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Born of necessity – Enterprise Mobile App

 

While apps have dominated  the consumer world in the last several years, they’ve actually failed to penetrate in Enterprise arena to the same extent. Though the development and use of a dynamic Information Technology platform resulted in Computerized Maintenance Management System, the real challenge, the enterprise faced in maintenance was in loading and accessing various type of data from wherever they were. An intense need arose from customers and employees has made the enterprise to think ‘mobile first’ and over a period of time, enterprise embraced and enabled the basics, like calendars, contacts and email for their customers. The time has changed and there is no need for anyone to tell the enterprise that mobility is critical for operational efficiency and to increase productivity, collaboration and profitability. Establishing a data-driven culture and enabling all decision-makers to take decisions based on the recent metrics will increase its productivity and continuous evolvement in it’s progress.The necessity to make “surgical decision” which eventually increases execution speed creates a concrete need in developing an Enterprise Mobility solution.
Once the Enterprise makes the decision that a custom app is required for its business, the most important decision is  how to build an app and there are two approaches; app can be built In-house or outsourced to a third party mobility expert.Building In-house app, Enterprise can have full control over their mobile app development, maintain a closer watch on progress, utilize the existing resources and make changes whenever since scope-creep is not a concern with internal resources. Though, In-house mobility have some potential advantages, there are a few complexities,
  • Resources should have mobile specific skill sets, such as UX design,development, implementation, analytics and performance testing.
  • Be aware of the quick changes in mobile industry, the fragmented devices and multiple platforms.
  • Developers, architects and user experience designers need to keep pace with the market changes.
  • In-house resources were more often pulled from other projects; hence the balancing act has to be maintained.
 According to a recent survey, 26% organizations developed their mobile applications In-house that contains Fortune 500 and established market leaders. This clearly shows that Small and Medium Enterprises depends fully on third party mobile development partner.
 Outsource Mobility :
With straining budgets, continuous investments and furiously changing smartphone landscape will be a constraint to keep an In-house mobile developers and it’s definitely worthwhile to outsource the development. It’s a valuable way of bringing in world-class expertise in this field.  Partnering with a true enterprise mobility expert provides quick turnaround, faster to market and cost effective solution.
Speaking of that, Are you running a SME business and looking to define your mobile strategy. This is how we helped one of our customer recently.
A leading manufacturing client faced a challenge in handling their product quality and increase productivity while assigning jobs to their employees. After in depth analysis, W2S Solutions is approached by them to identify a niche solution. By following a unique approach in understanding the concept and with the help of image processing techniques a user friendly mobile app is built; It brought employee efficiency, profit growth and customer retention.
Have you had a chance to check out our Enterprise Mobility solution ? It enables you to build enterprise mobile apps that showcases an outstanding user experience.

 

The Next Big Thing for small businesses- Mobile Apps

Advertising was evolved tremendously in the last few decades. Is there any advertising media in our Granny’s days? No, Mouth to mouth advertising helped businesses and  then came the era of Pa’s having a cup of coffee and reading magazines and gathering information about latest businesses and its promotions. From there, technology started to grow faster and travelled quickly. As the internet usage increased vigorously in early 2000’s even the small businesses wanted to have their customized and responsive websites. Not too long ago, “having an online presence “meant maintaining a website; now what’s the trend? Mobile has become a disruptive force in almost all aspects of our life. It`s growing rapidly and it is causing dramatic changes in how consumers interact with brands and how advertisers market to these consumers.   

 So what does it really mean to businesses? A small business can achieve its mobile presence in two ways. Either a Website optimized for mobile devices or a standalone mobile app. We will discuss in detail about which investment option is the best for a small business.

 We should not view mobile websites and mobile apps as competing platforms, but rather complementary ones. Whether you should build a mobile app or a mobile website really depends on what type of business you have and what’s your customer preference. You also need to consider what percentage of your customers and prospects are accessing your content from a mobile device.

If your vision is to attract more customers then you can start with a mobile website. Mobile websites are built with responsive design so that it can be displayed in all formats including phones, tablets, PCs and laptops across all platforms. The main advantage of responsive website is that you build one and view in different platforms, while you would have to build a separate app for each mobile operating system and keep up to date with new versions (i.e. iOS, Android, Windows mobile, BlackBerry  etc.).  

 If the goal is to build customer loyalty and increase retention, Your business, can be a spa, salon, a restaurant or a clothing store, It must be connected and engaged with your customer to  promote your brand. Nowadays, Mobile apps play a vital role in brand promotion and help your customer to talk about your brand with their friends and family. Did you expect a spa would build an App? yes,  of course!  Spa chain from Middle East and USA has a loyal customer base and now they want to concentrate on improving and growing their customer engagement level, hence engaged a custom  mobile app development company to build an APP which allows users to view all their services, view offers and book appointments. App developers provides a web panel to let them edit their  

Contents such as About their services, contact locations, menu and categories and customer can make an appointment right from their phone.  Above all of this, users get notifications and day to day offers which make users engaged!

 As social trends changes, a business is no longer being social enough by just being in social media. A mobile app can take advantage of device features included in mobile phones such as push notifications, GPS, contacts, camera phone, and integration with other apps like Facebook, Twitter, Instagram, card2contact– just to name a few.

Contact us and let us know if we can help you find the right strategy for you. We develop customize mobile and Web Apps for start-ups and SME’s around the world.

It’s the perfect time ! Meet W2S at TieCON Chennai

With only a day left to diwali and incessant rains over the weekend, It had clearly impacted the sale of businesses in chennai, However they are still working hard to pull customers with lucrative offers and promotions!

 We all know that Entrepreneurs usually receive best offers from corporates, but they have the hunger and passion to implement their ideas into a viable business plan. Our team understands what it takes to be successful in their business. We pair this knowledge with our advanced planning,design and deployment execution skills to deliver industry leading concepts.

W2S Solutions is a custom Mobile app and web development company that thinks outside the box to build award winning Apps for startups and SME`s around the world. Our team has 12+ years of Total IT Experience, 45+ satisfied clients, 200% expansion in 2014 and 5 offices around the globe. We will be attending the upcoming two-day TieCON seminar on entrepreneurship themed ‘I can do it’, starting on October 31 in Chennai. It promises to be bigger and better! With two days of networking and idea exchange, the event has a lot to offer to the delegates. It is an opportunity to meet old friends and make new ones.

We are proud to showcase our skill sets and apps through our Exhibition Stall at TieCON and we cordially invite you to visit our booth and chat with us. We are  an enterprise mobile and web Development Company that provides customized solutions for clients’ need. By designing and deploying enterprise systems in a customized way, we turn IT from a constraint into an opportunity for growth. We build enterprise app that scale with growth and adapt new opportunities that your business would create. For more information, Contact us at sales@w2ssolutions.com

Meet us at TiECON 2014 31st OCT and Nov 1st 2014

Way2Smile Solutions – a web and mobile apps development company, will be participating in TiECON Chennai 2014 which will be held at The Grand Chola on October 31st and November 1st 2014.

business meet

The theme for TiECON 2014 is “I CAN DO IT”. This year conference will focus on showcasing companies which potential to be become “MILLION DOLLAR BABIES”.

Special emphasis will be made in discussions on the challenges faced by entrepreneurs, on taking their enterprises to the next level on believing and building previous successes and would resonate with the audience and provide inspiration to entrepreneurs in their continuous quest for growth and achievement.

As an expert in adding value to our customers by providing professional IT services, our representatives at the event will be sharing insights on the topic of providing a platform for all stakeholders of the entrepreneurial ecosystem to network and work together in creating a healthy business environment.

Way2Smile Solutions design, plan and deploy end to end Enterprise Mobility and Web Solutions. Specialized in helping organizations, business owners and entrepreneurs to integrate their business with the technologies of today and tomorrow. We provide complete system integration solutions, application development, management services and testing solutions. Assist with comprehensive, efficient and robust solutions that meet unique requirements. Deliver innovative web and mobile solutions that provide values. W2S Solutions is a Premier IT Consulting Company located in Canada and India.

The entrepreneurship summit, convened with the theme, ‘I Can Do it’, will host over 1,500 delegates comprising business leaders, entrepreneurs, venture capitalists and this programme will serve as a platform for encouragement and recognition, and instill the ‘I Can Do It’ culture and mindset among all aspiring entrepreneurs.

Card2Contact’s secret weapon: Real people

Business cards are a bit like pennies – we all accumulate them, then don’t quite know what to do with them.

A Waterloo company, Card2Contact, has devised an app that deploys real, live humans to solve this problem for BlackBerry users.
It works like this: When you take a picture of the card with your BlackBerry and upload it through the app, a manual transcription team receives the image, enters the data and sends it back to the app on your device.
At that point, you can view the information and e-mail the new contact directly from the app. Each contact can also be easily saved to the device’s BlackBerry contacts folder.
Card2Contact founder Madhu Kesavan said his app’s use of actual humans to transcribe business card data makes it far superior to those that rely on optical character recognition (OCR).
“The problem with OCR is that it behaves differently for different fonts and type sizes,” Kesavan said. “We have real people typing in the contacts, which gives us 100-per-cent accuracy.”
Turnaround time for a new contact is currently three hours maximum, but will soon be 30 minutes, Kesavan said.
The app can be downloaded free from BlackBerry App World, which includes two complimentary credits. Further credits can then be purchased (15 for $4.99; 35 for $9.99; 75 for $19.99).
For more information see the Card2Contact website, or view this demo video.

How you can leverage social media to promote your app ?

In order to reach the mass market and stay at the top position, We will have to focus our efforts on increasing app’s social reach. In order to achieve this, it is recommended that these social media platforms will be further developed: Apps website, Facebook presence Twitter and Linkedin. These platforms will need to be actively managed by the social media marketer.
In brief, Way2Smile Solutions mobile application marketing experts helps you to promote your app and drive maximum number of downloads for it. We keep your app at the top position by promoting your recent app upgrades and offering suggestions and promos through your social media. Indeed, we make sure that your target users return to your app and use it continuously.
promote app in social media

Website:

The website will need to be designed with the best in class logo and tag line. In addition, there should also be a more “human” every day element in your web design. It should show Images of people interacting with people and how your app is useful in different purposes. This gives any new user visiting the site a very different feel for the app and makes them to purchase. Way2Smile UX design team has a very good exposure in designing and developing php websites.
It is recommended that the tabs on the page to be specific. This would include tabs named: About your App, Features, FAQ’s and Contact info. The actual homepage should have engaging content such as a helpful tip of the day, articles of relevance, latest tweets and any current updates. A “like” button linked to Facebook, an icon to allow a visitor to “Pin” the app on Pinterest and an icon to follow your app on Twitter are absolute musts.

Facebook:

Way2Smile Solutions Apps marketer creates a customized Facebook page for your app. The trend that has been emerging with websites is to log in using your existing Facebook account. Both the company’s website and Facebook are interconnected. On company websites, it is very common to see a section on the homepage asking you to ”Like“ the company which is also linked to their Facebook page. The Facebook page is almost a mirror image of the company website with one great advantage: once a user “Likes” your company, that status is updated on the user’s Facebook page which is then advertised on Facebook and advertised to all of the user’s connections on Facebook. Instant advertising has the potential to reach thousands of potential users increasing social reach.

Twitter:

Twitter is a mainstream social media medium. The main difference and functionality of Twitter is the ability to instantly provide updates and feedback to followers. In order to increase social reach using Twitter, Way2Smile Social Media marketing team will need to not only increase those following your app, we should also follow companies and influencers relevant to your app. This allows your app to proactively reach out and engage by retweeting posts or commenting on tweets. “This increases the likelihood that people or brands will engage with you and ensures those with large followings will be exposed to your messaging.” The ideal candidate would have to be tech savvy, know how to professionally respond to comments yet at the same time come across very “human” through written communication and be able to report any trends, opportunities and concerns to your app. Way2Smile Solutions app promotion team will create a clear image for your app through social media communication. This is the forum in which the public can publicize and find what are arguably the most unbiased of reviews ? from the consumers themselves.
Contact us to know more.

How to Approach Industry Influencers to Promote Your App

 

 

Once an app is ready for market, We will need to proactively engage Industry Influencers to market the app. Whenever there has been a press release or an app is mentioned in an app blog or site, downloads will be spiked by a minimum of 600% to a high of 1000%.

Android Application Development promotion team engages with app review writers/bloggers on main app review websites for increased exposure. We will come up with an email “pitch” about your app to catch the writer’s attention and provide a promotional code to ensure the writer has full access to the entire app. These are reputable and top sites for app reviews based on platform.

Another avenue to carry out is to submit the app for review to PC magazines through their websites. While the focus of these sites may not be apps, they do frequent app review articles and their sites will have links to apps they have reviewed by platform. The submission for review is the same as app sites.

It is recommended to submit your app for review to only the top and most reputable sites. While it may be tempting to submit to any and all sites that do reviews, the site itself also adds intrinsic credibility and brand value to your app.

Traditional development approach will fail for mobile apps.Our approach is quite different!

W2S Solutions – OUR DEVELOPMENT PROCESS

W2S Solutions specializes in assisting Organizations, Business Owners, and Entrepreneurs integrate with the world of modern technology. We believe this differentiation from competitors can increase customer interactions, sales, and overall performance regardless of industry and sector. Our vast experience in the global business markets adds value and perspective to our Customers and has propelled us into a leader across all areas of development, integration, and technology. Plus – we deliver our projects with integrity and quicker than our competitors – which always give our Customers a Way2Smile.

We believe the World is getting smaller by the day. Our information technology services are utilized by customers on more than 3 continents and we pride ourselves on delivering innovative Web and Mobile products that help business reach their customers more efficiently regardless of distance.

Traditional development is already outdated…we take a unique approach:

we are unique

 

Analysis

Some find it challenging to effectively translate an idea into a vision – and we get that. At W2S we do a complete business analysis for every project and have our development team involved from the start. We utilize design tools and wireframes to help Customers see their idea turning into reality as development starts to take place.

Adopt Agility

We use Agile Development on all projects to quickly make adjustments as the development begins to mature. In most cases, we can identify ways to improve behaviour and performance along the way, which is a win for our team and yours. We are constantly looking for ways to streamline functionality and UI and usually identify these on the fly. The Agile Development also leaves great flexibility for new version releases down the road which is a natural progression for any project.

Integrate Testing

Testing achieves the best results when it is done proactively as part of a development plan. We test all our development on devices with data integration to replicate a real-life scenario. The goal of testing is to ensure that any launch is as smooth as possible. We like to use secure Beta testers to validate development progress and results.

During all testing we monitor analytics and track requirements to ensure the project is running as efficiently and accurately as possible. Testing always continues after deployment and data will be continually shared with the product owner.

Evaluate & Analytics

As a Mobility Center of Excellence (MCoE), we work with our Clients to help educate the importance of analyzing performance data. Once a product is live it is important to understand how your Customers are using it, and what that means for you. Our analytics help identify product likes and dislikes, and when paired with our Agile Development approach, allow you to replace/refresh underutilized features with more valuable ones. To Know More :Contacts

Our development team accelerates project execution, achieves results within the specified time frame

At W2S, our PHP Development thrives off the spirit of innovation. Our experienced team takes on challenges with a positive and optimistic problem solving attitude. We break down challenges one layer at a time to achieve the desired results in a time frame that consistently meets or exceeds expectations. Our approach is to:

  • Examine the business processes with a Kanban mentality.
  • Evolve security and compliance requirements.
  • Be accountable to deliver the whole IT system when needed.
  • Consider all business needs on various platforms and recommended to best options.
  • Ensure we know your vision and desired features to build a solutions using the most efficient platform.

Our development provides the best solution at an affordable rate. Here is how we accomplish this by:

  • Recognizing appropriate features and recommending services that can be built on a hybrid cloud system
  • Identifying the perfect platform and/or technology that enables rapid development and product deployment
  • Utilizing Software-as-a-Service (SaaS) that is available when needed
  • Designating deliverables across our business units to maximize efficiency and expertise.

For More information  Email Me: info@way2smile.com