December 2018 - W2S Solutions Blog

Top 50 KPIs and Metrics that Matter the Most for your Mobile App

Getting the mobile applications designed and deployed is only the beginning of the journey that is filled with challenges to achieve success. Accomplishing the success of a mobile app and gauging it are few of the inevitable goals of Mobile App Development Companies. Effectively maximizing your app’s revenue depends on proper analysis of the mobile app’s success. Performance measurement of mobile apps is enabled by tracking their crucial metrics and Key Performance Indicators (KPIs). The success of this process relies on diligently tracking information, while avoiding complexities as far as possible.

Significance of Key Performance Indicators in Modern Mobile App Eco System

With myriad mobile apps being designed and implemented in various industries, it becomes the onus of the Mobile App Development Companies to ensure that each app they develop achieves the intended objectives. Mobile technology has been found to help businesses and organizations to deliver content, improve sales and attract attention wherever required. In the pursuit of such intended goals, your results can only be as good as the user experience that is offered by the app.It becomes essential that entrepreneurs and mobile app development companies keep looking for ways of improving user experience on a constant basis. Here’s where choosing and tracking relevant KPIs becomes crucial to gather valuable data about where improvement is possible. KPIs and metrics play a vital role in collecting data and acting on that for ensuring that your mobile app reaches the targeted audience, is accepted and serves its purpose. KPIs help evaluate apps, thus enable attraction and attention of all stakeholders.

The Role Played by KPIs and Metrics in the Use of Mobile App Contemporary Business Setting

In mobile app development and implementation in the current business scenario, KPIs and metrics are useful in measuring the performance of the products, brands, or the company as a whole that they represent. As is famous in the business domain, “what gets measured gets managed.” The following are a few factors accomplished by using KPIs and Metrics:

A broad and clear understanding of the current position of a business can be discerned from KPIs and Metrics
An organization’s progress toward its key objectives can be understood
The success of a product or business can be evaluated
Business owners are assisted in realizing their position and the what factors are required to be improved

List of KPIs and Metrics That Developers and Marketers Must be Aware of

Installations: Apps that struggle to get installed are rarely given another chance by users. Issues in installation must be avoided.
App Downloads: Determining an app’s popularity is through measuring the number of time it gets downloaded.
Uninstallation: While for varied reasons your app may get uninstalled, it is prudent to collect details about the specific reason for it being uninstalled.
Subscriptions: Keeping track of all signups, subscriptions and unsubscriptions is essential.
Registrations: As it figuratively shows that users are in fact buying your product, registration is another factor that needs to be gauged.
Crashes and Glitches: Although apps are susceptible to glitches and crashes, these must not be frequent. Minimizing crashes and arranging customer reviews is essential to ensure better user experience while achieving good retention rate.
Growth Rate: Tracking rate of growth is essential as it helps understand how a business that uses an app grows and facilitates its growth.
Upgrades: Keeping tabs on which premium packages customers prefer and how long they take for upgrading is necessary.
Rate of Retention: Gaining back those who have once chosen to uninstall your app is necessary, but it can only be done when you are able to recognize why they left first.
App Session: Another indicator of how many users are following your app while describing the app’s popularity, digitally generating how many sessions users create is important.
Length of Session: The time users spent on your app, session length, is relational to uninstalls and number of crashes; it is essential to keep track of session length for achieving desired actions performed by users.
Session Depth: Study of number of interactions per session helps understand how the app content could be improved.
Session Interval: Time taken between each session is a KPI that depicts how your app fares among users.
Average Pages per Session: The higher the number of URLs or unique pages that users hit during a visit, the better it will be for the app.
Active Users: Daily Gauging the number of daily users reflects the growth of an app.
Monthly Active Users: Certain apps are required to be used less frequently by their nature- such as financial apps. It is important to measure this KPI as well.
Brand Awareness: Brand Awareness: Analyzing the brand’s diversity is crucial, as more awareness of brands translates to profit.
Social Media Shares: Number of shares – how many times an app is being recommended or shared denotes the popularity.
Churn Rate: Rate at which users are seen to leave your app helps in arriving at the appropriate updates and improvements.
Per User Revenue: Per User Revenue: The average revenue per app user is indicative of the app’s value as a whole.
Time for First Purchase: The time that a user takes to make the first purchase through your app helps understand users’ needs better.
TLife Time Value: Total amount of revenue generated by single user helps determine the value of an app.

The important financial App Performance KPIs that influence the success of an app are listed below:

Cost of customer acquisition
Purchases
Cost per acquisition
Effective customer acquisition cost
Lifetime value of customer
Effective cost per mile
Organic conversion rate
Paid conversion rate
Cost per install
Return on investment

App Performance KPIs related to User experience

Devices
Loading time
Carriers
Operating system
Screen resolution / dimension
API latency
Permissions granted

In addition to the above mentioned metrics, mobile app marketing KPIs such as virality and K factor, install source, channel breakdown, geometrics, demographics, behavioral metrics and cohort analysis play important roles in measuring the app’s success.

Furthermore, app store optimization, keywords, reviews and ratings and views to install are other App Performance KPIs that are required to be analyzed diligently in order to achieve the goals of the app.

cross platform app development advantages

Hidden Advantages of Cross Platform Mobile App Development

Posted by: Arul karuppannan Posted on: December 18, 2018 Agriculture Apps , Cross Platform App Development , Cross Platform Development Advantages , Farmers Mobile Apps , Hybrid Mobile App Development

Innovative technologies, along with engaging mobile apps are not only changing the face of business and production in the modern industry setting but also making quite a lot of waves in several other fields today. There’s no doubt that the present digital revolution has been ameliorating the way in which the economy and society moves ahead.

Unprecedented technologies and creative innovations have paved the way for the changed life in the planet today. Smartphones and Internet connectivity having become common place, mobile apps are fast growing as the driving forces in all industries, the recent addition being agriculture industry.

The Significant Role Played by Cross Platform App Development in the Contemporary World

All things change with time. Mobile apps, once the privilege of selected few, have now become one of the most-widely used business tools in not just promoting and marketing brands but enabling day-to-day transactions in a smooth and convenient way.

With constantly evolving mobile devices and mobile apps, the development process also keeps changing and progressing at a fast pace. Cross-platform app development, with its unique benefits such as ease, speed and affordability has become the order of the day.

Why is Cross Platform App Development Found to be Superior in the Contemporary World?

Mobile landscape is undergoing quite a big revolution, thanks to the continuously improving mobile operating systems and their advanced versions. With so much to choose from, it has become a difficult task for mobile app developers to select the right platform for making the appropriate app that meets the specific needs of their clients.

What might prove to be a boon – having innovative devices, new platforms, and versions – at times creates problems for developers. Here’s where cross platform mobile app development surpasses the existing systems and beats the competition. The following are a few of the exclusive beneficial factors that render cross platform mobile app development the most suitable for the current users:

Cost effectiveness:

Working on multiple platforms while leveraging a single codebase, cross platform app development proves economical – it doesn’t involve heavy investment on tools, resources, and technologies.

Code reusability:

By eliminating repetitive tasks and simplifying the process of deploying and managing codes, developers are enabled to reuse codes and avoid writing fresh codes.

Faster marketing and wide audience reach:

With the convenience of leveraging single codebase that may be implemented on diverse platforms, developers get to focus better on code performance and efficiency without having to be concerned about platform specification. Timely delivery and increasing revenue generation are made possible.

Easy deployment:

A variety of modules and extension are being offered, helping in integration with other tools for improving an app’s look and functionality.

Uniform User experience:

Overall look and feel, along with consistency of app being maintained uniform, cross platform apps offer unified user experience.

How Do Mobile Apps Make Life Easy for Farmers?

Several organizations are venturing into creating mobile apps exclusively for farmers. Especially in nations where agriculture is a primary means of living, such as India, farmers mobile apps built using cross-platform mobile app development proves to be crucial. Farmers are empowered to considerably increase their agricultural produce while being able to make well-informed decisions in their profession, thanks to this modern technology.
Mobile apps exclusively designed and deployed for the agricultural community provides a smooth and effective platform for farmers to be connected with the modern world. Farmers mobile apps prove to be convenient for accessing significant insurance policy management features, allowing farmers to view insurance policies, set up their customized payment reminders and report claims. Weather forecast, market price indication and data about demand for agricultural produce are a few of the useful functions available in farmers’ mobile apps.

How Mobile Apps Improve the Farming Profession?

A diligently designed farming mobile app helps the farmers in enhancing their yields, accomplishing a stronger position in negotiation, and making it easy for them to take their produce to the markets. Mobile apps for farmers provide useful functions such as helplines, weather forecasts, accessing finances, markets, and such inputs as fertilizers and education.

Farmer mobile apps help farmers to stay abreast of crop prices, eliminating the unfortunate eventuality of going for distress sale. With access to information on pricing within a pre-fixed distance or location, farmers may get insight of prices of crops and produce in the markets that fall within their specific range.

Exclusive Benefits of Mobile Apps to Farmers

With exclusively designed mobile farming apps, the agricultural community does not have to struggle anymore for basic essential information such as crop prices, weather updates, and expert opinion on specific situations. Gone are the days when farmers had to rely on hearsays for critical information and advice. Now, information is available on a few button pushes.

Critical parameters of weather, market price, input dealers, expert advisories, and plant protection are provided through exclusive farmer mobile apps that offer an effective and simple interface for accessing such information.

The weather function shows data about humidity, temperature, rainfall and wind for the current time and day, while having the capability to forecast for the following days as well. The market dashboard will clearly show the process and trends.

Cross platform app development- the choice of modern developers

The approach of cross platform app development is slowly being accepted universally among developers, as it ensures that the entire development process is agile. With careful study and analysis of the different parameters involved in the specific industry for which a mobile app is required to be developed for, developers and mobile app development companies have to reach the decision of choosing the platform.

Taking into account the salient parameters such as diverse mobile devices in use, client demographics, their interaction with mobile apps, and coverage of supported platforms, cross-platform solutions naturally becomes the appropriate choice of developers today.

Enabling developers to achieve app development in shorter time, not having to invest hefty sum of money, and ease of making amendments as and when required are certain factors that make cross platform app development the choice of more and more people.

With a clear understanding about agriculture-based nations and their farming community, W2S Solutions has come up with the most reliable and useful farmer mobile app that offers myriad benefits to the farming community!

How Will 5G Networks Impact Your Mobile Apps in 2019

Posted by: Maran kavin Posted on: December 14, 2018 5G , 5G Mobile Technology , Impact of 5G on Mobile App Development

Mobile app development has been constantly moving toward creating complex and progressive apps in terms of design and functionalities. In order to meet users’ demand of being able to connect on the go and providing continuous, seamless access to data regardless of location makes the job of a Mobile App Development Company more challenging. The next generation of Internet connectivity, 5G networks offer reliable connection and unprecedented speed on mobile devices.

Why is 5G Touted to be the Most Disruptive Technology of Modern Times?

It is hard even to imagine that within the time taken for blinking your eyes, millions of data can be transferred from any system to millions of other devices anywhere in the world. It is just a few more months now for the onset of 5G wireless network to shape into reality and combine data computation efficiently with myriad devices in just a matter of seconds.

This powerful technology is about to transform mobility forever; it is not just a network; it is rather the underlying fabric that supports a total ecosystem created out of completely connected devices. It will overhaul economic policies and business 180 degrees across the globe. 5G mobile technology has been quoted as one of the top 10 technology trends about to go mainstream in 2019.

Impact of 5G on Mobile App Development

During the process of app development, it is common that a Mobile App Development Company has to take into consideration the device features and network requirements in order to assure that the mobile app works properly while fulfilling users’ needs and expectations. 5G Mobile Technology is about to drastically enhance these areas, especially in relation to security, augmented reality, and possibility of adding new functionalities.

Security: In regard to trusted computing, network slicing, or alternative methods to handle user identities.
New function possibility: The constraints of latency and speed will cease; this will allow a mobile development company to include easily new and unprecedented functionalities to the apps.
3D gaming and immersive augmented reality: Development related to these fast-emerging areas will be greatly influenced by 5G.

Why is 5G Mobile Technology Considered Better Than Past and Prevailing Networks

Lower latency that reduces interference and delay
Improved wireless power that allows more number of devices to connect on the IoT Network
Far faster fiber comparable speed in wireless mode
Improved opportunity for wireless connectivity
Greater range of coverage condition and option with uniform experience

Changing the Face of Mobile Apps With 5G Mobile Technology

Improved Speed:

High download speed provided by 5G Technology will enable users to download apps in just seconds, regardless of the size of the app. Furthermore, speed factor within apps will greatly help app marketers who rely on download speed-based monetization plans.

Quick File Transfer:

Great speed enables faster file transfer. This greatly improves speed of money transfer and other transfers from one account to other.

Enhanced User Experience:

5G Internet speed improves clarity and 5G network it will also elevate the app UI to very huge extent.

Reduced Latency:

The major annoying factor of taking too long to respond is eliminated, thanks to 5G technology.

5G and the Internet of Things

Sending and receiving data is possible almost instantly with 5G; this opens newer avenues in IoT functionalities generation. Internet of things will be a major beneficiary of 5G networks in future. Not just extended battery life and low latency, 5G provides several other advantages to development of Internet of Things. 5G is about to allow development and improvement of areas on Internet of Things where difference between 2 milliseconds and 40 milliseconds proves crucial.

5G is considered as a milestone for technology industry in modern times. With higher bandwidth, more wireless connectivity, lowed latency, and other such enhancements, 5G is certain to transform the ways of connecting and it will enable rolling out new applications that were unheard of.

Preparing Mobile Apps for the 5G Network

Countless smart devices and objects are going to be connected by using the 5G network, as the possibility of mobile app development will elevate to a new high, on a very large scale. The following are a few of the ways for preparing the mobile apps in association with 5G network:

5G will greatly extend the possibilities that the present networks such as 4G offer now. It will improve user experience as well as the overall mobile app market. With the innovation behind 5G going to be related to various technology aspects, a few very important ones are given below:

Quick reaction time

➾ 5G is going to reduce the reaction time to around 1 millisecond or even lesser

High-speed wireless connectivity

➾ Communication will be greatly improved in remote or crowded areas.

Extended battery life

➾ IoT devices will be enabled to extend their battery life by around 10 times than what is possible today.

Production and Logistics

➾ Chances of remote controlling of machines in complex industries will be enormous, thanks to 5G mobile apps in future.

Healthcare

➾ Several obstacles in healthcare will cease to exist when 5G comes into effect. When 5G meets healthcare applications, there will be revolutionary changes in remote patient monitoring; medical professionals will be relieved from the challenges of not being able to meet patients.

Taking the benefits reaped out of latest research and combining these with state-of-the-art network technology, 5G can provide really faster connections than what we have today. The average download speed may be around a whopping 1Gbps that will supposedly become the norm.

With the entry of 5G mobile technology around the corner, it is time mobile app development companies and developers get deep insights about the various possibilities it is going to enable. Understanding 5G and its potential applications must be high priority for leveraging the potential of mobile app development service in future.

React Native — Is it Really the Future of Mobile App Development?

Posted by: Maran kavin Posted on: December 10, 2018 Cross Platform App Development , React Native , React Native App Development

Mobiles apps abound. There’s no end to the fierce competition that keeps brewing in the modern business world. Business organizations and entrepreneurs are at times perplexed with finding the right solution for amplifying their mobile app’s presence – currently, the question is whether to create apps that provide enhanced user experience or build ones that are quick in development and are capable of running on multiple platforms. While this can only be answered based on the user requirements and their business perspectives, cross-platform framework is the natural choice of companies and developers these days, React Native being the mostly chosen one.

Significance of React Native Framework in Contemporary Mobile App Ecosystem

The framework that uses JavaScript for building a hierarchy of UI components to create mobile applications, React Native is enriched with a collection of features related to iOS as well as Android platforms. Moreover, it has a native feel and look.

Being the native version of the popular JavaScript library – React JS, React Native is maintained by the developers of Instagram and Facebook. Since its inception some 2 years ago, React Native has been gaining growing popularity among mobile app developers. It has now attained distinctive a rank among GitHub’s most starred projects of all time. The fact that the term ‘React Native’ finds more searches than even ‘iOS development’ or ‘Android development’ says a lot about its importance and following today.

What Does The Future Hold for React Native?

With the ability to build a hierarchy of UI components for building JavaScript code, React Native framework proves to be the effective option for businesses to take a high fly in future.

As the developers’ community in future will be always looking for such great tools that enable developing robust apps and nimble development cycles, React Native will help in quickly uploading apps and giving a smoother feel to them. React Native allows developers focus on a wider marketplace and thus facilitates huge profits; there’s no wonder that large organizations are set to shift their view toward React Native.

React Native has been growing at great pace; its adoption may at one stage even be more than Swift or Kotlin for app development. In future, this development is about to mark a huge shift from the hitherto traditional mobile app development.

Factors That Make React Native Crucial to Mobile App Development

Cross Platform App Development Companies, by using React Native, are able to build mobile applications that prove to be indistinguishable from apps developed with Objective-C or Java. Making use of React Native and JavaScript, developers can assemble building blocks similar to the basic user interface building blocks in regular Android and iOS apps.

The following are a few of the factors that make React Native to be quoted as the Future of Mobile App Development:

Native FunctionalityMobile apps developed using React Native are as good as any native app. With great scroll accelerations, keyboard behavior, usability, and animations, the apps built using React Native are very popular, thus attracting developers to pay more attention to it.

User interface developed using React Native contains flawlessly-performing native widgets. Enabling running complex apps smoothly, React Native, along with JavaScript, outperforms even real native apps at times.

Cross Platform Compatibility

Offering cross platform development, React Native eases the work of developers. Developers are enabled to come up with complete and full-blown apps that look, feel, and run like native ones, with no platform-specific code.

Short Development CyclesReact Native facilitates fast development of mobile apps. This open source project has a lot of components for use; development time is slashed by around 25 to 30% by using React Native.

Code Push and Instant Live Updates

The capability of live updates is one significant benefit of using React Native. Being able to use JavaScript extensively, developers can push updates to users’ phones directly instead of having to go through the update cycle via app store. CodePush SDK can integrate with React Native to push notifications to the apps.

Improved Development Environment

Developing on the React Native environment allows developers to have a better time. Relieved of the mundane ‘re-build and deploy from iteration’ cycle, developers are assured of a pleasant development experience.

Easy to Learn

Being highly readable and simple to learn, React Native proves to be perfect for even developers without much experience. It offers a range of components that include filters and maps.

Performance

Providing 60 frames per second, React Native gives your app the near native look as well as feel.

Why React Native is Considered the Smart Way for Developing Mobile Apps?

Developers just need to maintain a single codebase; this code can produce native iOS and Android apps. With Facebook supporting React Native, there’s a sizable developing community to back it. Several huge global corporations such as Bloomberg, Instagram, Walmart, Pinterest, and Skype have built their apps using React Native. It has an exponentially growing community that is thriving to offer support to this framework.The following are a few exclusive benefits offered by a Cross Platform App Development Company that uses React Native for developing mobile apps:

Speedy app development
Reusable codes
UI-Focused React Native that enables faster loading and is extensively responsive
Regular updates with no need for going via app stores
An efficient Cross Platform App Development Company uses React Native for carefully optimizing and confirming compatibility and smooth working on both Android and iOS platforms.

With the increasing overall demand by enterprises to take cross platform frameworks today, React Native proves indispensable to updating existing apps as well as planning new ones. Reduced costs, ease of integration, improved UI/UX, speed, and simplified maintenance are the major advantages offered by React Native.

Mobile apps having become one of the essential tools for market penetration, the hybrid app solution of React Native makes the job easier and effective for developers and business owners.

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Ways to Fire up Usability of Apps for an Unmatched Experience

Posted by: Arul karuppannan Posted on: December 3, 2018 Mobile App Usability , Mobile User Experience

With myriad mobile apps doing the rounds in the cyber space today, and with countless mobile application development companies pitching for their market share among tight competition, there’s one thing that prevails unchanged: the need for clearly understanding user requirements and how they experience your mobile app, while offering them the most useful as well as a satisfying app. Being able to increase your mobile app’s usability and achieving providing the best mobile user experience demands a lot, but it is not insurmountable. By tweaking your app design and making a few changes here and there in app development, mobile application development companies may make a great impact on usability and simultaneously accomplish ensuring great user experience.

Significance of Increasing the Usability of Your Mobile App While Ensuring Great Mobile User Experience

There are no qualms about the importance of mobile apps in the current business environment. They are certainly one of the most significant tools that help boost customer retention, loyalty, and user engagement. The contemporary dynamic mobile app market with huge user base and a lot of competition offers choices to customers in unprecedented manner; shifting to another app or business has been rendered easy.

It is evident that brands or businesses that fail to provide users with seamless experience and assure maximum usability are susceptible to losing a huge chunk of customers. There are a few strategies that help entrepreneurs and mobile app development companies to improve usability of their apps and provide a first-rate mobile user experience. These steps, similar to any other financial and operational tactics in business, prove indispensable in the competition-filled modern business world today.

Strategies to Optimize Mobile App Performance While Enhancing User Experience

1. App design must be simple

Users visit any app for accomplishing something that is useful to them. There must be no difficulty or any obstacle that hinders users’ goals being achieved. Users must not be frustrated and they need to be helped with reaching their destination fast and easily.

2. Micro interactions must be spiced up

Micro interactions are involved for single use case like setting an alarm, changing settings, and so on. These have the potential of making the app more personal and feel human. Creative micro interaction design encourages users to have a personal feel toward the brand.

3. Value must be provided right away

It is essential that app users are able to discover the app’s value early on, if possible, during the process of onboarding itself. Making users to stay on the app and facilitating them to return to it through your immediate offer of value is imperative; it has to be borne in mind by the Mobile Application Development Company.

4. Simplicity in navigation

With mobile user experience gaining more and more significance in the competition-filled mobile app environment, it goes without saying that understanding users’ goals and making your app’s navigation smooth and hassle-free is vital: it encourages users to make use of the app.

5. Transparency and control must be added to sharing options

With almost anything being transacted online today, people are increasingly agreeable to sharing personal information within apps and devices, but their concern for safety and security of information being shared and used must be properly taken care of. Offering privacy and control over their information is a must.

6. Content must be concise and clear

In addition to simplifying the apps’ content during design, care must be taken to tailor the information provided through the content according to the specific need of users. Content must present relevant information in a concise, clear manner.

7. Qualitative data

For understanding the UX and be able to identify optimization opportunities, a mobile app development company must gather qualitative data.

8. In-app permissions must not be scary

Permissions are vital for fully executing an app’s functions, but they must not shoo away users – they must not appear irrelevant or invasive.

9. Consistent typography

Standards and consistency prove to be essential design principles today – you need to maintain consistency and standard presentation throughout all interactions and across the entire content.

10. Number of steps must be minimized

Mobile app user experience is all about the users being able to make use of the app in simple and natural way with no barriers or difficulties. The fewer the pages, steps, and input fields, the better.

How to Achieve Attracting Users by Offering Better User Experience

Usability is one of the basic factors that contribute to the success of the app. Consideration to user experience through clever tips and a trick goes a long way in winning users. Mobile app development companies can provide great mobile user experience by making a few tweaks to their app design.

App loading time: Instant gratification is the order of the day; it must be ensured that your app loads quickly
Functionality optimization: Users’ life must be made convenient and simpler, by ensuring that processes are smooth and easy
Findability: It is the intention of users to find solution to their problems – your app must offer effective navigation and good content to improve findability
Reduced scrolling: While scrolling is required, it has to be avoided as far as possible
Responsive and interactive: Customers crave for social experience – apps must be made interactive and responsive
Security: One major concern of users, despite their extensive sharing of information, is security of their personal data – security best practices must be followed
Personalization: Making customers feel valued and special through personalized features and menus is essential

The success of any mobile app depends on the way users perceive it. Usability contributes directly to how users feel about an app. Factors such as users’ perception about the utility, efficiency, and value, in addition to overall experience, have great influence on your app’s success.

Ensuring that your app is designed and rolled out in such a way that usability is in line with users’ preferences for offering the best user experience is of paramount importance.