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Building the Future of Matchmaking and Connecting in a Digital-First World

Sanjog is a dedicated match-making platform for individuals in the USA and Canada, connecting people through interest-based recommendations. It solves the common frustrations of traditional matchmaking by offering personalized, relevant connections, reducing emotional strain, and increasing the chances of forming meaningful, lasting relationships.

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Client Location

USA

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Client

Sanjog

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Services Provided

End-To-End Mobile App Development

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Target Locations

Americas, Asia, Europe, and Oceania

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Allocated Team Size

10

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Project Duration

20+ Weeks

Client

Client Background

The client, a successful entrepreneur and angel investor with ventures across multiple industries, envisioned creating a modern matchmaking platform tailored for the South Asian community. Inspired by his desire to redefine meaningful connections, he conceived Sanjog, a match making app for individuals. He partnered with our team to bring this innovative vision to life through thoughtful design and technology.

Requirement

Our goal was to develop a secure, personalized, cross-platform match-making app that fosters meaningful relationships. The client requested a minimalistic and safe platform with smart matchmaking. Also, we focused on algorithms for interest-based and exploration-driven recommendations to make matchmaking easier. Additionally we integrated advanced features in the admin dashboard to ensure user safety and security by providing 360-degree visibility.

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Problems

Business Challenges

01.

Delivering Relevant Profiles

The primary hurdle was designing an algorithm that filtered and prioritized user profiles solely based on specific keyword requirements. The goal was to ensure that only the most compatible profiles appeared, reducing user exhaustions from irrelevant suggestions and increasing successful match outcomes within the targeted people.

02.

Ensuring Safe Conversations

The primary challenge was addressing user concerns around privacy and security inherent in matchmaking interactions. The goal was to enable conversations only when mutual interest was expressed, ensuring safe, respectful, and genuine interactions. Additionally, a monitoring system needs to be in place to manage these interactions, without compromising seamless brand experience.

03.

Enabling Seamless Global Payments

Each and every country has different payment systems, financial regulations, and gateway restrictions, creating challenges for global transactions. The main hurdle was overcoming these issues caused by varying financial systems and third-party limitations. The goal was to design a unified framework enabling secure, hassle-free payments worldwide with a consistent, seamless user experience.

04.

Simplifying Admin Oversight

The primary challenge was building a robust system for admins to monitor and manage community activity efficiently. The goal was to ensure transparent, fair, and consistent enforcement of guidelines, enabling a safe and trustworthy environment while providing the tools needed for effective oversight and control.

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Methodologies

Our Process

01

Understanding the Vision and User Needs

  • Conducted discovery workshops with stakeholders, developers, and designers to align objectives.
  • Explored user personas, emotional pain points, and matchmaking frustrations.
  • Gathered insights that shaped the foundation of a human-centered experience.
  • Focused on empathy-driven discussions to uncover real user motivations.
  • Established a clear vision that guided design and technical decisions.

02

Building the Right Expertise Mix

  • Assembled a multidisciplinary team including UX designers, data scientists, and cybersecurity experts.
  • Ensured seamless collaboration between creative and technical specialists.
  • Focused on combining innovation with strong reliability and performance.
  • Encouraged open communication across departments for faster problem-solving.
  • Maintained balance between design aesthetics and data integrity.

03

Creating a Unique Experience

  • Designed a minimalistic, emotionally engaging interface for easy navigation.
  • Focused on cultural sensitivity and personalized visual elements.
  • Created multiple prototypes tested with real users for feedback.
  • Simplified complex interactions into intuitive user flows.
  • Ensured every element supported trust, comfort, and genuine connection.

04

Managing Data for Meaningful Matches

  • Developed intelligent algorithms analyzing user data and behaviors.
  • Used dual-layer recommendation systems for precision and personalization.
  • Balanced logical filtering with emotional compatibility insights.
  • Continuously improved through machine learning and feedback loops.
  • Ensured efficient, ethical, and transparent data management practices.

05

Ensuring Safety and Secure Management

  • Built a powerful admin dashboard for real-time monitoring and control.
  • Integrated reporting tools to detect and manage inappropriate behavior.
  • Added role-based access and permissions for security.
  • Provided transparency through analytics and flagging systems
  • Maintained fairness, privacy, and overall platform integrity.
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Our Team

Team Structure

A cross-functional team of industry experts was assembled to create a unique platform for the market. Our team brought together diverse skills and insights to develop a seamless, culturally aware solution that fosters genuine, secure connections for users.
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UI/UX

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Mobile App Developers

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Quality Analyst

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Backend Developer

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Project Manager

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Front End Developer

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Cloud Architect

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Tech Stack

Tools and Technologies

We utilized a robust suite of modern tools and technologies to ensure seamless performance, scalability, and security. Our focus was on leveraging efficient, adaptable, and future-ready applications that enhanced user experience and simplified platform management.
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Tools

  • Xcode
  • Android Studio
  • VS Code
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Technologies

  • Backend: Node JS
  • Mobile App: React Native
  • iOS: React Native
  • Web App: React JS
  • Database: MySQL
  • Cloud Host: AWS
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Project Management Tools

  • Bitbucket
  • Jira
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Outcome

Solutions Offered

  • Implemented Accept/Reject logic APIs to manage user actions and ensure controlled communication flow.
  • Enabled a chat feature accessible only after mutual acceptance between users, ensuring authorized and secure interactions.
  • Deployed the complete solution on AWS cloud, providing scalability, reliability, and data security.
  • Configured CI/CD pipelines for continuous integration, seamless updates, and efficient deployment across web and mobile platforms.
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Key Performance Stats

01.

35% increase in user sign-ups within the first 3 months of launch

02.

4.7 average rating across platforms (Play Store & App Store) and 60% growth in active users month-over-month

03.

Over 90% of users successfully matched with at least one other profile within their first 30 days

04.

50% reduction in time spent by users searching for matches due to algorithm based recommendations

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Result

Customer Review

Neha D, Toronto

It is easier to find genuine connections with its personalized matches, cultural sensitivity, and a safe environment. I highly recommend it!

Mathew F, San Fransisco

I love the concept, especially the personalized matches. It’s secure and well-designed, but sometimes it takes a while to get a good match. Still, it’s a great app overall

Sam Billings, Ottawa

Great idea with a strong focus on cultural compatibility. I love the mutual interest chat feature, and personalized recommendations. It’s made easier to find meaningful, real connections.
Contact
+971 55 818 7507   |   +91 73387 73388 +1 512 822 5404
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Rattha Tek Meadows, Sholinganallur, Chennai, India

101, Jain Sadguru Images Capital Park, Hyderabad, Telangana, India

USA

691 S Milpitas Blvd Ste 217,
Milpitas CA 95035, USA.

9820, Ivalenes Hope Drive,
Austin, TX, USA.

UAE

3D, Gold Tower, Cluster I,
Dubai.

Singapore

111 Sommerset Rd,
Triple One Sommerset,
Singapore 238164

Canada

226 Buttercup, Waterloo,
ON N2V 2WB,
Canada.

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