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Know how to select between a Free and Paid Apps that may Influence your Business

It certainly would not be necessary to remind that this is the twenty-first century we are dwelling in and nearly every venture or activity is spineless without technology. Digitalization, among all recent technological inventions, has taken over the current world of business more than ever before. This makes the significance of technology huge when it comes to any business. A substantial percentage of business bodies are recognizing the importance of technology and implementing it massively to enhance their productivity.

Nearly seventy percent of well-established businesses today utilize the art of personal selling which is only made possible via Business App Development or investing in applications. If you take a magnified look around, many business bodies and owners are utilizing personal applications that shall solely advertise, promote and sell their very own products. While others prefer to use general paid or free applications

Either way, Business App Development is quite a popular concept in the modern market place. Some hire professionals, while some organizations prefer to take their own decisions when it comes to business applications. If you begin to research on business applications, the options shall be unlimited in presence on your plate. More choice is a good thing, but this can also easily confuse you as well, if you do not possess much knowledge about the usage of applications. If that is the case, consider yourself just in the right place!

Understanding the underlying aspects of free and paid business apps

free vs paid

You may often come across the suggestion that you get applications for business usually available online absolutely free of cost. With just a single click of a mouse, people can nowadays reach a business solution and begin to use a business application. But as an effective marketer or business head, you will need to be thorough about what rigorous quality tool or software you are actually using for your business. As a lot of the output will depend solely on the quality of the application you use. So just because the application is free does not ensure that it shall suit or meet the requirements, demanded by your business model. Hence, as per unbiased records, paid applications offer a certain level of more assurance than that of the free ones.

This is not to discourage the idea of taking for a toss some of using free applications. But to ensure quality outputs, it is imperative that one pays crucial attention to the selection of the applications. Not all free applications shall serve you with the best. Keep scrolling to get a more in-depth idea about free apps vs paid apps on a business basis.

1. Quality outcome- The foremost requirement for all businesses

The foremost things when you want to pick a point between free apps vs paid apps that will come into user attention are the outcome quality. Based on general reviews, the paid applications treasure a general reputation of being comparatively more loyal to users. Whether it is the plug-ins, features, interface or speed, the paid applications and software are pacing a step ahead in terms of performance. Business owners generally focus on Business App Development and hiring to increase their chances when it comes to attaining professional outcome for the business.

2. Paid applications free from distractions- Great for users

There are some applications that create plenty of distraction with advertisements or pop-ups. Some businesses that work with editing applications or marketing applications often complain regarding the distractions in the free applications. Distractions can often degrade the quality of work or performance, which most users try to avoid. Hence, the percentage of advertisements in paid applications is comparatively less than that of the non-paid ones.

3. Professional developers prefer working with paid apps

If you have hired professionals to market, promote your business, they shall expect you to provide them with paid applications. The better the resources, the better the outcomes and it all begins right from the source. Marketer’s ad business enterprises are thus not any more hesitating to invest in paid applications to equip their employees with the best to work with. Recent surveys stated that performances and productivity were considered to be more in businesses using paid applications than that of the ones using free apps. So Business App Development that is paid is definitely not an average idea for your business, in fact aligns with rapid attainment of specific goals.

4. Comparatively more frequent updates that can accelerate business

Another very advantageous factor about the paid applications when thinking of free apps vs paid apps is that it always allows faster updates. Not just frequent, in fact, they allow regular updates. The periodic updates add certain stability to your venture and also invite a wide range of features on the table. This is a huge advantage on the side of the user. The advantages of paid applications do not only end there but also attains comparatively more updates reliably much earlier than that of the free variants.

5. Less consumption of data – Apt for budding businesses

Saving data allowance becomes an easy task when it comes to paid applications. Paid applications are relevant to advertisements only and this is one of the main reasons to it. Just by tapping by mistake, you have to experience thirty to forty seconds or even more in minutes of an ad. Or each time you try to access the particular option, you have to watch the entire advertisement.

This takes away more data than expected which often leaving users bugged and surprised. Data comes with plenty of value nowadays and as a struggling or budding business head, you definitely do not want to lose out on a substantial amount of data. So, when looking forward to Business App Development, the paid advertisements can be perceived as a wise long-term investment that will definitely free you from further necessary distractions, data wastage and more.

Read Also – All mobile app development doubts answered

So that was pretty much about the dispute of free apps vs paid apps. With the everlasting growth in business ideas, online service options, websites and software development, there is no dearth of free business applications. There are ample free applications that will provide you with closely similar level performance and benefits as to the paid once, however you have to consider the above mention underlying details of selecting either ones. There is no hard and fast notion that paid applications are better than the non-paid ones.

The key lies in understand and collaborating the influencing criterions of the application along with your business needs. So, make sure that you lay enough effort towards reaching out to the present users of the chosen application, the features, the interface and every other detail. There are even trial opportunities made available, when you are looking forward to Business App Development or hiring, so make sure you take just the right step!

Strategies with Hybrid cloud in 2020

Hybrid cloud scenario in 2019

According to 451 research, approximately 69% of companies will be using hybrid cloud architecture for IT resources by the end of 2019. The industry is looking at with an opportunistic approach for technology business, the scope of improvement, and various other aspects that can be influenced by specific hybrid cloud architecture.

What is cloud computing?

Cloud computing is the concept of rendering computational, storage, and infrastructural services for high-level computing and deployment needs in a real-time business environment. It generally takes micro-retail payment model for customer companies to pay as they use services on a cloud computing platform.

What is hybrid cloud computing?

Hybrid cloud computing is a specific concept where all the IT resources are run, deployed, and managed on a combination of on-premise and third-party cloud computing services. It is a newly rising concept which surfaces into the technology industry. It is mainly because of the requirement of computationally intensive operations due to AI, machine learning, and high capacity storage backed up by reliable computing services.

Hybrid cloud strategies for mobile app management

  • Core in-house deployment, rest outsourced on third party cloud
  • Mobile app analytics in-house, database outsourced on third party cloud
  • Encryption in-house, security routines external cloud
  • Core MVP in-house, massive functionalities on external cloud
  • Local testing servers in-house, main production platform externality
  • UI/UX development deployed in-house, heavy multimedia graphics on external storage
  • Complete code repository on GitHub, nothing in-house

Easily-to-implement strategies with hybrid clouds

Company data management

Company data includes all the real-time information and digitally created data along with the internal business processes of a company. It also provides day-to-day working, communication, and intellectual resources that dynamically come into the picture at various points in time during a business calendar. You can strategically build a hybrid cloud protocol for internal technology resource management.

company data management

You may systematically dump all the accounting documents, past project resources, and company business records on a third-party cloud computing storage platform. While you keep your existing day-to-day resources at the hand-stretch of your own, provide cloud computing system. It is like creating a cache structure with a combination of on-premise cloud computing infrastructure and putting the rest of the resources on permanent storage, i.e., the third-party cloud computing storage platform. You can handpick all the data which you need to retrieve, edit, and update very frequently to be stored on the on-premise cloud. The rest goes on to third-party cloud computing system.

AI/ML requirements

One of the most significant bottlenecks in using artificial intelligence or deploying machine learning algorithms is the requirement of high and computational ability and processing units at the client-side of your cloud infrastructure. If you put up all your data and AI/ML resources on a third-party cloud platform, they are of no use because the ultimate computation happens on-the-edge. High computational ability is required on the systems that are used by developers, data scientists, and product analyst for various computationally intensive tasks.

AI ML requirements

You can strategically solve the problem by building an in-house, on-premise cloud infrastructure that lets you empower the in-house IT resources with high computational ability. Ample storage with secure retrieving capabilities achieving low turnaround time on third party cloud. While you put all your current database and AI/ML software on the on-premise system, the rest of it can rest back on the third-party platform.

Big data platforms

Big Data Platforms

Big data analytics is extensively used in the technology business for business intelligence and customer behavior analytics for higher personalization. It is one of the general use of services in the present day. Big data analytics environments like Tableau, PowerBI, Hadoop require the extremely high computational ability on end computing machines. The connected database may be stored at the third-party cloud.

Deployment/orchestration routines

Companies can also strategically orchestrate the deployment containers on a specific cloud come beating platform. It is possible to strategically transfer a few computationally intensive microservices (from the entire bag of application software) to third-party cloud computing resources and storage. You can decide to keep the core applications on the on-premise deployment environment.


Users may take a deep dive into a particular use case-specific user journey. If that microservice is used, APIs can hit the calls on third-party clouds to fetch the data and info relayed on the mobile and web app. In case, a user makes use of the application in a way that doesn’t require high-end functionalities like processing or AR/VR content retrieval come into play. There is no load on the third-party cloud, otherwise.

Another way of strategizing your hybrid cloud infrastructure is to orchestrate several containers of the deployment of your services with conditions on application load capacity. For instance, if the complete mobile app is concurrently hosting over one lac users at a time. The surplus of users from here on will be diverted to the same instance of external deployment on the third-party cloud. When the number dynamically lowered down, the default services underuse remain the on-premise resources.

You can strategize the deployment of resources in a hybrid cloud environment based on:

  • Average of dynamic load on various services
  • Desired turnaround time
  • Permissible response time
  • Amount of data transfer
  • Computation required

Microservice dedicated needs

Depending upon the technology in use and relay of information during the user journey can also help you decide whether you should strategize the deployment on-premise resources or third-party cloud computing platforms. For instance, if you have an alienated third-party functionality or product integrated with your platform. You may choose to deploy across third-party cloud computing resources in an isolated environment just bridging it with mobile applications whenever required. Else, the in-house services can be operated by permanent DevOps official team, which will help to reduce cost and troubleshoot at the 11th hour.

micro service

Let us take an example of an e-commerce website that focuses on selling fashion products. It has a general combination of a cart and product which people can seamlessly browse through. All the internal database and deployment infrastructure can be deployed in-house. While the AR/VR kit or the augmented reality functionality (that lets users what virtually try these products) can be easily deployed on a third-party cloud computing platform.

It is beneficial because it helps you gain third-party assistance as it is deployed on an external server. Troubleshooting and managing of search functionalities become more comfortable because you know where the fault exactly resides. The load exerted per user due to computationally intensive AR/VR functionalities is high, and you eliminate the hassle of building in-house.

Read Also – A Guide to Digital Transformation and Cloud Migration

Benefits of strategic hybrid cloud deployment

Higher fault-tolerance

Higher Fault Tolerance

Strategy implementation of hybrid cloud lets you deploy microservices assets of in-house and third-party cloud service. It will improve the overall performance of a mobile app because whenever functionality malfunctions or there are defects in the code, the rest of the mobile app functions as it should. The scope of fault due to a particular break-down is expected to all interconnected functionalities either on the native cloud platform or the external third-party service.

If there is a fault in the in-house resources, the externally deployed resources remain unaffected and vice versa.

Easier troubleshooting

Easy Troubleshooting

It is essential to have shopped from shooting capabilities to save your products from running the overall user experience for anyone on-board. You can quickly troubleshoot if there are a clear bifurcation and localization of all the faults which may have occurred. Subsequently, the focus remains on the internal resources and related dependencies, or you can focus on what has been stored and deployed on the external service. It reduces overall troubleshooting time and helps you improve the general condition as well.


Cost Effectiveness

Easier troubleshooting and more effective DevOps with direct efforts help in reducing the overall requirement of human resources for continuous management off mobile apps and web resources. It is generally considered that 20% of the total development cost has to be spent annually on IT resources for streamline management and performance-oriented DevOps. Strategically using a hybrid cloud infrastructure also brings this figure of 20% down to a certain extent.

Simpler DevOps approach

devops approach

Development application management is generally more comfortable with continuous deployment. But it can become a hassle with non-optimised dependencies and various reasons for fault occurrence. Systematically managing the applications with hybrid cloud strategy enable companies to take a more straightforward DevOps approach.

Clearer future development roadmap

development roadmap

A clear-cut insight into the existing digital platform infrastructure makes it easy to cover the roadmap for future development. It facilitates innovation in terms of customer-centric functionalities that will eventually help you market a mobile app in a better way. Strategically using hybrid cloud infrastructure has deep-rooted benefits that ran down the spine of all digital platforms; right from development till the engagement and marketing face.

Read Also – Reasons Why Everybody is Using Cloud Mobile Apps


Strategic use of hybrid cloud infrastructure has its own technical, technological, and perpetually growing maintenance liabilities. It is important to note that merely signing up for a hybrid technology doesn’t ensure success for any digital resource/platform. It must be an end-to-end effort which comprehensively benefits the users and creates a better user experience overall. Leading mobile app development companies and development fraternity is quickly adopting hybrid cloud architecture for better performance, more feasibility in terms of development, cost, and higher client satisfaction with every project.

How to scale agile in an enterprise environment?

What is an agile methodology?

Agile methodology is a system of project management that covers all dynamics of business requirements and performance issues with the help of a collaborative, role-based teamwork culture. It is one of the most widely used software development and management frameworks that allows cost reduction, easier, continuous deliveries (CD). It offers much better results in terms of software performance and development tasks.

Benefits of scaling agile in an enterprise environment

  • Reduced costs
  • Scope for more innovation
  • Consistent, continuous delivery (CD)
  • Systematized pre-development research
  • No requirement fixation
  • Preset KPIs
  • Easy impact analysis
  • Critical fault tolerance
  • Improved developer productivity
  • Easy prototyping

How to scale agile in enterprise environments?

Choose between an MVP or EVP?

Choosing between an MVP and EVP is extremely important because it defines the perspective of the development and testing team leaders. It helps them stick to an all in or a super conservative approach while carrying out software development projects. Choosing an MVP is generally considered less financially intensive and causes a smaller burden in terms of monetary commitments.

It is highly beneficial as it helps you verify your software development ideas and the product concept. You can do so by earning early reviews and feedback from the industry, and the most critical reactions from the most probable customers were going to use the ultimate product.

mvp or evp

Agile does not promote going with an Exceptionally Viable Product or EVP because of the highly dynamic requirements and changing minds of the product owners, developers. Under the likes of the newest technologies, it transforms the thinking of product analysts and technology enthusiast.

But it is important to note that there is no harm in going with an exceptionally viable product if the product owner is comfortable and confident. They should be clear about what they wish to build and have a highly refined perspective on the end-goals and key performance indicators. Ultimately, they are going to help them determine if they were successful at finding critical shortcomings. Only then they can be fulfilled for a better performance and market reach by the entrant software product.

Single task pipeline

It is essential to stick to a single channel of thought process that determines what the tasks pending is. It will update the upcoming ones that need to be completed for sharing forward on the project timelines that a strict. It is advisable to keep them strict for efficiently reducing the time material cost of the owner of a software development project. Scaling agile in an enterprise environment is better managed with a single pipeline of tasks that create a general backlog for all teams are different skills and responsibilities. A single backlog channel eliminates the possibility of miscommunication and keeps a common shared channel for everyone. Such a practice is highly beneficial for keeping everyone on the same lines of project deadlines and where the project is heading at the moment.

Curtailing long release cycles

Legacy software has a problem that they do not come with super strict deadlines and crunch timelines of the overall ongoing project. Product managers can quickly put things on hold and take up a fresh perspective of developing functionalities and some items to the core. But it is a wrong practice for successfully scaling and agile framework in the long run. There is a high risk of critical project management failure as there are indefinitely long sprints and product cycles. It is because they leave no deadlines to look forward or a set benchmark to follow. The product is already live, and no sense of urgency leaves the team complacent, causing a drastic drop in the overall productivity and streamlined tasks.

Related Article – Why Should You Choose AGILE for Mobile App Development?

Collaborative cultural enhancements

Despite knowing all the benefits of a flat-bottom organization, there tends to be a general sense of hierarchical arrangements in roles and responsibilities structure all across the development teams. It should be strictly avoided for seamlessly scaling when scaling agile in an enterprise environment. The focus should be on bringing the developers, testers, and the product owners on a single table for round table meetings that help them clear all the doubts. It diminishes all possibilities of strayed development tasks that do not fall in line with the requirements. It reduces the risk of incorrectly fabricated user journeys that make the software product fail its ultimate objective.

Right automation strategies

Automation is essential for high-level scalability in a present-day enterprise environment. These days it is seen that mobile application development projects or website development tasks take up automated test suites right from the word go. It is quite risky to take up automation just like that. But it is highly recommended to simultaneously coordinate between doing development jobs, functionalities that are created, and the requirement of designing automated test cases for higher productivity. Automatic test cases are beneficial when certain test cases are up for extensively scaled applications with a high level of precision while creating user journeys.

Critical performance analysis

key performance indicators

Key performance indicators or KPIs are essential to give a specific software product or a development project that has been successful or not. It is necessary to use the right math, statistics, and hypothesis test that helps you verify and re-verify if there have been instances of partial failure or an off-the-plan success. It is always advisable to map the end business objectives and functional and functional requirements with the right tangible performance indicators. It is essential to take care that the devised Key Performance Indicators (KPI) make proper use of ratios, numbers, and basic maths. It helps you extrapolate the things, getting the best out of everything.

Aggressive L&D plans

Scaling down the agile integration environment is a journey that has several milestones. There is a requirement of newly groomed skills and various automation frameworks for successfully starting and scaling agile in an enterprise environment. Successful upskilling, reskilling, and highly aggressive learning and development add the ability to manage new-age applications and skills required for new tools. One of the most significant hurdles faced by a large scale agile framework in an enterprise environment is the skill gap between the people handling the agile framework project. It needs niche expertise in a particular framework joint development in technique or application management.

learning and development

The well-planned up-skilling regime will help your team learning tools, which are required now and then. For instance, there is a mid-scale digital platform that has users in a range of a lac. With time and effort, consider a situation where this range of uses extends up to million or even more. In that case, your existing application management team that is using Docker for containerized deployment at work will require Kubernetes instead of deployment containers for orchestrating services.

MOST IMPORTANT: Sticking to an agile framework

It is indisputable that sticking to particular well defined, protested Ajay friend that is extremely important. It is Halle Berry edition in various ways that were not destroying down the path into different directions and drag me down productivity is one of them.

There are three dominant, scalable, agile frameworks that are mainly used in industry with a tried and trusted potential.

Scaled Agile Framework (SAFe)

SAFe is best for organizations looking to address significant challenges in developing and delivering enterprise solutions within the least possible development time. It is a perfect combination of rapid development, design thinking for software, and lean product development principles. The combo helps cut costs and be more efficient in the long run with specific optimizations.

Scale agile frameworks comprise of two major components, value streams, and agile release train (ART). The former is a logically connected series of steps taken by an organization to build a solution that delivers continues upgraded value to customers. While the latter is a continuous stream of multiple joint teams and stakeholders, developers, and testers, they work in complete coordination to carry out incremental sprints and iterations within the project to a specific technology mission.

Scrum of Scrums (SoS)

scrum of scrums

Scrum of scrums is an intuitive, agile methodology that is cheaper than delivery than the traditional waterfall model. It is like an upper-level extraction of general SAFe with various teams ranging from 5 to 10 members each. It also has a daily routine of waiting for everything delegates want to number to attend the meeting on the whole Tuesday half. The meeting considers coordination between separatist teams, consisting of items and several tasks to address the challenges upfront.

Large Scale Scrum (LeSS)

A large-scale scrum is a singular form of the scrum of scrums simplifying cases in one particular digital platform, single owner, and not a single penny spent that is planned and directed every time.

Agile in upcoming years

Agile is going to transform the rapidly changing times of technology use. As new technologies make applications lightweight, there is a debate over the matter of whether containerized deployment has made application management less cluttered. Or, the complexity eventually increases despite numerous efforts otherwise. As the agile use rises with the understanding of technology enthusiasts and the development industry. There will be a dire need of upscaling existing humans within every scalable, highly dynamic enterprise environment.

Customer experiences are going to be among the top priorities for everyone around. We can expect the overall product cycle to increase in time length while smaller divisions of sprints with finely divided screens and functionalities that are continuously added to the platform.


Scaling agile in an enterprise environment is not a child play, and neither it would ever be. You should look to hire an innovative software development company for more significant endeavors of agile software development and pave ways for better innovation backed by user-friendly techs in the upcoming years.

agile software development company

Six critical mistakes that are pushing digital transformation far from reality

Digital transformation stats in 2019

Approximately 85% of business leaders think that they have a timeframe of fewer than two years to make giant strides into digital transformation initiatives. Moreover, about 34% of enterprises already undergone digital transformation in the past three years.

These figures are gaining a fair share of attention as people are starting to believe in digital transformation, and the practice is related to it. While these figures paint one side of the story, do note that digital transformation is one of the most preached but equally confusing topics in the business world. There have been instances when even the senior-most leaders have put their wrong foot ahead. While numerous businesses are merely developing and flourishing based on how effectively they are transforming in the digital age.

How to define digital transformation?

Digital transformation is the process of making logically connected cognitive changes in your business process (on the business as well as customer side) for improved customer experience, better productivity, data-driven approach, relevant goal setting, and the overall business approach.

Overlooking customer mind mapping

The just established upfront and digital transformation are baseless without setting customer-oriented goals. It requires through mind mapping of the customers. The essential exercise will lead you to use professional research tools like fishbone diagrams, tables, charts, and analysis. It, in turn, allows you to have an insight into the mind of your most probable customer.

customer mind mappingAfter in-depth mind mapping of your customers, you should be having complete clarity on matters like customer expectations, the bridge between your business goals and customer expectation. The process should also successfully empower you to predict the next best customer-oriented business strategy precisely. It should also outline the dimension of competition which your company may need to recalibrate.

Disruptive digital transformation leaders are working hand-in-hand with new-age founders and entrepreneurs to kick start the digital transformation process. It should completely coincide with business incubation and establishment. You can find the most innovative company that can help you with technology consulting and an all-round versatile marketing approach. It is bound to lead you to ultimate business success within the best possible time.

Related Article – A Guide to Digital Transformation and Cloud Migration

Blindness at business priorities & goals

Digital transformation can never mean a blind idea of using technologies. Neither is about simply adopting but not adapting to applications, tools, and digital resources for the millennial generation. Digital transformation is an absolutely logical and very reasonably conceived project in any business of the 21st century. The focus should always remain on de-cluttering your digital transformation journey. It can be done with steps and tasks that can be scaled in the long run. Company vision and decently farfetched goals purely lead them.

blindness in businessEvery digital transformation practice (whether on client site for the backend business process) should be logically connected to one or more business use cases with clear priorities. It should be a graph building activity that can model your digital transformation with utmost clarity. It should not confine your focus on localized digital transformation. It will be piloted around your highest USP area. It is generally either the customer engagement side of marketing or maybe business intelligence in your core business process. All things and ideas should bring about a disruptive digital transformation has to be deep-rooted around your properties, and the platform should thoroughly verify them.

Not keeping CX at no. 1 on outcome list

It is not a fool’s play that technology thought leaders keep ranting about the importance of a customer-centric business. Any business which is not able to thoroughly understand the mind of the customers, their needs and expectations, is undoubtedly going to fail in the long run. As we try to bridge customer expectations and requirements for the digital business landscape, this is precisely where customer experience or CX comes into the picture. For a layman, customer experience imparted by a digital business is a collective canvas painted by the capabilities and level of satisfaction reached.ignoring user experienceLeading web and mobile app development companies build core differentiators pivoted around CX imparted by the client. The power and genuineness of the concept are pretty evident. Businesses are hell-bent on taking the pole position around overall outstanding customer experience. For a more viable approach, the ultimate goal of every task, digital transformation pursuit should lead you to a massive contribution to customer experience. The margin of customer experience enhancement is a viable metric for the success of your digital transformation efforts.

Finding siloed transformation effects

Transformation is well connected and supremely embedded project that runs through each process and task of business. Many businesses generally try to find the progress of path-breaking results of a particular transformation effort. Then they look for results in a specific department of their business. It is an immature approach to deal with it. It is all about the collective impact that elevates your business under the light of transformation and not just a particular task.transformationFor instance, business accounting earlier operated through paperwork files and folders. Now you have started using niche accounting and invoicing software. It will depend a lot on factors that lead you to an increase in the magnitude of customer experience. It will also include customer engagement, onboarding process, and service rendered. It is wise to restrain from finding isolated results in business with superficial efforts.

Not connecting the dots

Digital transformation should be conceived with a bottom-up augmenting approach. It should not be driven or affected by any preconceived notion. Nor they should provide an intuitive insight that leads you to the wrong path. A proper system of logically connected digital transformation efforts should become a self-sustainable and self complimenting system. One task is always benefiting the other with its results and achieves goals.

not connecting dotsFor instance, if your company is practicing data analytics for BI, it should become the foundation of your content marketing strategies. It should consequently derive mobile app marketing and engagement analytics. The collective efforts and results from these projects should lead you to super bright insights for the primary requirement and a disguised marketing plan. Once you have a clear-cut marketing plan, you can use the impact of the marketing plan to confidently allocate a more significant portion of the budget into it. That should be easily verified by data analytics practices where it all started. It should connect all the dots and ultimately come out like a ring that sustains on itself and helps your business automate digitally.

Mixing business-side with customer-side

Various digital transformations have died a cruel death due to the intermixing of the business and customer side goals, tasks, and priorities. It is essential to see the effects of transformation on the whole and focus on the bigger picture reflecting the imprints of your digital business footprints. But, your efforts and planning should never be affected or confused based on fine-line differences and matter of your business idea.

Best performing technologies for digital transformation

Cloud computingcloud computingDigital transformation is being catalyzed by various such products that are serving niche purpose and ultimately decreasing the survival cost of businesses within all classes. IaaS-based products like AWS are promoting the core digitization. On the contrary, various SaaS-products are helping companies maximize their productivity, effectiveness, and overall profitability with the business.Cloud is also making it possible for niche services like real-time location data services and delivery management systems. These are now becoming micro-retail business products that can be put into widespread use for a scaled customer base among new start-ups in the Indian ecosystem.

Data analytics, BIbusiness intelligenceSaaS-based products and highly specialized approaches for adopting data-driven business mechanisms have led to the onset of data analytics fame. Data analytics is now strategically targeted to fuel business goals and make predictions and forecasting models for sales and customer engagement.

There are various digital marketing tools, mobile app analytics tools, and strategies that are put to use under the label of data analytics. It can be backed by warehousing that ultimately achieves the goal with business intelligence.

ML and Artificial Intelligence (AI)machine learningMachine learning practiced for achieving high-level artificial intelligence is fuelling the trends. Better customer engagement and intelligence-driven customer experience are making way through chatbots artificially intelligent agents and voice-based assistants. The likes of Google Assistant, Siri, and Bixby have driven voice-based AI to widespread use. Approximately 72% of users with voice-activated speakers use it for daily routine.

AR VRAR VRAugmented reality is massively contributing to the e-commerce customer experience by letting people try the products or even making them fit in case needed. Various e-commerce sites like Lenskart for spectacles are allowing people to use augmented reality kits. These kits are enabling people to try the frames and spectacles which they want to buy. It is creating a magnetizing effect and having a gradually sustained impact on sales patterns. On the other hand, virtual reality is another multimedia technology that is building an immense impact on creating virtual e-commerce stores giving rise to V-commerce.

Bottom line

It is essential to understand that your digital transformation project and enthusiasm for the same should not die out under the burden of confusion. A clear vision is required behind using the right products and technologies, including the tools. It should be an extremely sophisticated, well-planned effort to use the techniques which you may need. There should be no fear of missing out on technologies or FOMO as per the millennial slang.

You should first analyze a reasonable need for a particular technology in your business. Further, understand its direct impact both in the short and long term. Once you are clear on the prospects and have a refined perspective, you will be in a better position to drive your digital transformation journey. It is more effective and cost-effective and highly productive lines of business and commerce.

digital transformation company

10 Things That Will Screw Your Business

Whether you have a start-up or an established business; your organization is always at risk.

When you are just starting out, you have to be careful and set a strong foundation for your business. And once you have established your business, you have to be careful to ensure that your business continues to perform well. While it is tempting to fuck all the things, do whatever you want, if you don’t follow the good business practice, you would not be able to stand a sure chance in the existing competitive market.

There are an array of business practices that can ruin your chances of building a successful business. And some of the worst business practices involve:

  1. Not Establishing a Proper Business Plan

The importance of building an adequate business plan cannot be stressed any further enough. Business realm is extremely uncertain, and if you go into it headfirst without a proper plan, then you might have to close your company before it actually gets planA business plan is a comprehensive guide for your organization that outlines the primary goals and how you plan to achieve those goals. It is a vital strategic tool for all entrepreneurs. A well-laid-out a business plan not only helps you to prioritize your tasks, but it also helps in achieving short-term as well as long-term objectives. Though a business plan is an imperative aspect of entrepreneurship, not everyone feels that there is a sheer need for it. Many businesses try to avoid this step altogether because they think business plans are irrelevant. However, many business funding experts state that merely having a good or even an excellent business idea is never enough.  Even when you have a thriving business idea, if you don’t have a plan to execute and implement it properly, your business idea would not work.

  1. Ignoring the Importance of Leadership

When establishing a business, it might be helpful to have a leader who is well-aware of requirements and challenges, associated with your line of operation. Having a leader is paramount to ensure smooth business functioning. Leadership is a vital aspect of business management that helps in achieving optimum efficiency in accomplishing to every business objectives. Leadership is a business skill that can influence and motivate your employees to work towards achieving a common business objective.

leadershipMany start-ups overlook to the importance of leadership in their business; however, leadership should be present in the organization from the outset. While you are busy in getting the clients and managing them, a leader thus effectively communicates the plans and policies to the employees. They work with the employees to understand the needs and challenges of the existing business process and talk the same with the upper management to obtain a viable solution. With an experienced mentor in the team, the employees will stay lot more motivated to work with utmost efficiency. He or she would tackle the conflict between the team members and try to solve it efficiently. On the whole, with a proficient leader in your team, you will be able to maintain a positive work environment.

  1. Failing to Hire the Right Professionals

You need the right professionals in your team to execute your business ideas properly. While you might think you are well capable of handling all aspects associated with your business on your own, it would not be efficient, and you would end up creating a mess. You would need the assistance of professionals; for instance, for your daily marketing endeavors, you need to hire a digital transformation company to do the job.


Hiring the right people is an expensive process as you would have to spend money on job postings, skill tests, background check, etc. However, if you hire a person without any proper procedure, you would have to go through the complete process the second time, hence doubling your cost. Therefore, it is an initial cost that will help you garner optimum returns in the future. Furthermore, with a proficient member on your team, allow you to fast ensure that there is maximum operational efficiency, and you are able to achieve your business objective effectively. Having a do-it-yourself approach might be saving you money for the time being, but if you take on something that you don’t completely understand, you are likely to incur more cost.

  1. Not Maintaining Your Accounts

Having a “fuck all the things” attitude towards your business can land you in a bigger mess than you can imagine. Not properly maintaining your accounts can get you in deep financial troubles. If you don’t get your accounts straight; how are you going to know the financial status of your business? Managing your accounts should help you identify the same. Every now and then you must evaluate your business in order to gauge its performances. And with financial statements, you can evaluate past records with the present ones and determine your financial growth.

accountWhile nobody understands your business better than you do, however, your financial records can certainly provide to be valuable information and insights. These records can help you make better business decisions. Generating essential quotations, invoices, estimates are vital. In fact, estimating the costs earlier can eventually help you determine whether or not the deal is profitable. If you would rely on what suppliers’ costs you, you will lose money faster than ever. By properly organizing your records, you can easily find important data of your business when needed.

  1. Not Setting Employment Contracts

Irrespective of the size of your business, it is important to maintain a well-laid out plan for an employer-employee relationship. An employment contract in simple terms is a legal agreement between the employers and employee designed to provide both parties protection. It will help you avoid misunderstanding and unnecessary liabilities in the future. A well-structured employment contract benefits both employees and employers. It lays out the obligations and rights of each party, ensures total job security, protects employers from certain risks.

employment contractFor workers, this agreement provides a sense of security that they are working under a professional business that has a set of clear rules and policies laid out. For employers, on the other hand, it renders to the security that employees are well-aware of the obligations and has fully complied with the employment terms. It will also protect your clientele and intellectual properties. Creating an employment contract is not that difficult. You can hire a business attorney who will be in a position to help you draft the agreement in order to protect your business.

  1. Inadequate Business Value

Generally, small business owners don’t have a clear idea of how to properly charge their services scrupulously. They often charge less than their competitors in a way to attract an audience. However, it could impact your growth in the future drastically. It all depends on the way you set your service prices to have a tone of implications on your business. Therefore, it is important to understand how pricing impacts your overall business model — pricing your service centers on goals, strategy, positioning, governance, and business process. Furthermore, it required you to have an extensive understanding of your target customers and the value of your product given to the valueSetting optimal pricing can help your business achieve profitable growth. Unsuccessful companies follow a conventional cost-plus pricing method rather than focusing on value-to-customer approach. Therefore, they are often unaware of the value their products and services thoroughly deserve, losing the chance to obtain a substantial amount. You must understand the product value you offer customers and if and only if, the possible charge of the additional value you offer. If you are not pricing your products right, you are risking some permanent damage to your business.

  1. Not Listening to your Customers

In today’s time, the customer truly is the king. Your target audience can break or do even your business. Therefore you must hire the right digital transformation company in order to conduct thorough market research, in order to ensure that your customers are more than happy with your products or services. Merely extending quality products is not just enough; you have to back it up with exceptional customer care services. You have to make an effort to listen to the customers, answer their every queries, and go beyond what they expect.

not listening

This approach will help you generate customer engagement and build a strong relationship with them. Besides, retaining loyal customers is cost-effective than getting new customers. When your existing customers are satisfied with the services you render, they become loyal to your brands. According to research, 60-70% of customers return to make a purchase whenever they get good customer services from a company. This is the only way to stand out from the crowd and sustain your business in this extensively competitive market.

  1. Not Getting a Business Insurance

Businesses, often small businesses make a mistake of not getting business insurance in an attempt to save money. They couldn’t have been more wrong with their decision. Business realm is extremely precarious, and you would never know what might happen in the near future. Even when you have a plan in your hand, some unplanned circumstances might occur, such as fire, theft, or any natural calamities. What happens then? As a business owner, you are responsible for protecting the interests of your employees as well as insuranceWith no back-up, you would not be able to cover up for the loss you have incurred. Therefore, the entrepreneur must always plan for uncertainties. And with business insurance, businesses can now gain financial support that will further help them recover from the loss. Without insurance, you are likely to borrow money from outside to make up for the loss, thereby getting yourself in a pile of debts. Rather than considering business insurance as a cost, think of it as an investment that will help you protect your businesses forever financially.

  1. Confusing Business Environment

The lack of internal structure is one of the biggest mistakes that businesses make. Businesses owners tend to have no work plan assigned for their employees, and in turn, they never get their work finished in time. This directly impacts their credibility in the market.

business environment

Having a liberal business environment allows employees to work flexibly and such work culture is certainly important. However, you should not just let everything be itself, because that will only create havoc in your workplace. While you provide your employees with the necessary freedom to work, you must also have well-structured roles and responsibilities allocated for each of them. Your workers might not always take up responsibilities and finish them in due time.

So in order to ensure that everything is organized and as per the schedule, it is important to have a clear cut internal structure in place. Let your employees have the freedom to work on their own, but also ensure that they are made aware of the deadline. You have to build a structure that gives them comfort and flexibility and adhere to your business objectives.

  1. Lack of Adaptability

A business that works on their own terms can never be successful. It is because in today’s market, your customer is the king, and as a business, you have to be providing what customers exactly wants. With so many options available in the market, the needs and expectations of customers are increasingly growing. And businesses that fail to cater to these needs will not be able to sustain in the market for long. Therefore, it is important for you to constantly execute market research, understand what the market already has, what customers expect and build a plan to offer that.adaptability

This is also the reason why customer engagement has become such an imperative part of the marketing process. You should hire a digital marketing company, that can help you stay connected to your target audience. This way, you will know what their needs are and fulfill them time and again. Building a strong customer relationship is one of the most effective marketing strategies that will help you stay ahead in the competition. If you continue to follow your conventional methods and offer the same kind of products and services to the customers, you will have to close your business soon enough.

The Bottom Line

While having an excellent business idea that might set the foundation, the real work starts only after that. Running a business is a continuous task, and you cannot afford to have a lazy attitude, especially in today’s competitive market. If you want to be a successful entrepreneur, you have to carefully analyze, plan and execute every aspects of your business.

digital transformation company

Native Mobile App Development- An Ultimate Guide

Sometimes, it is not the expert predictions but the innovative leaders in the industry that may rule the market. And, such is the case with the Native Mobile App Development landscape. Contrary to Gartner’s predictions that the app development market will fall to its 0.01% by 2013, the market is booming, and there is no shortage of new projects.

However, this abundance of projects for mobile app developers is proving to be highly futile because most of the applications are not making enough money. The reason behind this failure is probably because the developers are creating applications that are meant to promote an organization, not the app itself. It is not the strategy of bringing forth the business through developing a mobile app, but the lack of thought in the concept that is flawed.

The concept creators, nowadays, appear to be least interested in studying the market and the preferences of the target audience. They use the strategies that they believe is the best and launch the application. Now that the application does not even appeal to the expectations of the users, then why should they any how download them!

The Problem Starts at the Top

Often, the failure of native mobile applications is accredited to the decisions made at the top-level of management- the CEOs, CTOs, and Co-Founders. And rightly so, because they seldom take their application seriously and do not select the right development platform after critical analysis. Now, the similar apps which are running on counterpart platforms do not really allow the new app to enter the competition.

Also, critical research is required when adding in the features so that they make the user experience better. However, top-level management doesn’t focus on it, and eventually the app fails terribly.

Well, it is not only the CEOs who are at fault; the process is further worsened by the ignorance of mobile app owners and marketers. They fail to publicize the app to the right public at the correct scale. Now that the consumers are not engaged certainly in the process of app creation, the app is sure to feel alienated on the app stores. Ultimately, another mediocre project with little prospects is born.

What’s more painful here is, that all of this failure could have been terminally avoided with some critical thinking before conceiving the mobile app idea. The recipe behind a mobile app’s success is that you kill all the doubts regarding its development before taking a plunge into the actual process.

app idea into reality
Here, we have attempted to answer all your queries about native mobile app development.

To begin with, we would like to take you through the queries list that troubled the new-age entrepreneurs, start-up founders, and co-founders more. So, read along to make sure that your future attempts to promote a business through a mobile app are definitely a success.

  1. What are Native Mobile Apps?

Native Mobile Apps are platform-specific applications that are commonly found on app stores. The language that is used in the development of these apps is also specific to each platform individually. For instance, Swift and Objective-C are used for iOS app development, and Java or Kotlin is native to Android Apps.

what are native mobile apps?

Apart from the language, the apps are also built using an Integrated Development Environment that is specific to a selected operating system. Bigger platforms like Apple and Google provide app developers with their adequate tools, interface elements, and SDK. The multitude of benefits and features offered by the platforms is the reason why most companies indulge in native mobile app development instead of Hybrid or Web app development.

  1. Should the enterprise opt for a mobile web app or a native mobile app?

Now you know that a native mobile app is the one you can download through the app store of the platform you are using, here is how having a website to back up your app becomes all the more important.

web app or mobile app

When there is no website to support an enterprise’s venturing into applications, the app loses its credibility. Also, there is no other way to market the product all across the web, if there is no dedicated destination of product offering.

Having a website, but not a web app over the internet will help you look more credible, get more user reviews, easily promote the app, and monetize the app quickly. Also, you can devise more optimized SEO strategies with a mobile app and gain better visibility.

  1. What are the Advantages of Developing Native Mobile Apps?

native app advantages

If you consider web applications, hybrid applications, and native mobile apps, it is the native mobile apps that offer most of advantages. Some of which are listed below:

  • You can use the two platforms, i.e., Google Play Store and Apple Store to charge for the apps from the users.
  • Native apps work the best when it comes to performance, because they are well-integrated with elements of the operating system they are supposed to run upon.
  • Since the app stores provide support and visibility to all apps from the inbuilt platform, the apps can get better access to target audience.
  • Since the app is native to the platform, you can make it more interactive and intuitive, thus enabling it to run more smoothly on their dedicated platform.
  • Each operating system comes with their own set of UI guidelines which are difficult to be completely achieved with web apps and hybrid apps. However, you can achieve them through native apps pretty easily.
  • Plus, since it is approved by the operating system, there is little doubt over the authenticity of the app.
  • The apps which qualify for a certain operating system are more or less device compatible than the rest.

Related Article – All mobile app development doubts answered

  1. Which are the best Native App Development Platforms?

Native Applications are designed to work on a specific operating system or platform which can provide all the required support, in terms of functionality and visibility. The two native mobile application development platforms which are ruling the market are Apple’s iOS and Google’s Android.

The developers who create the native apps for iOS use different programming languages such as Objective-C and Swift to write code. However, Java is the programming language that can help them create the most engaging Android applications.

Since the very designing of the app is based on the guidelines of a specific platform, it tends to definitely run more smoothly on its native platform. However, since a native mobile app is platform specific, there isn’t much difficulty in platform compatibility and the developers will have to create separate versions of the app, if it is marketed for different devices.

native platforms

For example, the developers of Facebook used HTML5 for the development of the app which was supposed to work on all the platforms such as Android, iOS and Windows. However, the functioning of app wasn’t as impressive as it did on the iOS devices, forcing the creators to recreate the Facebook app with iOS-specific programming languages.

Some popular examples of native mobile apps that have been ruling so far the internet are the various social networking applications such as Twitter, Facebook, Snapchat, Instagram, and more that worked incredibly well for the platform they run upon. Also, they are able to access the added device services such as microphone, contacts, accelerometer, GPS/location services, or push notifications.

Apart from the social networking apps, various navigation apps, games, and browsers are created in order to cater to a specific platform, to enable better functioning and user experience.

One of the native applications that topped the charts when it comes to native functionality is PokemonGo, that exploited the navigation, mapping locations, camera augmented reality, and accelerometer for obtaining the best possible experience for the users. Also, the frequent push notifications that informed the users about the presence of a player also encouraged them to join the game again.

The storage used by the native mobile apps; although they are successfully installed in the device is mostly restricted to a remote, cloud-based storage.

Related Article – Top 5 Mobile App Development Platforms

  1. Native Apps vs. Cross-platform Apps

It is a debate that has been running amongst the developers’ circling since ages and hasn’t yet still discovered who is winning, all thanks to the ongoing evolution in the two.

The basic difference between native applications and cross-platform applications is – while native mobile apps are designed for a specific platform, abiding by its norms, guidelines, and programming languages; cross-platform apps are designed in a manner to be comfortable with almost all of the platforms.

native vs cross

In native app development, developers use programming languages such as Objective-C and Swift for developing iOS based applications and Java for developing applications for Android devices. Now, the developers have little to worry about, because the innate features of the two platforms directly helps the applications to work smoothly on their respective devices. However, the applications designed for Android cannot work for iOS and vice-a-versa.

On the other hand, cross-platform applications are made compatible to work with multiple platforms with the help of HTML and CSS, since they are the two platform independent web entities. Due to the market share owned by Android and iOS, most cross-platform apps are developed to meet the requirements of the two. A multitude of cross-platform development tools such as Zoho Creator, Iconic, etc. help developers extensively in creating cross-platform applications.

  1. Leading Native Mobile Applications

leading native apps

If you are skeptical about whether the native mobile application will prove lucrative for your business or not, here are the examples of native mobile apps that have owned the application landscape for a decade past until now.

  1. Facebook

Facebook has developed successful mobile applications for both Android and iOS platforms so that users can now stay connected with their friends, no matter the device they are using.

Now, the Facebook applications are twice as fast and provides a multitude of enhanced features as compared to the website.

  1. Walmart

Striving to become the world’s leading online retailer, Walmart has stuck to native app developments to meet the expectations of its flourishing customer base. By using lesser resources in a smaller time span, Walmart was able to grow a lot with the help of native mobile apps for Android and iOS.

  1. Bloomberg

For engaging its customers through a more interactive experience, Bloomberg adhered to the strategy of providing its consumers with more personalized contents. This was achieved with the help of native applications. Even though it is a cross-platform initiative, it managed to gain enough visibility on both the leading platforms.

  1. Instagram

Another social networking platform which manages to make it big with the help of native mobile app development is Instagram. Today, it enjoys an enormous customer base who loves to use the application time and again, both on Android and iOS, to view their favorite accounts with most engaging content.

  1. What is React Native App Development?

When the developers use one code base to develop Native Applications which work specifically on Android and also with iOS platforms, it is known as React native Development. The above-mentioned apps are a result of React Native Development. The code used are identical for both the platforms- JavaScript and React.

react native app

Apart from React Native, another programming concept that will allow you to design applications to work across Android, iOS, and Windows is Xamarin. It will allow you to use C# for developing the applications.

React Native and Xamarin are complex concepts and need a lot of in-depth research to understand. However, one thing we can surely say is that both of them help in creating the apps which are cross compatible between native and hybrid.

  1. The Best Way Launching a Native Mobile App In the Market

Most of the times, start-ups are confused about the fact that whether they should use EVP, Exceptional, Virtual Product or MVP, Minimal, Viable Product for their app launch. Well, while it all entirely depends upon the scale of investments they have received; it is also the wit of the app creators that requires being on point.

MVP is the smallest possible version of the product that is at a workable stage. Once this version hits the market, it is the customer feedbacks and iterations it relies upon completely. Further improvements keep on taking place until the app reaches its EVP stage.

app launch

However, if the enterprise has enough investments to launch the finest version of the app in the beginning stages, then nothing can beat that. And that finest version is EVP. The developers consider a myriad of customer feedbacks here to perform iterations and come up with an exceptional app.

Remember, the idea of launching EVP is only considered prudent when there are similar applications available in the market, that have been successful. If not, no matter the amount of investment the app should be launched at an MVP stage, to regulate it according to market reactions first.

  1. How to go about the compliances required by the Apple App Store and Google Play Store?

The leading app stores owned by Apple and Google are overflowing with guidelines that needs to be followed for staying in the market for long. Although they are many, it is not the most onerous task to comply with all of them.

However, sending the apps in for approval and receiving them back because they missed out on one of the points, can be time-consuming. Therefore, it is advised to let go off the compliance responsibilities to some of the leading mobile app development companies which have a track record of creating successful projects in the past.

Now that you have saved time in the compliance process, you can use it to perform rigorous testing, analyzing the market, and at last using the app yourself to decipher scope for improvement, building the marketing strategies for the mobile app, and further focus on how you can engage the users in using your app.

Technical Aspects of Native Mobile App Development

Apart from focusing on the strategic aspects of Native Mobile App Developments, you should also focus on the technical aspects of developments.

  1. Web App, Hybrid App, or Native App?

A web app is a condensed form of an enterprise’s website, which can be viewed on browsers like Chrome, Safari, and Firefox. Neither you are required to download the app, nor do they take up any space in your device whatsoever. It is simple mobile-friendly content that can reach its users in a cost-effective manner.

A hybrid app, on the other hand, is the combination of a native and web app. You can use it across multiple platforms and still make it work like a website that can be installed on the mobile device for all-time access. However, they are more feature-rich as compared to web apps.

native , web and hybrid

As discussed earlier, native apps are specific to the platforms they are developed upon, and the users have to download and install them into their devices accordingly to use them.

The choice of an enterprise between the three depends upon factors such as:

  1. Time to market
  2. The desired level of UX
  3. Feature Complexity

While there is no definite answer that we can give you, the answer really lies within your requirements. It is the app developers and marketers who can advise you about the selection of app platforms, which will help you march towards stability, constant development, and responsive mobile apps. They will use various approaches and strategies into the selection process of mobile app development, taking into account of the changing preferences of the users. They will design the apps in terms of user experience, reliability, and fast response.

  1. Prototyping or Agile

Prototyping or Agile

You should use all the capacity there is to your business to strive in the dynamic business environment and constantly steer the product nearest to success. For this, the better you manage, the better results will come your way at ease in the development phase. You can create a prototype first and, later, you can keep on creating upgraded versions of the same prototype and adding newer functionalities to each one of them. Ultimately, you will have a finished product that the users will love.

  1. Containerized or conventional deployment?


Containerized development clouds allow the app to function uniformly on all platforms without any inconsistency in performance. Therefore, such deployment clouds are more scalable and easy to operate. It will help you cut down on app management costs, enabling you to formulate more efficient strategies, and then use Kubernetes. Here, you can also use the capabilities of automation to the fullest.

  1. In-house security measures or Third-party protection?

in house security

Instead of sticking to the one, you should opt for the most effective combination of the two. For this, you can include high-quality, third-party encryption resources and in-house development of encryption modules. Make sure that it is based on single horizontal and protocols of networking. Because the users are taking data security quite seriously nowadays, and neither can your app afford instances like trouser attack on CamScanner for Android.

  1. Manual or Automated Testing?

automated testing

Again, the best answer to this would be a combination of the handpicked automated testing suite and rigorous testing method done by a hard-working tester. Your in-house team of testers should be qualified and capable enough to cut costs and further allow you to carry out immaculate mobile app testing plans, without delays. So, employ user-based, manual, and automated testing in a combination for obtaining best results.

Branding, ASO, and App Marketing

Now that we are through, with the strategic and technical aspects of native app development, it is crucial to market the app in order to hit the right market and generate the desired response.

  1. Is App Store Optimization (ASO) a thing?

If you have not been living under a rock, you must be aware of how optimization is ruling the web today. It is not only prevalent in search engines but has also taken over the app stores. The higher the app ranks on the search, the better are its features and acceptance amongst the users of that platform.

App Store Optimization

Your application should include an appealing meta-description, development details, and developer information’s to be more visible to the users. It also helps in keeping the users engaged by receiving plenty of organic reviews, which, in turn, increase the number of downloads.

However, commercial success is not something which is guaranteed with ASO, and it is essentially a way to bring in more targeted traffic, and then expect for successful conversions.

  1. Is it possible to cut costs around mobile app analytics?

Mobile app analytics is the one way in which you can understand your users and increase user engagement. So, there is no reason why you should consider cutting back on costs here.

mobile app analytics

Furthermore, with mobile app analytics, you can create more engaging content, persistent notifications, introduce interest-based sections, and bring about the much awaited upgrades that your users actually want.

All your marketing strategies can go down the dump, if you have not created a loyal customer base through them. Remember, it is only the user-engagement that will take your mobile app a long way ahead.

  1. Can the native mobile app not do without efforts in engagement when the app idea/concept is up-to-the-mark?

Ideally, a majority of the mobile app users, today, are millennials. And it is not that easy to satisfy them with just a great concept. They are always looking for more in terms of user experience. Now, since the users are taking the lucrative propositions of the app seriously, the competitions multiply, making it essential for you to introduce as many engagement programs as possible, to keep their interest intact.

An average idea with strategic engagement is more likely to succeed, as compared to a brilliant idea with little thoughts put into grabbing customers’ attention.

app idea

Mobile app analytics is just one of the means of targeting the desired users. In fact, there are companies which tie-up with famous partners and promote their partnerships to get more downloads. This off-line marketing and collective efforts put into engagement, normally through social media marketing and Search Engine Optimization, also result in the app’s success in the digital space.

In the end, Native Mobile App Development is made easier with the presence of already well-established platforms. Even though the upfront costs thus involved in native app development appear higher, they will benefit you better in the longer run.

enterprise app development company

How to localize your mobile app successfully?

Launching a mobile app can be exciting. Regardless of what features and functions you have available, you probably want your mobile application to be downloaded by as many users as possible. Building an audience becomes, thus, a primary objective here.

To increase your exposure and visibility, however, your app should be accessible on a global scale. Maximizing your reach and automatically your profitability implies international app availability. Different users from different countries and regions should benefit from a complete and thorough app user experience. To obtain the international popularity you are aiming for, you should invest time and resources into mobile app localization.

What mobile app localization does is allow you to access a global market. Localization, explained in simpler words, is the process of customizing an app to work in more languages than the default.

There are multiple factors that highlight the importance of localizing your mobile app, as well as relevant steps you need to take to handle this project successfully. Here are your must-knows on the subject:

Why proceed with mobile app localization?

Before you go deeper into the topic and learn about the necessary actions to pursue, you should acknowledge why exactly mobile app localization is important. Well, it all comes down to the number of users you want to obtain. The more countries you target, the more downloads your app will benefit from. More downloads equal increased revenue, and ultimately, boosted profitability.

Through localization, you can improve user engagement and satisfaction, attract new audiences, boost your MAU (monthly active users) growth, and get a bigger market share. Localization has been used by all the big brands on the market that have created a mobile app, and this strategy continues to be a smart move for businesses or app developers that wish to obtain global visibility.

Determine which local markets to target

The first step in localizing your app is to select your target markets. The question you will be asking yourself first will probably be: Which languages should I focus on? Just because you can access virtually any international market through localization doesn’t mean you should actually do that.

With each new market explored, you will be investing money and time, and in some cases, it might simply not be worth it. To maximize your finical returns on any investments related to localization, make a wise, informed decision when you are choosing local markets to target.

Start with extensive market research. Discover in which countries it would actually be smart for you to enter. In which countries does a potential market for your specific industry exist? What countries might lack access to this type of application and would find it appealing? What countries are your competitors targeting? In which countries are digital users relying on a Google voice alternative to contact people from your own county? The connection between multiple regions is important. Conduct market research and establish if the conditions are favorable in the regions you have eyed, before doing anything else.

For accurate insights on the matter, you can do the following things:

  • Check app analytics

An app data analytics tool can help you gain a more in-depth perspective on possible growth directions. If your application has already been released, and you have a user based established, checking your app’s analytics can be a great starting point. See where your most loyal users come from, and use the info to implement localization strategies.

  • Get statistics about competitors

To exceed your competitors, you first need to know what they are doing. Finding out information about your competitors’ actions will help you make better decisions and reach the most promising foreign markets. You can check statistics online or use digital tools that will provide you with accurate data. You will be able to see in which markets competitors are performing best.

  • Read reviews

Reading reviews can also come in handy here. Discover what users from different demographics have to say about your app’s functionalities. If you have a fairly large group of users from a specific industry, expanding your reach there would be a wise decision.

Related Article – How India Developed as a Mobile App Market?

Understand the difference between app localization and app internationalization

Businesses and mobile developers looking into localization possibilities for the first time often confuse localization with internationalization. These two processes depend on one another but demand a different, particular approach.

You already know what localization means, so what does internationalization stand for? This term refers to the process of customizing your code. Preparing apps for localization requires you to go through internalization first. Make your code ready to be modified and released in multiple languages.

It’s important to plan internationalization before the mobile app development process because modifying the code after being already created will be more complicated than preparing it for internationalization from the start.

Handle translations correctly

Translations stand at the base of any app localization project. The purpose here is to provide audiences from different countries with an application they can actually fully understand and use, and translating any block of text is necessary.

Translation errors can affect the image you are trying to create and maintain, so that’s why you need to be thorough with translations and handle them in a professional manner. Relying on Google Translate is an example of a mistake you should avoid here – the results can end up horrifying, affecting your overall image in front of your target audiences.

As specialists from PickWriters suggest, working closely with top translation and localization companies can help you maintain the accuracy and relevance of your written content, regardless of language. There are cultural barriers that need to be considered, and only a professional will be able to tackle potential issues and ensure translations that convey the same meaning as the original text.

By collaborating with someone experienced and qualified, you can avoid problems with cultural differences, you can be certain that your app doesn’t contain anything offensive in certain regions, and all the text throughout the application is free of spelling and grammar mistakes.

Deal with text customization effectively

Getting all of your app’s text translated is usually performed using an HLIFF or HML file. This file includes all of the strings in your app that can be translated into another locale or language. If you are hiring external translators for your localization process, you need to provide guidance on text customization. The people in charge of translation should receive guidelines for different strings and how these are used within your app. Attach comments and explain the context to ensure translation accuracy and relevance.

Asses the specifics of non-string app content as well

Just because you’ve translated all the text in your application doesn’t mean you are done with localization requirements. Non-string content needs to be assessed and optimized for your new audiences as well.

The entire content on your application should fit the new markets. You might be required to change or alter a few elements to better fit the preferences of your new target audiences. Focus on the following things during localization:

  • Images
  • Videos
  • Date format
  • Numbers
  • Audio
  • Currency

Only after each one of these elements has been modified to suit the new languages, you can move on to the next step.

Related Article – All mobile app development doubts answered

Optimize app store content

You’re sure of your technology, you’ve prepared your mobile app for international use, but have you worked on the app content as well? An app’s metadata – referring to the content you see on the app store listing – should be optimized accordingly as well. This step is critical in getting the right users to actually download and use the application.

Just as SEO helps a website boost search engine rankings, app store optimization can help you attract your local target group of users.

Describing your app with the help of locally-popular and accurate keywords, for example, will allow you to pop up among the primary results in the app store. Conduct keyword research, and establish which words users from your target markets would normally use to find the type of application you have available. Then optimize your description and include these terms.

Test the app effectively before the international launch

Once you’ve gone through every single step and you’ve localized your mobile app to perfection, it’s time for some standard testing. You should be 100% sure the app runs smoothly before you actually launch it internationally. Perhaps your app works great when you try it on a specific device, but is flawed on another. Two types of testing will help you release a flawless-working application:

  • Functional testing – determine, using multiple devices, whether users can perform all necessary actions, such as saving, swiping, switching pages, etc.
  • Linguistic testing – check if all translations have been done correctly. Have a native speaker handle this part of the test, in order to effectively spot cultural faux pas, politically sensitive topic, besides usual language errors.

Related Article – Must-know tips for Mobile App Testing

Release the mobile application in target countries

After internationalization, localization, and proper testing, you can move to the final step and actually release the mobile application. Publish the localized app in the app store together with the localized app metadata mentioned above. You can easily edit the info in your app to fit a specific language.

Make sure to market the application internationally, as well, and let users from your target regions actually know you have released a localized version. You can use social media and cost per install campaigns for effective marketing.

Bottom line

App localization comes with promising advantages. Regardless of what has determined you to consider this project in the first place, you probably want to carry out the process by the book, from A to Z. Keep in mind the pointers highlighted here, and you will be able to reach the optimal results you desire and gain international visibility.

app development

All mobile app development doubts answered

Gartner predicted that only 0.01% of mobile phone applications would be financially fruitful throughout 2018. The mobile app market is bursting with projects and starters are seriously looking at digital products through the eye of mobile phones. It is creating a huge uproar that seems like a smokescreen. The dark side of highly probable failure indicates the need to iron out before various things, before kick-starting a mobile application development project.

The primary reason behind the outright failure of mobile apps is due to the inability to changing the approach from an enterprise website to mobile phone apps. Keeping the development strategies aside, there are significant issues already with mobile app concept creators. They often fail to read the minds of the target market. It is essential to read their mind, their requirements, and then develop strategies to exceed expectations from the mobile app.

Issues with CEOs, CTOs & founders

Mobile apps often fail because of the founders and CTOs failures in critically deciding on development platforms and the offer in a particular app market. The counterpart platforms critically compete it. There also exist some critical matters that fail to ensure the overall user experience imparted by the mobile app. It is further followed by ignorant minds of mobile app owners and marketers to let people know about their app and engagingly publicize it. All these efforts collectively burden on the chances of a mobile app success; leading to another mediocre project.

All this can be easily avoided with the right approach and systematized thinking even before considering any mobile app idea. The mobile app idea should be able to kill all your doubts regarding mobile app development; one by one for eliminating all possibilities of failures.

Here are your all doubts clarified about mobile app development

Doubts juggled by entrepreneurs, startups, new age founders



A clear-cut answer to this doubt lies hidden in the combination of the desired nature of mobile app idea and how deep the investor pockets are. You can create an exceptionally viable product or (EVP) if there are existing successful projects, with similar design patterns. Otherwise, you can dynamically validate the idea and kind of response that people offer to it with a minimum viable product or MVP.

Budget: All-in approach or several eggs in different baskets

You should never put all your eggs in one basket. Smartly allocating the budget in various phases of a project is a smart idea. You should look to proceed through the development phase for knowing the optimized time-to-market viably. Safeguard right amount of budget for clearly building out manual, automation testing suites. It will help you bring out the best and rectify the defects for designing better UX.

It is essential to understand that the mobile app testing phase is not something like mockup with which you can compromise or deal with it later. Defects ones forbidden and left in the deployment environment will always create issues. It is crucial never to let your mobile app testing reports, analysis, and performance metrics go ignored under the shadow lights of any other phase of a project.

Read Also – A precise estimate of the cost to develop an iOS mobile app?

Which is the most crucial phase of development?

Reading through the last section, it is not a difficult guess. Mobile app testing is the most critical phase of any mobile application development project. It is essential to handpick highly repetitive test cases which need to be implemented with high precision at a real massive scale. It can be dealt through an automation test suite.

There is human user testing preceded by cloud scaled testing for dynamic scalability and load-bearing capacity. It is also called load testing. Making real humans use your mobile apps for deducing organic feedback is extremely important to gauge the overall impact of any mobile app project. The objective should be to create an emotional attachment of users with your mobile app through a combination of user experience, UI, and robust functionalities.

Outsourced or in-house mobile app development


It might seem a little tricky. To smartly save on a budget, the niche expertise requiring mobile app development tasks should be outsourced to experienced developers and leading mobile app development companies. The long-term, time-consuming, and relatively easy mobile app development tasks should be carried out in-house. It will optimize your hiring cost of in-house developers who can be paid reasonably depending upon experience, profile, and contribution. You can use customizable engagement models with mobile app development companies and developers for helping you steer through a cost-effective development phase.

Read Also – Mistakes to Avoid When Outsourcing Your App Development

Web+mobile app or just the mobile app?

An internet user will have difficulties in the transition from enterprise websites to mobile apps on Android and iOS. Not having an enterprise based website is undoubtedly going to affect the credibility of a new product in the market. It is also difficult to market your product all across the web, if there is no distinct destination of your product offering.

web and mobile

Going for a mobile app without a web app enables you to:

  • Look more credible
  • Get more reviews
  • Easily publicize
  • Monetize mobile apps
  • Gain visibility through SEO

Read Also – Web App Vs Native App – Which is better for your business?

Limited functionalities with the top-notch performance or unlimited features with high operational cost?

The scenario

You can easily understand it with the latest example of the Uber app available across iOS and Android. On Android, the Uber app offers numerous payment facilities like UPI, credit/debit card Paytm, etc. In iOS, say Mubarak only after payment through credit/debit cards and Paytm. In case of Android, if a user has chosen to pay through UPI, it triggers a request in your respective UPI app. You need to go into the app, acknowledge the request for next stage of payment by entering the UPI pin. It is a time-bound request which expires after a duration of 120 or 180 seconds.

In case the user is unable to pay within this duration, the Uber app notifies them while they’re looking to book their next ride. Either they can spend it upfront again through UPI or choose the option to pay it, in cash; while riding with a driver in the next trip.

The main problem

Users are often facing this problem that they have already paid the amount which expired in the UPI request, by any other payment method or cash to the driver. But, the Uber app in Android is still not letting them book new Uber rides. It is saying that there is an on paid, right in the form of an expired UPI request.

Such problems are present widespread in scenarios where the mobile product is looking into a large number of functionalities. This often leads to compromised feature – performance data. It is not that iOS mobile apps doesn’t have any issues with payment. While making payments on the card, acknowledgment often fails to intimate, to you through an app screen. It is a kink in the user experience, but it certainly lets you book a ride and at least use the app on a day-to-day basis.

Major giveaway

The major giveaway out of this experience narration is to understand that it is not essential to have too many features and functionalities built in a mobile app. You may cut down on a feature or two, but the overall UX should never be compromised because of a malfunctioning micro service, a bad payment gateway or database management flaw.

How to go about the Apple app store/Google play store compliance?

There are plenty of guidelines rolled out by Apple and Google for the respective app stores. They are not very difficult to understand or implement, but the number is overflowing in plenty. Instead, you should save on time by outsourcing your mobile app development to a leading mobile app development company, with an excellent track record of successful mobile apps in the past.

App store & Play store

You can invest the saved time in:

  • Performing rigorous testing
  • Market analysis
  • Yourself using the mobile app
  • Building mobile app marketing strategies
  • Focusing on engagement activities

Technical matters about mobile app development

Native or Hybrid?

The choice is entirely subjective, and it depends upon:

  • Time to market
  • The desired level of UX
  • Feature complexity

native and hybrid

Please do not look for a definite answer. App owners and marketers may seem to lead for stability, constant development, and responsive mobile apps, through various approaches. Various strategies may come into play during different phases of mobile app development. The only factor that is important to be considered is the changing expectations of mobile app users, from the designed app in terms of user experience, reliability, and fast response.

Related Article – Which App Development Platform Is Right For Your Business?

Prototyping or agile?

prototyping or agile

You can steer the product nearest to success, to build a capability integral to dynamic business requirements, as planned. The better you are at managing, the better results you can expect while going through the development phase, either first or critical mobile app. Later on, you may plan sprints for different versions of a prototype that keeps on adding newer functionalities and ultimately the finished product.

Containerized or conventional deployment?

containarized or conventional

The answer is straightforward, and you should strictly look at containerized deployment clouds that is seamlessly scalable and very easy to operate. You can expect containerized deployment to cut down:

  • App management
  • The clarity in the DevOps approach
  • More efficient strategies
  • Capabilities of automation
  • Use of Kubernetes

In-house security measures or a third party?

in-house or third-party

You should go for the most effective combination with the inclusion of high-quality third-party encryption resources and in-house developments of encryption modules. It should be based on a single horizontal and protocols of networking. Instances, like trouser attack in CamScanner app on Android,  automatic registration of Truecaller users are examples of risks, due to unsecured APIs. It is time that digital users are looking to take data security very seriously, at least in the coming future.

Manual or automated testing?


The answer would be a combination of a handpicked automatic testing suite, as discussed earlier, and well-detailed test cases that are rigorously tested by hardworking mobile app tester. You should look to keep a scalable mobile app testing team which is highly capable of helping you cut costs and execute immaculate mobile app testing plans. These may be based on the manual, automated, and essential user-based testing.

Branding, ASO & app marketing

Does something like App Store Optimization (ASO) exist for real?

It might be new to a lot of people, but they indeed exist at a very critical concept level that plays a vital role. It determines how well a mobile app, features on the respective mobile application stores. Generally, it includes all the meta-description, development details, and developer information. Moreover, it helps in engagement activities for organic reviews, to your mobile apps that, in turn, causes increased downloads.

App Store Optimization

App store optimization is an integral part of any successful mobile app. It is essential to understand that ASO might not directly help you in becoming commercially successful. But the level of engagement and improvements that it can create is going to help you build a better way for traffic through the mobile app.

Related Article – Success Formula behind ranking higher on Google Play Store

Can we cut costs around mobile app analytics?

And the answer is No. Cutting costs around mobile apps analytics is the worst idea. They help you in deploying more penetrating engagement capabilities and also build a roadmap for

  • Creating content
  • Persistent notifications
  • Interest-based sections
  • Future upgrade approach

cost cutting

Even the best outstanding mobile app idea is of absolutely no uses if it is not making a loyal customer base. Remember, engagement is the ultimate metrics of commercial and business success of a mobile app. If people are not willing to use your app, or there are no substantial reasons to download; it is a waste of efforts and time material cost. Thus, there should be no doubts about using highly-data driven, agenda-based analytics for creating insights. It directly helps you increase the level of engagement in a mobile app.

Engagements efforts are needed, or just the quality of mobile app/idea will do?

Millennials are always looking for more in terms of customer experiences as they are building a complete closure in their networks, integration of devices, and capabilities of apps. When users have a vigilant eye getting into lucrative propositions, in an exquisite experience from apps, the competition increases manifold. An average mobile app idea powered with well-targeted and strategically executed engagement tasks is much more likely to be successful in the app market, as compared to a brilliant idea which failed to grab customers’ attention.

mobile app idea

It is important to note that mobile app analytics is just one of the means to execute your engagement strategies. Companies often go for a highly aggressive off-line approach to publicize their partnerships with more visible brands and also get advertising on a war footing. A collective result from various consistent efforts, on different fronts, is desirable. Focus is required at all the interfaces where the customer is likely to meet your brand.

How to work on mobile app engagements?

It can be through the web, engagement, shows in malls, direct advertisement, and paid sponsored ads. Engagement strategies are essential when partnerships come into play. Strategically all executive partnerships can lead you to a stabilized business, out of an engaging mobile app idea. Search engine marketing and SEO can collectively help you manage engagement in the digital space.

How to go about mobile app analytics?

mobile app analytics

Companies are working on extraordinarily active and segmented engagements, for your digital products. They build multiple resources, multiple teams, and with niche expertise in art, technology, and branding. It might not be a commercially feasible idea to hire a global engagement agency upfront. Instead, you can build coordinated teams of data enthusiasts and creative marketers who can make use of leading mobile app analytics tools with an objective-driven approach. Remember, starting a project with set objectives with mobile app analytics is extremely important. Often companies and teams tend to stray from their initial strategy and land of nowhere with a lot of data. It may be tough to interpret and carve out business insights.

How will active engagements with app benefit?

Active engagements are critical to consistently increase the number of downloads and reaching up the charts. M-commerce is an altogether different niche strategy which requires a different business nature. Active engagements lead to a consistently growing traffic that is very effective in getting revenues and an increase in the amount of money that a mobile business makes.

app benefits

Active engagement also brings you closer to your mobile app audience and peoples who have already downloaded it on the Smartphone. Commitment also automatically drives you towards knowing your customers, in a way that helps to create better content and add new features. Engagement is the only way that a mobile app becomes commercially successful by 2020.

The best approach for mobile app development

The best plan for mobile app development includes:

Patience is the key to a strategically hard working team to make a mobile app project, highly successful in terms of commercials and business objectives. There are possibilities of various U-turn, changes in strategy, and new opportunities in the market. They may lead you to change your policy depending upon the latest trend, what people are looking for at an instance.

For instance, a mobile app is working fine, but there are no consistently increasing sales figures, invariably on the e-commerce platform. While working on various fronts for publicizing a mobile app and grabbing customer attention, you can also plan to invest in your existing app. You can use the newest technology like AR, VR. Just like e-commerce goes very well with AR, VR. It is essential to find the most impactful and highly utilizable technology that can vastly improve your product through advertisement and engagement.

There is a massive trend of V commerce where virtual reality is helping people build virtually real shopping experiences, through 360° shopping stores, where products are browsed in an exceptional user experience of online shopping. There are various other technologies that you may club with different mobile apps, all of that depends upon nature, the requirement, and strategic vision.

Related Article – How AR & VR are redefining retail?


Leading mobile app development companies can help you kick start a project and later hit the road of digital existence. Further, it is your responsibility to drive that project with consistent strategic changes. Mobile apps can create compelling business opportunities, but they are subjected to trends in the market. These trends affect the expectation of users in terms of digital experience and interrelation capabilities of a mobile app project.

Initially, the objective should be to get hold of a substantial part of the Smartphone user market. Later, it can be done with really engaging apps and making changes that make you different, from customers’ attention, time, and space on their mobile phones.

The mobile app market is consistently growing with the transformation of industries like healthcare; its transformation into M health app. Education converts into ed-tech and e-commerce have already raised a more mature state, starting from the conventional off-line shopping experience. Mobile apps are here to transform how humans live, and you can make the most out of this opportunity with leading mobile update mobile companies.

app development

How is Virtual Reality(VR) going to change the modern world in 2020?

Virtual Reality(VR) in 2020

Virtual reality is undoubtedly seeping into the lives of smartphone users, digital buyers, and completely improvising the digital space holistically. With the continually expanding trends, VR market is expected to raise and evaluate around $160 billion by 2023. There are potential signs of numerous other businesses promptly adapting the technology for more significant applications of VR. The companies are presently taking time to build mature, long-lasting, and highly impactful digital solutions that involve usage of multimedia related technologies like virtual reality.

Taking out the company from the smokescreen created by new technologies is something important at this point of time. Which every Founders and CTOs can do at the moment. Building the right solutions that may increase profitability should also help your business look more realistic. It gives a picture of a better prepared landscape at the moment. Creating the proper roadmap and crafting digital solutions that are a perfect blend of human experience and virtual reality, should be on target. It helps in immense value creation as VR is expected to change the technology business world; while we march past 2020.

Difference between virtual reality and augmented reality

The core difference between VR and AR is the inclusion of real tech landscape in 2019. Virtual reality is all about creating completely digital, near-to-real experiences using graphics, image processing, and various other sensory networks. Whereas, augmented reality is about building an interface between real-life objects that interact with virtual reality components, to make new concepts that drive business agendas and improve customer experience. The Apple measuring app ‘Measure’ lets you measure objects in various dimensions and face recognized emoticons are some of the examples of AR. Whereas, intensified graphics and lifelike 3-D experience in gaming are complete applications of virtual reality.

Best examples of how VR is going to change the modern world in 2020

Touch screen projections

touch screen

Virtual reality is expected to team up with IOT-based solutions that are capable of bringing a humanistic edge to digitally enhanced interiors. We can expect digital projections of mobile app controls, smart home, and all other types of controlling and maneuvering in our day to day lives. Imagine, years from now, you will be capable of using your hand as a touchpad, with the complete mobile dashboard flexibility for adjusting all the features and controlling mobile apps.

Apart from this, we can expect touch screen projections of home center controlling various smart home appliances. They will all be operated with projections on walls, sofa surfaces, and tables with the added convenience to users.

VR in e-commerce, V-commerce

VR in e-commerce

It is one of the most talked-about applications of virtual reality. E-commerce is soon going to change forever with the help of virtual reality. Companies are reported to be working on virtual reality-based e-commerce stores that will allow you to gain lifelike shopping experiences even before you buy their products online. It will enable users to perform all other buys and check out related tasks through digital systems.

It has been truly inspiring for big brands to carry out such initiatives for consistent innovation, MasterCard and Swarovski have recently collaborated to build a virtual e-store. The store allows users to gain real realistic lifelike shopping experience while buying crystal and crystal-made products offered by Swarovski. The payments can be made through the newly devised digital payment service by MasterCard.

Hyper immersive gaming

hyper immensive gaming

The gaming industry is extensively adopting virtual reality, and it doesn’t seem to slow down any soon. The breathtaking success of mobile app games like Pokémon Go are motivating the industry to explore better possibilities, with the help of virtual reality. Recently developers are succeeding exceptionally well in experimenting with new games, that deployed mixed reality technology and brings out an addictive gaming experience.

It is a hyper immersive gaming experience because of the high degree of interaction between game characters and players. It is contributed by specific activities that can be performed while interacting with those characters through all sensory options. For instance, there are certain games where the main characters can interact through sensory touch, fed also talked for directing them further.

Holographic computing with VR


Holographic computing is leaving the architecture designing industry stand with the help of virtual reality. Designers are now empowered to use holographic computing for a more targeted approach that might allow them to build a virtually real model with the help of VR technology. It is a highly convincing application of VR, helping people develop more excellent products. It helps them enable possibilities of greater mobility in the real architecture designs and also visualize more realistically, through virtual reality for extensive detailing of architectural designs.

Digital disruption in travel and tourism

travel & tourism

Virtual reality technology is quickly entering human lives and also establishing itself in homes. People are extensively browsing VR powered websites that are offering localized travel and tourism experiences. It is a great turn around before buying their packages and other products, services independently. Virtual reality is well capable of giving a very real lifelike experience of travel. It also helps you establish recipes of traveling to specific destinations and then drive their business agenda. The strategies are superimposed upon highly interactive, intriguing, and captivating solutions.

Related Article – How AR & VR are redefining retail?

Word of caution about VR

Virtual reality is a part of the subject, but businesses and digital solution makers should be cautious about rigorous using and accessing the usage of AR, VR, and MR. These technologies are highly capable, and their ability stands beyond the questionable mark. At the same time, it is crucial not to lose the touch of a human approach. The product developers should now undervalue the importance of emotional engagement while customers use digital experience a lot for helping your businesses be more sustainable.

Final word

Innovative mobile app development companies realize the quantum of sincerity that lay behind extensive applications of virtual reality. Now it is up to the new age entrepreneurs and experienced founders to solve highly critical problems of social and commercial value, that can occur through the problem-solving ability of the overall digital solution. Making and improvising an existing real solution should help us mature the interface of virtual reality and digital solutions.

Finding new problems and solving them with the virtual reality will help us dig deeper for realizing the core potential of the technology. It all depends on the problem-solving ability of the overall digital solution. Making and improvising existing real solution will certainly help us mature the interface of virtual reality and digital solutions. Ultimately, finding new problems and solving them with the help of virtual reality will help us dig deeper for realizing the core potential of the technology itself.

VR Company

UI/UX Design Errors You Should Avoid For Conversion Rate Growth

Importance of UI in 2019

Here is all you need to know to get hold of a critical proposition of immaculate user experience in all the digital solutions. Digital solutions are making businesses compete at a throat-cutting level. It is one of the main reasons why it is becoming an altogether distinct dimension of competition. When there is a competition of a great UX, the product development team is bound to focus on UI. UI needs to be taken very seriously because often, people fail to justify the kind of importance and targeted effort it requires.

According to Forbes, a strategic effort to improve the UI/UX has the potential to increase the conversion rates up to 400%.  It is said that the margin of error for UI design is very less. There is a considerable number of people who are not giving the due desired attention to UI designs (only 55% of companies perform any user testing).

UI design errors that can affect the conversion rate badly

Website loading time

Website loading time is one of the critical factors that decide whether if you will be able to engage the customers or not. If it is taking too long to load, it has developed SEO penalties on your website and lowers rankings. Robust loading website is an added advantage and thus helps you increase your most probable customers with a clean UI, imparting an excellent user experience consistently. According to research, people are more expected to lose their customers, up to 40% if the website doesn’t load within the first three seconds.

website loading time

Sight loading time is critical, and it can be easily achieved by:

  • Reducing data-intensive API calls upfront
  • Building lightweight graphics
  • Optimizing requirement of bandwidth
  • Securing the website against those attacks and unnecessary request
  • Optimizing the performance of server link up with CDNs
  • Taking a mobile-first approach


Responsiveness has a significant effect on the overall user experience. Users are increasingly taking up solutions that are interoperable and allow handoff capabilities. By handoff capability, we mean that digital solutions which let the users carry on the same task while interchanging devices like PCs, laptops, mobile phones, and tablets. It is essential to ensure that your digital solution is offering a pleasant user experience. It should be up to the mark with the top user expectations, which can be created by using the distributor to approach any device.

website responsiveness

If the product fails to create a similar or better user experience compared to one device from the other, the user creates a better perception of the solution. It can be misleading that this is precisely how customer psychology works at large. You should try ensuring a great user experience with a completely responsive UI design, not just at all types of devices, but with all resolutions corresponding to each devices. You can provide the web design responsiveness by:

  • Manually testing your digital solution on various devices
  • Consciously making efforts to ensure that the UI works the best in different resolutions during UI testing
  • Keeping a point of UI design testing in the test suite

Related Article – Best Practices to Enhance Your Mobile App User Experience

What to Avoid?

Badly curated CTA

A poorly curated call to action is lethal, and it increases the risk of you failing towards the objective of creating a particular webpage. It is essential to position your request to work in the right place. It is an indication for why the page has been built on the website. A poorly curated call to action is also a negative point on your UI design. It leaves an impression that the site owner is perplexed about the primary offering and curate ultimate objective of making a webpage.badly curated CTA

A poorly curated CTA causes:

  • Scattered UI design
  • A lower level of UX
  • Low lead generation capabilities
  • Critically flat conversion rate
  • Low sales potential

Complex navigation

complex website navigation

It is impossible to have a complexly navigated website and still have a greater UI design. The sophisticated UI navigation directly means that there are high chances of content layout mess at all screens. A lot of shipping within pages and several sections of a website makes you disobey the laws of human-computer interaction and a much-required recall-ability during the UX. Users often have unpleasant UX having a tough time navigating through a complexly-structured site. They might even lose out interest before they eventually reach a service page or a product offering that they were initially looking for.

Too much content

Too much content is a huge NO. Content is required for SEO capabilities and enriching brands visibility across the Internet. It also helps to convey the right vision and establish your brand Persona with utmost clarity. But, it is essential to stay within the fine line of excessive content posted on the website and the required material. Having rightly designed content layout with well-structured text boxes is one of the core tricks that you need to learn. It is essential for understanding the combination of art and science behind UI design.

too much content in website

Having too much content on the website can lead to going:

  • Lost constant more interest
  • Bad user experience (UX)
  • An unimpressive first appearance
  • Difficulty in engagement

Related Article – Ways to Fire up Usability of Apps for an Unmatched Experience

Stock images

Stock images cause a dent on a brand image. Using open-source photos that don’t look real and have a lousy pixel quality eventually ruins the conversion of experienced audiences from having exposure all around the web. You should refrain from using stock images on the UI design, headers, and photos and also should focus on self copyrighted researched visual content for the website.

stock image

NOT hiring a design expert

The greatest mistake that you can commit while designing a website is to think that your visualization and technical skills are more than enough for a top-notch UX for your superlative brand. The complete UI design expiration can go for a quick toss the moment when you decide not to hire anyone. UI designing is a combination of art and technical skills. It is one of the more prominent professions in the world and it has a never-ending demand. You should mutually respect the core requirements of your website of a great UI design and hire the best UI/UX designers.

not hiring an expert

Hiring a UI/UX designer helps you in:

  • UI testing
  • Lightweight graphics for UI
  • Adhering to UI design rules
  • Picking up the right pattern

An important point to note!

There are various aspects which you may find worthy of being implemented while designing the UI, but a typical bookish approach can also mislead you to a ruined UI, which ultimately hurts the overall conversion rate. UI/UX designers have to closely work in tandem with higher sales and technical channels. These inputs are significant for new-age products, e-commerce websites, and newcomers of all digital business sections. It helps them in creating a credible reputation of the brand for long-term sales growth.

Final word

The exceptional UI design is something that all digital nomad and entrepreneurs aspire. It is an evergreen requirement in the digital business. It is essential to follow systematized design thinking that eventually leads you to question yourself and making out a thoughtful UI design. Every element must be having a distinct contribution to the UX. There should be nothing excessive or tacky. A minimal UI design is the foremost requirement of your brand to succeed in creating a tremendous digital expression through the UX. UI/UX designing is evolving with changing customer expectations as Millennials are looking for something more each and every time they look for new user experience. UI/UX design is expected to be capable of powerfully impacting your business at a large scale in coming years.

UIUX Design Company

Related Article – Why should you follow the top UI trends and redesign mobile apps in 2019?