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Why is branding important for a business?

Most people think of branding in terms of graphic elements and logos, but it goes way beyond that.  Whenever you think about your company brand, you should think about the complete customer experience. This takes into consideration the logo, website, social media pages, mobile apps, how phones are answered, and how customers experience your personnel. Branding is really the customer’s perception of you. As a company, you need to be conscious of the brand experience your customers have and to also create a plan for the kind of experience you would rather they have. It doesn’t happen by itself. A good brand is something that is thought out and results from a strategic plan.

Brand Promotion

There are several reasons why branding is important to your business as follows:

  • It promotes recognition – It needs to be easy to recognize and consistent because people tend to do business with companies that are familiar to them.
  • It gives you a unique quality so that you stand apart from your competitors.
  • It tells potential clients what kind of business you are. As such, all your visual elements and other components should be telling your story the right way.
  • It provides direction and motivation to your employees. The right strategy will tell your staff how they should act, give them a winning strategy and guide them on meeting your goals as an organization.
  • It generates referrals. People will talk about the brands they enjoy or like. They eat brands, wear brands and talk brands. Referrals will come if you have a strong brand.
  • With a strong brand, clients will know just what they should expect whenever they experience it.
  • Your brand communicates the promise you have made to your clients. Your marketing materials, staff and you are part of the brand.
  • With a brand, you are clearer and can stay focused to the plans and goals that you started with. It will keep your eye on the vision and mission of the organization. It also offers guidance for your marketing efforts, which saves you both money and time.
  • Your brand, if it is a good one, will create an emotional connection with your customers. They will feel good about purchasing the brand.
  • With a brand that is strong, you will create value in the organization that is not just based on physical assets. Most big brands are valued at far above their physical value because of their brand.

How W2S Helps Startups Build Their Brand

W2S will help you build your brand as a startup by offering your startup software solutions that will help you increase your revenue, operation efficiency and most importantly, customer satisfaction. With most people going mobile, you need to ensure that you have a website that is mobile friendly and if you need it, an App that will make it easy for clients to connect with you. W2S Solutions builds award winning mobile and web apps for startups and SMEs. The following services can help you build your brand:

  • Native Apps – If you cannot decide on a mobility framework for your business needs, then you should consider having an App developed just for you. You get to determine the solutions you want, their design, their development and their deployment. Native apps can be developed for iPhones, iPads, Android and Windows.
  • Cross Platform Apps – Frameworks used include Cordova, Adobe, Phonegap, and HTML5 among others. In order to decide whether a hybrid app is the best for you, the following factors need to be considered: User experience, performance and accessibility of device hardware. These apps can be deployed in BlackBerry, Windows, Google Play Store, Apple App Store and more.
  • WordPress Development – Customized website development on WordPress
  • Web App Development – Innovative web solutions that are data driven.

Recent WordPress Branding Apps That We Have Done

W2S Solutions has created the following WordPress branding apps:

  • Confident-dental.com – This website is crisp and clean giving the feel of a professional dental clinic that is concerned with cleanliness and hygiene. It is easy to navigate with clear contact information.
  • Precision-scientific.com – This website perfectly merges information about the company with a sales platform. One can easily purchase lab instruments, glass wear and lab chemicals because they are easy to find.
  • Fastpayee.com– This app is easy to work with and allows SMEs to manage their customers, receivables, and invoices on the spot. The app is clean and not cluttered and you can download your invoice in PDF format or send it via email.
  • Thelostpaper.com–This app allows you to create checklists and forms and distribute them quickly. This comes with reporting outputs and is easy to track. It is great for maintenance and asset management.
  • Mspaapp.com – This app is a great way to book your spa or salon appointment. The app is clean and easy to use.

Need to build a branding site or an app ?  Contact W2S Solutions today!

Best practices for an effective Dashboard for business / MIS (Management Info System)

Most organizations today are seeking new technologies to enhance operational capacity and reduce costs of operations. One of the main challenges facing any type of organization in the modern setup is enhancing efficiency in an environment of increasing operational costs. One way of enhancing productivity in any organizational setup is by leveraging the data generated and using it in decision making.

The Role of a Dashboard/MIS

A dashboard for business or an MIS (Management Info System) plays a similar role to that of a heart in the body. This system ensures data collated from different parts of your organization are processed and then presented in a manner that will help make the right decisions.

Management Information Systems

By integrating a dashboard in your organization, you will ensure all teams have the necessary information when they need it. For instance, a supply manager knows the inventory in the warehouse through the warehouse management system (WMS). At the same time, the market department has information from the system showing which products are flying off the shelves and which ones require a new marketing strategy.

Whether you are in the healthcare or automotive industry, you have to set in place systems that will help you optimize the information you have in the organization.  An effective Management Info System helps in strategic planning, operational and management control, scheduling control, goal setting, organization communication, decision making and risk management among other areas. Today, dashboards are the de facto face of business management applications and they are integral in business intelligence (BI).

Dashboard/MIS Implementation Challenges

While dashboards and information management systems have become ubiquitous in modern business, there are still challenges which most companies face in the implementation of the systems. In some cases, dashboards are created on-the-fly and with time they become loaded with meaningless information.


For every dashboard that is an integral tool in a business, there are thousands which are just pretty interfaces full of graphics which will not help business teams. The early days of dashboard integration into business involved fusing pretty graphics with the right information displays. While this might sound like an ideal solution, there is still more that needs to be done.

Modern web MIS and dashboard design now blends usability, utility and aesthetics to provide a system that adds value to an organization.  In order to achieve this, it is important to observe the best practices for an effective dashboard. Below are some of the guidelines that will help you achieve this:

  1. Design A Purpose-Filled Dashboard

If you don’t know the application, business case behind the app, there is no way you are going to build a helpful dashboard or MIS platform. Your design must start with these questions;

  • who is your audience?
  • What is the value of the dashboard to the target audience?
  • What type of dashboard is best suited for this audience?

In essence, you have to know the role of the users in the organization, their workflow, skill range, business data expertise, and customization needs.

  1. Involve the Users

Truth be told, most people are resistant to change and one way of encouraging your staff to embrace a new dashboard or MIS is by involving them in the design. In fact, it is recommended that every stakeholder in your business, from the supplier, vendor and driver, to the inventory manager and accountant, should have a say in the design of your dashboard. This creates a sense of ownership and they will not revert to their beloved spreadsheets after you have launched the system.

  1. Use Iterative Design

If you want a dashboard that will be acceptable to the users, make sure it is developed using an interactive design. One of the main concerns faced by dashboard designers is the fact that clients always return after the project is complete claiming the dashboard doesn’t fit their specifications.

It is important to request the designer to follow iterative design where a cyclic process of prototyping, testing, analyzing, refining, feedback and finally the end product is used. The idea is to ensure users love the dashboard you provide.

  1. Focus on Form and Content

What you are going to include in a dashboard should be a key factor which even surpasses the look. The format is important but the content matters even more. In terms of form, consider the structure, design principles, and functionality. Factors that may influence the dashboard form and content include timelines, aesthetic value, mobility, collaboration, data details and density.

As a rule of thumb, when designing a dashboard, make sure you add performance indicators, use basic designing principles, keep data fresh, include actionable information and don’t overload.

A dashboard presents crucial information for better management decisions. At W2S Solutions, we build complex web and mobile applications and build Dashboard that helps SME’s and Entrepreneurs to promote their business.   To make the dashboard really useful, application has to be filled with quality datas and It’s high priority to finish the whole system before getting into managing the datas.

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