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SaaS vs. PaaS vs. IaaS: What’s The Difference and How To Choose?

From small businesses to leading enterprises, the cloud has been a popular topic amongst leading software development companies. The efficiency and versatility it renders have resulted in its global adaptation. But before you rush to include cloud in your business, it is essential to understand different types of cloud services and their functions and benefits. Otherwise, you would end up with cloud services that aren’t doing anything to help you with your business objectives. Furthermore, not knowing the right kind of service for your business, you are most likely to waste money as well as time. In this article, we will be highlighting different cloud services and how they differ from one another.

Typically, there are three cloud service models that software development companies integrate –

  • Software as a Service (SaaS)
  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)

Each of these services come with unique benefits and it’s essential to comprehend the difference between SaaS vs. PaaS vs. IaaS.

Software as a Service (SaaS)

Software as a Service is also denoted as Cloud Application Services. It is the most commonly used cloud service by software development companies in the current market. SaaS harnesses the internet in order to provide numerous applications, that are generally administrated by a third-party vendor. Generally, SaaS applications operate through the companies web browser, thereby eliminating the requirement of any downloads and installations from the client’s side. The use of SaaS will reduce the ownership cost by eliminating the need to hire, and maintain an IT team to install, administrate and update software’s. It will also reduce the costs involved in licensing the software.

Features of SaaS:

Following are the key features associated with SaaS services –

  1. Multitenant Architecture

Multitenant Architecture

SaaS features a multitenant architecture model wherein all users as well as application share, one common infrastructure and codebase. Since all vendor clients are working on a single infrastructure and code base, they can bring in innovations more efficiently and save development time, that was previously invested in maintaining multiple versions of the old code.

  1. Easy Access

Easy Access

SaaS offers improved data access from the various networked device while making it highly efficient to monitor data usage, manage privileges, and make sure all the vendors view the same information.



  1. Consumer Web

consumer web

Amazon.com, My Yahoo, Microsoft, Google G Suite, etc. are the typical examples of SaaS. With this cloud service, companies can avail the ease of point-and-click customization; thus reducing the time it typically tasked to update conventional business software.


  1. Efficient Customization

efficient customization

SaaS renders the ability to easily customize various applications and to align with their evolving business process, without making any modification to the standard infrastructure. The standard architecture of SaaS makes customization easy for each company without incurring high risk or cost.

Benefits of Using SaaS

SaaS extends employees as well as companies with a wider range of benefits including –

  1. Scalable Usage


SaaS extends software development companies with high scalability. This allows users with the option to access services as per their demands.



  1. Payment flexibility

Payment flexibility

Instead of buying software to install and additional hardware in order to support it, SaaS allows customers to subscribe to its bountiful offering simply. Typically, the customers pay for the services monthly based on consumption. Such flexibility in the cost allows businesses to plan their budget more efficiently. Moreover, users can simply terminate their subscriptions, any time they wish to eliminate the recurring costs.

  1. High Accessibility

High Accessibility

As SaaS applications are normally provided to users over the internet, they can be made easily to access a wide range of internet-enabled devices and locations.



  1. Automatic Update

Automatic Update

Instead of buying new software, SaaS automatically perform updates, as well as patch management. This significantly reduces the workload of a company’s IT staff.



Usability of SaaS:

SaaS becomes an ideal cloud service in various business scenarios. It is beneficial for new organizations that require to develop an e-commerce platform, quickly, but lacks the software or expertise to solve server issues. It is also apt for projects that are focused on simple and cost-effective collaboration. Software development companies often use SaaS when applications are not needed on a regular basis.

Examples of SaaS include –

  • BigCommerce
  • MailChimp
  • Google Apps
  • DocuSign,
  • Salesforce
  • Slack
  • Dropbox
  • ZenDesk
  • Hubspot

Related Article – Major cloud security challenges for enterprises in 2019

Platform as a Service (PaaS)

Platform as a Service is also referred to as Cloud Platform Services and offer cloud aspects to specific software, while primarily being used for applications. This service provides developers with a framework to work in and harness, to develop personalized applications. The servers, networking, and storage are commonly administered by the software service provider or company while developers can manage the applications. The delivery approach of SaaS and PaaS is quite similar. The only difference is SaaS deliver software via the internet and PaaS offers a dedicated platform for the development of software.

Contrary to SaaS and PaaS, IaaS companies are responsible for the management of various aspects such as runtime, applications, OSes, data, middleware, etc. Moreover, software development companies can now request for more resources as and when they need them rather than paying for hardware.

Features of PaaS

Below highlighted are the key features associated with PaaS –

  1. Runtime Framework

Runtime Framework

It is one of the prominent features of PaaS. The runtime framework integrates the end-user code as per the policies determined by the cloud provider and application owner. There are different forms to the runtime framework, including traditional application runtime, runtime with pluggable support, runtime with visual programming concepts, etc.

  1. Abstraction


Platform-based cloud services are reckoned for the high level of abstraction that they often render users. PaaS emphasizes on the applications.



  1. Automation


PaaS models automate the entire process of application deployment to the infrastructure, application configurations, configuration of support technology, and system change management absolutely based on the policies determined by the user. It is further capable of slashing the cost across various aspects of the application cycle, including development, deployment, and management. It offers users a way to deploy the application into the endless pool of computing resources, thereby mitigating the challenges associated with deployment and configuration of infrastructure.

  1. Versatile Services

Versatile Services

PaaS models provide users with versatile services as well as APIs that assists in streamlining the task of developing and delivering, scalable and accessible cloud applications. These services extend software development companies with an array of capabilities making the whole process more efficient and effective to handle and deliver

Benefits of PaaS

Irrespective of the size of an organization, PaaS offers tremendous advantages. Some of them include –

  1. Make Innovation Faster

Make innovation faster

Harnessing PaaS to deploy and operate application, significantly improves the developer’s agility. The web continues to bring in new and improved innovations, and developers must come with newer ideas to improve their application with the changing scenarios. Creating a platform-level software to launch an application is however complex and arduous. By streamlining, automating, etc. can thus help you deploy your application quicker and allow rapid iteration and extensions with the passing time.

  1. Money-Saving

Money Saving

Focusing solely on development resources and spending less on the expertise that is not any how required, can help companies reduce the cost incurred. From reducing the precious time and money spend on building and maintain core stack, PaaS considerably reduces the cost you incur while developing applications. Additionally, then there are various hidden costs such as downtime costs. But with PaaS, companies would not have to worry about the same.

  1. Automated Updated

Automated Updated

Deploying an application on a self-built stack comes with a challenge of tracking, maintaining, updating, and re-integration of various components time and again. When you use PaaS for your cloud services, then you don’t have to worry any more about keeping up the constant update. It automatically ensures that your application is running on the latest update, so that you stay ahead in the market.

  1. Optimum Uptime

Optimum Uptime

PaaS can help you attain your objectives and hence offers innovative opportunities for disaster recovery or business continuity. PaaS providers have the expertise along with the latest tools and technologies that can help you avoid the unexpected outages due to downtime.

Usability of PaaS

Integrating PaaS cloud services is highly beneficial and at the time, may become essential. For instance, when numerous developers are working on the same project, PaaS allows software development companies to streamline their workflows. Moreover, if the team needs to add other vendors, then this cloud service is capable of offering high flexibility and speed to the entire process. This cloud service significantly reduces the costs and simplify certain challenges associated with development and deployment of an app.

Examples of PaaS include –

  • AWS Elastic Beanstalk
  • Apache Stratos
  • Heroku
  • Magento Commerce Cloud
  • Windows Azure (mostly used as PaaS)
  • com
  • OpenShift

Related Article – Reasons Why Everybody is Using Cloud Mobile Apps

Infrastructure as a Service(IaaS):

Infrastructure as a Service also denoted as Cloud Infrastructure Services that are developed using automated and scalable compute resources. It is considered as a prominent building block of the cloud services. It encompasses scalable and automated computing resourcing accompanied by network capabilities and cloud storage. Users can also outsource and develop a digital data center within the cloud and gain access to all the technologies and resources, that is offered by a standard data centre without having to invest in maintaining and managing.

Its offering allows companies to enjoy metered, on-demand, and self-provisioned cloud services. This cloud service is entirely for managing computers, storage, networking, etc. IaaS enables organizations to obtain resources when and as they need, rather than acquiring complete hardware.

Features of the IaaS

Following are the important features of IaaS –

  1. Dynamic Scaling

dynamic scaling

Dynamic Scaling is one of the primary features that IaaS offer. If companies end up needing more resources than they had anticipated, they can easily get additional resources through their provider. IaaS provider generation thus optimizes the cloud environment so that the operating system, hardware, automation, etc. can back up to the ever increasing workloads.

  1. Extended Service

Extended Service

Software development companies uses IaaS services for different purposes. There are customers who rent capacity-based cloud, at an on-demand model and without a contract. Moreover, there are situations where customers get into a contract, or to obtain a particular amount of computing or storage. A standard service-level agreement entails what the provider has agreed to offer, in terms of storage available and on-demand.

  1. The Rental Model

The Rental Model

When companies purchase IaaS, the IT infrastructure aspects such as storage, server, etc. that are rented, usually based on the quantity of the acquired resources and how the company plans to use the same.



  1. Metering


By controlling the resources, that you demand from the providers and pay for, to match your requirements allows companies to save a lot of money. IaaS providers need a predictable and consistent method of measuring usage. They use the metering process to charge the companies based on the computing the user have consumed.

Benefits of Using IaaS

The manifold benefits of IaaS include –

  1. It is Cost Saving

cost saving

The most popular benefit of IaaS is the cost of saving it offers the user. With IaaS, companies do not have to worry about maintaining uptime, hardware, and maintaining and updating hardware equipment. It offers a pay-as-you-go model that allows companies to save a lot of money as the resource usage is metered, and they only have to pay for the consumption at a particular time period.

  1. High Degree of Flexibility and Scalability


IaaS offers the potentials to scale the resources in response to the company’s requirements. Typically, the providers possess the latest and most powerful servers, storages, networking technologies, etc. in order to accommodate to the usual customer’s needs. Such on-demand scalability offers additional flexibility to provide quick responses to the needs and opportunities.

  1. High Availability

high availability

While companies already have a disaster recovery plan drafted in place, the technology to back up the plan is often unwieldy and expensive. IaaS provides a combined disaster recovery plan, thereby helping in optimizing manageability and reducing the costs.


  1. Facilitate Business Growth

business growth

The time, effort, and money invested in making various technology-based decisions and hiring IT staff to manage the infrastructure, can be spent according to the growth of the company. By handing over the management of infrastructure to IaaS, companies can start to focus on building innovative applications and solutions.

Usability of IaaS

Small companies and start-ups may purchase IaaS in order to avoid wasting money and time, while on a buying and developing of software and hardware. Larger enterprises may prefer this service to hold the right to control their infrastructure and applications, and purchase only what they use or need. Moreover, rapidly growing companies prefer scalability rendered by IaaS, and this is because they can change or modify specific hardware and software as their business evolves. IaaS extends cloud computing infrastructure such as networking operating systems, servers, storages via virtualizations technology. The servers are offered to the company through an API or dashboard, offering IaaS client enabling complete controls.

Examples of IaaS include –

  • AWS EC2
  • Rackspace
  • Google Compute Engine (GCE)
  • Digital Ocean
  • Magento 1 Enterprise Edition*

SaaS vs PaaS vs IaaS

All three cloud services come with unique functionalities and features, and it is important for companies to comprehend the essential differences. Whether you need cloud software for storage, enhanced performance, or infrastructure, there is surely a specialized cloud service for you. And by understanding how these services differ from each other, you would be able to make better decisions based on your requirements.


All mobile app development doubts answered

Gartner predicted that only 0.01% of mobile phone applications would be financially fruitful throughout 2018. The mobile app market is bursting with projects and starters are seriously looking at digital products through the eye of mobile phones. It is creating a huge uproar that seems like a smokescreen. The dark side of highly probable failure indicates the need to iron out before various things, before kick-starting a mobile application development project.

The primary reason behind the outright failure of mobile apps is due to the inability to changing the approach from an enterprise website to mobile phone apps. Keeping the development strategies aside, there are significant issues already with mobile app concept creators. They often fail to read the minds of the target market. It is essential to read their mind, their requirements, and then develop strategies to exceed expectations from the mobile app.

Issues with CEOs, CTOs & founders

Mobile apps often fail because of the founders and CTOs failures in critically deciding on development platforms and the offer in a particular app market. The counterpart platforms critically compete it. There also exist some critical matters that fail to ensure the overall user experience imparted by the mobile app. It is further followed by ignorant minds of mobile app owners and marketers to let people know about their app and engagingly publicize it. All these efforts collectively burden on the chances of a mobile app success; leading to another mediocre project.

All this can be easily avoided with the right approach and systematized thinking even before considering any mobile app idea. The mobile app idea should be able to kill all your doubts regarding mobile app development; one by one for eliminating all possibilities of failures.

Here are your all doubts clarified about mobile app development

Doubts juggled by entrepreneurs, startups, new age founders



A clear-cut answer to this doubt lies hidden in the combination of the desired nature of mobile app idea and how deep the investor pockets are. You can create an exceptionally viable product or (EVP) if there are existing successful projects, with similar design patterns. Otherwise, you can dynamically validate the idea and kind of response that people offer to it with a minimum viable product or MVP.

Budget: All-in approach or several eggs in different baskets

You should never put all your eggs in one basket. Smartly allocating the budget in various phases of a project is a smart idea. You should look to proceed through the development phase for knowing the optimized time-to-market viably. Safeguard right amount of budget for clearly building out manual, automation testing suites. It will help you bring out the best and rectify the defects for designing better UX.

It is essential to understand that the mobile app testing phase is not something like mockup with which you can compromise or deal with it later. Defects ones forbidden and left in the deployment environment will always create issues. It is crucial never to let your mobile app testing reports, analysis, and performance metrics go ignored under the shadow lights of any other phase of a project.

Read Also – A precise estimate of the cost to develop an iOS mobile app?

Which is the most crucial phase of development?

Reading through the last section, it is not a difficult guess. Mobile app testing is the most critical phase of any mobile application development project. It is essential to handpick highly repetitive test cases which need to be implemented with high precision at a real massive scale. It can be dealt through an automation test suite.

There is human user testing preceded by cloud scaled testing for dynamic scalability and load-bearing capacity. It is also called load testing. Making real humans use your mobile apps for deducing organic feedback is extremely important to gauge the overall impact of any mobile app project. The objective should be to create an emotional attachment of users with your mobile app through a combination of user experience, UI, and robust functionalities.

Outsourced or in-house mobile app development


It might seem a little tricky. To smartly save on a budget, the niche expertise requiring mobile app development tasks should be outsourced to experienced developers and leading mobile app development companies. The long-term, time-consuming, and relatively easy mobile app development tasks should be carried out in-house. It will optimize your hiring cost of in-house developers who can be paid reasonably depending upon experience, profile, and contribution. You can use customizable engagement models with mobile app development companies and developers for helping you steer through a cost-effective development phase.

Read Also – Mistakes to Avoid When Outsourcing Your App Development

Web+mobile app or just the mobile app?

An internet user will have difficulties in the transition from enterprise websites to mobile apps on Android and iOS. Not having an enterprise based website is undoubtedly going to affect the credibility of a new product in the market. It is also difficult to market your product all across the web, if there is no distinct destination of your product offering.

web and mobile

Going for a mobile app without a web app enables you to:

  • Look more credible
  • Get more reviews
  • Easily publicize
  • Monetize mobile apps
  • Gain visibility through SEO

Read Also – Web App Vs Native App – Which is better for your business?

Limited functionalities with the top-notch performance or unlimited features with high operational cost?

The scenario

You can easily understand it with the latest example of the Uber app available across iOS and Android. On Android, the Uber app offers numerous payment facilities like UPI, credit/debit card Paytm, etc. In iOS, say Mubarak only after payment through credit/debit cards and Paytm. In case of Android, if a user has chosen to pay through UPI, it triggers a request in your respective UPI app. You need to go into the app, acknowledge the request for next stage of payment by entering the UPI pin. It is a time-bound request which expires after a duration of 120 or 180 seconds.

In case the user is unable to pay within this duration, the Uber app notifies them while they’re looking to book their next ride. Either they can spend it upfront again through UPI or choose the option to pay it, in cash; while riding with a driver in the next trip.

The main problem

Users are often facing this problem that they have already paid the amount which expired in the UPI request, by any other payment method or cash to the driver. But, the Uber app in Android is still not letting them book new Uber rides. It is saying that there is an on paid, right in the form of an expired UPI request.

Such problems are present widespread in scenarios where the mobile product is looking into a large number of functionalities. This often leads to compromised feature – performance data. It is not that iOS mobile apps doesn’t have any issues with payment. While making payments on the card, acknowledgment often fails to intimate, to you through an app screen. It is a kink in the user experience, but it certainly lets you book a ride and at least use the app on a day-to-day basis.

Major giveaway

The major giveaway out of this experience narration is to understand that it is not essential to have too many features and functionalities built in a mobile app. You may cut down on a feature or two, but the overall UX should never be compromised because of a malfunctioning micro service, a bad payment gateway or database management flaw.

How to go about the Apple app store/Google play store compliance?

There are plenty of guidelines rolled out by Apple and Google for the respective app stores. They are not very difficult to understand or implement, but the number is overflowing in plenty. Instead, you should save on time by outsourcing your mobile app development to a leading mobile app development company, with an excellent track record of successful mobile apps in the past.

App store & Play store

You can invest the saved time in:

  • Performing rigorous testing
  • Market analysis
  • Yourself using the mobile app
  • Building mobile app marketing strategies
  • Focusing on engagement activities

Technical matters about mobile app development

Native or Hybrid?

The choice is entirely subjective, and it depends upon:

  • Time to market
  • The desired level of UX
  • Feature complexity

native and hybrid

Please do not look for a definite answer. App owners and marketers may seem to lead for stability, constant development, and responsive mobile apps, through various approaches. Various strategies may come into play during different phases of mobile app development. The only factor that is important to be considered is the changing expectations of mobile app users, from the designed app in terms of user experience, reliability, and fast response.

Related Article – Which App Development Platform Is Right For Your Business?

Prototyping or agile?

prototyping or agile

You can steer the product nearest to success, to build a capability integral to dynamic business requirements, as planned. The better you are at managing, the better results you can expect while going through the development phase, either first or critical mobile app. Later on, you may plan sprints for different versions of a prototype that keeps on adding newer functionalities and ultimately the finished product.

Containerized or conventional deployment?

containarized or conventional

The answer is straightforward, and you should strictly look at containerized deployment clouds that is seamlessly scalable and very easy to operate. You can expect containerized deployment to cut down:

  • App management
  • The clarity in the DevOps approach
  • More efficient strategies
  • Capabilities of automation
  • Use of Kubernetes

In-house security measures or a third party?

in-house or third-party

You should go for the most effective combination with the inclusion of high-quality third-party encryption resources and in-house developments of encryption modules. It should be based on a single horizontal and protocols of networking. Instances, like trouser attack in CamScanner app on Android,  automatic registration of Truecaller users are examples of risks, due to unsecured APIs. It is time that digital users are looking to take data security very seriously, at least in the coming future.

Manual or automated testing?


The answer would be a combination of a handpicked automatic testing suite, as discussed earlier, and well-detailed test cases that are rigorously tested by hardworking mobile app tester. You should look to keep a scalable mobile app testing team which is highly capable of helping you cut costs and execute immaculate mobile app testing plans. These may be based on the manual, automated, and essential user-based testing.

Branding, ASO & app marketing

Does something like App Store Optimization (ASO) exist for real?

It might be new to a lot of people, but they indeed exist at a very critical concept level that plays a vital role. It determines how well a mobile app, features on the respective mobile application stores. Generally, it includes all the meta-description, development details, and developer information. Moreover, it helps in engagement activities for organic reviews, to your mobile apps that, in turn, causes increased downloads.

App Store Optimization

App store optimization is an integral part of any successful mobile app. It is essential to understand that ASO might not directly help you in becoming commercially successful. But the level of engagement and improvements that it can create is going to help you build a better way for traffic through the mobile app.

Related Article – Success Formula behind ranking higher on Google Play Store

Can we cut costs around mobile app analytics?

And the answer is No. Cutting costs around mobile apps analytics is the worst idea. They help you in deploying more penetrating engagement capabilities and also build a roadmap for

  • Creating content
  • Persistent notifications
  • Interest-based sections
  • Future upgrade approach

cost cutting

Even the best outstanding mobile app idea is of absolutely no uses if it is not making a loyal customer base. Remember, engagement is the ultimate metrics of commercial and business success of a mobile app. If people are not willing to use your app, or there are no substantial reasons to download; it is a waste of efforts and time material cost. Thus, there should be no doubts about using highly-data driven, agenda-based analytics for creating insights. It directly helps you increase the level of engagement in a mobile app.

Engagements efforts are needed, or just the quality of mobile app/idea will do?

Millennials are always looking for more in terms of customer experiences as they are building a complete closure in their networks, integration of devices, and capabilities of apps. When users have a vigilant eye getting into lucrative propositions, in an exquisite experience from apps, the competition increases manifold. An average mobile app idea powered with well-targeted and strategically executed engagement tasks is much more likely to be successful in the app market, as compared to a brilliant idea which failed to grab customers’ attention.

mobile app idea

It is important to note that mobile app analytics is just one of the means to execute your engagement strategies. Companies often go for a highly aggressive off-line approach to publicize their partnerships with more visible brands and also get advertising on a war footing. A collective result from various consistent efforts, on different fronts, is desirable. Focus is required at all the interfaces where the customer is likely to meet your brand.

How to work on mobile app engagements?

It can be through the web, engagement, shows in malls, direct advertisement, and paid sponsored ads. Engagement strategies are essential when partnerships come into play. Strategically all executive partnerships can lead you to a stabilized business, out of an engaging mobile app idea. Search engine marketing and SEO can collectively help you manage engagement in the digital space.

How to go about mobile app analytics?

mobile app analytics

Companies are working on extraordinarily active and segmented engagements, for your digital products. They build multiple resources, multiple teams, and with niche expertise in art, technology, and branding. It might not be a commercially feasible idea to hire a global engagement agency upfront. Instead, you can build coordinated teams of data enthusiasts and creative marketers who can make use of leading mobile app analytics tools with an objective-driven approach. Remember, starting a project with set objectives with mobile app analytics is extremely important. Often companies and teams tend to stray from their initial strategy and land of nowhere with a lot of data. It may be tough to interpret and carve out business insights.

How will active engagements with app benefit?

Active engagements are critical to consistently increase the number of downloads and reaching up the charts. M-commerce is an altogether different niche strategy which requires a different business nature. Active engagements lead to a consistently growing traffic that is very effective in getting revenues and an increase in the amount of money that a mobile business makes.

app benefits

Active engagement also brings you closer to your mobile app audience and peoples who have already downloaded it on the Smartphone. Commitment also automatically drives you towards knowing your customers, in a way that helps to create better content and add new features. Engagement is the only way that a mobile app becomes commercially successful by 2020.

The best approach for mobile app development

The best plan for mobile app development includes:

Patience is the key to a strategically hard working team to make a mobile app project, highly successful in terms of commercials and business objectives. There are possibilities of various U-turn, changes in strategy, and new opportunities in the market. They may lead you to change your policy depending upon the latest trend, what people are looking for at an instance.

For instance, a mobile app is working fine, but there are no consistently increasing sales figures, invariably on the e-commerce platform. While working on various fronts for publicizing a mobile app and grabbing customer attention, you can also plan to invest in your existing app. You can use the newest technology like AR, VR. Just like e-commerce goes very well with AR, VR. It is essential to find the most impactful and highly utilizable technology that can vastly improve your product through advertisement and engagement.

There is a massive trend of V commerce where virtual reality is helping people build virtually real shopping experiences, through 360° shopping stores, where products are browsed in an exceptional user experience of online shopping. There are various other technologies that you may club with different mobile apps, all of that depends upon nature, the requirement, and strategic vision.

Related Article – How AR & VR are redefining retail?


Leading mobile app development companies can help you kick start a project and later hit the road of digital existence. Further, it is your responsibility to drive that project with consistent strategic changes. Mobile apps can create compelling business opportunities, but they are subjected to trends in the market. These trends affect the expectation of users in terms of digital experience and interrelation capabilities of a mobile app project.

Initially, the objective should be to get hold of a substantial part of the Smartphone user market. Later, it can be done with really engaging apps and making changes that make you different, from customers’ attention, time, and space on their mobile phones.

The mobile app market is consistently growing with the transformation of industries like healthcare; its transformation into M health app. Education converts into ed-tech and e-commerce have already raised a more mature state, starting from the conventional off-line shopping experience. Mobile apps are here to transform how humans live, and you can make the most out of this opportunity with leading mobile update mobile companies.

app development

How is Virtual Reality(VR) going to change the modern world in 2020?

Virtual Reality(VR) in 2020

Virtual reality is undoubtedly seeping into the lives of smartphone users, digital buyers, and completely improvising the digital space holistically. With the continually expanding trends, VR market is expected to raise and evaluate around $160 billion by 2023. There are potential signs of numerous other businesses promptly adapting the technology for more significant applications of VR. The companies are presently taking time to build mature, long-lasting, and highly impactful digital solutions that involve usage of multimedia related technologies like virtual reality.

Taking out the company from the smokescreen created by new technologies is something important at this point of time. Which every Founders and CTOs can do at the moment. Building the right solutions that may increase profitability should also help your business look more realistic. It gives a picture of a better prepared landscape at the moment. Creating the proper roadmap and crafting digital solutions that are a perfect blend of human experience and virtual reality, should be on target. It helps in immense value creation as VR is expected to change the technology business world; while we march past 2020.

Difference between virtual reality and augmented reality

The core difference between VR and AR is the inclusion of real tech landscape in 2019. Virtual reality is all about creating completely digital, near-to-real experiences using graphics, image processing, and various other sensory networks. Whereas, augmented reality is about building an interface between real-life objects that interact with virtual reality components, to make new concepts that drive business agendas and improve customer experience. The Apple measuring app ‘Measure’ lets you measure objects in various dimensions and face recognized emoticons are some of the examples of AR. Whereas, intensified graphics and lifelike 3-D experience in gaming are complete applications of virtual reality.

Best examples of how VR is going to change the modern world in 2020

Touch screen projections

touch screen

Virtual reality is expected to team up with IOT-based solutions that are capable of bringing a humanistic edge to digitally enhanced interiors. We can expect digital projections of mobile app controls, smart home, and all other types of controlling and maneuvering in our day to day lives. Imagine, years from now, you will be capable of using your hand as a touchpad, with the complete mobile dashboard flexibility for adjusting all the features and controlling mobile apps.

Apart from this, we can expect touch screen projections of home center controlling various smart home appliances. They will all be operated with projections on walls, sofa surfaces, and tables with the added convenience to users.

VR in e-commerce, V-commerce

VR in e-commerce

It is one of the most talked-about applications of virtual reality. E-commerce is soon going to change forever with the help of virtual reality. Companies are reported to be working on virtual reality-based e-commerce stores that will allow you to gain lifelike shopping experiences even before you buy their products online. It will enable users to perform all other buys and check out related tasks through digital systems.

It has been truly inspiring for big brands to carry out such initiatives for consistent innovation, MasterCard and Swarovski have recently collaborated to build a virtual e-store. The store allows users to gain real realistic lifelike shopping experience while buying crystal and crystal-made products offered by Swarovski. The payments can be made through the newly devised digital payment service by MasterCard.

Hyper immersive gaming

hyper immensive gaming

The gaming industry is extensively adopting virtual reality, and it doesn’t seem to slow down any soon. The breathtaking success of mobile app games like Pokémon Go are motivating the industry to explore better possibilities, with the help of virtual reality. Recently developers are succeeding exceptionally well in experimenting with new games, that deployed mixed reality technology and brings out an addictive gaming experience.

It is a hyper immersive gaming experience because of the high degree of interaction between game characters and players. It is contributed by specific activities that can be performed while interacting with those characters through all sensory options. For instance, there are certain games where the main characters can interact through sensory touch, fed also talked for directing them further.

Holographic computing with VR


Holographic computing is leaving the architecture designing industry stand with the help of virtual reality. Designers are now empowered to use holographic computing for a more targeted approach that might allow them to build a virtually real model with the help of VR technology. It is a highly convincing application of VR, helping people develop more excellent products. It helps them enable possibilities of greater mobility in the real architecture designs and also visualize more realistically, through virtual reality for extensive detailing of architectural designs.

Digital disruption in travel and tourism

travel & tourism

Virtual reality technology is quickly entering human lives and also establishing itself in homes. People are extensively browsing VR powered websites that are offering localized travel and tourism experiences. It is a great turn around before buying their packages and other products, services independently. Virtual reality is well capable of giving a very real lifelike experience of travel. It also helps you establish recipes of traveling to specific destinations and then drive their business agenda. The strategies are superimposed upon highly interactive, intriguing, and captivating solutions.

Related Article – How AR & VR are redefining retail?

Word of caution about VR

Virtual reality is a part of the subject, but businesses and digital solution makers should be cautious about rigorous using and accessing the usage of AR, VR, and MR. These technologies are highly capable, and their ability stands beyond the questionable mark. At the same time, it is crucial not to lose the touch of a human approach. The product developers should now undervalue the importance of emotional engagement while customers use digital experience a lot for helping your businesses be more sustainable.

Final word

Innovative mobile app development companies realize the quantum of sincerity that lay behind extensive applications of virtual reality. Now it is up to the new age entrepreneurs and experienced founders to solve highly critical problems of social and commercial value, that can occur through the problem-solving ability of the overall digital solution. Making and improvising an existing real solution should help us mature the interface of virtual reality and digital solutions.

Finding new problems and solving them with the virtual reality will help us dig deeper for realizing the core potential of the technology. It all depends on the problem-solving ability of the overall digital solution. Making and improvising existing real solution will certainly help us mature the interface of virtual reality and digital solutions. Ultimately, finding new problems and solving them with the help of virtual reality will help us dig deeper for realizing the core potential of the technology itself.

VR Company

W2S Solutions Gets Listed In MobileAppDaily’s Exclusive List of Top Mobile App Development Companies

MobileAppDaily, a top-notch news & media portal that exclusively covers the mobile app industry has released a list of the best mobile app development companies, which include W2S Solutions. This exclusive list comprises of the top 100 application development companies that are delivering highly innovative and advanced mobile app development services to their clients.

MobileAppDaily chose W2S Solutions because the app development company has delivered exceptional mobile application development services to a wide range of clients consisting of startups, SMEs (Small to Mid-scale Enterprises), and even Fortune 500 companies. Over the years, the company has created an impressive portfolio of many innovative app projects, making them a leading name in the field of mobile app development.

Also, W2S Solutions offers the latest and most advanced app development solutions to its clients. By implementing the top technological trends, W2S Solutions makes sure that its clients receive the best user experience possible. 

Related Article – GoodFirms Recognises W2S Solutions for Indigenous Custom Software Development Services

Highly-skilled app developers and designers at W2S Solutions are trained to go the extra mile to deliver the best outcome possible. This being one of the main reasons MobileAppDaily has included W2S Solutions in their exclusive list of Top Mobile App Development Companies of 2019 and recognized their team as the top mobile app developers in the industry. 

MobileAppDaily is a leading tech media house that exclusively covers all news and events related to the mobile app industry. This platform has a lot to offer to its technical audiences such as detailed walkthrough videos of mobile apps, descriptive textual app reviews, press releases, CEO interviews, and latest reports on top app development companies. By delivering high-quality content related to the world of mobile apps, MobileAppDaily now has a reader base of thousands of active tech enthusiasts and app users.

app development

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UI/UX Design Errors You Should Avoid For Conversion Rate Growth

Importance of UI in 2019

Here is all you need to know to get hold of a critical proposition of immaculate user experience in all the digital solutions. Digital solutions are making businesses compete at a throat-cutting level. It is one of the main reasons why it is becoming an altogether distinct dimension of competition. When there is a competition of a great UX, the product development team is bound to focus on UI. UI needs to be taken very seriously because often, people fail to justify the kind of importance and targeted effort it requires.

According to Forbes, a strategic effort to improve the UI/UX has the potential to increase the conversion rates up to 400%.  It is said that the margin of error for UI design is very less. There is a considerable number of people who are not giving the due desired attention to UI designs (only 55% of companies perform any user testing).

UI design errors that can affect the conversion rate badly

Website loading time

Website loading time is one of the critical factors that decide whether if you will be able to engage the customers or not. If it is taking too long to load, it has developed SEO penalties on your website and lowers rankings. Robust loading website is an added advantage and thus helps you increase your most probable customers with a clean UI, imparting an excellent user experience consistently. According to research, people are more expected to lose their customers, up to 40% if the website doesn’t load within the first three seconds.

website loading time

Sight loading time is critical, and it can be easily achieved by:

  • Reducing data-intensive API calls upfront
  • Building lightweight graphics
  • Optimizing requirement of bandwidth
  • Securing the website against those attacks and unnecessary request
  • Optimizing the performance of server link up with CDNs
  • Taking a mobile-first approach


Responsiveness has a significant effect on the overall user experience. Users are increasingly taking up solutions that are interoperable and allow handoff capabilities. By handoff capability, we mean that digital solutions which let the users carry on the same task while interchanging devices like PCs, laptops, mobile phones, and tablets. It is essential to ensure that your digital solution is offering a pleasant user experience. It should be up to the mark with the top user expectations, which can be created by using the distributor to approach any device.

website responsiveness

If the product fails to create a similar or better user experience compared to one device from the other, the user creates a better perception of the solution. It can be misleading that this is precisely how customer psychology works at large. You should try ensuring a great user experience with a completely responsive UI design, not just at all types of devices, but with all resolutions corresponding to each devices. You can provide the web design responsiveness by:

  • Manually testing your digital solution on various devices
  • Consciously making efforts to ensure that the UI works the best in different resolutions during UI testing
  • Keeping a point of UI design testing in the test suite

Related Article – Best Practices to Enhance Your Mobile App User Experience

What to Avoid?

Badly curated CTA

A poorly curated call to action is lethal, and it increases the risk of you failing towards the objective of creating a particular webpage. It is essential to position your request to work in the right place. It is an indication for why the page has been built on the website. A poorly curated call to action is also a negative point on your UI design. It leaves an impression that the site owner is perplexed about the primary offering and curate ultimate objective of making a webpage.badly curated CTA

A poorly curated CTA causes:

  • Scattered UI design
  • A lower level of UX
  • Low lead generation capabilities
  • Critically flat conversion rate
  • Low sales potential

Complex navigation

complex website navigation

It is impossible to have a complexly navigated website and still have a greater UI design. The sophisticated UI navigation directly means that there are high chances of content layout mess at all screens. A lot of shipping within pages and several sections of a website makes you disobey the laws of human-computer interaction and a much-required recall-ability during the UX. Users often have unpleasant UX having a tough time navigating through a complexly-structured site. They might even lose out interest before they eventually reach a service page or a product offering that they were initially looking for.

Too much content

Too much content is a huge NO. Content is required for SEO capabilities and enriching brands visibility across the Internet. It also helps to convey the right vision and establish your brand Persona with utmost clarity. But, it is essential to stay within the fine line of excessive content posted on the website and the required material. Having rightly designed content layout with well-structured text boxes is one of the core tricks that you need to learn. It is essential for understanding the combination of art and science behind UI design.

too much content in website

Having too much content on the website can lead to going:

  • Lost constant more interest
  • Bad user experience (UX)
  • An unimpressive first appearance
  • Difficulty in engagement

Related Article – Ways to Fire up Usability of Apps for an Unmatched Experience

Stock images

Stock images cause a dent on a brand image. Using open-source photos that don’t look real and have a lousy pixel quality eventually ruins the conversion of experienced audiences from having exposure all around the web. You should refrain from using stock images on the UI design, headers, and photos and also should focus on self copyrighted researched visual content for the website.

stock image

NOT hiring a design expert

The greatest mistake that you can commit while designing a website is to think that your visualization and technical skills are more than enough for a top-notch UX for your superlative brand. The complete UI design expiration can go for a quick toss the moment when you decide not to hire anyone. UI designing is a combination of art and technical skills. It is one of the more prominent professions in the world and it has a never-ending demand. You should mutually respect the core requirements of your website of a great UI design and hire the best UI/UX designers.

not hiring an expert

Hiring a UI/UX designer helps you in:

  • UI testing
  • Lightweight graphics for UI
  • Adhering to UI design rules
  • Picking up the right pattern

An important point to note!

There are various aspects which you may find worthy of being implemented while designing the UI, but a typical bookish approach can also mislead you to a ruined UI, which ultimately hurts the overall conversion rate. UI/UX designers have to closely work in tandem with higher sales and technical channels. These inputs are significant for new-age products, e-commerce websites, and newcomers of all digital business sections. It helps them in creating a credible reputation of the brand for long-term sales growth.

Final word

The exceptional UI design is something that all digital nomad and entrepreneurs aspire. It is an evergreen requirement in the digital business. It is essential to follow systematized design thinking that eventually leads you to question yourself and making out a thoughtful UI design. Every element must be having a distinct contribution to the UX. There should be nothing excessive or tacky. A minimal UI design is the foremost requirement of your brand to succeed in creating a tremendous digital expression through the UX. UI/UX designing is evolving with changing customer expectations as Millennials are looking for something more each and every time they look for new user experience. UI/UX design is expected to be capable of powerfully impacting your business at a large scale in coming years.

UIUX Design Company

Related Article – Why should you follow the top UI trends and redesign mobile apps in 2019?

Why are food and beverage mobile apps getting a fabulous response?

Increasing influence business influence of mobile apps

Mobile apps are looking to cover everything under the sun. Right from helping you meditate efficiently to conveniently ordering grocery, mobile apps are seeping through our lives. With the increasing popularity of mobile apps, the consistent growth rate tells a lot about the business prospects growth rate and higher profitability that businesses are contemplating with mobile apps in 2019. It is in a matter of absolute concern that with the digitizing world, digital buyers are increasing and markets are making the best possible use of the opportunity. But there is a catch; long term success of a new mobile app is highly dependent on the users it attracts upfront. 80% of the overall customers are gained within the first three months of the release. Food and beverage industry also fears the same hurdle.

Contrastingly, the food and beverage industry is no different and is starting to get entirely captivated by the power of mobile apps, e-commerce, and M-commerce. Leading mobile app development companies are leaving no stone unturned to show up with consistent innovation every time a business needs a classic mobile app. It is an all-new broad scope of business that has realized a great deal of transformation with the help of mobile apps.

Problems faced by the food and beverage industry

Standardization and grading of food products

standardization of foods

Until a few years back, ordering lose food from the market generally made customers really reluctant and completely confused. It is because there is no standardization or grading of food products that are sold in loose and causes a considerable risk of:

  • Harmful exposure
  • Infection
  • Degraded quality
  • Spoiled food
  • Genuineness of the day

Because there is an only randomized market with no formal regulations, open selling of loose non-vegetarian food items and vegetarian products has sharply diminished. It did not catch the eye of customers. It was a significant turnaround of food businesses that resisted turning towards completely functional, versatile mobile business apps.

Accountability of retailers

Mobile app ordering and doorstep delivery convenience are driving a lot of businesses in the present day. They are also bringing a lot of uncertainties and raise questions in the minds of customers. These questions become persistent and do not find satisfying answers. It becomes a potential reason for customers to bounce off and never come back until business creates a significant reason to do so. Accountability of retailers who are selling those lose products with shorter shelf life was a matter of concern for everyone open to ordering lose food items and beverages.

Formally regularize prices


Open markets of food products and beverages that are generally run by demand and supply rule, and seasonal cash crops availability. Thus, the cruel monopoly and hoarding did not let the food and beverage market remained utterly genuine. People had strong, reasonable notions that made them insecure while paying to anyone whether they were charging a premium or non-deserving price for food or beverage sold in public.

The competitive approach of sales

competitive approach

Aggressive sales approach to the noted practice of raising genetically modified crash crops that helped businesses meant more money. It makes customers even more vulnerable because of no accountability from the retailer or suppliers of this food and beverage products sold in the open. It is a significant risk to the much-needed sense of security among customers and winning trust while billing products.

The shorter shelf life of FMCG products


The shorter shelf life of all kinds of loosely sold food and beverage products is one of the most significant hurdles. It hinders the food and average industry while adopting complete digitization and doorstep delivery. Shorter shelf life causes a minimal amount of losses, Wear and tear and also increases the unit logistic cost. Everyone in central cities, ranging from suppliers to retailers, charge extra. It needs to be severely countered as it will open up a great space for healthy competition that is undoubtedly going to benefit the customers.

Variable profits and market scenario

variable profits

Depending upon the class of customers, moderately increased logistics for far off places and cheaper rates at sites near the cash crop production area, it remains a highly volatile market. There are variable profits and contrasting market scenarios between popular cities, metros and smaller towns followed by villages.

Reasons why mobile apps are getting a fabulous response in the business of food and beverages industry

One-stop solution

one stop solution

Opening up gateways for e-commerce with the help of mobile apps is a great way to provide an all-round one-stop solution. It counters all the problems that are posed as a hurdle for the food and beverage industry. The challenges faced by the food and beverage industry include:

  • Price variation
  • Retailer accountability
  • Genuineness of quality
  • Critical operations
  • Shorter shelf life

Proper quality accreditation

quality accrediation

Anyway, start-ups that are looking to establish themselves in the food and beverage industry are very particular about brand reputation. Thus, the quality of food and averages that\ are delivered. Offering excellent customer experience and top quality product delivery, the new-age companies are standardizing their supply and management process with proper quality checks.

Competitive pricing


There is a throat-cutting competition among young start-ups offering the niche service. It leads to competitive pricing that is helping businesses regulate their pricing with data-driven mechanisms. It is a completely win-win situation for all customers. It has been a long said rule that asked business rivals and healthy competition among companies always benefits the customers in the long run.

Doorstep delivery convenience

doorstep delivery

The convenience because of doorstep delivery of food with the help of ordering process through the mobile app is one of the enormous driving forces behind paranormally increasing popularity of mobile apps. Food and beverage industry is consistently transforming itself into a better, regulated, and much more accountable business landscape. It is offering its customer’s smooth, top quality highly improved doorstep delivery additional to excellent customer experience.

Voluminous sales and retail pattern

volunmions sales

Volume sales and consistently magnifying retail trend in the food and beverage industry is helping businesses counter significant problems. These problems include losses due to short shelf life. It is one of the motivations that is pushing the food and beverage industry to quickly turned towards completely digitalized business and offer the incentive of doorstep delivery convenience. Mobile apps are giving a multitude of reasons to customers for turning up towards their app and make the most out of the present in a business proposition.

The future of mobile apps in the food and beverage industry

Upcoming years of saturated competition and food & beverage industry will induce several markets of data from over mobile apps and offer competitive pricing offered by various anonymous but credible vendors. Furthermore, there will be a better, more natural, and highly standardized customer experience. It will include complete information about what is delivered in terms of nutritional, health, and quality-related value to the customer.

Final word

The unlimited scope of capturing the middle to high-class customer base available for a rapidly stabilizing food and beverage industry start-ups is a sure thing. The upcoming years will roll out various other functionalities and more innovative mobile apps when leading mobile app development companies, and better start-up ideas meet. The design should be to build business models and plans for cash-rich oppressions that sustains the trusting building duration of the brand. Mobile apps are offering a great deal of reliability and increased incentives for customers. It allows them to turn up towards completely digitalized food and beverage industry rather than wholesale stores, supermarkets.

food and beverage mobile apps

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Top 5 Ways to Utilize Automation in Your Business

In order to determine whether or not you should introduce levels of automation into your business, you first need to understand the efficiencies it would create. As time goes on, many organizations are starting to see the value automation can bring. And more and more often, companies are choosing to adopt automation software that can do countless back-end tasks to save time, money, and the hassle that often comes with large-scale projects.

Some worry automating a business could lead to fewer jobs and subsequently hurt the economy. Most automation practices, however, are meant to be supplemental in nature and not meant to replace employees. For most industries, utilizing this type of technology can help to complete redundant tasks, allowing employees to focus on more critical matters of the business. Here are some great ways in which automation can benefit your business, whether it be financially or strategically.

1. Reduce Repetitive Task Work

One of the biggest benefits of utilizing process automation software is to save time on repeatable project tasks. From jobs as simple as inputting data into spreadsheets, configuring applications, and simplifying order processing, automating your business can have countless benefits. Think of the hours that will be saved and manpower that can be allocated to more important tasks if routine procedures are taken care of with virtually no error.

The average time it takes to process an order manually is around 5 minutes. If this procedure was automated, it would take a quarter of the time and would mean more workers allocated to fill orders, resulting in a higher level of output. This same scenario can be applied to almost any department of a business, and work effectively regardless of the volume of data, the number of orders or any other inputs that companies encounter regularly.

2. Better Visibility and Continuity Across Departments

Overseeing multiple projects, accounts or departments can make it extremely difficult to focus your efforts for an extended period of time. This can make it difficult to see how the company is performing outside of your prerogative. Similarly, measuring your employee’s level of output as well as their delivery speed in order to set department standards could take months and extensive resources to collect the necessary data. Automation tools can handle all of this and provide feedback in real-time to give you all the information you need to be a successful manager.

Visibility both within a single department and across multiple divisions of a business can help day-to-day operations run smoothly and efficiently. Employees who are not meeting quotas and process inefficiencies will be apparent and easy to monitor. Not having to worry about micromanaging a staff takes a significant strain off of your shoulders and should, in most cases, improve the overarching perception of the “business hierarchy.” Automation will dramatically reduce the unknown elements of inefficiency many businesses struggle to locate within their processes and fix.

3. Increased Accountability of Employees

The rate of productivity of employees will now be under dramatically more scrutiny by management due to the fact that visibility is improved when automated task monitoring is implemented. Accountability will, therefore, become a prominent aspect of day-to-day business operations. And not only does accountability take place on a personal level, but it will balloon to incorporate the “team” mindset that is built into most business models.

Employees who are falling behind in their workload compared to their counterparts will stand out. Similarly, the data collected makes discerning high-performing individuals just as apparent to management. With this in mind, employees across all disciplines will be more productive and efficient, knowing their performance is being logged for evaluation purposes. No one will want to be the one who falls to the back of the pack, making each project or task a priority for those looking to succeed and thrive within the company.

4. Improve Dollar Retention Rate

Did you know that it is 7 times less expensive to keep current customers than it is to find and convert new customers for your business? With the improved turnover time and efficiency that comes with automating business practices, you will ensure that your customers continue to be satisfied with your performance and as a result, should continue to work with your company in the future. As you sign new clientele who see the impressive work you are doing for them, your revenue will increase while fewer clients will be lost to under-performance or competing businesses. Although the initial investment and setup of automating tasks may be steep, the benefits can be seen almost immediately, followed by a huge increase in the bottom line.

4. Eliminate Excess Waste

Completely eliminating lag and waste during production is almost impossible, but with automated services to control the rate at which projects are completed, the total amount of material and money that is lost during manufacturing can be dramatically reduced. Pair automation with other money-saving techniques such as more affordable materials, closed-loop manufacturing processes, and volume reduction to ensure your waste is minimized. This is a perfect example of how automation is used only as a supplement to a workforce. Although machines can create products and complete certain services, the human element is an integral part of almost all business practices.

The cost of unused and waste material is incredibly high and is almost always reported as a loss each quarter or by year’s end. The savings you earn from using automated production plans could be allocated elsewhere, improving other departments or upgrading current technologies used within the business to even further boost efficiency.

The act of automating your business is a fast, easy, and financially beneficial way to increase the efficiency and overall production of virtually any business. Evaluate what areas of the company would benefit from this switch, calculate the potential return on investment of automating, and research what the best option is in regard to your budget. It won’t take several years or even several quarters to see the benefits of automated processes. You will be netting a profit from the investment before you know it.

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