Introduction

What do successful OTT platforms like Netflix, Prime Video, Fox, StreamAMG, and many others have in common? They are built on Amazon Web Services, popularly known as AWS. More specifically, they are built on Kinesis, a cloud-based platform by Amazon that enables real-time streaming processing of streaming huge volumes of data. It's not an exaggeration to say Kinesis is the beginning of the next-gen of OTT platforms as it processes data almost instantaneously. This allows you to extract insights at an accelerated pace. Additionally, Kinesis is highly scalable and has almost zero maintenance costs as it's wholly managed by Amazon.

But why Kinesis? → Content. We are consuming content at an unimaginable rate, and businesses that understand the power of content-driven strategies are more successful than their counterparts. However, for media and OTT platforms, delivering consistent value to their audience is the key to building a reputation, and a strong reputation is how you build resiliency in this industry. Kinesis provides you with the infrastructure needed to make this happen.