Employees demand to access Enterprise systems on the go increase day by day. Mobile apps adds value proposition to organizations by increasing Employees execution speed thereby increase their productivity. Once the Enterprise makes the decision to build apps to meet their needs,they must analyze these factors to find out what they need :
2.Buy; Customize or Build
3.Approach app as a Product
The mobile apps must be tailored to the needs of the Employees.. Before taking a decision on mobile strategy,they must clearly define the various app user personas. In Enterprise system, there are several mobile app user personas that use the same Enterprise software but each requires different mobile apps tailored to their needs. Hence mobile apps are not one-size fits all personas. This is the reason why defining Persona-driven mobile apps is critical.
Buy; Customize or Build:
The Enterprise software vendors are offering packaged mobile apps which have only basic functionality and workflows and these types of apps are acceptable for enterprises which need simple apps for generic business processes. Based on the needs of Enterprise like connecting with back-end systems, app customization approach can be opted where a preintegrated and prebuilt mobile app can be customized using the integrated app editing tool. Enterprises can also opt to build mobile apps from the ground using various mobile app development products.
However, this approach typically requires dedicated Mobile team with specific skills and expertise, such as back-end integration and mobile user experience design. This approach is best reserved for more complex mobile workflows that can transform business processes and this is where Custom Mobile app development companies play a major role.
Enterprises should do research to determine which of the three is best fit for their mobile app needs. Starting with one way doesn’t mean that you have to stick to it, based on the learned experiences the Enterprises tend to move to the next best suited one.
Approach app as a Product:
The app must be iterated periodically to meet the needs and expectations of the Employees which will change over time, and so the Enterprises must always think about app enhancement to meet those needs. Hence the mobile app should not be thought of as one-time project, but as a product which needs to be constantly maintained and enhanced.
These factors guides the business leaders through the decision process and provides best practices for mobilizing enterprise applications.
Reach Us to determine your mobile strategy.