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What Is Better Java or Kotlin – Pros, Cons and the Conclusion

Java and Kotlin are the most-widely used development languages when it comes to Android App development. Professionals from any Android App Development Company, who have been making use of Java since very long, have another option now in Kotlin. Having been announced by Google as the second official language for developing Android Apps at the I/O conference, Kotlin has now emerged as one stellar programming language. No wonder, Kotlin offers to be compiled successfully and run effectively on the Java Virtual Machine. Java, having reigned as the most preferred language for developing Android apps, has found its match in Kotlin.

The Open-Source Programming Language of the Recent Times – Kotlin

While it is not compatible with Java, Kotlin, the powerful statically-typed programming language, runs on Java Virtual Machine. Code written using Kotlin works fine with Java as well as it natively does. Using aggressive inference for determination of the types of expressions and values – when they have not been stated clearly – Kotlin, as a programming language, is more distinctive than Java that at times may require repetitious type specifications.

After having been announced officially as a first-class Android Development language, Kotlin certainly has grabbed the attention of global Android App Development Companies and developers.

Java or Kotlin – Making the Choice Becomes Tough

Regardless of whether you are a beginner or expert, you are faced with the dilemma of deciding between Java and Kotlin today. With the additional choice, it is common that programmers and business owners alike find it a difficult task picking the right one for developing their Android Apps. It is by going through the various pros and cons related to both the programming languages that one will be able to arrive at the right decision in this connection.

Pro-Java Factors – What Goes in Support of Java

Android itself having been written in Java, there’s no wonder that Java has been many developers’ favorite with regard to Android App Development. This object-oriented programming language claims the title of the second most active language on GitHub. It has been around for nearly 20 years with its popularity only appearing to grow.

  • Java proves easy to understand and learn
  • Android App Development using Java is swift
  • It offers great flexibility – allows reuse of code and regular updating of software
  • Cross-platform apps can be conveniently developed using Java
  • It has a large open source ecosystem
  • Java apps tend to be compact and lighter; complex computing that is faced in Kotlin is avoided
  • Java is highly adaptable with virtual machine or browser window, rendering itself to be smooth during updates and code reuse
  • The app building process is considerably faster in Java than Kotlin
  • Large projects can be easily handled with Java, thanks to Accelerated assembly with Gradle

Glitches in Using Java for Android App Development

  • Limitations in Java may sometimes cause issues with Android API design
  • Java, when compared with certain other programming languages, is slower
  • It requires more memory
  • More coding needed in Java renders it prone to bugs and errors
  • Java faces certain issues such as endless try-catch blocks and Null Pointer Exception
  • Null safety concerns and not being extendable are certain other issues
  • Being an old version is a snag with Java

What Makes Kotlin Gain Momentum in Contemporary

Being positioned as the first-class language for developing Android apps, Kotlin is considered to be the ‘enhanced Java’ by programmers across the globe. Kotlin provides several improvements over Java, its 2-decade old predecessor. Not without reason, Kotlin, the modern programming language offers a number of advantages, especially for building Android apps.

  • Complete Java interoperability and compatibility with existing code is one major strong point of Kotlin
  • Being clear, compact, and efficient, Kotlin has an intuitive and concise syntax – this leads to increased productivity
  • Allowing for more stable code and reduced errors in production, Kotlin involves fewer bugs and requires reduced QA efforts and time
  • Java to Kotlin switching is easy- it requires just installing Kotlin plugin and adding it to Gradle for conversion
  • Smart extension functions available in Kotlin enable Android App Developers to build clean APIs
  • Access to Anko Library is a major advantage offered by Kotlin
  • It is easy to learn even if you have no prior mobile app development knowledge
  • Kotlin is fully supported by Android Studio
  • Reliable and precise codes enhance the security
  • Kotlin excels over Java in regard to data classes

There are Some Limitations as well, with Kotlin

As with any programming language, there are certain catches in using Kotlin also.

  • Compilation speed of Kotlin is slower than Java
  • One drawback is the extra runtime size involved with Kotlin
  • In contrast to the verbose but clearly spelled out Java coding, Kotlin involves concise syntax that might prove difficult to decipher initially
  • Being a relatively new language, the community of Kotlin is smaller presently, making only less help available
  • A few of the Android Studio features such as auto-complete and compilation are found to be slower in Kotlin than in Java
  • Kotlin developers are not so freely available as Java developers as of now—experienced Kotlin developers are few
  • Official support is not as great as in the case of Java

Which one is Better – the Inference

Although Kotlin proves to be far better than Java in certain aspects, it has not reached being the perfect language yet. It is in a way in an experimental stage, although it appears close to outshining Java. Kotlin is about to be adopted on a wide level in future, no doubt. Java, with its years of use and reputation, will take a long time to be replaced, but Kotlin is fast becoming the choice of startups and those seeking innovative technologies.

Android Development Companies had better experiment with Kotlin slowly and get to know how their team fares with it and whether they are able to reap the intended benefits.

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What Happens When Machine Learning And DevOps Join Hands?

The Role of Machine Learning and DevOps in the Present Times

Machine learning, the Artificial Intelligence application that facilitates systems to learn as well as improve from experience, without having to depend on being programmed manually for each of such instance is gaining momentum in recent times. There has been a noticeable rise in machine learning and related capabilities such as artificial intelligence and predictive analytics. This demands contemporary organizations to go for exploring implementation of mathematical algorithms-based data analysis model.

DevOps, the exclusive software engineering practice that aims at unifying software operation and software development, has been instrumental in exponentially improving software development related to increasing both productivity and quality. The relationship between DevOps and Machine Learning is evident, and is capable of improving the ability of organizations to analyze and manipulate huge volume of data in a rapid and accurate manner than any human resource. Here’s where app development companies find the combo of machine learning and DevOps effective.

The Machine Learning and DevOps Connect

There exists a strong synergy between Machine Learning and DevOps that extends to certain related aspects such as Artificial Intelligence, Predictive Analytics, and IT Operations Analytics. Quite a few DevOps methodologies are seen to surge high and generate huge variety and volume of data throughout the project lifecycle, starting with development through deployment through performance management. The ultimate goal of DevOps, automation, can be accomplished by harnessing the data by using a robust and reliable analysis system.

A huge volume of data is generated by successful DevOps practices; such large volume of data has the capability to draw insights that are helpful in workflow streamlining, production monitoring, and issue predictions. The voluminous data produces predictable result. Generally, teams do not involve in reading the data that is populated directly but they do ensure a threshold of some specific activity to declare that as problematic. It is customary that DevOps teams, rather than looking for data individually, look for the exceptions that arise. Here’s where machine learning plays a vital role in analyzing such data and drawing meaningful insights.

How Does Machine Learning Fit into DevOps Methodology and Help

Implementing machine learning in DevOps results in two distinct benefits: reduction of noise-to-signal ratio and replacement of reactive mode with proactive approach that is based on accurate predictions. Most teams are using the threshold approach that is based on habit, gut feelings, and conventional wisdom for monitoring.

Compared to this, the machine learning approach, that is more mathematical, is grounded. Here, models and methodologies such as classification, linear and logistic aggression, and deep learning are being used for scanning huge sets of data. Identifying correlations and trends and making predictions are enabled. Threshold defining is based on what is logically sound and statistically significant.

Benefits Achieved by Gelling Machine Learning with DevOps

  • Root Cause Identification: Machine Learning helps in discovering the root cause, enabling the teams to fix performance issues at one strike.
  • Learning from Mistakes: Issues caused by mistakes committed by DevOps teams can be located and rectified by Machine Learning systems that help in analyzing the data and portraying what has taken place.
  • Development metrics can be Viewed Differently: Collecting data about aspects such as bug fixes, delivery velocity, and continuous integration systems is enabled.
  • Fault Prediction: Machine Learning application helps draw meaningful insights from the data produced by monitoring tools during failure generation.
  • Orchestration Measurement: Orchestration process monitoring becomes easy; team performance can be evaluated effectively with the help of Machine Learning.
  • Going Beyond Threshold Setting: With voluminous data, DevOps teams are held up with setting thresholds rather than analyzing the entire data –Machine Learning applications help with predictive analytics.

Key Areas of Machine Learning Use

  • Production failure prevention
  • Triage analytics and troubleshooting
  • Production management
  • Application delivery assurance
  • Alert storms

The Need for Combining Machine Learning with DevOps

An increased number of next generation tools related to DevOps have started supporting machine earning to varied extents. Coordinating machine learning with the current business demands additional knowledge from the part of programmers.

Today’s DevOps engineers have to be aware of how to code, know how the infrastructure works, and learn how DBaaS can be utilized in the cloud. Most of the contemporary DevOps engineers not being mathematicians, it is a huge challenge to add machine learning skills to the skill sets mentioned here.

Challenges Faced by DevOps Engineers in Adding Machine Learning

  • Gap in Machine Learning Skills: For understanding machine learning that is based on applied mathematics, developers are expected to have a clear understanding of calculus, logarithms, linear algebra, linear programming, trigonometry, infinite series and sequences, statistics, and regression analysis.
  • Organizational Challenges: Machine learning is mostly data science that has to be divided across varied skill sets. Putting together a multi-disciplinary team consisting of Big Data programmers, Big Data engineers, and Data Scientists is one obstacle faced by organizations.

What Does the Future Hold?

Regardless of the obstacles and challenges faced, adoption of machine learning will only be growing as it is lucrative and is certain to attract more and more IT professionals and engineers with factors such as high income. With algorithms becoming easily understandable and convenient to implement, thanks to proliferation of frameworks, in future, what was once the domain of PhD scholars will be feasible to Big Data programmers and data scientists.

With several huge benefits that can be reaped by enterprises by using the machine learning-driven DevOps infrastructure, App development companies and managers have already started ways to boost machine learning among their teams.

How Does Machine Learning Help Optimize DevOps?

Machine Learning helps accomplish the following:

  • Looking for trends becomes possible
  • Fault can be predicted at fixed point of time
  • Specific goals or metrics can be optimized
  • Correlation across varied monitoring tools is enabled
  • Historical context of data can be provided
  • Effective analysis of data

Although it may take time, with the network architecture and algorithms chosen appropriately, Machine Learning system is sure to produce great results. Developers and App development companies are about to be benefited in several ways by combining machine learning and DevOps!

How Blockchain Technology Will Revolutionize Mobile App Economy?

Bitcoin And Associated Developments

BitCoinNews.com has some interesting things to say about profiting while traveling abroad. Physical currency and traveler’s checks are quickly becoming anachronistic. Digital currency solutions make it such that you can use the same Visa credit card overseas that you use in your home country. You can even use ATMs and print out currency.

Bitcoin essentially provides the same kind of service. With Bitcoin, you can go to any Bitcoin machine and extract cash as it conforms to current Bitcoin rates. Such machines are currently throughout the world; you’ve just got to find them in the cities you visit. Now all that’s easy enough to say—but the question then becomes: how does it work?

Well, in a word, blockchain—and this pertains to the subject of this writing. Blockchain solutions are positioned to utterly transform the current mobile app economy. Blockchain is what facilitates Bitcoin, but it’s not something which is solely related to cryptocurrency; it’s just what makes cryptocurrency valuable.

Understanding Blockchain:

Basically, a blockchain is a list of information that can’t be tampered with. Records, transaction details, etc., are all securely maintained in “blocks” which build on one another over time. Differing time-stamps primarily striate different “blocks”. Cryptography of a new type which compounds on itself with each new “block” secures the technology.

As more people buy into cryptocurrency, more blocks are created. More blocks equate to greater blockchain security, facilitating increased cryptocurrency value. It’s a self-feeding upward spiral. As pertains to apps, mobile app security is a key feature of an application’s dependability, reliability, and trustworthiness.

The digital world is abuzz with blockchain tech, as it provides a means of securing operations which continues to increase on itself positively as it is used. I.E., the more it’s used, the more secure it becomes. Think of it like Chinse finger-cuffs, as a rough analogy. The more you struggle, the tighter they become. Well, the more you use blockchain tech, the more secure it becomes.

Simultaneously, security is expedited and infrastructure is diminished substantially, reducing operational expense while expanding operational ability. In three years, the blockchain market is set to be worth $20+ billion.

Decentralized Financial Security

With blockchain technology it becomes possible to securely decentralize computing in terms of financial institutions, allowing for instantaneous mobile banking solutions around the clock independent of location or day. So not only is infrastructure reduced in terms of security, but customer service and operational utility increases.

Applications secured by blockchain can now be used in a secure capacity on a non-corporate basis. That is to say: a small startup company who designs an application can compete with the most qualitative applications on the market securely by applying blockchain solutions to their app’s data encryption.

Additionally, companies who produce applications and utilize blockchain tech have the ability to provide small or large businesses with application services almost on-demand. The only temporal loss comes in the time it takes to properly develop an app.

Such application security isn’t limited to mobile applications used via smartphone, tablet, laptop, or other IoT, either. It additionally has security value for solutions at the enterprise level. Data needs to be secured between business locations which are located separate from one another.

Direct Application Of On-Site Security Solutions Via Blockchain

Consider this reality: you’ve got quality control protocols in place which must be disseminated securely between varying locations. These chunks of quality control data are rife with proprietary information, and documents of an otherwise sensitive nature. But they must be properly put to use regardless of such sensitivity!

An EQMS solution solidified in terms of security through blockchain tech stands to bear greater dependability than the same solutions not supported via blockchain. If you make the switch and your competitors don’t, you’re operating at an objective advantage in terms of security.

And it doesn’t end there, either. when you get right down to it, any software solution that can be encrypted stands to see an advantage through the application of blockchain solutions.

Transitions To New Tech Need Not Be Initially Comprehensive

For those who have yet to fully embrace this technology, it makes sense to start making some transitions. You’ve seen how Bitcoin is apt to fluctuate madly in terms of profit expansion before everyone jumps on the bandwagon and the currency loses value for a period. Yet if you look at Bitcoin over the long run, it’s been on an upward trend.

Technologists the world over are keeping their eye on Bitcoin and the blockchain encryption protocols which make it valuable. Certainly not everyone has faith in the cryptocurrency blockchain enables, but the blockchain tech itself is rock-solid, and has accordingly spread throughout multiple areas of modern technology utility.

Still, making the blockchain switch for certain internal applications can be complicated. A wise idea is working with agencies who specialize in development of software which incorporates such encryption. Whether you go for a total upgrade will depend on your business. Sometimes you want to upgrade sequentially, sometimes all at once. Generally, the larger your business, the more cost-effective gradual transition is.

Remaining Relevant In Today’s Market

Today’s professional atmosphere is surfeited with enough technology that you can build a digital picture of the situation which is more accurate than straightforward examination of the data may be—in some cases. When you make decisions as regards transitioning your operation, do so informed by the data with tools such as Loggly that help you understand your app better.

From marketing outreach to operational egress, today’s technology collects more information which relates to operations than perhaps ever before. Not putting that to good use is a fundamental error. Look at your existing costs, and the information you have available; but don’t restrict yourself to that which can be harvested internally in terms of data.

Look at competitors as well, and also consider trends in the market, like blockchain’s increasing relevancy. Remember, you can always go about a shift sequentially; meaning you can “try it out” before making a concrete decision.

When it comes to mobile applications, blockchain is recommendable for security in terms of even the most elite technological functions—banking and blockchain are proof positive of that. If you have yet to incorporate such encryption into operational paradigms throughout your company, you might want to do your homework to see if such changes are a good fit for your operation.

Are you looking for a Blockchain App Development Company?

Lets Talk:

Email ID : bd@w2ssolutions.com / Contact Number : +91 73387 73388

 

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What Mobile App Developers Need to Know About Blockchain?

Benefits of Using ASP .NET for Effective Web Application Development-Infographics

Microsoft ASP.NET Web Application Development is still preferable by various organizations. It could be any size such as Small, Medium and Large Enterprises, but their preferred technology for development is Microsoft.NET. It offers the variety of benefits that reduces development time and no need to worry about scalability and security.

As the Asp.NET Framework and MVC platform are evolved for decades, it has a rock solid foundation and building a new feature can be done in no time. If an enhancement should happen in production, It will be super easy to design, develop and deploy in Microsoft applications.

Microsoft has classified its components as View, Controller and Model files. If you wish to work on view files, it’s easy to change a view and upload the files in the live environment. It does not require a build and you don’t have to restart your IIS. Hot deployment is always good, as it does not impact any existing users.

There are major third party components available that simplify your UI Controls. Grid control, Pagination, Dashboard, Reports, Scroll view is offered by these plugins and it suits well with Microsoft framework.

Production deployment is really smart on Microsoft platform. Some Version control softwares are offering a single click deployment which eventually wraps up all your files from version control, make a build, move files to IIS Server, config files and Script files will be copied to appropriate folders and restart IIS if required. No need of manual Server admin as Its automated to take care of deployment. This is one of cool feature that removes the risk of missing a file in Production.

If your business has the potential opportunity to scale up, Microsoft.NET offers you the support and framework to develop.

Let us know your thoughts about any other technologies.

Compelling reasons to outsource your Marketing strategy

Compelling reasons to outsource your Marketing strategy

In this ever-changing scenario of dynamic business landscape, organizations are strained to concentrate on multiple facets of an industry. One such vital ingredient, greatly contributing to the successful formula of every business is its marketing strategy. Marketing is considered to be an invisible force which turbo charges the presence of every organization. Though many companies ignore this viral propellant, it is undeniable that Marketing adds value in boosting the revenue generated.

8Kmiles-case-study-content-header

Based on a survey, it has been observed that

  • 87% of B2B marketers use social media to distribute valuable content
  • B2B companies with active blogs generate 67% more leads, on an average
  • Blogs deliver an average of 434% more indexed webpages

Striking the balance between technology and marketing

The best fit answer is-outsourcing marketing responsibilities.

Better focus on core competencies:

Outsourced marketing relieves the organization from a huge amount of workload. They can rest assured that an important factor of their organization is being taken care of very well. The organization can be better inclined towards building up their core competencies.

Specialists by your side:

When you outsource marketing, you hand over the complete charge to a third party, specialists in this field. They are equipped with leading edge technology which would definitely contribute towards scaling up productivity, revenue and efficiency.

Reduced overhead:

When a particular department is outsourced, it saves the cost involved in infrastructure and maintenance.

Extended talent pool at your service:

An outsourced marketing division supplies you with high-level talented employee pool who is extensively involved. This brings innovative ideas that play a significant role specifically in times of crisis.

Difference of inside and outside perspective:

There is no doubt that an in-house team naturally gels well with the organization and its culture. However a new perspective always help to analyze current trends, company’s performance and come up with marketing tactics to meet future demands. Thats why we think that an outsourced division look at the organization with an “outside perspective”. They are able to comprehensively analyze from the client’s perspective and feed the organization with critical inputs whenever required.

Use case:

W2S won appreciation from a leading Cloud solution provider for having greatly transformed their web page visibility and compatibility. The client was not able to focus on online visibility and branding activities. After an exhaustive analysis, W2S came up with a comprehensive and user-friendly website for the client. W2S won accolades from the client and was announced as the official branding partner. The website was 100% as proposed in design and met stakeholder’s expectation. W2S Solutions developers were successful in bringing out the expected outcome as promised, without any issues. Keeping in mind the target audience, almost 170 web pages were rebranded, revised by W2S and delivered in Word press. This website was modular by nature and accommodated trendy changes.

All set to transform your marketing strategy? Reach out to W2S Solutions for an expert advice and further details.

Gear up to make the impossible happen!

Madhu Kesavan receives App Idol of Middle East award for Card2Contact

Card2Contact is a new mobile app that is going to fundamentally change the way you engage with your life’s network. The company announced today that it has been awarded App Idol of the Middle East at the Global App Summit in Dubai on June 4th, 2013.

The new app has been developed around two key areas of life that we all experience in today’s world: 1. People are pressed for time more than ever before, and 2. People are becoming increasingly integrated with social media/networking. Card2Contact’s winning app has an impressive line-up of 7 new features to support its value proposition as a complete contact and information/communication management system. The company has developed an app that integrates your calendar, address book, reminders, and your contact info changes in a more efficient way, with an extremely intuitive user interface.

Card2contact Madhu Kesavan receives App Idol of Middle East award for Card2Contact

Madhu Kesavan, the Founder of Card2Contact, talked about the App Idol win, “It was amazing to see the talent that showed up in Dubai. We are very excited that people are really seeing the value in our newest release.” He also described Card2Contact’s ease of use for business professionals, “The next time you receive a business card, just take a picture with the app and we’ll take care of the rest.  Within minutes you will get your new contact automatically added and also integrated with your current calendar event, so you’ll always know when and where you met your new connection. The great thing about Card2Contact profiles versus traditional address books is they automatically show you all the personal and professional details for your contacts right at the tip of your fingers. Our follow-up feature then lets you easily schedule reminders about important dates, meetings, and follow-up notes. Business users will never miss a sales opportunity again.”

Chris McCleave, Director of Card2Contact added “We’ve been focused on making sure that our app looks great and is as intuitive and user friendly as possible. We really wanted to set ourselves apart with the design and usability, and it’s been great to have the positive response we were looking for from both business and non-business users. One of our goals is to get Card2Contact on every smartphone, and when people use it, we think they will agree that it is a better way to manage information and communicate.”

Card2Contact’s goal is to help you make meaningful connections with your life’s network. Their website (Card2Contact.com) states they have found a way to make your smartphone even smarter, and the users at the Global App Summit overwhelmingly agreed. The Card2Contact team is encouraging people to sign-up for their Beta version and be the first to try it before their official launch in a few weeks.

Blackberry Beta sign up App: http://appworld.blackberry.com/webstore/content/74819/

Android Beta sign up App: https://play.google.com/store/apps/details?id=com.card2contacts

Card2Contact was designed and developed by W2S Solutions (www.w2ssolutions.com ), an innovative Mobile and Web Application development company located in Canada and India. W2S Solutions is an enterprise mobile and web Development Company that provides customized solutions for any of their clients’ needs. By designing and deploying enterprise systems in a customized way, W2S turns IT constraints into opportunities for growth. W2S builds enterprise apps that scale with growth and adapt to new opportunities. Contact: sales@w2ssolutions.com

Born of necessity – Enterprise Mobile App

 

While apps have dominated  the consumer world in the last several years, they’ve actually failed to penetrate in Enterprise arena to the same extent. Though the development and use of a dynamic Information Technology platform resulted in Computerized Maintenance Management System, the real challenge, the enterprise faced in maintenance was in loading and accessing various type of data from wherever they were. An intense need arose from customers and employees has made the enterprise to think ‘mobile first’ and over a period of time, enterprise embraced and enabled the basics, like calendars, contacts and email for their customers. The time has changed and there is no need for anyone to tell the enterprise that mobility is critical for operational efficiency and to increase productivity, collaboration and profitability. Establishing a data-driven culture and enabling all decision-makers to take decisions based on the recent metrics will increase its productivity and continuous evolvement in it’s progress.The necessity to make “surgical decision” which eventually increases execution speed creates a concrete need in developing an Enterprise Mobility solution.
Once the Enterprise makes the decision that a custom app is required for its business, the most important decision is  how to build an app and there are two approaches; app can be built In-house or outsourced to a third party mobility expert.Building In-house app, Enterprise can have full control over their mobile app development, maintain a closer watch on progress, utilize the existing resources and make changes whenever since scope-creep is not a concern with internal resources. Though, In-house mobility have some potential advantages, there are a few complexities,
  • Resources should have mobile specific skill sets, such as UX design,development, implementation, analytics and performance testing.
  • Be aware of the quick changes in mobile industry, the fragmented devices and multiple platforms.
  • Developers, architects and user experience designers need to keep pace with the market changes.
  • In-house resources were more often pulled from other projects; hence the balancing act has to be maintained.
 According to a recent survey, 26% organizations developed their mobile applications In-house that contains Fortune 500 and established market leaders. This clearly shows that Small and Medium Enterprises depends fully on third party mobile development partner.
 Outsource Mobility :
With straining budgets, continuous investments and furiously changing smartphone landscape will be a constraint to keep an In-house mobile developers and it’s definitely worthwhile to outsource the development. It’s a valuable way of bringing in world-class expertise in this field.  Partnering with a true enterprise mobility expert provides quick turnaround, faster to market and cost effective solution.
Speaking of that, Are you running a SME business and looking to define your mobile strategy. This is how we helped one of our customer recently.
A leading manufacturing client faced a challenge in handling their product quality and increase productivity while assigning jobs to their employees. After in depth analysis, W2S Solutions is approached by them to identify a niche solution. By following a unique approach in understanding the concept and with the help of image processing techniques a user friendly mobile app is built; It brought employee efficiency, profit growth and customer retention.
Have you had a chance to check out our Enterprise Mobility solution ? It enables you to build enterprise mobile apps that showcases an outstanding user experience.

 

The Next Big Thing for small businesses- Mobile Apps

Advertising was evolved tremendously in the last few decades. Is there any advertising media in our Granny’s days? No, Mouth to mouth advertising helped businesses and  then came the era of Pa’s having a cup of coffee and reading magazines and gathering information about latest businesses and its promotions. From there, technology started to grow faster and travelled quickly. As the internet usage increased vigorously in early 2000’s even the small businesses wanted to have their customized and responsive websites. Not too long ago, “having an online presence “meant maintaining a website; now what’s the trend? Mobile has become a disruptive force in almost all aspects of our life. It`s growing rapidly and it is causing dramatic changes in how consumers interact with brands and how advertisers market to these consumers.   

 So what does it really mean to businesses? A small business can achieve its mobile presence in two ways. Either a Website optimized for mobile devices or a standalone mobile app. We will discuss in detail about which investment option is the best for a small business.

 We should not view mobile websites and mobile apps as competing platforms, but rather complementary ones. Whether you should build a mobile app or a mobile website really depends on what type of business you have and what’s your customer preference. You also need to consider what percentage of your customers and prospects are accessing your content from a mobile device.

If your vision is to attract more customers then you can start with a mobile website. Mobile websites are built with responsive design so that it can be displayed in all formats including phones, tablets, PCs and laptops across all platforms. The main advantage of responsive website is that you build one and view in different platforms, while you would have to build a separate app for each mobile operating system and keep up to date with new versions (i.e. iOS, Android, Windows mobile, BlackBerry  etc.).  

 If the goal is to build customer loyalty and increase retention, Your business, can be a spa, salon, a restaurant or a clothing store, It must be connected and engaged with your customer to  promote your brand. Nowadays, Mobile apps play a vital role in brand promotion and help your customer to talk about your brand with their friends and family. Did you expect a spa would build an App? yes,  of course!  Spa chain from Middle East and USA has a loyal customer base and now they want to concentrate on improving and growing their customer engagement level, hence engaged a custom  mobile app development company to build an APP which allows users to view all their services, view offers and book appointments. App developers provides a web panel to let them edit their  

Contents such as About their services, contact locations, menu and categories and customer can make an appointment right from their phone.  Above all of this, users get notifications and day to day offers which make users engaged!

 As social trends changes, a business is no longer being social enough by just being in social media. A mobile app can take advantage of device features included in mobile phones such as push notifications, GPS, contacts, camera phone, and integration with other apps like Facebook, Twitter, Instagram, card2contact– just to name a few.

Contact us and let us know if we can help you find the right strategy for you. We develop customize mobile and Web Apps for start-ups and SME’s around the world.

TiECON is BACK! Join us in TiECON on October 31st and November 1st ‘14!

W2S Solutions is recognized in the industry for its creative ideas and innovation, and the ability to leverage the same with unique and memorable Enterprise Mobility and Web Solutions that stand-out above other brand chatter.

By appointing creative developers from the outset, we are able to provide you with a consistent service that ensures every angle is covered. From unique developments to budding opportunities to innovative solutions and more, we’ll have it covered when you’re ready to enter the market.

 Designing, planning and deploying customized solutions that provide values requires a skilful combination of careful planning, focused strategy and seamless creative execution.

Established a solid foundation, we make it our priority to immerse ourselves in business world, allowing us to clearly identify each of client’s objectives and subsequently chart an approach that will see them fulfilled.

We encapsulate the skills and expertise to deliver ground breaking mobile and web solutions that create brand presence and establish a solid platform from which to extend the initial buzz into long-term recognition and brand exposure.

For more information, Contact us at Info@way2smile.com <mailto:Info@way2smile.com>

Block your calendars for October 31 and November 1! We hope to see you there!