 


    
{"id":12417,"date":"2022-11-14T10:19:30","date_gmt":"2022-11-14T10:19:30","guid":{"rendered":"https:\/\/www.w2ssolutions.com\/blog\/?p=12417"},"modified":"2023-10-26T07:32:25","modified_gmt":"2023-10-26T07:32:25","slug":"dont-do-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/","title":{"rendered":"don\u2019t DO digital transformation!"},"content":{"rendered":"<blockquote><p><em>Learn how to pave a scalable transformation pathway for your business that transforms without pause.<\/em><\/p><\/blockquote>\n<h2 id=\"tech-trend1\"><strong>Preamble<\/strong><\/h2>\n<p>As one of the leading digital transformation companies in the global market, it\u2019s the last thing we wanna say, but &#8211; Don\u2019t \u201cDO\u201d digital transformation.<\/p>\n<p>I mean, we could help you create winning digital strategies that help you be more reliable, dynamic, and coherent, but that\u2019s not the point! Companies need to understand that digital transformation can accelerate Digital transformation in simple terms, it is a process that sets the foundation for your business to think in the digital language.<\/p>\n<h2 id=\"tech-trend2\"><strong>The Psychology of Digital Transformation<\/strong><\/h2>\n<p>When talking about digital, companies often think digital is something that they can (or should) wield. While it\u2019s not completely wrong, this approach can only take you so far. Rather than thinking of digital as a force, companies should start thinking of it as more of a medium.<\/p>\n<p>Despite market evaluations of global tech companies tumbling in the last year, many C-suite leaders and industry leaders have made significant investments in technology. They strongly believe that leveraging technology is how they dominate the market, and making it as efficient as possible is how they differentiate in the sea of sameness. But global market research found that an average company\/firm is missing on nearly 50% of potential digital value when compared with leading players in the same field. So, what\u2019s different?<\/p>\n<p>For one, digital companies\/brands are more successful than the rest as it speaks the same language as the economy &#8211; digital.<\/p>\n<h2 id=\"tech-trend3\"><strong>Adopting a transformation mindset<\/strong><\/h2>\n<p><strong>Consider this example.<\/strong> As a non-native English speaker who was trying to master the language, I found this one tip the most useful &#8211; to think in English! It was obvious as to why I was asked to do so, but when I started to think in English (which I had a really hard time doing), the wall between me and the language didn\u2019t matter. Instead of trying to bring the wall down, I simply opened the door and let the language come crashing to me!<\/p>\n<p>And companies need to adopt the exact same strategy. Instead of \u201cDOING\u201d digital transformation, they have to start addressing the gap between them and their ideal digital version.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12425\" src=\"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/adopting-transformation-mindset-w2ssolutions.jpg\" alt=\"adopting transformation mindset\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/adopting-transformation-mindset-w2ssolutions.jpg 400w, https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/adopting-transformation-mindset-w2ssolutions-150x150.jpg 150w, https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/adopting-transformation-mindset-w2ssolutions-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>As far as consumers are taken into account, it doesn\u2019t matter if you\u2019re a B2B or B2C, or A2Z, they want products or services that are instant, cheap, and better. Guess what? Brands want them too! So, when it comes to the medium digital, every user, be it a user or a business or even government, it all zeroes down to value. So, it\u2019s only natural for the transformation strategy to be inclusive. And when you DO digital transformation, and even if it brings ROI, the cost to serve that value will be high.<\/p>\n<h2 id=\"tech-trend4\"><strong>The pace and the degree of digital transformation<\/strong><\/h2>\n<p>To know where you stand in the current digital transformation strategy, try to place yourself inside a tile in the image below. This allows you to have an upper hand in the future trends of digital transformation in your industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12459 size-full\" src=\"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/pace-and-degree-of-digital-transformation.png\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/pace-and-degree-of-digital-transformation.png 400w, https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/pace-and-degree-of-digital-transformation-150x150.png 150w, https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/pace-and-degree-of-digital-transformation-300x300.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<ul>\n<li><em>The degree of change is high; the pace of change low<\/em><br \/>\n<strong>#A)<\/strong> Intense preparation is needed. Cannot lose existing businesses, and have to take a slower pace of change.<\/li>\n<li style=\"margin-top: 15px;\"><em>The degree of change is high; the pace of change fast<\/em><br \/>\n<strong>#B)<\/strong> Need to address disruption in their industries soon. Immediate action plan required.<\/li>\n<li style=\"margin-top: 15px;\"><em>The degree of change is low; the pace of change low<\/em><br \/>\n<strong>#C)<\/strong> As they remain relatively unaffected by the disruption, they can start small and slow<\/li>\n<li style=\"margin-top: 15px;\"><em>Degree of change low; the pace of change low<\/em><br \/>\n<strong>#D)<\/strong> They need fast, instant transformation, but their speed cannot affect the ongoing operations<\/li>\n<\/ul>\n<h2 id=\"tech-trend5\"><strong>Create an ecosystem for Transformation<\/strong><\/h2>\n<p>To enable an organic digital transformation process, the aspiration for transition must be at every level of the organization. Digitally successful firms focus on creating an ecosystem in their organization over a top-down approach. We\u2019ve to remember that it is the people who are transforming, not the organization.<\/p>\n<p>And when you put people at the center of your digital transformation strategy, you ultimately deliver value through your business operations. Not having this approach is one of the top reasons why digital transformation fails.<\/p>\n<p>Realistically speaking, many firms would choose to be legacy firms over pausing their operations for digital transformation. However, this misconception couldn\u2019t be any further from the truth. It is possible for a business to evolve while resuming its operations. In other words, a successful digital transformation is scalable. Being one of the top <a href=\"https:\/\/www.w2ssolutions.com\/services\/digital-transformation-services?utm_source=w2s-internal-blog&amp;utm_medium=dont-do-digital-transformation&amp;utm_campaign=ulaga&amp;utm_term=digital-transformation-consulting-firms\" target=\"_blank\" rel=\"noopener\">digital transformation consulting firms<\/a> in the world, we have previously worked with our global clients to help them create an interactive business ecosystem that helps them think digitally.<\/p>\n<p><strong>To do this, we focus on these 4 main areas in digital transformation-<\/strong><\/p>\n<ol>\n<li>Process transformation<\/li>\n<li style=\"margin-top: 15px;\">Business model transformation<\/li>\n<li style=\"margin-top: 15px;\">Domain transformation<\/li>\n<li style=\"margin-top: 15px;\">Cultural transformation<\/li>\n<\/ol>\n<h2 id=\"tech-trend6\"><strong>A new approach to digital transformation: Adidas &amp; Bacardi<\/strong><\/h2>\n<p>Digital transformation is an ongoing process &#8211; the market grows, so does your business. Brands like Adidas and Bacardi are the best examples of mastering the art of digital transformation. As NFTs and metaverse became a thing, they immediately created a \u201cdigital factory\u201d that allowed them to iterate, learn, and evolve alongside the market rather than halting their core operations. Irrespective of the industry you are in, that\u2019s exactly what you should aim for.<\/p>\n<p>Consumer-brand relationships are constantly evolving, and these brands understood that their efforts to forge a community out of their audience is how they stand out from the crowd, and they went fully digital to achieve this.<\/p>\n<p>Bacardi used NFT to involve its consumers in its brand\u2019s vision. For every piece of NFT that sold, the brand gave the buyer, i.e, their consumer, a percentage of the asset\u2019s royalties for a year. Adidas jumped in on the \u201cBored Ape\u201d trend and defied the traditional approach to business with its not-so-normal business model.<\/p>\n<p>Brands understand that including their consumers in their collective ecosystem is the easiest way to dominate the market. Companies like Facebook understood this much earlier than others. For example, Facebook is one of the biggest media platforms in the world even though they don\u2019t produce any content. They simply facilitate a platform for their users to create and distribute content.<br \/>\n<!-- FAQ Start --><\/p>\n<section id=\"FAQ\" class=\"si-faq pt-3 pb-0 font-family\">\n<h1 class=\"main-heading text-black font-weight-700 text-center mb-18\">Frequently Asked Questions<\/h1>\n<p><!-- FAQ Contents --><\/p>\n<div id=\"accordion\" class=\"panel-group\" role=\"tablist\" aria-multiselectable=\"true\">\n<p><!-- FAQ Item 1 --><\/p>\n<div class=\"panel panel-default\">\n<div id=\"heading1\" class=\"panel-heading\" role=\"tab\">\n<h4 class=\"panel-title\"><a class=\"collapsed\" href=\"#collapse1\" data-toggle=\"collapse\" data-parent=\"#accordion\" aria-expanded=\"false\" aria-controls=\"collapse1\">Is digital transformation necessary?<\/a><\/h4>\n<\/div>\n<div id=\"collapse1\" class=\"panel-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading1\">\n<div class=\"panel-body\">\n<p>As the economy becomes more and more uncertain, businesses have to think of disruption in their industry as an opportunity, and to do so, leveraging technology is the most realistic solution. Digital transformation will enable your organization to deliver value by leveraging technology seamlessly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ Item 2 --><\/p>\n<div class=\"panel panel-default\">\n<div id=\"heading2\" class=\"panel-heading\" role=\"tab\">\n<h4 class=\"panel-title\"><a class=\"collapsed\" href=\"#collapse2\" data-toggle=\"collapse\" data-parent=\"#accordion\" aria-expanded=\"false\" aria-controls=\"collapse2\">What are some of the digital transformation strategies to improve ROI?<\/a><\/h4>\n<\/div>\n<div id=\"collapse2\" class=\"panel-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading2\">\n<div class=\"panel-body\">\n<p>While it\u2019s important to measure the impact of your business strategy, blindly looking at ROI can actually cripple your digital transformation process. every business is unique, and so is their scope for digital. So, the most organic approach to transformation will be the one that ensures your ROI.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ Item 3 --><\/p>\n<div class=\"panel panel-default\">\n<div id=\"heading3\" class=\"panel-heading\" role=\"tab\">\n<h4 class=\"panel-title\"><a class=\"collapsed\" href=\"#collapse3\" target=\"_blank\" rel=\"noopener\" data-toggle=\"collapse\" data-parent=\"#accordion\" aria-expanded=\"false\" aria-controls=\"collapse1\">How can I leverage digital technologies to be future-ready?<\/a><\/h4>\n<\/div>\n<div id=\"collapse3\" class=\"panel-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading3\">\n<div class=\"panel-body\">\n<p>By looking at tech as a core part of your business strategy, companies can truly unleash their digital potential. However, to be future-ready, companies have to think of building resiliency and agility.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FAQ End --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to pave a scalable transformation pathway for your business that transforms without pause. Preamble As one [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":12421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[857],"tags":[858,1533],"class_list":["post-12417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-digital-transformation","tag-think-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don&#039;t do Digital Transformation in Business - W2S Solutions<\/title>\n<meta name=\"description\" content=\"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"don\u2019t DO digital transformation!\" \/>\n<meta property=\"og:description\" content=\"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"W2S Solutions Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.linkedin.com\/in\/madhubalankesavan\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T10:19:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T07:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg\" \/>\n<meta name=\"author\" content=\"Madhu Kesavan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"don\u2019t DO digital transformation!\" \/>\n<meta name=\"twitter:description\" content=\"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@w2ssolutions.com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madhu Kesavan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/\"},\"author\":{\"name\":\"Madhu Kesavan\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/17909da264befb864faa6f8e19487a3f\"},\"headline\":\"don\u2019t DO digital transformation!\",\"datePublished\":\"2022-11-14T10:19:30+00:00\",\"dateModified\":\"2023-10-26T07:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/\"},\"wordCount\":1215,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/dont-do-digital-transformation-w2ssolutions.jpg\",\"keywords\":[\"Digital Transformation\",\"Think Digital\"],\"articleSection\":[\"Digital Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/\",\"url\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/\",\"name\":\"Don't do Digital Transformation in Business - W2S Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/dont-do-digital-transformation-w2ssolutions.jpg\",\"datePublished\":\"2022-11-14T10:19:30+00:00\",\"dateModified\":\"2023-10-26T07:32:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/17909da264befb864faa6f8e19487a3f\"},\"description\":\"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/dont-do-digital-transformation-w2ssolutions.jpg\",\"contentUrl\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/dont-do-digital-transformation-w2ssolutions.jpg\",\"width\":768,\"height\":445,\"caption\":\"dont do digital transformation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/dont-do-digital-transformation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Embracing Digital Transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/\",\"name\":\"W2S Solutions Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/17909da264befb864faa6f8e19487a3f\",\"name\":\"Madhu Kesavan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5eb18aa51361b39cc90e2c705fead6bf9d4f2a6e774eef3eab79f969cf4dab44?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5eb18aa51361b39cc90e2c705fead6bf9d4f2a6e774eef3eab79f969cf4dab44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5eb18aa51361b39cc90e2c705fead6bf9d4f2a6e774eef3eab79f969cf4dab44?s=96&d=mm&r=g\",\"caption\":\"Madhu Kesavan\"},\"description\":\"Madhu Kesavan is the Founder &amp; CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.\",\"sameAs\":[\"https:\\\/\\\/www.w2ssolutions.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/madhubalankesavan\",\"https:\\\/\\\/x.com\\\/w2ssolutions.com\"],\"url\":\"https:\\\/\\\/www.w2ssolutions.com\\\/blog\\\/author\\\/madhu-kesavan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don't do Digital Transformation in Business - W2S Solutions","description":"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"don\u2019t DO digital transformation!","og_description":"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.","og_url":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/","og_site_name":"W2S Solutions Blog","article_author":"https:\/\/www.linkedin.com\/in\/madhubalankesavan","article_published_time":"2022-11-14T10:19:30+00:00","article_modified_time":"2023-10-26T07:32:25+00:00","og_image":[{"url":"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg","type":"","width":"","height":""}],"author":"Madhu Kesavan","twitter_card":"summary_large_image","twitter_title":"don\u2019t DO digital transformation!","twitter_description":"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.","twitter_image":"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg","twitter_creator":"@w2ssolutions.com","twitter_misc":{"Written by":"Madhu Kesavan","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/"},"author":{"name":"Madhu Kesavan","@id":"https:\/\/www.w2ssolutions.com\/blog\/#\/schema\/person\/17909da264befb864faa6f8e19487a3f"},"headline":"don\u2019t DO digital transformation!","datePublished":"2022-11-14T10:19:30+00:00","dateModified":"2023-10-26T07:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/"},"wordCount":1215,"commentCount":0,"image":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg","keywords":["Digital Transformation","Think Digital"],"articleSection":["Digital Transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/","url":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/","name":"Don't do Digital Transformation in Business - W2S Solutions","isPartOf":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg","datePublished":"2022-11-14T10:19:30+00:00","dateModified":"2023-10-26T07:32:25+00:00","author":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/#\/schema\/person\/17909da264befb864faa6f8e19487a3f"},"description":"The only thing you need to understand about digital transformation is that you should not DO digital transformation. Know why our industry experts suggest so in this article.","breadcrumb":{"@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#primaryimage","url":"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg","contentUrl":"https:\/\/www.w2ssolutions.com\/blog\/wp-content\/uploads\/2022\/11\/dont-do-digital-transformation-w2ssolutions.jpg","width":768,"height":445,"caption":"dont do digital transformation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.w2ssolutions.com\/blog\/dont-do-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.w2ssolutions.com\/blog"},{"@type":"ListItem","position":2,"name":"Embracing Digital Transformation"}]},{"@type":"WebSite","@id":"https:\/\/www.w2ssolutions.com\/blog\/#website","url":"https:\/\/www.w2ssolutions.com\/blog\/","name":"W2S Solutions Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.w2ssolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.w2ssolutions.com\/blog\/#\/schema\/person\/17909da264befb864faa6f8e19487a3f","name":"Madhu Kesavan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5eb18aa51361b39cc90e2c705fead6bf9d4f2a6e774eef3eab79f969cf4dab44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5eb18aa51361b39cc90e2c705fead6bf9d4f2a6e774eef3eab79f969cf4dab44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5eb18aa51361b39cc90e2c705fead6bf9d4f2a6e774eef3eab79f969cf4dab44?s=96&d=mm&r=g","caption":"Madhu Kesavan"},"description":"Madhu Kesavan is the Founder &amp; CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.","sameAs":["https:\/\/www.w2ssolutions.com","https:\/\/www.linkedin.com\/in\/madhubalankesavan","https:\/\/x.com\/w2ssolutions.com"],"url":"https:\/\/www.w2ssolutions.com\/blog\/author\/madhu-kesavan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/posts\/12417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=12417"}],"version-history":[{"count":37,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/posts\/12417\/revisions"}],"predecessor-version":[{"id":14194,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/posts\/12417\/revisions\/14194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/media\/12421"}],"wp:attachment":[{"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=12417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=12417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.w2ssolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=12417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}