{"id":14534,"date":"2024-08-26T14:31:59","date_gmt":"2024-08-26T14:31:59","guid":{"rendered":"https:\/\/www.w2ssolutions.com\/blog\/?p=14534"},"modified":"2024-09-12T07:59:53","modified_gmt":"2024-09-12T07:59:53","slug":"edtech-business-model","status":"publish","type":"post","link":"https:\/\/www.w2ssolutions.com\/blog\/edtech-business-model\/","title":{"rendered":"Edtech Takeoff: Proven Strategies for Rapid Market Penetration"},"content":{"rendered":"

Besides being one of the rapidly growing sectors in the global market, edtech is also one of the crucial sectors that have the potential to redefine the most fundamental aspect of humanity- Learning.<\/span><\/p>\n

Edtech, at one point, used to be all about digitizing tons and tons of academic data. It was almost like the education institutions, industry leaders, and the people, even, were reluctant to change. Ever heard of the phrase \u201cDon\u2019t fix it if it works\u201d? Until the pandemic happened. Make no mistake, there were many edtech platforms and users, too, even before the pandemic happened, but these platforms were more or less always on the bench, not in the game.\u00a0<\/span><\/p>\n

The pandemic played the role of an accelerator in the edtech space, as the industry became an alternative to the mainstream approach to education.\u00a0<\/span><\/p>\n

So what does it mean for the players in this industry?<\/b><\/h2>\n

We recently worked with one of the biggest players in the UAE education sector to make their mark in the edtech space.\u00a0<\/span><\/p>\n

Upon researching complex user behaviour, industry trends, and the pace of adoption by the learners, we came up with a three-fold approach for our client.\u00a0<\/span><\/p>\n

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  1. Redefining the age-old practices in their industry<\/span><\/li>\n
  2. Delivering quality and truly personalized programs to learners<\/span><\/li>\n
  3. Making the access to education itself more simpler<\/span><\/li>\n<\/ol>\n

    In fact, our entire strategy was built around the last point. We focused on making access to the various programs and other services by our client, much simpler. The greatest feat of technology is that it simplifies complex processes. People no longer have to go through mountains of data to find a single piece of information they are looking for.\u00a0<\/span><\/p>\n

    We basically identified every interaction around the various processes involved in the cycle-\u00a0 from awareness to enrollment. No matter how small the interaction, we flag it and lay out the motivations and reasons behind them. This was the hardest part of the solution, looking for the needle in the haystack.<\/span><\/p>\n

    As we landed on the approach, it became relatively easier for us to build digital platforms that simplified the user flows and complex behaviour. Naturally, we first solved it for the user.\u00a0<\/span><\/p>\n

    Mapping different ways users can explore the platform, understanding the kind of content users are looking for at different stages of their journey, and defining the direction for the design language and aesthetics- these were the first things we put up on the whiteboard. Only then, did we start building these ideas into digital platforms.<\/span><\/p>\n

    Our market research also revealed that the brand identity of our client, particularly in a field like edtech, will set the narrative for the greater experience which their digital platforms will deliver. So, we closely worked with our client\u2019s team to create a compelling brand identity for our client that laid the foundation for the design language.\u00a0<\/span><\/p>\n

    Completing the user\u2019s stories with our design<\/b><\/h2>\n

    Design solves problems. That has always been the bottom line. However, as we explored more about the unique and peculiar problems of our target audience, we decided to take a rather modern approach to design. Instead of looking at design as just a tool that solves problems, we saw it as a mechanism that can give closure to our target audience\u2019s problems.\u00a0<\/span><\/p>\n

    There are three major user groups for our platforms-\u00a0<\/span><\/p>\n