Contact us

Unlocking true potential: Leveraging digital marketing to capture foreign markets and accelerate brand awareness

img
Client Location

USA

img
Client

Beauty Products Seller

img
Services Provided

End-To-End Digital Marketing

img
Target Locations

Americas, Asia, Europe, and Oceania

img
Allocated Team Size

11

img
Project Duration

2 Years

Client

Client Background

As one of the leading disruptors of the beauty industry, our USA-based client set new standards for beauty products online in the global arena and transformed into one of the elite lifestyle brands in the world. They revolutionized the industry by primarily focusing on the production of organic and natural beauty products which had a huge impact when compared to the current, synthetic beauty products in the market.

Requirement

With 250+ unique product ranges and 100+ physical stores, and a dedicated e-commerce portal, our client was delivering products across the world! However, the sales from their e-commerce portal were far too low when compared to the traffic accumulated. Also, our client was planning to expand into new foreign markets like the European market. So, the priority is to establish a stronger digital presence and increase the conversion rate to drive sales.

img img
Problems

Business Challenges

01.

The conversion rate in our client’s e-commerce platform was extremely low

02.

The sales from the e-commerce platform came from only a few products, and the rest of them didn’t attract any traffic

03.

Our client’s online presence was weak as their assets were not SEO friendly

04.

The overall user experience in our client’s e-commerce platform was not properly optimized

img img
Methodologies

Our Process

01

Understanding the current positioning

We did a complete audit of the online assets of our client's brand to evaluate their overall marketing strategy, and collect data on their SEO friendliness, content strategy, social media presence, UI/UX, etc.

02

Preparing recommendations and defining a strategy

Based on the data we collected, we identified gaps in their current vision and devise strategies to fill these gaps. As our client's online presence was weak, our priority is to build an online presence organically and to reinforce these organic efforts, we leverage paid campaigns to boost the brand presence and sales opportunities drastically.

03

Implementing the strategy and defining KPIs

Once we prepared our strategy, we implemented it one step at a time by addressing the foundational areas first. To monitor our strategy and its effectiveness of it, we set KPIs and metrics simultaneously.

04

Measuring the performance and reporting

While the brand itself is popular among consumers, its online presence, however, is weak. It takes some time for organic efforts to deliver results. As a reinforcement, we focused on building pay-per-click campaigns that instantly boost the brand presence and drive sales. Measuring the performance and reporting

img
OUTCOME

Solution Offered

Search Engine Optimization (SEO)

To further help with our client's business direction, we devised white-hat SEO strategies that help our client dominate the online space by attracting potential audiences while staying ahead of the competition

Paid Campaigns

We created highly effective paid campaigns that expand our client's brand presence and drive sales in a short span of time. By doing so, our client saw a drastic surge in website traffic that further expanded the opportunities for conversions

Social Media Marketing

By creating optimized social media profiles and running paid campaigns on these platforms, our client was able to capitalize on the clout that social media platforms provide. By going creative, we were able to create a jolt among our target audience that aided our client's vision to drive sales and brand presence

Content Marketing

Creating unique and useful pieces of content aids the SEO strategy and contributed to increasing the brand presence of our client. Also, it directs a huge chunk of potential audience from the internet to our client's brand and increases the probability of sales

Online Reputation Management/PR

Through PR and reputation management, we were able to build a brand image that catered directly to our target audience at scale. We closely worked with the audience engagement team and customer support team to deliver a holistic brand experience to our client’s consumers

Conversion Rate Optimization (CRO)

We performed extensive A/B testing based on the insights we collected from various tools to craft an optimized user journey that helped increase our client’s conversion rate. Optimizing the UX was a crucial part of CRO, and we worked with our client’s core design team to implement these changes

img
Our Team

Team Structure

To aid the strategy devised, we worked with marketers and analysts with diverse backgrounds. The team also included copywriters, SEO experts, and Paid campaign managers, among many others.

img1

UI/UX

img2

SEO Analysts

img1

Social Media Manager

img1

Digital Marketing Manager

img1

PPC Expert

img1

Content Strategist

img1

Online PR Manager

img1

Analytics Expert

img1

Customer Success Manager

img
Tech Stack

Tools and Technologies

To devise our strategy, we used various tools and platforms to collect data like traffic volume, user behavior, brand mentions, keywords, and other critical metrics.
  • imgSpyFu
  • imgSEMrush
  • imgLeadpages
  • imgMailChimp
  • imgGoogle Analytics
  • imgHunter
  • imgAhrefs
  • imgSendGrid
  • imgSprout Social
  • imgGoogle Adwords
  • imgBing Webmaster Tools
  • imgUbersuggest
  • imgAll-in-One SEO
  • imgAdobe Photoshop
  • imgAsana
  • imgUnbounce
  • imgScreaming Frog
  • imgSEO PowerSuite
  • imgHootsuite
  • imgBuzzsumo
  • imgGrammarly
  • imgMoz
  • imgDeepCrawl
  • imgSendinblue
  • imgBitly
img
Result

Business Impact

Increase

img

Increased brand awareness

The website traffic from organic sources skyrocketed in a short span. We also identified an increase in brand mentions across various mediums, primarily on social media channels.

Betterc

img

Better conversion rates

The gap between traffic and conversions became narrow, and we were able to help our client achieve the highest conversion rates in the last 3 years!

Increase

img

Increased sales by 4.8X in 6 months

The overall sales of our clients increased by 4.8X in 6 months. Though paid campaigns helped with sales, there was a significant increase in traffic from organic sources.