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Why iPhone and iPad app Development Is So Popular?

Have you been wondering which platform to build your app on? Whether your business is a startup or an already established brand, it is important to look at the best mobile app development technology before launching your app. If you are keen enough, you will notice than while the mobile app development environment is highly competitive iOS apps remain the most popular for all types of users.

Why iPhone and iPad app Development Is So Popular

Dominance of iOS Mobile Apps

From Facebook, YouTube, Twitter, Find my iPhone, Instagram, iTunes, Badoo, to LINE iOS, apps dominate the mobile app landscape. If you are an avoid iPhone and iPad user, you will already have noted that these are among the most popular apps on these devices. They rank highly not only in terms of usage but also revenue. Indeed, most of these apps also rule the rest of the mobile app landscape.

If you are struggling between iOS and Android app development, it is important to talk to an experienced mobile apps development company. These experts will help demystify the mobile development platforms while also providing the necessary expertise and resources to build a highly functional iPhone or iPad app. The numbers tell it all; currently, there are over 1.2 billion apps on the Apple App store and the number keeps growing.

Why go for iPhone and iPad Mobile app Development?

The fact that over 37% of mobile visits are now coming from mobile makes it necessary to have a mobile app that will tap into these growing user numbers. To leverage these numbers, you need an app that is developed and supported using the best technology. This is one reason iPhone and iPad mobile development remains popular even against an onslaught from other mobile app platforms.

Whether you are a mobile app developer or a business owner looking for a high performance mobile app, it is important to leverage the increasing number of users on mobile.

Below are some reasons to opt for iPhone and iPad mobile app development:

  1. More paying customers: Apple offers an image of quality and trust and this is something customers are willing to pay extra money. It is no wonder then that iOS apps account for 90% of total dollars spent on mobile apps.
  2. Better user experience: For a mobile app to attain its objectives, it must guarantee a good user experience. The regulated environment on Apple’s mobile development platform always receives praise from users due to the easy to use interface. This leads to higher sales.
  3. Easy coding: There are state-of-the-art features on Xcode, which is Apple’s integrated app development environment. From the graphical interface builder, compiler-aware source editor, to syntax-aware editor, these tools allow easy coding; a dream for every app developer.
  4. The Apple brand name: The mention of Apple in the IT industrygives confidence to users. The computing hardware and software company is renowned for its high quality products and business solutions. From iPhones, tablets, wearables to high quality app development, consumers already trust this company’s solutions. Your app will thus ride on the back of such creditworthiness.

There are many other reasons making iPad and iPhone mobile app development so popular. Consider the versatility of apps, security of firmware and software, high scalability and you appreciate why iOS apps reign in the industry.

Top considerations for choosing a cloud platform-Infographics

Chosoing a cloud platform is based on business needs.  If its a Startup Venture or a Multi national corporate, identifying a perform platform is necessary.  If initial requirement is not well analyzed, this could go wrong in any direction.  Since Cloud is connected with IT budget,  Founders and CEOs should plan their IT spending for an year and that will help CTO’s or Technology partners to choose a specific platform. Security concerns of cloud was a history now as everyone’s data resides in cloud.  As a Technology partner, W2S solutions helps Its customers to choose a perfect Cloud platform for their business.

 

Choosing a Cloud Platform-Infographics

How to avoid security breach in your WordPress website?

No doubt that today world’s greatest content management system is WordPress . More than 75 million websites built on WordPress till now and nearly 6 new posts / blogs are published every second. We at W2S solutions offer WordPress website development services for Enterprises, SME and startups.

Avoid Security Breach in WordPress Website

WordPress is most popular business website today because it is,

  • Open source
  • Easy to access and manage
  • More theme and plugin options
  • SEO friendly
  • Blog

Over 29 thousand plugins developed, 98 versions and 75 million websites runs on WordPress. There are chances of websites are vulnerable to security attacks. Being an open source there is a possibility for someone to exploit your code, plugins. There are over 30 thousand hacked sites reported everyday.

How to avoid security breach:

Protect you login:

  1. Strong user name and password: 8% of the total website is being hacked due to weaker password. Make sure you don’t use common default user name “Admin”. Most of the hackers try this default user name for hacking. Once purchased change user name and password. I recommend having strong password with pattern as upper/lower keys, numbers and symbols. Something like “catchSahara12!@”. Keep changing it every 60 days.
  1. Limit login attempts: Limit the number of failed login attempts and restrict IP after that. There is a plugin called “Limit Login Attempts”, even you can customize this plugin based on your need. By blocking access to wp-login.php we can block unauthorized users, for this you need to edit .htacess file.
  1. Delete Inactive User accounts: Inactive user account is a security risk. Malicious user can use this account to get access for wordpress. So its good to delete inactive use accounts

Update WordPress version, Themes and Plugins:

Exploits may occur within days, its necessary to keep wordpress version, themes and plugins up to date.  You need to update when there is an update published. Its better to delete unused plugins and images. For plugins you can reply on Shield WordPress Security plugin for auto updates. Also scan the plugins for virus after download. Its better to keep wordpress latest version 4.7.3.

Secure wp-config.php:

All the keys and access information will be in wp-config.php file. By editing .htacess file in the root directory of wordpress we can secure wp-config.php. The following code denies everyone access to the wp-config.php file,

# protect wp-config.php
<files wp-config.php>
Order deny,allow
Deny from all
</files>

You can also add wordpress authentication keys to wp-config.php it helps better encryption of user data.

Secure wp-content directory:

Specific users should only able to access specific files types within this directory. This file type includes .jpeg, .gif, .png, .js, .css, .xml. You need to limit the access, below code with help to allow access only to pictures, Javascripts, CSS and XML files not other data. This code should be implemented in .htacess file within the wp-content folder.

Order deny,allow

Deny from all
<Files ~ “.(xml|css|jpe?g|png|gif|js)$”>
Allow from all
</Files>

Block search engine spiders in admin:

You should not index the admin section otherwise search engine spiders crawl over your entire content unless they are told no to do so. To prevent wordpress hack from blocking spiders from indexing, create a robots.txt file in root directory with following code,

#
User-agent: *
Disallow: /cgi-bin
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: */trackback/
Disallow: */feed/
Disallow: /*/feed/rss/$
Disallow: /category/*

Protect .htacess file:

.htaccess files are used to specify the security restrictions for the particular directory. Hypertext access allow for decentralized management of configuration when placed inside the web tree. To avoid .htaccess hacks include the below code in domain root .htaccess file.

# STRONG HTACCESS PROTECTION</code>
<Files ~ “^.*\.([Hh][Tt][Aa])”>
order allow,deny
deny from all
satisfy all
</Files>

Install SSL certificate:

It allows you to login securely via https. This encrypts the data you and users to your site transfer via the site, such as when submitting contact forms or using login in pages. Otherwise, data is transferred like a postcard in the mail, meaning anyone who’s looking can read it.

If you want to use HTTPS when logging into your WordPress dashboard, then you can use one of the codes below and add them to wp-config.php.

define(‘FORCE_SSL_LOGIN’, true);

The code above forces WordPress to use SSL when logging into your administration panel but only when logging in. It does not enforce the use of SSL while using your dashboard.

Instead of doing this manually you can also just add a plugin like WordPress HTTPS (SSL)

Other Best Practices:

  • Backup your files on regular basis
  • Install WP Security Scan
  • Change table prefix
  • Prevent directory browsing
  • Prevent script injection
  • Proper server without any virus
  • Don’t login in public wifi networks
  • Use secure hosting
  • Hide dashboard login errors
  • Install WP firewall
  • Use SSH instead of FTP.

Killer Marketing & Distribution Strategies for Your App

If you are a business owner in the contemporary setup, you appreciate how stiff the competition is. The world is now a global village and this translates into stiffer competition. With the advent of internet marketing, more businesses are now online and to stay ahead of the pack you have to think outside the box. This is where a mobile app comes in handy.

app marketing

Increasing Dominance of Mobile Internet Traffic

Google has indicated that mobile internet traffic has surpassed desktop traffic. The SimilarWeb’s State of Mobile Web US 2015 report says, that over 56% of all internet traffic is now mobile. Better still, there are over 2.1 billion smartphone users, which highlights the importance of mobile for business marketing. 62% of smartphone users have made a purchase online over the last 6 months.

Leveraging Mobile to Optimize Your Business

Mobile apps are all the rage in internet marketing. With an app, you are able to capitalize on the internet technology to boost your business. These apps guarantee more traffic to your website through increased immediacy. With a mobile app, it is easier to engage with the target audience, cut cost of operations and get more comprehensive consumer insight.

However, there is a catch when using a mobile app for your business. A Google Report showed that 25% of all installed apps never get used. 26% of these installed apps are abandoned after the 1st use. The question then becomes; though the app is well developed by Android and iPhone apps Development Company, how do you market your app to avoid the same fate?

Below are some crucial marketing strategies to ensure your app meets its objectives:

  1. Learn and understand your target audience: Make sure you know who is you target customer and create content that is aimed at their preferences. Make sure the app design and content aptly fulfils the needs of your target demographic.
  2. Find your niche: Now that you understand the target audiences, make sure your app stands out by adding features that are unique and which are specifically built to engage your target audience.
  3. Build a killer website: Your app should complement your equally good website.
  4. Optimize for app stores: Make sure your app is app-store ready by including relevant keywords in the title and description. This means your app comes up on top of every search by users in any app store.
  5. Stand out: When marketing, make sure you stand out from the crowd. Capture the interest of your target audience in order to inspire them to download and share the app. The idea is to leverage word of mouth and help your app grow naturally.
  6. Leverage social media: Over 2.5 billion people are on social media and there is every reason to ensure your app is highly visible. To do this, include social sharing icons on your app because this is the easiest call to action (CTA) users will heed to.
  7. Captivate early adopters: By releasing early and repeatedly, you will create visibility to a core group of users called early adopters. This means a basic form of your app can be used if all the core features are available as you continue building on the rest of the framework.

Still wondering how other businesses are able to use their mobile apps successfully? These tips will start you off.