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Killer Marketing & Distribution Strategies for Your App

If you are a business owner in the contemporary setup, you appreciate how stiff the competition is. The world is now a global village and this translates into stiffer competition. With the advent of internet marketing, more businesses are now online and to stay ahead of the pack you have to think outside the box. This is where a mobile app comes in handy.

app marketing

Increasing Dominance of Mobile Internet Traffic

Google has indicated that mobile internet traffic has surpassed desktop traffic. The SimilarWeb’s State of Mobile Web US 2015 report says, that over 56% of all internet traffic is now mobile. Better still, there are over 2.1 billion smartphone users, which highlights the importance of mobile for business marketing. 62% of smartphone users have made a purchase online over the last 6 months.

Leveraging Mobile to Optimize Your Business

Mobile apps are all the rage in internet marketing. With an app, you are able to capitalize on the internet technology to boost your business. These apps guarantee more traffic to your website through increased immediacy. With a mobile app, it is easier to engage with the target audience, cut cost of operations and get more comprehensive consumer insight.

However, there is a catch when using a mobile app for your business. A Google Report showed that 25% of all installed apps never get used. 26% of these installed apps are abandoned after the 1st use. The question then becomes; though the app is well developed by Android and iPhone apps Development Company, how do you market your app to avoid the same fate?

Below are some crucial marketing strategies to ensure your app meets its objectives:

  1. Learn and understand your target audience: Make sure you know who is you target customer and create content that is aimed at their preferences. Make sure the app design and content aptly fulfils the needs of your target demographic.
  2. Find your niche: Now that you understand the target audiences, make sure your app stands out by adding features that are unique and which are specifically built to engage your target audience.
  3. Build a killer website: Your app should complement your equally good website.
  4. Optimize for app stores: Make sure your app is app-store ready by including relevant keywords in the title and description. This means your app comes up on top of every search by users in any app store.
  5. Stand out: When marketing, make sure you stand out from the crowd. Capture the interest of your target audience in order to inspire them to download and share the app. The idea is to leverage word of mouth and help your app grow naturally.
  6. Leverage social media: Over 2.5 billion people are on social media and there is every reason to ensure your app is highly visible. To do this, include social sharing icons on your app because this is the easiest call to action (CTA) users will heed to.
  7. Captivate early adopters: By releasing early and repeatedly, you will create visibility to a core group of users called early adopters. This means a basic form of your app can be used if all the core features are available as you continue building on the rest of the framework.

Still wondering how other businesses are able to use their mobile apps successfully? These tips will start you off.

Effective marketing strategy to grow your service business

Effective marketing strategy to grow your service business

It is the service business that keeps the world going. In fact, service business plays a major role in the day to day lives of people across the globe. Gone are the days when small business owners feared competing with their corporate counterparts. The penetration of the Internet in the society has made it possible to provide excellent exposure to every business at relatively low costs. It is essential to utilize both the conventional and digital marketing strategies for best results. Some of the marketing strategies that provide the impetus for exponential growth of the service industries include, biz cards, brochures, flyers, websites, and mobile apps.

Effective Business Strategy

Importance of conventional marketing tools

In this digital era, many of the service business owners slight the power of the conventional marketing tools. The digital media is certainly much powerful than the print media. However, it is important to combine the conventional and digital marketing strategies for an effective marketing campaign. As service businesses focus on the consumers in a specific area, localization and personalization are absolutely necessary to build relationships. Repeat customers are the key to the success of service businesses. Apart from providing a great service, it is also essential to have effective marketing tools that would constantly remind the consumers about the services offered.

Overview of the conventional marketing tools

  • Logos

An effective logo presents the complete details of your service business in a creative and unique way.  It is customary to place the logo atop in every marketing collateral. Logo of a business is the first thing that is noticed by the customers. A creative logo is worth a million words. Apart from revealing your business in the most creative way, logos have the power of getting registered into the minds of customers. Exactly the place where you need to register your business!

  • Biz cards

Biz cards are very popular among business people. It is not only an effective tool in personal introductions, but it also has the power of reminding your business to people whenever they are in need of the services you offer. An effective biz card should contain the logo of your business, crisp content on the services you offer and ways to contact you.

  • Brochures and flyers

Brochures and flyers are time tested marketing tools that never fail. A well designed brochure or a flyer with contents presenting your services in a creative manner can have multiple hits. Even people fidgeting with their mobile devices all the time are tempted to pick up an attractive brochure. Printing the brochures and flyers in a durable material will provide you with long term results.

  • Ad in the print media

In spite of the popularity of the digital media, the print media has been able to retain a considerable audience. Crisp ads in the dailies and magazines do provide the impetus required for the growth of your service business.

Digital Media

  • Websites

Websites have become essential for every business. Undoubtedly, websites are today’s best marketing tools. Unlike the conventional marketing tools that need your effort to be distributed, a well optimized website will reach the prospective clients on its own. CMS technologies such as WordPress, Joomla, Drupal, and Magento among others have made marketing campaigns very simple for business owners. Unlike the traditional websites that require technical knowledge to be updated, CMS empowers the lay man to update the content in a jiffy. Optimizing the website for mobile devices will increase the results drastically. Since search engines look for fresh content, hosting a CMS website would be the right choice for service business owners. The best way to reap the benefits out of your website marketing campaign is frequently updating your website with creative content.

  • Mobile apps

Mobile apps are the latest marketing tools that are highly effective. The penetration of smart mobile devices and internet in the society has made mobile applications very popular marketing tools. Although mobile websites can be interactive, mobile apps have a far better reach. When potential customers download your mobile app, it remains in their mobile devices and reminds them of your business every time they use their device.

  • Native and hybrid mobile apps

Often mobile app developers suggest their customers to develop their apps in both android and IOS platforms after surveying the users in the specific regions. Since native apps have features that make it easy for both customers and business people, it is wise to follow the counseling of the mobile app developer. Moreover, native apps have the advantage of displaying content offline.

Hybrid mobile apps on the other hand is yet another amazing tool that can reach customers irrespective of the mobile devices they use. However, they require an internet connection in order to display content. It is a highly effective tool in cities which have consistent internet connectivity.

Tips and tricks for an effective marketing campaign

The first and foremost thing in a marketing campaign is letting your customers know you. Remember the first impact is the best impact, so let your logo and content be creative. The second rule is knowing your audience pick the right colors, themes, and language style to impress your potential customers. Do not slight your competitors, times change you need to keep up with the ongoing trends. It is all right to tempt your potential customers with incentives, after all the goal of the business is to succeed. The final trick of an effective campaign involves in retaining the customers. Keep in constant touch with your potential customers and keep them informed of your latest offers and incentives. Utilize the push notifications wisely and grow your service business.

As a web development and mobile app company, we not only focus on delivering our commitments, but help our customers grow their businesses. Are you looking for suggestions, tips and tricks, or effective marketing collateral, do not hesitate to post your queries as comments. You can also contact us via contact form and through the email or phone numbers provided in our website. We are eagerly waiting to hear from you!