Effective Digital Transformation Strategy

We paved way for our clients to help establish their business in the digital medium to optimize their operations and increase the scope for customer engagement.

Client background
The client runs a car dealership and supplier operations that attract diverse service providers and customers in the market. Their operation has a lot of moving parts and requires the collaboration of different sets of people to keep the flow intact.

Major business operations include inspecting the cars, determining the auctioneer, facilitating the auction, collaborating with dealers and suppliers, etc.
What is the USP of the client?
The client’s idea of bringing together different players in the market under a single umbrella is the Ultimate Selling Point of the business. Though this idea works well in theory, there is a chance for some misalignment while applying it in the field.
Partnership Facts
Services

Dedicated Development Team

Location

Dubai

Industry

Automobile

Integration

Payfort Payment Gateway

Technologies

NodeJS, Angular, Kotlin for Android and Swift for iOS, MySQL, AWS

Team Size

15+ Engineers

Client Requirement

The client’s primary requirement was to bypass the pandemic’s restriction on their business. Basically, the client wants to break the confinement without actually crossing the lines. They want to devise a system that captures the essence of the workflow that allows them to resume the business without any hindrance.

What did we come up with?
We analyzed the data at hand and made extensive research on various parts of the system and their functions. We felt that it would be best to create a virtual environment through which they can connect with different dealers and suppliers while maintaining the pandemic guidelines.
How did we approach it?

We couldn't deploy a reverse-engineering approach here since there are a lot of players and different roles on the table. So, we initiated the process from the admin end. We took a different approach to the problem. We created a system that ensured a clean backend process. Once we mapped out that process, everything else fell into its place.

01

Also, we took it one step at a time. We broke the entire operation into major fragments and visualized each fragment as individual applications.

02

We created a low fidelity working process for all these fragments and linked them through a central system. While all these were happening, our designers sat through the process and envisioned a minimalistic design from the user point of view.

03

We focused on design that solved problems and increased the functionality of the application. We developed a user interface that gives the user a 360-degree view of the services.

04

At the same time, we were conscious to NOT overwhelm the user with an abundance of choices.

Team Structure

A diverse team that understands the client’s industry can make the digital transformation process smooth and efficient. A Subject Matter Expert guided the designer’s and developers’ team to understand the client’s day-to-day processes and vision.

1

UI/UX

2

Data Engineer

1

Cloud Architect

1

Quality Analyst

3

Mobile App Developers

2

Backend Developer

1

Project Manager

2

Front End Developer

1

Customer Success Manager

Tools and Technologies

The team at W2S understands the importance of assigning, managing the tasks and hassle-free communication.

Communication Tools:

  • Slack for internal communication.
  • Google meetings/Zoom for client communication.

Technologies

  • Backend - NodeJS
  • Frontend UI - Angular Framework
  • Mobile App - Kotlin for Android and Swift for iOS
  • Database - MySQL
  • Cloud - AWS

Project Management Tools

  • JIRA- Task tracking and sprint plans.
  • Github- version control.
  • Confluence- Documents management.
Solutions Offered
Our primary goal while designing and developing the applications is to eradicate complexity. We offered to create 2 different applications under a single context to ensure easy backend management and efficient data collection.

There are two apps- one for the dealer and one for the supplier. By creating two different applications, we divert the traffic more effectively and helps the business to channel the audience and update the relevant information.

DEALER APPLICATION

The dealer application facilitates the bidding operations. Determining the starting price of the product, raising the bidding amount, participating in the bidding war, etc. are some of the major features of the application.

Also, the bidding factor is not confined by time. To initiate the auction process, the business has to verify the credentials of the auctioneer and his product. Cross-checking the credibility is crucial for a successful auction so we’ve made it easy for the business to run the auctioneer details in the common database.

SUPPLIER APPLICATION

The supplier application is specifically designed to accommodate swift changes in the field. The suppliers map out an estimate for the repair or renovation of a particular product that is on the table.

The supplier who quoted the least amount gets the contract. There is also the matter of quality vs quantity. Suppliers can customize the tender characteristics. They can also customize the characteristics of the tender they quoted.

Business Impact

The bottom line of this project is to simplify the process. The client's business operation by nature is complex and has a lot of moving parts. A complex process translates to low customer engagement.

The job is to make the complexity of the process as subtle as possible while retaining the functionality.

The most transparent changes in their working model are as follows.

1. Simplified workflow

It is almost impossible to recognize the business with the new workflow. The complexity is stripped off from the process. Simplifying the process also helped the business to focus on areas that matter.

2. Increased customer engagement by 6.2x

The pandemic has imposed heavy rules and regulations on businesses and customers. Though the market went passive for a year, the customer needs were at an all-time high. Since customers could not come to the market, we brought the market to customers.

The applications were made with this factor in mind. We focused on removing the cloggy interface and replaced it with a minimalistic design.

3. Taking the record maintenance to a whole new level

To maintain an airtight record is to gain a better understanding of the business, which in turn allows you to identify key performance areas and departments that brings in cash flow. The process helps in the later stage for in-depth analytics.

4. Security and cross-verifying crucial data

The nature of the client's business makes them open to vulnerabilities fraud and misinformation. The client should have their guard up to better protect their interests and brand value.

We devised a system that lets our client cross verify the details of the auctioneer from the admin side in a single touch! The otherwise time-draining process is now optimized and the precision of the process is also increased.

5. Space for expansion and upgrade

The client’s business has a lot of potential and space for innovation. We developed our applications in such a way that there is enough space for the client to add new segments or operations without disturbing the existing process.

The client is not confined by our solutions but is rather liberated. For instance, by developing a centralized record system, we created new opportunities for the client to make use of the data. Integrating data engineering will be an easy step given the existence of digitized record maintenance.

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