As one of the leading disruptors of the beauty industry, our USA-based client set new standards for beauty products online in the global arena and transformed into one of the elite lifestyle brands in the world. They revolutionized the industry by primarily focusing on the production of organic and natural beauty products which had a huge impact when compared to the current, synthetic beauty products in the market.
With 250+ unique product ranges and 100+ physical stores, and a dedicated e-commerce portal, our client was delivering products across the world! However, the sales from their e-commerce portal were far too low when compared to the traffic accumulated. Also, our client was planning to expand into new foreign markets like the European market. So, the priority is to establish a stronger digital presence and increase the conversion rate to drive sales.