Is app design UX or UI?

App design includes both UX (User Experience) and UI (User Interface). UX focuses on how users interact with the app and their journey across different features. It involves creating intuitive navigation, user flows, and interaction models that align with business objectives.

UI refers to the visual components such as buttons, icons, fonts, and color palettes. While UX makes the app easy to use, UI makes it aesthetically pleasing. Together, they form a seamless mobile experience that attracts and retains users.

A seasoned mobile app development company employs both UI and UX experts to ensure the app is not just functional but also visually engaging. This balance is crucial in highly competitive app markets where user satisfaction drives success.