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Flask Vs Django: Choose the Best Python Framework For Your Project

While making use of Python as the server-side programming language, web developers have the desire choice of a wide range of web frameworks. The most popular and extensively used web frameworks in Python is Django that has a lot of useful, intelligent defaults and the Flask micro framework that offers complete freedom in module selection.

Developers may take the full-stack Python framework advantage for accelerating the development of complex and large web applications. This way, it becomes possible to avail a lot of robust tools and features. Otherwise, they may choose the micro and lightweight Python web framework for creating simpler web applications and save the extra effort and time.

The question of whether to go in for Django web development or the Flask framework can only be answered with an in-depth study and comparison between the two.

Django and Flask – the Fundamentals

Both Django as well as Flask happen to be very popular among global Python programmers. Django proves to be a full-stack web framework for Python, while the lightweight Flask is usually an extensible web framework of Python.

Having been developed on the basis of batteries-included approach, Django allows programmers to perform the common web development process with no real need for third-party libraries and tools. A few of the robust Python features are not available in Django.

Younger to Django by a few years, Flask is equipped with a smaller, but active community. Unlike Django that is all-inclusive, Flask has been designed as a minimal micro framework that offers an extensible and do-it-yourself solutions. There are not many options here for implementing a system.

How do the Django and Flask Frameworks Perform Comparatively?

The basic variable between the two frameworks is the scale – Django’s full-stack web framework versus Flask’s micro and lightweight framework. Choosing the one that best suits your project requires a deep comparative analysis between the two frameworks.

What Does the Django Framework Offer?

  • A full stack package with ORM, database interface, admin panel, and directory structure for applications
  • No need for third-party libraries or tools
  • Clean code and reliable security features
  • A bigger community gained by more years existence in the market
  • Built-in template engine that saves time
  • Fully functional admin framework makes it easy to manage administrative processes of common projects
  • Developers may build apps without the need for external input
  • Built-in bootstrapping tool is available
  • Developers can work with databases – ORM facilitates this

What are the Exclusive Flask Features?

  • Simple, flexible, and light framework
  • Gives beginners an learning opportunity and space to developers
  • Perfectly suits smaller projects that have to be completed quickly
  • Jinja2 template engine-based: easy environment for accelerating dynamic web app development
  • Extensible framework and has customizable structure
  • Beginner-friendly framework

Django Vs Flask: Feature-wise Comparison

  1. Functional Admin Interface

An admin system is provided in Django that enables quickly creating an effective internal tool for handling the data from data models. Django runs efficiently on the Object Relational Mapper (ORM) database system as well as directory structure. As different projects are having the same directory structure in Django, developers get an all-inclusive experience.

You can create applications with just a few lines of code in Django. The admin’s look and feel is totally customizable.

Flask on the other hand is not packaged with any admin interface. Custom modules need to be installed for using ORM or, if an admin system is required.

  1. Flexibility in Development

Django includes built-in features and modules. This hampers to the freedom of experimenting and control. Batteries are included here, that let developers build a variety of applications without the actual need for third-party libraries and tools. With limited flexibility developers are required to create web applications using only the built-in features of Django.

Flask facilitates simplicity and minimalism to work. There are no restrictions; it allows developers to build applications with the liberty of using anything they wish, with a vast built-in range of add-ons and libraries. Choosing what is to be used and what not are entirely up to the developers here.

  1. Community Support

Django, first released in 2005, has a huge community of active developers. There are a variety of extensions, plugins, and third-party applications that cater to the different web development requirements. Having evolved into a mature platform, Django enables leveraging the advantages of a knowledgeable and experienced community.

Flask has been released just a decade ago, during 2010. Although it is relatively young, it also has got a large community. Getting support in any case of need is of course possible.

  1. Learning Curve

For developers, who are not familiar with Python or web frameworks, Django will have a steeper learning curve when compared with Flask. In the event the development team needs to be changed in the middle, or if scaling the application is required with a newer team after completion of the project, Django is beneficial.

Flask does not offer the ease and comfort to developers to understand the architecture and conventions of a project as does Django Framework.

  1. Request handling

Both Django and Flask allow handling requests by defining views, as either a class or a function, and later on, mapping the routes (URL paths) to such views.

Django, by default, arranges routing definition separately for request handling. URL patterns are required to be defined for each app in a single file which will map each pattern to the viewed, to handle requests, which matches the specific URL pattern.

Flask, while allowing this, is found to allow routes to be declared in the same place as view, either using a decorator or, by registering explicitly the route on the application object.

  1. Template Engines

Django has got its own built-in templating engine that allows developers to define an application’s user-side layer with least efforts and under a short time.

Flask makes use of Jinja2 template engine. Rich in features, this enables developers to reliably build a huge portion of the static HTML parts of a website, while avoiding repetitious work.


Both Django and Flask frameworks are powerful tools with their own advantages. While choosing between these, it must be borne in mind to give precedence to project-specific needs. Factors such as the application’s type and size, plans for its future growth, and the level of customization needed are to be strongly considered, and the best fit has to be chosen.

According to the 2018 Python Developers Survey, Flask and Django are, by far, the most popular web frameworks for Python developers.


How is BlockChain Useful for the Mobile App Developers?

Mobile app development has been evolving in a regular manner. Several unprecedented advances have been made in mobility solutions, thanks to the progressive and innovative technologies that keep’s coming up. With the advent of blockchain technology—the latest trend in the technological world—especially business transactions via mobile apps have reached unforeseen levels.

With several varied industries attempting to harness the power of blockchain technology for enhancing their processes, mobile application developers are certainly not left behind. Blockchain development is seen to be the next big leap in tech-driven mobility solutions.

This distributed technology has touched the various modern industries ranging from healthcare to banking to mobile app developments, and many others. Offering complete transparency to all processes, this technology, as it does with several other industries and their stakeholders, is about to impact mobile application developers in a big way.

What are the Key Benefits that Make Blockchain Technology so Special for the Mobile App Development Industry?

  1. Blockchain Enables Digital Wallets

Digital wallet applications have gained enormous popularity with the advancement of cryptocurrency. Demand for digital wallet has been found to increase regularly. Not just the tremendous rise in cryptocurrency-based digital wallets, the need for a safer and reliable technology to ensure wallet security also makes blockchain to play a vital role.

2. Digital Identity Applications Will Reach Several Industries

All participants of blockchain have specific identities. This can be achieved by getting the personal information registered on private blockchain, or public network. Blockchain-based identity is strong and reliable. It can be used for personal identification in several organizations such as banks, hospitals, government offices, and others.

Building digital identification management apps has become always possible for industries such as education, insurance, banks, and several others.

  1. Blockchain Helps in Improving the Advertisement Model

Another area that is about to be revamped completely under the blockchain regime is advertising model by developers. Contemporary advertising campaigns involve cost-per-installment model that all developers are obliged to invest in. This is required for reaching the broadest audience possible. Being strewn with factors such as middlemen and policies, the amount realized by developers is comparatively very low.

In future, thanks to blockchain technology, this approach will be replaced by the strategy of cost-per-attention. In this model, users are rewarded by app coins for the specific time that they spend on using the app. This helps eliminate middlemen and thus rewarding users with coins that proves useful for making in-app purchases smoothly and efficiently.

  1. In-app Purchase issues can be Resolved Using Blockchain

Despite the fact that most of the world’s population today owns smartphones, a major portion of them are unable to make in-app purchases due to the lack of necessary payment methods such as credit cards. There is the potential threat of fraud even if users do have credit cards. Moreover, there are deterring factors such as app store fee, bank transfer fee, card processing fee, and gateway fee. These factors continue to eat up a portion of the proceedings involved with the purchases.

The decentralized model of blockchain, when used in purchase transactions, facilitates using app coins for paying the app store. This way, developers stand to get a bigger share. Users will also find making in-app purchases pretty much easier, as they can use app coins as a payment method. This also eliminates the need for including all processes related to credit card payment.

  1. App Approval Will be Streamlined and Made Transparent by Blockchain

Currently, it is the app stores—mainly the two players, namely, Google’s Play Store and Apple’s App Store—that make their own decision about approving apps for sale in their respective stores, or otherwise. Presently, this app approval process is not found to be fair; it proves to be cumbersome and frequently arbitrary.

By using the blockchain model, the app approval process would become better, as it would be performed through a transparent developer reputation system. A separate user ranking method and decentralized public ledger will be used for specific developers individually. This makes the process all the more transparent and fair.

  1. The Environment Gets More Secure

A great magnitude of transparency is achieved while using blockchain technology in mobile app development. With everything recorded, it becomes possible to easily track information for every users. They may view all factors related to the process. Mobile app developers will be better positioned for resolving unique challenges associated with data security and privacy such as HIPAA.

  1. Blockchain Enables Smart Contract System

Blocks in the blockchain have the capability of recording ownership, values, and timestamp. It is also possible to use these blocks on the basis of smart contract systems. The peer-to-peer architecture in the blockchain network ensures that there’s eventually no possibility of data manipulation.

By way of implementing smart contracts in all business deals, customers and businesses will tend to develop better trust and understanding. Smart contracts will be playing a key role in mobile app development related to facilitating transaction authentication among parties. The twin advantages of providing secure and cost-effective way in app development may be achieved by using this system.

  1. Remote Area Penetration Will be High With Blockchain

People living in certain under-developed regions of the world, may be having digital devices such as smartphones, but may be unable to access financial systems such as bank accounts, or other personal credit system. Blockchain will ensure that users having Internet access would be able to establish online mobile wallet in which tokens or coins may be stored and used.

This will enable people living in even remote locations to actively participate in online transactions such as E-Commerce activities, money transfer, and securing loans, without having to bear hefty charges toward services by banks or financial institutions.

What Will be the Positive Impacts of Blockchain on Mobile App Development?

Integration of blockchain into mobility solutions will be the driving factor for boosting productivity and improving efficiency, in several sectors in future. Establishing and authenticating interactions on a peer-to-peer level by app developers using blockchain will become common.

Creation of high-performing, efficient M-Commerce applications that enable smooth online trading between buyers and sellers, across the globe will be achieved. This will eliminate the need for individuals and institutions posing as middlemen, thus savings hefty charges and fees.

The transparency of data and openness of transactions made possible in the mobile applications of the future will help greatly to improve the processes of purchases and sales.

There are 11 million bitcoin wallets set up – BitInfoCharts, 2018

Related Articles:

How Blockchain Technology Will Revolutionize Mobile App Economy?

What Mobile App Developers Need to Know About Blockchain?

How Much Does It Cost To Develop A Location Tracking App?

With digital solutions available for almost all conceivable business activities today, there’s no wonder that global business organizations seek mobility solutions for keeping tabs on their assets and resources. Mobile applications are the modern digital way of fulfilling specific business needs. The innovative Location tracking mobile app helps enterprises to track in real-time, their personnel, vehicles, and fleet.

Location Tracking App Development helps delivery-based businesses to comprehensively monitor, control, and manage their employees as well as other assets deployed in the field. Capable of working with web and mobile applications, this technology-based telemetry system empowers entrepreneurs and managers to manage their business resources in the most optimal way.

Real-time information provided by the location tracking mobile app enables enterprises to enhance their services and sales, while bringing down on the costs effectively. When developed with unique features catering to the specific business needs, this application proves to be the cost-effective system, that provides global business organizations the ability of keeping continuous watch and vigil over their valuable resources.

According to the, 61.2% of the global mobile phone population accessed the internet from their mobile phone in 2018.  In 2020, the number of smartphone users worldwide is projected to reach 2.87 billion.

What are the Key Purposes of Building a Location Tracking Mobile App?

The basic purpose of developing a mobile app for location tracking is to collect information about the current location / position of the user. This functionality and the resulting information’s can be put to use in a multitude of ways by different businesses from varied industries. The following are a few of such ideas and purposes:

  1. Fleet management optimization: By providing vehicle drivers with routing and mapping functionality, you can get reports generated instantly by the app. Getting alerts in the eventuality of unexpected changes or emergencies is also possible. Location tracking mobile app eliminates the need for buying and installing GPS devices, as the app can be installed in the drivers’ Smartphones.
    fleet management
  2. Monitoring remote staff performance and productivity: By pairing location tracking with time tracking, businesses can identify the productivity of their remote staff. Incorporating this on existing systems enables generating automatic reports about the total number of hours worked. This leads to powerful employee management. Geofence function helps record employees’ entry and exit timing.monitor people performance
  3. Doorstep delivery-based businesses: Online food ordering and delivery businesses may use the tracking app for keeping tabs on their delivery personnel’s. This ensures timely delivery and thus improves customer relationship and sales.doorstep-delivery
  4. Outdoor activists and sports fans: Apps enable people, inclined toward outdoor and adventure activities, to plan their routes and get information about distance and time. Tracking app ensures that they do not get lost.trail tracking

What are the Common Features Available in Location Tracking Apps?

Although the features and functionalities in a location tracking apps depend on the specific needs of your business, there are certain inherent features that are commonly available. A few have been listed below:

  • Employee attendance: Maintaining the attendance data of field force is possible
  • Admin panel: This easy and quick interface enables adding, modifying, or removing agents
  • Report generation: Reports about location, delivery, and other details help expedite all the business activity
  • Alerts & notifications: Enterprises may circulate information about new products, discounts, etc to customers
  • Offline tracking: This helps to track and maintain your staff’s location, distance travelled, route, and call logs

location based app development

Development Cost of Location Tracking Apps

Factors such as the specific features and the project completion timeframe would normally impact the app development cost. Developing a location tracking app similar to Uber will require approximately 750 hours on Android and 700 hours on iOS. Website creation will take about 450 hours. By multiplying the number of hours with the tariff hourly rate of mobile application development company, you may arrive at the cost of creating an app.

Moreover, you need to consider the timeline to create detailed project needs as well as mockups design.

What are the Major Benefits offered by Location Tracking Apps?

  1. Staying connected: Business owners and managers may stay ever connected to their personnel, vehicles, and customers all the time.
  2. Transparency is achieved: Real-time status of delivery / location being highly discernible, there is complete transparency of information.
  3. Improved communication: Better communication facilitated by the app leads to increased trust among all of the stakeholders in the business.
  4. Effective monitoring: Enterprises are in control of their personnel’s whereabouts; there’s no real need to be concerned about their activities.
  5. Adherence to process: Whenever there is any deviation from the pre-determined route, it would be promptly conveyed through a message.

What are the Major Categories of Location Tracking Apps?

  1. Route tracking app: This type of app is useful for navigating through unknown locations. GPS navigation facility will guide you all through.

Features: Prompts for turns and directions, tracking exact distances to intended location, and convenient navigations.

  1. Map tracker app: Following Google Maps facility, other companies have started developing these apps with the tracking capability to easily map locations.

Features: Location monitoring, turn-by-turn navigation, public traffic info, and GPS localization.

  1. Car Tracker app: Private vehicles are precious to owners. These apps help them track their vehicle during the drive as well as other times.

Features: Real-time GPS tracking, MIS reports, and options for last location saving.

  1. Indoor/outdoor positioning app: This app lets you know of the path and environment of the intended outdoor destination in detail. Moreover, it provides in-house locations.

Features: Searching objects indoor, journey and residing location interpretation, and zone detection.

  1. Bus monitoring app: Ensures safe transportation by providing easy and real-time tracking facility.

Features: Traffic and emergency alerts, route change information, and information about pickup and drop.

location based application development

The modern location tracking app can be customized to suit the unique needs of varied industries such as the ones listed below:

  • Food industry
  • Automobile industry
  • Construction
  • Banking & Insurance
  • Logistics
  • Staffing
  • Travel
  • Distributors


Location tracking application development helps enterprises to have full control over their moving assets. By being able to monitor the location of staff and vehicles, business owners are well enabled to streamline their business processes. With the help of this innovative app, new businesses and products are about to emerge in the near future.

ManageTeamz is a modern technology company that assists business organizations in tracking their fleet, delivery agents, and employees, thus increasing their overall productivity and efficiency.

Related Articles:

Why W2S Solutions is Good in Building Location Based Apps?

What are the challenges and advantages of location-based applications?

Lead Management: What is it and Why do you Need it?

Sales is undoubtedly the most crucial component of any business. It is that part of a business which attempts at getting customers into buying more, so that more revenue can be generated. The more the sales, more will be the revenue, and this translates to better profitability.

Now, having realized the paramount importance of sales in any industry, it is to be borne in mind that lead generation is the foundation upon which sales prospects can be constructed. Sales leads—the data identifying potential buyers—happens to be the lifeline of any modern business today. As is to the common practice among modern businesses today, technology plays a key role in managing this critical element. The innovative lead management technology is being extensively used by many global enterprises.

What is Lead Management Software and How Does it Help Businesses?

Lead Management Software Helps Enterprises to Efficiently Manage Leads

In the simplest form, leads are your potential customers who show interest on your product or service, but have not yet made a single purchase. With business growth comes an increased load of leads that needs to be managed efficiently, in order to channelize the flow and convert as much leads as possible among existing customers.

The process of capturing leads and tracking their behavior to qualify and engage with them, until they prove to be ready for moving to the next phase of making a sales transaction, is called lead management. It is through automating the lead qualification process to the maximum possible extent that enterprises can handle their leads, come in from varied sources efficiently. Here’s where Lead Management Applications play a key role in assisting the sales teams of modern business organizations.

How Does a Lead Management System Work?

A Lead Management Software Development Company helps enterprises by providing business-specific features that assist handling of the various stages present in the lead management process. The key features are discussed below:

  1. Capturing leads from multiple sources is enabled

An effective lead management software must help users easily capture leads that’s originating from various sources in real-time, securely. Lead capture automation ensures feeding each lead into the system and thus prevents lead leakage.

By capturing the source as well, it helps identify which marketing campaigns deliver and which ones don’t. It is capable of assessing automatically the sources that generates the most number of leads and revenues for the organization. Leads from different sources such as emails, chats, and web forms are captured and delivered securely for consideration.

  1. Lead enrichment & tracking helps the sales team

When a lead enters the lead management tool, its profile gets automatically enriched with commonly available information such as the company name, job title, social media profile, etc. This relieves the sales team from having to take the extra effort and spend time on researching and manually entering data.

lead tracking

Tracking website visitors helps businesses to obtain an idea about what leads are predominantly looking at the site, their position in the buying process, and the likelihood of their purchasing the product or service. Better understanding and communication with leads is enabled mainly due to the ability of identifying their buying intentions.

Factors such as links clicked, pages visited, downloads made – the lead’s general activities on the website, in addition to email and product engagement are tracked together efficiently. With these valuable insights, the sales team personnel’s will be able to understand leads’ interests and then customize the sales efforts accordingly.

lead management app

  1. Lead scoring feature for qualifying the leads

Leads get checked for identifying their worth – to assess whether they can be pursued or not. Those qualified leads alone are considered sales-ready. Lead scoring, the methodology for ranking the leads, for determining the sales-readiness of a potential buyer, is simply employed for effectively qualifying leads.

According to the rating of their interest on the product or service, their position filled in the purchase cycle, and how they match to a specific business, leads can be scored.

lead scoring

Scoring is done by assigning points to leads through rankings such as A, B, and C or by making use of terms such as ‘cold’, ‘warm’, or ‘hot’. Assigning score to leads in accordance with their location, job title, their behavior on the website, and email engagement, the sales team can now quickly distinguish between qualified and unqualified leads. Making use of scoring method for qualifying the leads facilitates sales personnel to pinpoint the right sales leads and tends to invest their time optimally.

  1. Secure distribution of leads

When a business is small, it may be possible to manually assign leads to individual sales representatives pretty easily. With increasing number of leads and a growing sales team, this might cause delay in the lead response process or may altogether make it impossible. A reliable lead management tool has the capability of automating lead assignment to appropriate sales representatives on the basis of a few set criteria’s.

secure distribution

Efficient distribution of leads to the right sales personnel and territories facilitates prioritizing the leads in a better way, by the sales team themselves. Capturing leads needs to be followed by effectively passing them on to the relevant persons in the sales team. This empowers the leads to have a consistent experience, when they are required to make queries.

  1. Ongoing nurturing of leads and monetizing them

Although it is the expectation of every sales team, the possibility of each and every lead being converted into a paying customer is getting remote. Not all leads can be converted sales-ready. Quite a few leads may be present in the awareness or research phase, trying to figure out the suitability of your product or service. It is the responsibility of the Lead Management Apps to facilitate sending nurture campaigns to such generated leads.

lead nurture

With an efficient Lead Management Software in place, enterprises may educate them through demonstrating the value of their services or products. This may be performed by sending relevant contents and promotional offers to leads. They may be nudged forward in making a decision about buying.

Why is Lead Management Considered Crucial?

In order to manage the flowing leads and qualify them according to their worth quickly, an automated lead management system becomes essential. Manual processes will not suffice in the modern business settings. Furthermore, lead management software helps optimizing an organization’s sales strategy to be efficient. It also enables analyzing how a potential customer gets converted from being a prospect to a lead to a customer.

“Managing leads is one of the most important things any business needs to learn, because that’s how you help interested parties find the products they need from you.”  – Brad Hodson

What are the Exclusive Benefits of Lead Management Software?

  • It enables sales reps to identify and focus on only sales-ready leads. This maximizes sales opportunities
  • Engaging with the right leads is enabled; sales reps are backed by essential contexts. This results in improved conversations.
  • Eliminating unwanted data while providing necessary information, the lead management system improves response time exceptionally well.
  • Automated tools for lead management facilitates assigning leads to the right persons and prioritizing – this helps to enhance productivity while increasing ROI.


Lead generation is the crucial part in every business that keeps your pipeline active and filled with a flow of new prospects. In the contemporary business arena, it is evident that having effective Lead Management Applications in place would definitely offer unlimited opportunities to enterprises. It helps avoid pitfalls such as lack of insight and lack of nurturing, while reducing waste and increasing conversion rates.

lead management app development company


Strong Reasons Why Your Mobile App Needs Voice Integration

It has been universally accepted that voice is the next big thing in mobile applications. Starting a few years ago, voice recognition technology has been steadily gaining momentum. Today, voice integration in mobile apps promises to be considerably improving the overall user experience. It offers hands free experience to mobile app interactions.

Voice recognition technology has paved the way for effective use of speech recognition in several fields such as transcription and Artificial Intelligence-based applications. Now, with users’ preference and advancement in technology, voice integration has been getting all the more important on the mobile apps front.

Why Voice Integration is Considered the Most Crucial Factor in the Future Mobile Applications?

Voice Recognition Technology Has Witnessed Substantial Advancement

It has been proven from statistics that by the turn of this year, more than half of all web searches would include voice. Google Android apps accommodate one in every five searches that are performed through voice operations.

Millions of Americans are seen to use digital voice assistants, and the trend is expected to grow in near future, thanks to the ease and convenience. All these augur well for voice technology’s extensive use in mobile applications.

“By 2020, 30% of the web browsing sessions will be done without screen” – Gartner

What are The Key Factors That Necessitate Voice Integration in Mobile Apps?

Technological advancement and user demands drive android app development and iOS app development services to adopt voice integration

Mobile apps have made their entry into the cyber world with the primary objective of promoting business. With progress in technology and in keeping with the user demands in this modern world, business organizations are required to adopt the most modern technologies that helps them reach out to the maximum possible audience.  Business mobile app development has reached a level where voice-enabled mobile apps are the next in things.

The following are the major factors that make it imperative to include voice integration in modern mobile apps:

  1. Voice-enabled features facilitate users to interact with apps in hands-free mode

Mobile apps are the frequently used as shopping platforms or source of information. In such instances, voice-enabled apps enable mobile users to interact without having to use their hands. This proves helpful in ordering things while one is working out, or easy interact with an app while commute between different voice search womanSuch measures ensures that users do not miss out any opportunity when they are unable to tap their mobile device. Furthermore, speech-enabled apps can take requests or commands as and when needed, allowing user interaction more efficient.

  1. Performing voice searches is encouraged

Voice recognition app development facilitates smooth performance of voice searches by mobile users for finding information. When the app is developed in a way that directly facilitates responding quickly, users can now get what they seek, efficiently.

mobile voice search

On the backend of the app, this provides valuable business insights about mobile users’ behavior and preferences. This may be effectively used for enhancing sales and increasing revenue. Encouraging and enabling users to go in for voice searches proves mutually beneficial.

  1. Competition is kept at bay

Voice integration is still in nascent stage. Only a small portion of mobile apps are making use of speech recognition features as of now. It is the opportune time to enrich your mobile app with voice recognition features and stay well ahead of peers and competitors. Mentioning that your app has voice capability in app stores naturally earns it a special place.

  1. Convenience and user friendliness is considerably increased, improving your business

Mobile apps with voice capabilities greatly increases customer convenience and user friendliness. Speaking could be performed three times faster than tying. By being enabled to directly interact with apps through voice, users are relieved from having to tap on their keypad multiple times for performing a single task.

Moreover, voice recognition helps avoid the potential errors in typing and saves in lot of time required for interactions. All these will translate to improvements in your customers’ interactions within your specific business.

  1. Less dependence on the keypad and screen

By moving towards voice-enabled mobile application development, businesses empower their customers to rely less on the screen of their mobile devices for getting their work done. It just requires speaking to the device without even having the need for looking at the keyboardVoice recognition app development offers the opportunity of making mobile applications accessible with just only voice and without having to use the screen or the keypad. This new level of voice UI design turns the B2B mobile app quite attractive, useful, and engaging.

Voice Recognition In Mobile App Development Has Opened New Avenues

Smartphone users choose to go in for the latest of and progressive technologies. Voice-enabled mobile apps are the latest disruptive wave in mobile app development. Voice-enabled mobile app development is touted to be the next big thing in the mobility solutions world.

Unlike in the earlier past, wherein Smartphone users were using voice commands infrequently, they have started their regular interactions within their mobile apps by making use of voice commands now, thanks to voice recognition in app developments.

Voice commerce is already a reality and according to a leading survey, 80% of Americans support some form of voice payments in recent years.

Why Top Mobile App Developers Encourage Voice Integration in Mobile Applications?

Relieving users from the cumbersome process of typing long statements, voice recognition technology facilitates them to just tap their keypads and give out voice commands to get their various activities performed efficiently.

Voice technology enables mobile app developers to enhance user experience and user interaction in an unprecedented ways. Voice commands through mobile apps provide a unique way to address UX concerns of any mobile application development company.

From the users’ perspective also, a voice assistant proves to be the best friend and convenient solution during occasions when they are unable to manipulate their touch screen.

Voice-enabled mobile apps are finding their way in several types of businesses in this modern world. To name a few, retail, healthcare, payment services, travel services, and M-Commerce sectors are seen to be making efforts to leverage the speech recognition technology for building efficient mobile apps.

Key Take away

As it provides hassle-free operations and offers high level of comfort to users, speech recognition technology is found to be one of the extensively adopted innovations until today. Integrating voice feature in your mobile application ensures that your app stands out. With demand for voice commands increasing among the modern users, businesses may engage in their customers efficiently by integrating voice within mobile apps.

Integration of voice interface is certainly the next step in mobile app development that often helps business organizations to beat the competition while increasing the value of their applications.

voice recognition app development quote


Things to Take Care of While Building Food Delivery Apps

Amid several thousand mobile apps that floods the cyber space on a regular basis, Food Delivery Apps are the in thing today. With the considerable rise in on-demand and doorstep delivery culture, food business owners have been making a beeline for finding the right Mobile App Development Companies that would take their business to the intended users.

While there are umpteen opportunities and myriad avenues in food delivery-related business, it is a challenging task to create a successful mobile app for food delivery business. Here’s where the top mobile app developers play a vital role.

The knack is in striking a balance between, satisfying, both food business owners as well as consumers. This can be accomplished by building a high-performing app that satiates all the needs while being efficient and economical.

What must be the Primary Considerations of Entrepreneurs Who Wish to Venture into Food Delivery Business?

Total global revenue in Online Food Delivery segment amounts to USD 95,413m in 2019 .

Those who want to partner with a good food delivery business app development services first needs to understand the essential aspects of the delivery app. Food ordering & delivery tracking app includes two major aspects, namely, ordering and delivery elements.

  1. Careful Consideration must be given to the Following:

What is your intended budget? 


There are unlimited opportunities and several frameworks as well as immense expertise that’s widely available in the market. However, there is always a price tag. Having a clear idea about your budget is always essential before approaching your mobile app developer. It is imperative that your app developers are able to match your specific budget with the most optimal services.


Have you identified and understood your potential / existing customers?

understand customer

Whatever may be your line of business, it is crucial to know your customers. You must become very clear about who your target audience are, even before beginning the app development process. Market research helps in deciding how your app must look and feel. This is essential to satisfy the intended customers. Parameters such as users’ age and geographical locations play a key role in this regard.

Do you have the practical ability to achieve quick delivery?

productive delivery

On-demand order and delivery of food is greatly different from other commodities since, that customers always look for lightning-fast delivery, practically. You need to ensure that your app is capable of facilitating both order and delivery under the minimum possible time. It must enable real-time updates of orders as well.


Have you chosen the right framework?

choose the right one

It is of primary importance to choose the specific operating system for which you are going to get your app developed. Having zeroed in on the potential platforms that you find largely available, you need to pick the one that suits your needs perfectly. Having preliminary knowledge will help; otherwise, getting resourceful persons to guide you is suggested.

Are you having an USP in the cluttered market?

unique selling point

With several of the contemporary business organizations pitching for mobile apps related to restaurant order and delivery activity, it is essential that you first fix up your unique selling points. Projecting this as the highlight and focusing on improving it through prudent app development will definitely distinguish your services from that offered by your peers and competitors.


  1. Look for the Most Essential Features required in Your App

As with any business, food order and delivery transactions, demands for a set of unique requirements that have to be fulfilled. This of course reflects on developing the app for your specific restaurant business.

User friendliness is among the top most needs that have to be considered while developing an app. The following are the salient features commonly expected in online food delivery apps:

  • Live order tracking: It is imperative that your mobile application development company takes sufficient care to facilitate users to exactly know their order status at any given time.
  • Convenient user interface: Custom mobile app developments that empowers users in easily finding what they look for is crucial. Customers, upon logging in to the app, must be able to smoothly navigate and understand all the available options. Menu, availability, and delivery time – everything must be in a presentable, discernible manner.
  • Secure payment options: It is the age of information where everyone is concerned about the security of their data. It is the responsibility of the mobile application development agency to ensure this thoroughly. Warranting data security is the major building block upon which trust and relationships can be built.
  • Push notifications: Your app needs to have the facility to circulate the essential information using push notifications. This helps attract more no of customers.
  • Ordering using multiple methods: Be it Android app development or iOS app development, it is important that your customers are offered with multiple options for placing their orders.
  • Offers & rewards: It is the general tendency of modern customers to expect offers – seasonal as well as ongoing. Running promotions to woo customers is a common strategy adopted by many of the food business owners.

app development company

What are the Salient Cost Factors That Need to be considered in Smartphone application development?

  1. Design & development cost

The total cost of business mobile app development comprises from the cost of development, resources, and application configurations. This as well as cost of hiring app developers and licenses must be taken into due considerations.

  1. Expenses on app developer’s side
    Depending on the basis of remuneration, say, hourly or monthly basis, and specialization needs of your specific food delivery app, this cost varies.
  2. Meetings & gatherings cost

Building effective Food Delivery Apps involves a number of frequent meetings and conferences for discussing strategies. This will involve expenditure that needs to be estimated.

  1. Testing and launching expenses

Having created the app, the next step is proper testing for fixing the bugs. This will incur expenses towards tools and technologies.

  1. Marketing & promotion

Making the app known to as many people as possible through an effective marketing process is however inevitable. This in turn involves cost of advertising, promotion, and the likes.

Contingencies to be Considered While Developing Online Ordering & Delivery Apps

  • Investing in a customized website is a good way to start the project
  • Creating a detailed database comprising of all targeted stakeholders is essential
  • Website needs to be social media-friendly and search engine-optimized
  • It is good business sense to target a small location and later customize according to local requirements and preferences


Food-delivery business has been revolutionized by the on-demand ordering and door-step delivery model, during the last decade. Thanks to attractive and target-specifically designed food delivery apps, entrepreneurs are now enabled to provide the best possible service to customers, while enhancing their revenues.

By making prudent use of online food delivery app, you can reach out to a great number of customers and monetize your business much better that ever. But then all these will be made only possible, if you sift through the bulk of data related to your business, considering the pros and cons, and succeed in coming up with the best app that fulfills every need of users.

app development

Why entrepreneurs need on-demand delivery apps?

The hassle of entrepreneurship & convenience of on-demand delivery

Entrepreneurship is not a 9-to-5 job or your own business, and it is a mindset that involuntarily makes you agree for pursuing hustle, in more innovative, lead teams, fight credibility crisis, build brands and above all; be a problem solver in all conditions. It takes courage to pursue full-time entrepreneurship, and on-demand delivery apps especially for various domains have made their lives more accessible than ever before. It is believed that entrepreneurship is one of the primary catalysts that have transformed the on-demand delivery business in India. Entrepreneurs are taking up new projects and aggressively indulging in the inception of innovation-driven products and services. It makes lives easier for many peoples. In a nutshell, on-demand delivery apps are serving the people who are looking to help potential markets and extensive customer bases.

Analysis of a hidden relation

It is quite amazing to analyze the inter-relation between the gig economy, the idea of entrepreneurship and the rising trend of on-demand delivery apps. Whether, it is simple food delivery or a personalized service like Dunzo to carry out your tasks, everything is available on a micro-retail basis, fully personalized, just the way you need. In a situation correctly set up like this, freelancers, standalone businesses act as the source of products and services, provided by on-demand delivery apps. The ever-increasing base of entrepreneurs with perpetually strengthening the idea of entrepreneurship in a potential market, and so it is one of the best examples of demand and supply rule. The changing mindset of people that motivates them to set a freelance business is giving rise to a more prominent gig economy that is helping them build a cohesive, self-reliance system that works in the B2B arena and empowers entrepreneurs for greater endeavors.

Here are the most persuasive reasons why entrepreneurs need on-demand delivery apps

The need for being more productiveproductive delivery

On-demand doorstep delivery is one of the most convincing synonyms of convenience in the digital world. Entrepreneurs have to be extremely competitive, and they are being challenged by time for being more productive and so takes up a faster route against the trial of time. This helps them achieve more significant results and be more like an innovative leader who not just think smart but also works excellently with sheer smartness. Need for delivery, products or the on-demand e-commerce deliveries; they are all making substantial contributions towards the leading entrepreneurs, waste less time be more productive and achieve higher results.

The growing trend of the gig economy

economic growth

Anything that surfaces in the B2B arena is sure to impact entrepreneurs on a large scale. Ultimately, the idea of entrepreneurship induces design thinking based on the guidance from B2B market. On-demand delivery is contributing in leaps and bounds for entrepreneurs as people are looking to take up numerous personalized gigs which help them showcase their complete skill sets instead of a job where they might feel being less productive or completely wasted at times. As people are looking to offer their personalized skill sets with utmost expertise, entrepreneurs are looking to be more cost-effective with the help of on-demand delivery apps that are rocking the cradle of food delivery, e-commerce, and everyday goods and services.

B2B is turning towards micro retail services

micro retail business

As expressed earlier, trends and notions that prevail in the B2B significantly influence entrepreneurs and their mindset. The increasing trend of micro-retail services and payments for only what you require is empowering the entrepreneurs to be much more cost-effective than ever before. The budgets are shrinking, and the overall feasibility of a business idea is increasing manifold. Micro-retail services are empowering entrepreneurs to travel an extra mile and manage operations with optimized turnaround time and time material cost.

Drastically reduced time material costreduced cost

The convenience of on-demand delivery is one of the primary reasons why entrepreneurs are showing the courage of directly going for an exceptional viable product instead of a basic MVP or a minimum viable product. The reduced time material cost in building a product and the related operations are helping entrepreneurs spend more on budget heads like:

  • Quality assurance
  • Testing
  • Large-scale dynamic teams
  • Mobile app marketing
  • Online presence
  • Overall customer experience

Greatly lowered Human Resource requirements

less employee

Theoretically, the lesser number of heads applying mind on a specific task, coordination, and communication becomes faster and much more comfortable. Entrepreneurs are extensively availing third-party services for on-demand delivery through mobile apps that are allowing them to reduce their essential skilled employees to a minimum number. For instance, if there are third-party delivery services for logistics, logistics managers and transport supervisors are eliminated out of a particular business channel. The progress is fast-tracked for larger avenues of growth and economy.

Increased convenience


Entrepreneurship is a combination of art and science and increases convince due to on-demand delivery through mobile apps is fostering it in a high fashion. As entrepreneurs can lead useful lives with multiple tasks carrying on simultaneously for increasing productivity, they feel in total control of the situation, and believe there is a scope for them to be more productive and work out smart appliance and greater businesses. It might look like one of the promoters of on-demand delivery apps act in the background, but it plays out a critical role on the overall impact as entrepreneurs, looking for a bigger picture in all perspectives.


The combination of entrepreneurs and on-demand delivery services through mobile apps may look fancy. But, there are certain aspects which need to be worked out before considering it established. The quality of service (QoS) and reliability are difficult but critical factors that needed to be accounted for before any element of decision-making at an entrepreneur’s end. There are chances that complex start-up ideas and niche business requirements may rule out the possibility of on-demand delivery of services and products. Because it may hamper their exclusivity and also increases a factor of reliability on a third-party entity which is beyond the control of any company or entrepreneur in real time.

app development companyAccording to law and the concept of branding, a service which may look like wholly owned by an entrepreneur or his start-up might have a complex configuration of in-house and on-demand delivery services. They might be assembled or sandwiched before they are presented to the most probable customers. Entrepreneurship and ideas born out of notions are often unexpected, and the turn is of on-demand delivery apps to prove itself on the lines of sustainability, reliability, and outbound scalability.

How to patent your mobile app- an ultimate guide

Innovation & competition in mobile apps

Ever since smartphones have risen to popularity, mobile apps have become much more prominent than one could have ever imagine. Broadly categorizing, there are two types of mobile apps which have prevailed on the premium app stores. Firstly, there is a colosseum of apps which have mainstream users and have a few bunch of potential competitors fighting for customer engagement and retention. The other is the niche requirement looking for fulfillment. The technology enthusiasts and businesses are both looking to solve those problems with greater skills, more substantial impact, and higher efficiency. Amidst all of this, there is one thing that subtly rises to immense importance, patented mobile apps.

The culture of patenting mobile apps might not be so primitive in India, but the requirement for curbing unethical practices, unlawful intentions and outplaying competition is apparent present in all fields; at all levels.

What if you ignore patent filing?

Mobile app developers and young start-ups (in India) out-rightly ignore them. But, underestimating the importance of filing patents may lead you to situations like:

Unethical process variation by imitators

unethicalThe most widely understood risk cover of patent filing is that other prominent players of your business industry and most probable competitors will not be able to create minor variations in your app idea and launch it as a mobile app product in the open market. It saves you from a lot of consequences and safeguards your supremacy under all conditions. It is basically like a large cover for your idea or the intellectual property through the mobile app.

Undue competition

undue competititonIt is quite apparent that if your competitors are hitting an overlapping market with a very similar product with only a few improvements and variations, you are sure to face an undue amount of competition. Your market share, as well as profits, will be significantly compromised. Filing a patent saves you quite comprehensively.

Reaping of undue benefits by contemporaries

duplicate or original

Suppose there is a company ABC that has built a great app with location-enabled services and it is solving a significant problem for the customers. Now, company XYZ understands their product pitch, gauges their USPs and builds a very similar product with a few changes. Your contemporaries might have improper benefits as people will get confused between the original product and the copied one. They will be choosing unknowingly, but it certainly deteriorates the value of your innovation and incurs a direct loss to your customer base.

Direct loss of capital & profits

profit lossWith an immediate loss of intellectual property, innovation, and technological lead, there comes a noticeable loss of, and a lot of your money which could have been generated through the newly created revenue stream will now find the hurdles of competition hand which would rely on penetrating customer engagement.

How patent filing helps businesses?

The convenience of secured product innovation

secureThe level of calm confidence in the company employs, and enthusiasm of product managers remains intact if they are working on a patented project. It has a precious direct impact on productivity and the quality of work produced. Filing patents gives the company, and it employs a much-required dose of security before putting in the hard work for a particular project.

Opportunities for open source licenses

open source

Once the owner of the intellectual property has patented the mobile app, he as a method or a process for a particular problem-solving initiative. Then they can also go for open source license distribution. It is a convenient way of letting other entities use your product and innovation under a set of specific terms and conditions. It protects the product from unethical uses and unforeseen modifications and enables you to scale the customer base simultaneously.

Paving ways for revenue through royalties


Once you are the holder of title ownership, the world doesn’t have an option other than paying the proper fee for your product. It is an excellent way of fostering your brand and making a business sustain with a distinct revenue stream through royalty.

What should be the first step for filing a patent?

Filing patents can be as complicated as perceiving new inventions. The first step before actually filing a patent is to register for provisional patent filing. It is a process involving furnishing of all the critical information like:

  • Core idea
  • Abstract
  • Implementation
  • Details of operations
  • Methodologies with reasoning
  • Concept note and business provision

Kindly note that it is one of the initial steps before the filing of patents and registration that help to register your product to a sufficient extent. Further, it helps you take the appointment of the first filing date. It is a landmark date in the process of filing a particular patent because it is considered to be your date of the first approach while filing the patent. In case the matter goes to a court of law or is solved through mediation, this date is considered to be your date of filing and any other entity claiming to have a similar patent and will be judged upon by the state. If they have filed on time before this, they will have an upper hand; otherwise the latter remains the undisputed owner of the mobile app idea.

What is the eligibility criteria for filing a patent?

Exclusivity of idea

It is the most explicit and essential requirement for fulfilling the eligibility criteria before filing patents for the mobile app. The quantum of innovation in your mobile app idea should be supreme, and it should be undebatable for the mature minds of the respective industry. Any idea that is considered to be an inspiration or variation of a particular existing patent is most likely to face rejection, and it will require substantial modifications before it can hit the existence of a patent.

Non-obvious in nature

It is an extremely tricky eligibility criterion for the filing of patents. Most of the intellectual property in the form of mobile apps are rejected under this clause. It is simple to understand it with an example.

For instance, there is a mobile app that helps you report prominent sites of ocean pollution in the Indian Ocean; it uses location services and is built on JavaScript libraries. Now, if another mobile app development company produces a similar app with an extra functionality or two and claims that they have used different searching methodologies, then the existing one along with load Node, Angular ReactJS, it will not be considered as eligible candidature for patent filing. It is merely because it is quite ‘obvious’ that a particular mobile app development tool alongside third-party services will be used. If not one, then it might be other. But there is no peeking degree of innovation that leads directly to successful procurement of a patent.

Impact on users/Problem-solving abilities

Another point of assessment for patent approval committee is the quantum of an influence of the respective innovation it is speculated to have on the users. The problem-solving ability of your change is undoubtedly regarded as one of the most significant plus points for gaining yourself a patented mobile app idea.

Detailed requirements for filing a patent

After the filing of provisional pretend registration, the USPTO or the United States patent and trademark office lend you a time of about a year before your landmark date of filing was issued. It is a time duration given to technology enthusiasts or conceptualizer for ensuring that the end product is worthy of a patent and if the person is still willing to go for outright procurement of license on the same lines. Once it is correctly done, the approval process is initiated, and that includes:

  • Scrutiny of product
  • Complete documentation
  • Abstract
  • Introduction
  • Working model
  • Impact analysis
  • Flowcharts
  • Simulations and supporting documents
  • Appendix

It is a long process that happens in various phases and takes its due course of time before the final patent is registered to a mobile app developer or a mobile app development company’s name. It is convincingly accompanied by product presentations, explanation and more in-depth ground research at the approving committee’s end.

app development

Dubai: W2S Solutions pins another Location on world map

The first quarter of 2019

The hustle and tussle of 2018 in the technology industry were mainly pivoted around mobile app development business. It has finally turned out transformed with results of the first quarter in 2019. Although, the results are yet to hit the charts and become a reality they look evenly poised with a substantial volume of business in the subcontinent region. There is a greater sense of stability and mature solutions. The smallest companies are turning towards m-commerce and bring in their stores to mobile phones. It is giving rise to a considerably mature competition in mobile app development companies and also helping them realize a greater good of numbers in sales and profit.

About W2S Solutions

W2S Solutions is one of the leading web and mobile application development companies in India primarily based in Chennai, Tamil Nadu. The company has won several accolades and has also tasted its fair share of success with perpetually growing business relationships. It generally operates with A+ class of clients like Samsung, BlackBerry, Sony, Bank of America and NIOT. The company has been outrightly entrusted with business responsibilities and execution of projects by the honorable government of India. The transitional phase of the company which the world witnesses today is a result of pure perspiration for the past decade. The company’s ability to capitalize on the opportunity was acknowledged by digital transformation in the Asian subcontinent.

Core services & Success

software development

The company finds its core services within the extensive web site and web application development services which are provided at highly affordable rates and top-notch quality with timely deliveries. It includes web, mobile apps with highly complicated and complex requirements. W2S is considered to be a trendsetter as mobile application development in the region. The company is often respected as one of the greatest and fastest growing IT development houses in the country.

W2S with Startupsstartup solutions

W2S Solutions is mainly known for the company’s extensive clientele among credible and rapidly growing start-ups like Air Sheets, the lost paper, expenz and many more. The company is presently executing projects and building great business relationships with young start-ups and contributing to their requirements as a technical partner and the chief technology officer.

Why W2S solutions for mobile app and Web development needs?

What lies at the core? Experience

app developer

Among a bunch of very young start-ups, W2S is a decade old option with a diligent team of web and mobile app developers who have honed their skills on live projects and actual business environment. Real exposure and practical learning have helped them cope up with the changing industry trends. They even work efficiently with new-age programming tools and languages like Kotlin, Python, NodeJs.



Web and mobile application development is a complex process, and it requires people with targeted skills to collaborate their efforts like a team and build the finished product. It should also fulfill the functional and business requirements of the client. W2S is known for its highly professional behavior and cohesive teams which executes every project through a pre-set business process. It allows them to cater to all requirements in almost no time. The process remains fixed, and there are no compromises on quality while all deadlines are respected to the best of abilities.

Extremist Approach

extremist approach

W2S understands the need for quick completion and finalizing tasks in a stipulated time. But that certainly doesn’t stop our developers and designers to explore, and be more creative for taking every project to a different level in a particular niche.

This is one of the greatest secrets of unrivaled success for W2S solutions among all mobile and web application development companies.


Success is a product of passion, perseverance, and perspiration at W2S Solutions. Tracing the roadmap of success since 2012, the company had made apps of global scale for the BlackBerry store. This was one of the primary eye-catchers that helped the young company raise funds and also set up a development center in Chennai very fast. Within a year, the company had its hands within 25+ projects with the magnetizing aura among clients and the technology industry. Right since then, the company has never looked back and gracefully indulged in mutually beneficial expansions, collaborations, and technology partnerships with MSMEs and write an unmatched growth story at such large-scale.

W2S Solutions crossed borders

In 2015, there came in a favorable time when the leading web and mobile application development company of India was all set to compete on a global level. It all started with partner offices in Austin, USA and Calgary,  Canada. This included full-fledged development operations and marketing expeditions to capture the market. Operations and management targeting insurance, healthcare and numerous other specific domains in mobile apps.

Later, while scaling and pinning more locations on the global map, W2S witnessed 250% growth in the Middle East with new partner offices in Doha Qatar and various other places. By the time, W2S had started comprehensively contributing to start-up incubation and technology partnership.

Since then the company has successfully scaled the story of success and has become a sensation in the business technology industry of Asian and European markets.

How does it with solutions can help business owners?

360° digital transformation services

business growth

W2S solution to the global in a company that allows business owners to dream and aspire for a more extensive business empire in the digital age. The ultimate business objective of w2S Solutions is to promote cash rich operations with completely digitized businesses from small to large scale; at all levels. This includes comprehensive business analysis, domain research and requirement gathering including the final web site and web application development. It is further followed by high-quality iOS and Android mobile application development depending upon the penetration level and the success of a business.

All-around technical partnership


Dubai is in a nascent stage of technology business industry. W2S can catalyze the process of maturity by helping new-age start-ups, new business ideas and great problem-solving initiatives take the new face on the Internet and smartphones with web and mobile application development services comprehensively.

White label services

white label

To promote businesses and perpetually to grow business relations, W2S indulges in white label service partnership. It is to induce a healthy competition in the technology business industry. W2S is the name trusted for over a decade, and young businesses can capitalize on the quality of our services. Moreover, they can import total reliability in terms of services to their clients.

What next?

W2S has been strategically expanding its work locations and also growing the global customer base. Now, it will be the turn off farther regions in Europe and intensely penetrates the US market. The focus will continue to be on creating immense value and successfully allowing people to believe in sustainable technology solutions for their business and commercial use. It will be visualized and perceived over the next agenda, and soon W2S will be able to cater across several locations and complex requirements from alienated business ecosystems.

mobile app development dubai

MVP or EVP: What is the Right Option for Your Startup?

Startups and the zeal to solve problems with technology

The Indian start-up ecosystem is one of the most talked about phenomena in the tech business industry for the past half a decade. The likes of Flipkart and Dunzo have motivated millions of entrepreneurs to explore new possibilities of business by solving real-world problems that enhance the quality of life for a common man. While there are numerous ways to solve any problem, technology helps you solve them with utmost efficiency and sustainable long-term approach. It is one of the dominant forces which lead to the onset of app development companies rising to fame and essentiality. On average, an incredible 30,000 new mobile apps are submitted for review and hosting at the Apple App Store every month. It is a considerable number, and it says a lot about the importance of technology, the industry focuses on mobile applications and broadly convinces us for believing that mobile app development companies are vigorously active and they mean nothing but business.

What is the standard approach?

Irrespective of how well a start-up scales itself or tries to limit the focus of resource allocation, the ultimate objective of every start-up is to be as profitable as possible. The general approach which they take for being more profitable is to solve real-world problems with sustainable technology solutions via mobile apps within an optimum budget. So, the monetary aspect or the budget of any start-up leads us to a critical choice which every product-based start-up has to make. Whether a startup should go with MVP or EVP?

Quick Knowledge

MVP or Minimum Viable Product is a strategy of building products where the start-up launches a product just with all original features and functionalities that can help them stabilize and show up early in the market. It requires minimal resources and development of core services before a product enters into the market.

EVP or an Exceptional Viable Product is a finished product out of the finest and most advanced prototype which a product could witness. It requires a comparatively more massive amount of resources and also delays the launch or increase time-to-market for any product. The final product is fully cooked with all possible functionalities which are required to implement the whole elaborated idea.

What is the most important thing to note?

Startup incubated products in the form of mobile apps are subjected to the choice of strategy between MVP and EVP. It is essential not just to think but think it through; right till the end, launch and further evolution of the product.

When you look at it with a farsighted approach, it is easy to understand that both of these approaches of product development will require a similar amount of money when counted lump sum. It is just two different strategies of product development that make the start-ups shell out their budgeted resources with different approaches and at different points of time during the product development life-cycle.

Every start-up is advised to ensure that they have foolproof management of monetary resources before they pursue either of them. However, it is true that MVP will require lesser money in the initial phase, but the overall expenses until the project gets completely incubated will be more or less similar.

Here are the most critical points which every start-up consider before opting for MVP or EVP

Brand Visibility & Reputations

Business and politics are all about perception and reputation. Every business generally has a long-term approach to building a loyal base of customers who are willing to try and upgrade everything that their favorite brand offers. That is the kind of cult every company wishes to possess in this competitive scenario. To maintain the same, all the companies have customers who have a set impression of their favorite brand and also expects a certain level of quality and consistent innovation. For instance, Apple lost a considerable number of very loyal customers as they mellowed down on change since iPhone X and further. You might think that Apple is too big a company to be compared with startups, but the analogy remains valid.brand visibilityIf you think your start-up already has such a base of loyal customers and huge followership, you should typically go for a proper Exceptional Viable Product. It will help you manage everything and roll out a product which matches or exceed the expectations of your loyal customers.

There are startups which are yet to get into the competition of building a base of such loyal customers, and the objective is to impress and convince the most probable customers merely. For them, Minimum Viable Product is also a good option as it will help you showcase the most robust functionalities and features in a quality driven mobile app. Fortunately, it happens in the early stages of a start-up product.

Contemporary competition and competitor profiling

All the start-ups are advised to use their market and domain research while choosing between a minimum viable product and an exceptional viable product. If your respective business domain has firmly stable dominant business leaders, MVP might put you under a dark spot of an unattended corner. Whereas, the famous ones steal all the limelight and your product might fail to reach the customers effectively.competitor profilingIn such a scenario, it is always advisable to go all out and put all your eggs in one basket. You should go for an impressive, comprehensive exceptional viable product that leaves no stone unturned to impress your loyal customers and also build an excellent reputation for the startup.

Insight based approachinsight approach

Your choice between the MVP and an EVP might also be governed by insights about your competitors and their expected time-to-market. It is essential to be the trendsetter and an early riser in every industry to capture the market more efficiently. If you think that it is critical to strike the hot iron with a hammer early on, despite having numerous persuasive reasons to go for an EVP, you may take the fast track route with an MVP and create a buzz in the market. It will also help you take the lead and handle the budget, timeline issues on a short-term basis.

Nature of Business Idea

Start-ups should also consider analyzing the nature of their business idea while making a particular choice. A mobile product idea may be only short-lived or is simply induced because of a temporary upcoming event/opportunity. You may rush with an MVP and not wait for somebody else to capitalize on the occasion by launching a similar product before you ideaFor instance, you may be looking to create election-dedicated news and content delivery mobile app product. Now, it becomes imperative for you to launch the product well before the 2019 Lok Sabha elections in May. You should directly go for an MVP ruling out the possible choice of an EVP. This will be a great publicity incentive for your start-up.

On the other hand, if you look to build an application with a long-term approach and try to put out an EVP, it might be very late and the elections might either be gone, or they might be around the corner. There would be no time for you to market the app in an optimum budget.

Why are the choice between NDP EVP is critical for every start-up?

  • A wrong choice between an MVP and EVP can lead to a diminished impact of your product in the market.You might require a longer route to publicize the product. There are potential risks of complete failure as well.
  • If the wrong choice is made for an exceptionally large-scale project, this may lead you in a situation where you might not be able to reap optimum benefits of launching and fulfilling the business objectives behind the idea. Probably, you may not even be able to complete the project.
  • There can be chances of newcomers who might take an imitator’s approach to build a product very similar to yours and much better then what you might end up rolling out. The world is full of resources, and business ideas are capitalized just like that. It will also make you bear a loss of market research and technology innovation as somebody else might impress the market before you.


Making the right choice between the two primary product development strategies is a critical part, but ultimately the technology and value creation should win. Although the possibility is very less if you out rightly focus on building a potential product, it is bound to succeed with either of the strategies. It might take longer to reap the benefits, but if you are hitting where it matters, the market will surely acknowledge the innovation and efforts.

The dilemma in choosing between these shouldn’t drag down your enthusiasm and commitment towards building the right product; instead, it is important to see such critical decisions as an opportunity to take the lead if your competitors lack. Moreover, the trend of SaaS products is growing at a rapid rate, making the right choice of product development strategy will become even more crucial. There is a considerable data-driven business research and management approaches hitting the arena. It might lead to the inception of efficient tools which can gather information about the present scenario of your start-up and efficiently suggest you which is the right approach.