibility, performance, and security.

The job of any web application development firm today is not just to develop websites.They must follow the future trends of web app development to strive for excellence.

 W2S Solutions brings an informative blog post to keep you future ready

 What the ‘Future’ Calls For…

Today’s businesses are looking for micro apps and micro-services to survive in the highly competing market. Hence, they face a legitimate requirement of robust web apps. With the outbound growth of digital marketing, the demand for mobile apps is rapidly growing in this mobile-centric world. Hence, this is an area where a web application development firm can stand out in the market.

There is a paradigm shift towards cloud-based development and visual development tools rather than a conventional framework approach. So, virtual tools are the best means to serve the clients.

Today, every web app has its mobile, browser versions. Previously, a web application development firm typically followed separate approaches to build up each of them as per clients needs and expectations. But with Web Assembly technology, now programming language is not a concern for any company being taken up in this regard.

Nowadays IoT is penetrating our lives with wearables being the most trending fashion among youth. Hence, every tech-biz company must concentrate on developing reliable and performance driven web apps. With ‘smart’ technology (IOT) implementation in bigger appliances like Smart TV or refrigerator, most of the vendors look for a web application development firm which can develop ubiquitous web apps .

Today’s organizations are readily adopting DevOps and agile methodologies. Rapid application development (RAD) is a subject of focus for any web application development firm today.

Future Pillars of Your Web Apps

Here are some of the most promising trends in web development world which a web application development firm must focus on.

 Artificial Intelligence

FYI, Artificial Intelligence is a combination of theory and application of multiple areas of computer science like problem-solving, machine learning, natural language processing, reasoning, motion, perception, manipulation, social intelligence, creativity and general intelligence to create intelligent machines.

Artificial Intelligence

Machine learning enables web apps to interact with users without pre-programmed capabilities. Using this branch of AI, web apps can adapt itself to user preferences. This in turn is helping in better user experience (UX). Besides that, AI has helped automate many web development tasks.

Moreover, the technology is easy to use without much investment and from a usability point of view, it can help you get really. Hence, developers can easily use it to develop a better performing and beautiful website.

 Responsive web design

Responsive web design (RWD) is one of the key factors today to ensure a higher rank in Google searching. The reason behind is unless the website is mobile friendly Google will rank it lower.

Responsive Design

Apart from that, a responsive web design makes a website view medium independent by providing dynamic serving.

Progressive web application (PWA)

Progressive web apps are the future for web development. Though responsive web design is a preferred choice, native apps are still in use, and both of these apps have their own pitfalls.

Progressive Web Apps

Fortunately, progressive web design fills this gap, thus, it is the face of future web apps. PWAs provide users the flexibility to load and use apps without installing it and even in offline mode through push notifications. Collectively, it provides a seamless browsing experience to the users.

Focus on online customer support

Chatbot

With giant strides of artificial intelligence and machine learning into the tech world, organizations are tending to cut off human assistance in every possible sphere. Online customer support is mainly dealt by chatbots nowadays. The web application development firms can make the most of this module to empower their clients.

Static site generation

static website

2018 web development trends show a clear inclination towards static web site generation. A major reason found behind it is the complexity of dynamic web development and its performance issues like longer loading time, lack of security feature, etc. With the static website generator like JKyll, a web application development firm can overcome the issues by developing static sites.

One-page website

single page website

Nowadays users prefer one-page website rather than the multipage website. Multiple pages websites bring up the unnecessary complexity of traversing through multiple tabs and pages to scroll for information. Undoubtedly, simplicity is the ultimate demand that every web application development firm realizes today.

Motion UI

Motion UI

A user interface is a prime factor for any website which every web application development firm acknowledges. Features like animation, videos are part of Motion UI technology which works brilliant for grabbing user’s attention. Interestingly, Motion UI is being more enhanced to provide best-looking design solutions for animated charts, background animation, parallax, cloning, etc.

Laravel 5.x – Future of PHP framework

Laravel

Laravel 5.x is no doubt the choice for any PHP web application development firm in 2018.It comes with Object Oriented Programming libraries along with other existing packages. Besides that, it has inbuilt support for MVC architecture. It brings ready solutions for many complex tasks and overall a faster and secure way of web development.

The dominance of JavaScript

Javascript

When you are working as a web application development firm JavaScript is an essential part of development. More interestingly, it’s being used for both frontend and backend. For long it’s being used as server-side language only. However, now with its front-end libraries like Angular, React, or Node one can practice front-end development.

The Final Word

For a web application development firm their website or web app is the interface between the organization and its potential clients. So, to survive and flourish in the market, they should follow the latest technologies and trends. If not all at least few of the above roadmaps must be followed to win the game.

Reach W2S Solutions for any queries or any Web App Development needs.

Email ID : bd@w2ssolutions.com 

Contact Number: +91 73387 73388