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Top 5 Mobile App Development Platforms

Have you been thinking of developing an app for your service, business, product or blog? Are you concerned about investing too heavily both financially and with your time? If so, you are among a myriad of other people. Luckily, you don’t need to invest too much money or too much time in order to build your app. You can easily and quickly use a development platform to get the job done or prefer Mobile app development companies who are strong in these platforms.  Here are some of the top mobile app development platforms in use:

1. Xamarin – This app development platform spares you both resources and coding time if you want to do the following:

  • If you have plans for expanding your app to some other different platforms in the future
  • You are to use .Net
  • If you are looking for a cross platform that gives you the experience of a native app, but are not interested in working with more than one language
  • If you have a .Net code already in existence that will be used in your application

Xamarin is currently owned by Microsoft. It is ideal for cross-platform development and you can test your app and monitor it as well.

2. PhoneGap – Owned by Adobe, this is probably the best known cross-platform for the development of mobile apps. This app is free and uses Apache Cordova extend and open source platform. It is well loved for the following reasons:

  • It works on multiple platforms including Windows Store, Android, Amazon, Windows Phone, iOS and others.
  • You do not have to know a variety of programming languages in order to work with it.
  • Your pages can be built using JavaScript and HTML CSS and can convey them on all platforms.
  • For mobile apps, you are able to use jQuery,ionic mobile, which contains a variety of instant configuration codes and styles.
  • Within one month, you are able to design application and deploy them along a variety of platforms.

3. Appcelerator – This development tool provides a development platform that is high quality and very effective. Appcelerator Titanium uses JavaScript and is used to make Android and iOS applications. About sixty to ninety percent of your code is converted in a minute, which means that you get to save plenty of time. This tool also gives you the option of using a private cloud service.

4. Telerik – This application is standards-based and gives people the option of building apps for devices that include desktops, tablets and mobile, and you are able to use any approach. This platform has capacity for businesses to carry out web, local and hybrid development. Additionally, one is able to use the cloud, which quickens the development process and provides app support.

5. Appery.io – This is an app builder for mobile devices that is cloud based. You can create applications for Windows, iOS and Android. This app builder is made to run using cloud technology and you are not expected to download or install anything. It is possible to use the various available plugins to add functionality, or you can create custom plugins that you can use in the various apps you create.

Though these frameworks usually evolve, leading mobile app development companies should be able to recommend the framework for your requirement. Its advisable to find their track records in these framework before initiating your app project with them.

 

Effective Ways To Promote Your Mobile App For Free in the Market[Infographics]

Growth takes sweat and Money. As an Entrepreneur, you worked hard to convert your Idea into a vision and built a great product or Mobile App. However just developing an app and get published an App in stores is not sufficient to get the downloads. Marketing is hard and very expensive. You can’t easily overcome the million apps competition in the market to get into the palm of your target audience. What would you do?

Here is the Infographic that shows effective ways to promote your App through Social Media, Digital Marketing, and Branding. And it does not cost you Money, but you will have to do it right as you can’t revert back again.

Effective Ways To Promote Your Mobile App For Free in the Market?

It shows clearly the options you have to promote your app, reach the target audience and increase downloads. Customer usage and retention is based on your app’s USP – Unique Sellable Point. If there is a strong USP, you are going to disrupt something in the market for sure.

Stay focus on Marketing and follow the steps to attain the growth as you expect. Best Killer and Distribution app strategies are crucial in reaching your objectives. Please feel free to share your thoughts and if you are interested in knowing more, we recommend to read crucial marketing strategies article here.

hAPPy Promotion!

How to Boost Business ROI with iPhone App development

How to Boost Business ROI with iPhone App development?

One of the most conspicuous trends in mobile telephony today is the rapid development of iPhone apps.  Mobile apps are projected as a major trend in the next few years and the iOS platform remains the dominant area for innovation. iPhone apps are being adopted by both small and big brands to boost visibility and make engagement easier.

Tapping the Immense Value of the iPhone Brand

These apps are more convenient to users and it is no wonder the Apple app store remains the most vibrant in the industry. The fact that Apple is still a trendsetter in device innovation makes an iPhone app an important tool in contemporary business marketing. Every new release of a new iPhone or an upgrade is met with global excitement and companies are now leveraging this popularity by building apps on the iOS platform.

Since the initial launch in 2007, the iPhone remains a dominant player in the volatile Smartphone market. There are over 1 billion devices sold by 2016 with 13 different models already in the market. 395 iPhones are sold every minute and with 101 million people owning the device in the U.S alone. iPhone has a 42.9% share in the U.S Smartphone market, which highlights the advantage your brand will enjoy by investing in an iPhone app. The prevalent use of iPhones today makes an iOS app a great investment strategy.

An iPhone is not only a beautiful gadget that every user desires to own, but its cutting edge technology makes it a must have. Whether it is for personal or office use, the iPhone can serve as a digital assistant ensuring that you carry your office when on the go. By building an iPhone app for your brand, you will effectively be tapping into the popularity of the device and thus increasing your visibility.

Improving ROI with an iPhone App

While most businesses already have a mobile website, there is need to invest in iPhone app development to guarantee more visibility. With a mobile app, you are guaranteed of higher conversion because a study by Flurry in 2015 shows that 90% of Smartphone users start their online experience with an app.

From Facebook, Twitter to CNN, there are so many brands that have leveraged popularity of apps to direct traffic to their websites and increase conversion. Increased conversion is what every marketer wants and in a market that is increasingly competitive, an iPhone app will come in handy. A mobile app also boosts customer trust and loyalty because brands that are not readily available are deemed to be untrustworthy.

In essence, your iPhone app makes you easily available to your target market because your brand is always in front of the user any time they are using their device. This translates to more engagement, which ultimately boosts your ROI.

 Developing an iPhone App

There are different options to build an app for your brand. You can choose a content management system (CMS) as an avenue to build your app or hire a dedicated developer to build the app from scratch.

When building the app, ensure you understand the target audience and make an app that is easy to use. The bottom-line when building an iPhone app is to ensure it adds value to the customer’s experience.

Mobile Application Development Trends in 2016 – 2017

Mobile apps are the in-thing in the software development industry. With an app it becomes easier to target mobile users and increase the chance of converting a lead to a sale. A study by Pew Internet Research shows that over 64% of Americans own a Smartphone which makes mobile app development even more important.

Whether you are a business owner or mobile app developer you appreciate the fast changing nature of the software development industry. As such it is important to stay abreast with such changes in order to leverage new information in your operations.

Mobile App Development Trends in 2016

Here are some of the top app development trends to be on the lookout for in 2016:

  1. The Big Brand Battle

According to IDC Apple controls only 13.7% of the apps market with Google’s Android hogging over 82.8%.  Windows lags behind at only 2.6% but with the success of Windows 8 among other company changes you can expect it to fight harder in 2016. Apple and Android’s war is expected to get nastier in 2016 but this is good news for mobile app developers.

  1. The year of Mobile Video

A study by IAB shows that 58% of the people interviewed watch a video every day. Developers will take advantage of such data to make it even easier for users to access quality video. Brands will be now be more interested in linking to video content with the IAB study projecting that over 70% of online content will be video by 2017.

  1. User Focus

More focus will now be on user total experience.  It is one thing to use an app to promote your brand but another to enhance user experience during the interaction with the app. More focus will be on features that will make the app more appealing and ensuring a seamless experience across all touch points.

  1. Emphasis on Security

This has been a big concern and it is no wonder that Apple won big with the launch of the iOS 9 platform. Developers will have more assurance of app security with Google also already upgrading its Android 4.0 Marshmallow security protocols.

With improved security users will also have a better time using the apps considering more sensitive information is transmitted when using banking apps among other apps that require personal details.

  1. Mobile App Payments to Go Bigger

When Apple Pay was launched there was so much hype about it but then again not everyone is on iOS. However, Samsung is developing its pay app and according to research over 50% of online transactions by 2017 will be done on mobile devices.

  1. Growth of the Citizen Developer Trend

While it is still a much debated issue the fact remains that citizen mobile app development has largely helped the industry. Ordinary people might not have the skills required for app development but they team up with IT professionals to churn out mobile apps much faster. Intuit QuickBase in a study pointed out that the companies helping non-programmers develop apps include WaveMaker, PowerApps, Mendix, Telerik among others. They also pointed that the trend is one to watch as more companies join the fray.

There are many other areas for app developers to watch including the rise of content driven apps, deep linking, the New-Wave JavaScript, enterprise apps, the role of the cloud, Internet of Things (IOT) and rise of messaging apps among others. Whatever you do, don’t ignore these trends.

Mobile App Development Trends in 2016 – 2017 Infographic 

Mobile application development trends 2016 infographics

W2S Solutions: We’re Tenacious!

w2s mobile application Clutch review 4.8/5

Mobile marketing has taken the world of marketing communication by storm since the first Apple iPhone was released in 2007. It’s hard to believe that it’s been less than 10 years since mobile emerged as a new means of engaging with markets around the world.

The ability to put information in the palms of the hands of the people they serve has provided marketers with a new means of engagement—couple those phones with powerful apps that can help them manage their lives, play games, interact with retailers, healthcare organizations, financial institutions and much more and they’ve got something powerful at their disposal. They just need to know how to and require rich apps and tools to engage with their users.

That’s where W2S Solutions comes in. We’re a custom mobile application and web development company that thinks outside the box to build award-winning apps for small and medium sized enterprises (SMEs) around the globe. Since our launch in 2010 we’ve been singularly focused on helping SMEs leverage technology for competitive advantage! We’re tenacious: we won’t stop until we find a solution for whatever our clients need. And we’re very good at what we do!

We don’t expect potential customers to simply take our word for it, though. We think we do great work, but it’s always good to have others validate our beliefs. That’s what Clutch, a research firm based in Washington, D.C, offers us—third party perspectives on the value we provide which is gratifying to us but which, better yet, sends a strong signal to potential customers about the quality and scope of our services.

Clutch reviews hundreds of agencies in the digital and content marketing space and selects those to profile on its web site based on their ability to meet client needs. Their selections are driven not only by what they see on companies’ web sites, or what companies have to say about themselves but, most importantly, by what these companies’ customers have to say about them!

For instance, one of our clients, the president of a healthcare consulting company, said: “We were kept informed along the way. As far as deadlines and milestones, W2S Solutions delivered as they promised…Their ability to interpret what we were trying to achieve, and articulate it back to us, genuinely impressed us.”

Another client, the director of a leadership consulting company, said: “The budget we set didn’t shift and they met their deadlines…We were playing catch-up with W2S Solutions, rather than the other way around. Compared to some other software companies, this was a refreshing change.”

We’re proud of our 4.8 (out of 5) star rating. Our Clutch profile offers potential customers a thorough summary of our services, including detailed charts showing prospective clients which industries we serve, a list of some of our clients, and a sense of what it’s like to work with us. If you haven’t already, we invite you to take a look at our profile; we’re interested in what you think!

W2S Solutions has recently launched a mobile app to help enterprises to manage their expenses effectively.

Chennai, Sep 26th 2015.

W2S Solutions, one of the fastest growing mobile app development company having it’s presence / branches in Chennai, US and Canada. They are focusing on Enterprises applications and Edufin Expenz is their recent launch in app store. It is available in Android and iOS for free download.

Enterprise expense software

Expense management is one the key factor for ROI, and it’s a process managing expenses in different life cycle of a business. Edufin Expenz will help enterprises to manage the expense process effectively.

Key Features:

Budget planning and Allocation:  Expenz opens a wide window to spending and provides insight to enterprise’s wide expenses. It enables organization to plan and allocate annual expense budget for their different departments and business units.

Simplified Reports: It uses mobile phone to scan the receipts, capture the data, autofill expense fields and submit travel receipts, expense reports can be viewed online and get the instant approvals on your mobile or via a web-browser.

Expenditure Control: Take control of what and where you spend. EXPENZ provides you accessibility to know where your money is going and offers capability in organization to control specific expense instances within individual department or business unit.

Define Expense Policy: You can set the level of enforcement, incorporating your company’s policy such as spending limits, per diems, mileage rates. EXPENZ helps you to define company’s policy along with rule-based approval workflow that enables employees to spend within company’s policy and helping organization to control expenses and save time.

Integrate Expense Report: EXPENZ seamlessly integrates the reports to Microsoft Dynamics and Quickbooks. It can also integrate expenses with critical systems and standards with your existing business systems including other accounting, payroll, and CRM systems to meet Company’s on demand expense reporting and accounting management needs.

EXPENZ provide deeper insights across the core and supporting functions within an enterprise, focusing on the key expense reporting processes. It collates the information via web and mobile apps across the different departments for decision makers.

 

Key advantages:

  • Increase efficiency and productivity
  • Submit, manage, and pay expense reports all online
  • Import data into General Ledger (GL) and accounting systems to save time
  • Save up to 63% on expense report processing costs
  • 100% user adoption with an easy-to-use solution
  • Effortlessly integrate expenses with critical systems and standards
  • Save up to 50% on time spent reviewing and approving
  • Enforce expense policy and eliminate excess spending
  • Gain greater visibility on expenses and plan future budgets
  • Easily assign expenses to specific customers, clients, or projects
  • Use data and analytics to negotiate deals with vendors

 

Find free versions of Edufin Expenz app in the below links,

Android app is available at app store and iOS app is available at iTunes

Ultimate guide for enterprises interested in building apps for their employees

Employees demand to access Enterprise systems on the go increase day by day. Mobile apps adds value proposition to organizations by increasing Employees execution speed thereby increase their productivity. Once the Enterprise makes the decision to build apps to meet their needs,they must analyze these factors to find out what they need :

1.Employee-driven
2.Buy; Customize or Build
3.Approach app as a Product

Employee-driven:

The mobile apps must be tailored to the needs of the Employees.. Before taking a decision on mobile strategy,they must clearly define the various app user personas. In Enterprise system, there are several mobile app user personas that use the same Enterprise software but each requires different mobile apps tailored to their needs. Hence mobile apps are not one-size fits all personas. This is the reason why defining Persona-driven mobile apps is critical.

Buy; Customize or Build:

The Enterprise software vendors are offering packaged mobile apps which have only basic functionality and workflows and these types of apps are acceptable for enterprises which need simple apps for generic business processes. Based on the needs of Enterprise like connecting with back-end systems, app customization approach can be opted where a preintegrated and prebuilt mobile app can be customized using the integrated app editing tool. Enterprises can also opt to build mobile apps from the ground using various mobile app development products.

However, this approach typically requires dedicated Mobile team with specific skills and expertise, such as back-end integration and mobile user experience design. This approach is best reserved for more complex mobile workflows that can transform business processes and this is where Custom Mobile app development companies play a major role.

Enterprises should do research to determine which of the three is best fit for their mobile app needs. Starting with one way doesn’t mean that you have to stick to it, based on the learned experiences the Enterprises tend to move to the next best suited one.

Approach app as a Product:

The app must be iterated periodically to meet the needs and expectations of the Employees which will change over time, and so the Enterprises must always think about app enhancement to meet those needs. Hence the mobile app should not be thought of as one-time project, but as a product which needs to be constantly maintained and enhanced.

These factors guides the business leaders through the decision process and provides best practices for mobilizing enterprise applications.

Reach Us to determine your mobile strategy.

Born of necessity – Enterprise Mobile App

 

While apps have dominated  the consumer world in the last several years, they’ve actually failed to penetrate in Enterprise arena to the same extent. Though the development and use of a dynamic Information Technology platform resulted in Computerized Maintenance Management System, the real challenge, the enterprise faced in maintenance was in loading and accessing various type of data from wherever they were. An intense need arose from customers and employees has made the enterprise to think ‘mobile first’ and over a period of time, enterprise embraced and enabled the basics, like calendars, contacts and email for their customers. The time has changed and there is no need for anyone to tell the enterprise that mobility is critical for operational efficiency and to increase productivity, collaboration and profitability. Establishing a data-driven culture and enabling all decision-makers to take decisions based on the recent metrics will increase its productivity and continuous evolvement in it’s progress.The necessity to make “surgical decision” which eventually increases execution speed creates a concrete need in developing an Enterprise Mobility solution.
Once the Enterprise makes the decision that a custom app is required for its business, the most important decision is  how to build an app and there are two approaches; app can be built In-house or outsourced to a third party mobility expert.Building In-house app, Enterprise can have full control over their mobile app development, maintain a closer watch on progress, utilize the existing resources and make changes whenever since scope-creep is not a concern with internal resources. Though, In-house mobility have some potential advantages, there are a few complexities,
  • Resources should have mobile specific skill sets, such as UX design,development, implementation, analytics and performance testing.
  • Be aware of the quick changes in mobile industry, the fragmented devices and multiple platforms.
  • Developers, architects and user experience designers need to keep pace with the market changes.
  • In-house resources were more often pulled from other projects; hence the balancing act has to be maintained.
 According to a recent survey, 26% organizations developed their mobile applications In-house that contains Fortune 500 and established market leaders. This clearly shows that Small and Medium Enterprises depends fully on third party mobile development partner.
 Outsource Mobility :
With straining budgets, continuous investments and furiously changing smartphone landscape will be a constraint to keep an In-house mobile developers and it’s definitely worthwhile to outsource the development. It’s a valuable way of bringing in world-class expertise in this field.  Partnering with a true enterprise mobility expert provides quick turnaround, faster to market and cost effective solution.
Speaking of that, Are you running a SME business and looking to define your mobile strategy. This is how we helped one of our customer recently.
A leading manufacturing client faced a challenge in handling their product quality and increase productivity while assigning jobs to their employees. After in depth analysis, W2S Solutions is approached by them to identify a niche solution. By following a unique approach in understanding the concept and with the help of image processing techniques a user friendly mobile app is built; It brought employee efficiency, profit growth and customer retention.
Have you had a chance to check out our Enterprise Mobility solution ? It enables you to build enterprise mobile apps that showcases an outstanding user experience.

 

The Next Big Thing for small businesses- Mobile Apps

Advertising was evolved tremendously in the last few decades. Is there any advertising media in our Granny’s days? No, Mouth to mouth advertising helped businesses and  then came the era of Pa’s having a cup of coffee and reading magazines and gathering information about latest businesses and its promotions. From there, technology started to grow faster and travelled quickly. As the internet usage increased vigorously in early 2000’s even the small businesses wanted to have their customized and responsive websites. Not too long ago, “having an online presence “meant maintaining a website; now what’s the trend? Mobile has become a disruptive force in almost all aspects of our life. It`s growing rapidly and it is causing dramatic changes in how consumers interact with brands and how advertisers market to these consumers.   

 So what does it really mean to businesses? A small business can achieve its mobile presence in two ways. Either a Website optimized for mobile devices or a standalone mobile app. We will discuss in detail about which investment option is the best for a small business.

 We should not view mobile websites and mobile apps as competing platforms, but rather complementary ones. Whether you should build a mobile app or a mobile website really depends on what type of business you have and what’s your customer preference. You also need to consider what percentage of your customers and prospects are accessing your content from a mobile device.

If your vision is to attract more customers then you can start with a mobile website. Mobile websites are built with responsive design so that it can be displayed in all formats including phones, tablets, PCs and laptops across all platforms. The main advantage of responsive website is that you build one and view in different platforms, while you would have to build a separate app for each mobile operating system and keep up to date with new versions (i.e. iOS, Android, Windows mobile, BlackBerry  etc.).  

 If the goal is to build customer loyalty and increase retention, Your business, can be a spa, salon, a restaurant or a clothing store, It must be connected and engaged with your customer to  promote your brand. Nowadays, Mobile apps play a vital role in brand promotion and help your customer to talk about your brand with their friends and family. Did you expect a spa would build an App? yes,  of course!  Spa chain from Middle East and USA has a loyal customer base and now they want to concentrate on improving and growing their customer engagement level, hence engaged a custom  mobile app development company to build an APP which allows users to view all their services, view offers and book appointments. App developers provides a web panel to let them edit their  

Contents such as About their services, contact locations, menu and categories and customer can make an appointment right from their phone.  Above all of this, users get notifications and day to day offers which make users engaged!

 As social trends changes, a business is no longer being social enough by just being in social media. A mobile app can take advantage of device features included in mobile phones such as push notifications, GPS, contacts, camera phone, and integration with other apps like Facebook, Twitter, Instagram, card2contact– just to name a few.

Contact us and let us know if we can help you find the right strategy for you. We develop customize mobile and Web Apps for start-ups and SME’s around the world.