Case studies > Responsive WordPress website development

W2S wins accolade by redefining branding guidelines for a major Cloud solution provider

About the Client

Client is one of the leading cloud solution provider companies and is known to deliver turnkey solutions taking charge of integration and alignment of infrastructure requirements for organizations. Equipped with right blend of expertise in application development, automation, security & compliance, next generation IAM solutions, client organization improves security while streamlining operations and manages risks through constantly signifying compliance. An expert in redefining infrastructural capabilities for organizations, the client is known to help companies realize the benefits, Cloud ensures.

Challenges faced by the Client

Being a front-runner in the Cloud domain, the client’s inclination was to focus on technologies like IAM, analytics, UX, Mobility, EHR and managed services. This being their utmost priority, the client organization failed to concentrate on support activities like Marketing, online visibility and branding. In line with this, the existing scenario in their organization encountered additional challenges like:

  • Website was outdated
  • Website was not mobile responsive
  • Lagged content clarity
  • Website navigation was not user-friendly
  • Inadequate and irrelevant traffic to website
  • Complicated and cluttered website wireframe
  • Lagged search engine optimization

Proposed solution

A team of marketing experts from W2S conducted an exhaustive analysis of the current scenario at the client place. After a detailed discussion, W2S understood the prevailing issues and requirements of client’s business. A comprehensive and user-friendly wireframe for the website was proposed. After several sessions of discussion, a highly appealing website was finalized. W2S won accolades from the client and was announced as the official branding partner. The website was 100% as proposed in the design without any deviation. W2S Solutions developers are successful in bringing out the expected outcome as promised, without any issues. Keeping in mind the target audience, almost 170 web pages were rebranded, revised by W2S and delivered in Word press. This website was modular by nature and accommodated trendy changes. The client can add, edit, modify and delete pages independently.

The proposed solution also included

  • Redefined theme color across the website. The theme across the organization was based on their logo color. This greatly added value to their branding activities.
  • Inclusion of business critical insights- whitepapers, case studies and webinars
  • Proper branding guidelines were put in place
  • Website based on SEO guidelines
  • Content relevancy and quality was enhanced

The proposed solution was implemented without disturbing their existing working environment. W2S also supported the client in easy migration of operations to the rebranded website. Adequate support and guidance was provided to the client with regards to website. Troubleshooting was also aided by W2S whenever required.

Technologies used

  • WordPress
  • Content Management system
  • HTML5
  • CSS3
  • Amazon web services for hosting the website
  • LAMP environment

Benefits

  • User-friendly navigation
  • Better client coordination
  • Improved project management
  • Updated, SEO friendly website
  • Enhanced visibility
  • Better content clarity
  • Increased, relevant traffic to the website

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