Why do you need a digital product agency to develop your MVP?

December 17, 2021
Why do you need a digital product agency to develop your MVP?

What is MVP?

The author of “The Lean Startup” coined the term Minimum Viable Product or MVP. To put it in simple terms, an MVP is somewhere between the idea of the product and the existence of the product. A Minimum Viable Product focuses on bringing the core principles of the product’s idea to life at minimum expenditure. Many start-ups take this route to save costs and streamline the vision of the product.

Why MVP?

To create a product- be it digital or physical, requires a considerable amount of resources like money, staffing, time, materials, pieces of machinery, special skills, etc. If you think about it, the effort to gather these resources is the same to create a bad product and a good product. One of the most important reasons why a product ends up being unsuccessful is the lack of vision. The vision of a product may change depending upon how the product evolves or devolves.

Most of the successful products have a strong vision- solving a user problem. A product that solves problems and simplifies the user’s life will most likely end up being a successful one. But finding the light of a product is not an easy task. It requires tons of multidimensional product and market data.

The 21st century is a perfect time for people to explore the digital platform. The abundance of resources to create a digital product is simply astonishing. It’s not simply the abundance of the resources but the very nature of the market and culture of the people that includes some degree of digitalization.

The rise of many digital product agencies around the world acted as a catalyst to bring up the pace of this creation of digital products. Digital product agencies bring a variety of skill sets required to create a dynamic digital product under a single roof. This is such a great opportunity for businesses, especially start-ups, as they have a lot at stake.

Read Also – MVP Or EVP: What Is The Right Option For Your Startup?

Advantages of MVP

The MVP approach is not the only approach in the market to create a high-functioning digital product, but there are a lot of advantages while adopting this route.

  • Streamlines the core functionalities of the product.
  • Helps in creating a refined vision.
  • Helps in increasing customer engagement.
  • Acts as a feedback machine
  • Optimizes the final user interface.
  • Flexible and easy deployment.
  • The minimal risk with maximum engagement.

These are the primary advantages when it comes to the MVP approach. On top of this, a minimum viable product can attract like-minded resources. Also, while pitching your idea to fundraisers, a solid MVP is more likely to get a YES than just presenting your idea.

It also provides great opportunities for the creator to explore their ideas and vision. MVP is also light on your pocket. One of the determining factors of the success of a start-up is resource management, and MVP is the obvious choice for that.

Why should you choose a digital product agency to build your MVP?

A digital product agency helps creators, businesses, enterprises, or even organizations to build solid and innovative digital products that bring their client’s vision to life.

The platform for digital products is expanding rapidly. However, to build a high-functioning digital product, you need special skillsets, particularly in the domain of technology. That’s where a digital product agency comes in.

The purpose of building a Minimum Viable Product is to save resources and streamline the product’s vision. This should also happen without damaging the core idealogy of the product. A digital product agency is your best choice to meet such insane demands.

A digital product agency brings,

  • Experience and business instincts.
  • Flexibility
  • Streamline your focus.
  • Faster deployment to the market.

Read Also – MVP Vs Prototype Vs PoC

Experience and business instincts

A seasoned digital product agency would have a 360-degree view of the matter. Their experience would help them understand the flow of the market relatively easier. To position, the product among the right crowd is a decisive factor when it comes to the success of the MVP.

Also, the collective technical and industry knowledge they bring to the table is second to none. As they have prior experience working with a similar product, you can save a ton of time and get started right off the bat!


Digital product agencies are highly flexible in the sense that they can adjust the intensity and the nature of the work done. They can increase or decrease the number of resources on a matter which is a huge advantage if you are just getting started with your idea. Also, if your idea requires specific skills, they can get such specialized resources on-board relatively easily.

They can also pick up their pace when working under a strict timeline. To control such crucial resources can provide a significant edge over your competitors.

Streamline your focus

If you are a start-up, you will have your plates full! Time is a crucial resource, and managing it can help you a great deal in achieving your vision for the product! With a digital product agency looking over your technical aspects, you can focus on other crucial things like brand strategy, marketing, designs, etc.

It’s also like taking a huge load off your shoulders. The other aspects of the business are equally important for creators to achieve their goals. There are products that are strong on the technical side but didn’t take off due to a lack of creativity.

Read Also – MVP App Development: What is it? Who needs it?

Faster deployment to the market and easy updates

No matter how good the product is, it can be upgraded. Understanding this is fundamental to creating a dynamic product. Updates help the product to stay relevant to the customer.

If a good product fails to launch at the right time, the whole effort will be lost in the process. A digital product agency will help you deploy the product in the right place at the right time!

Wrapping this up,

The bottom line of partnering with a digital product agency is that it reduces the risk exposure drastically! The odds of failure while creating an MVP are high.  As the very nature of the process is risky, partnering with experts can help you increase your chances for success. Many mobile app development companies in the market are creating cutting-edge digital products. The arrival of technologies like AI, ML, AR, VR, etc., has opened up a variety of opportunities for businesses. Creating an MVP can be simpler!

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Written by

Madhu Kesavan is the Founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.