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How to Boost Business ROI with iPhone App development

How to Boost Business ROI with iPhone App development?

One of the most conspicuous trends in mobile telephony today is the rapid development of iPhone apps.  Mobile apps are projected as a major trend in the next few years and the iOS platform remains the dominant area for innovation. iPhone apps are being adopted by both small and big brands to boost visibility and make engagement easier.

Tapping the Immense Value of the iPhone Brand

These apps are more convenient to users and it is no wonder the Apple app store remains the most vibrant in the industry. The fact that Apple is still a trendsetter in device innovation makes an iPhone app an important tool in contemporary business marketing. Every new release of a new iPhone or an upgrade is met with global excitement and companies are now leveraging this popularity by building apps on the iOS platform.

Since the initial launch in 2007, the iPhone remains a dominant player in the volatile Smartphone market. There are over 1 billion devices sold by 2016 with 13 different models already in the market. 395 iPhones are sold every minute and with 101 million people owning the device in the U.S alone. iPhone has a 42.9% share in the U.S Smartphone market, which highlights the advantage your brand will enjoy by investing in an iPhone app. The prevalent use of iPhones today makes an iOS app a great investment strategy.

An iPhone is not only a beautiful gadget that every user desires to own, but its cutting edge technology makes it a must have. Whether it is for personal or office use, the iPhone can serve as a digital assistant ensuring that you carry your office when on the go. By building an iPhone app for your brand, you will effectively be tapping into the popularity of the device and thus increasing your visibility.

Improving ROI with an iPhone App

While most businesses already have a mobile website, there is need to invest in iPhone app development to guarantee more visibility. With a mobile app, you are guaranteed of higher conversion because a study by Flurry in 2015 shows that 90% of Smartphone users start their online experience with an app.

From Facebook, Twitter to CNN, there are so many brands that have leveraged popularity of apps to direct traffic to their websites and increase conversion. Increased conversion is what every marketer wants and in a market that is increasingly competitive, an iPhone app will come in handy. A mobile app also boosts customer trust and loyalty because brands that are not readily available are deemed to be untrustworthy.

In essence, your iPhone app makes you easily available to your target market because your brand is always in front of the user any time they are using their device. This translates to more engagement, which ultimately boosts your ROI.

 Developing an iPhone App

There are different options to build an app for your brand. You can choose a content management system (CMS) as an avenue to build your app or hire a dedicated developer to build the app from scratch.

When building the app, ensure you understand the target audience and make an app that is easy to use. The bottom-line when building an iPhone app is to ensure it adds value to the customer’s experience.

Top 5 Tips to Design & Develop iPhone Apps

The internet marketing landscape is rapidly evolving and most stakeholders are being forced to play catch-up. One of the most outstanding developments in the industry has been the adoption of mobile technology as the key driver of traffic. According to the International Telecommunication Union (ITU), there are over 4.5 billion mobile phone users today.

Leveraging the Internet Market

However, it is not just about the numbers but the cutting edge applications that are being developed to leverage this evolving market. Mobile phone apps have become all the range with iPhone apps leading the way. According to a 2015 research by Flurry, 90% of internet users spend time on apps compared to mobile web which highlights the potential in mobile app development.

If you are a developer or an apps development company, it is time to assess the opportunities available in building high performance iPhone apps. They are not only popular with users but brands throughout the world are looking for these applications to gain more visibility.

With millions of iOS apps being developed today, how do you make your product stand out? Below are a few tips to get it right and to guarantee your apps sell:

1) Stand Out


There are over 1.5 million iOS apps on Apple apps store and most of these never meet their objective. If you are developing an iPhone app, then it has to stand out and this means you have to innovate and get bold. Your app should engage users and offer convenience. Ask yourself when developing the app why you think users should use it instead of similar apps in the market.

2) Understand the iOS Platform


One of the biggest pitfalls in iPhone app development is failure to understand the iOS guidelines. You should always create the app with these guidelines in mind and this will help you meet the expected coding criteria According to Apple, over 93% of apps submitted are rejected and this is because developers don’t take time to check the sample code and other tips that would help them develop a product that meets the company’s standards.

3) Deep Market Research

market research

Now that you are intent on creating a health fitness iOS app, have you assessed the market to see what your competitors are offering? Some niches are overly competitive and breaking through might be impossible unless you have an ingeniously developed app. You have to carry out deep market research by reading reviews about other apps in your niche and noting the weaknesses that are apparent. This will help you to avoid repeating the same blunders.

4) Ease of Use

ease of use

Most developers make the assumption that because smartphones are on everyone’s hand then understanding how to work with apps must be easy. Well, most people still use their phones for basic communication. You have to make your app as simple as possible if you are to sell. An intuitive design that is easy to navigate will boost your iPhone app.

5) Test the iPhone App


It might have worked in the lab perfectly but then the online platform comes with its own challenges. This is why you have to initiate a test mode before final launch to help you remedy any glitches.

Well, iPhone apps development might be easy but making it sell is something altogether. Make sure you understand the target audience, emphasize on efficiency, give a good user experience, and always focus on convenience.

Looking for an amazing iOS App Development partner? Reach us for any queries or any iOS Development needs.

Email ID : bd@w2ssolutions.com /  Contact Number: +91 73387 73388


Things to Consider Before Hiring an App Developer

Staying competitive in the contemporary modern landscape is getting tougher by the day. With the advent of internet marketing, businesses now have to compete at a global level. However, there are also many opportunities to be harnessed from internet technology especially due to the big market.  

Leveraging Mobile Internet Traffic

To stay ahead of the pack in your niche, you need to leverage the mobile internet users. Already, Google says mobile internet traffic has already surpassed desktop traffic and your business must have a solid strategy and one place to start is by developing a mobile app. Over 80% of Smartphone users say they spend most of their time on mobile apps.

The time spent on mobiles has increased by 575% over the last three years according to a study by CyberGear again highlighting the prominence of these devices in internet access. There are many reasons more brands are building mobile apps and they include:

  • Enhancing brand visibility
  • Increasing and easing accessibility
  • Increased exposure across multiple internet devices
  • Augmenting online sales
  • Building a direct marketing channel
  • Reinforcing your brand
  • Enhanced engagement

With a mobile app for your brand, you are able to quickly connect with your target customers. A mobile app places your brand in front of a customer’s eye, making it more likely for them to convert.

What to Consider When Hiring an App Developer

It is important to hire an app developer who is well versed in cross-platforms or android apps development to ensure you leverage the increasing numbers of mobile internet users. Whether you are developing an Android, Windows or iOS app, you should rely on a developer who understands the guidelines on each of these platforms. These experts also help make improvements over time.

With so many unscrupulous mobile app developers out there, you must be cautious to avoid burning your fingers. Below is a guide to help you find the best mobile app service and guarantee a high ROI:

  • Understand Your Target Audiences

Before hiring the mobile app developer, you should have an idea of the people who will be using your app. This information will help in the development stages and the developer expects you to have an idea of the same. To know your audience, create personas about them and then identify their demographics, preferences, shopping habits among other traits. With such a profile, it becomes easier to tell the developer what type of mobile app you need.

  • The Mobile Developer’s Portfolio  

There are many individuals who advertise their services as expert developers but they have no portfolio to prove themselves. As such, take time to understand the type of developer you are working with by asking for references. Look at the apps they have built for other clients especially those in your niche and evaluate their quality and functionality. Ask which operating system they are well versed in and their UI/UX skills to determine whether they can efficiently work on the mobile app you want.

  • The Total Cost

Before hiring a mobile app developer, it is always advisable to get a several quotes before finally choosing one. You should ask for the type of billing, which can be for the total project or in hourly basis. The contract should delineate very cost involved including cost of revision after launch, customization costs, security and upgrade costs, maintenance costs, agreement cancelation costs and any other costs that are expected. This helps you budget in advance.

  • Working Relationship

The person you hire to develop your app should be easy to work with. They should easily bond with your in-house team and easily communicate the strategies they are going to use. A strong working relationship means ideas are shared openly and through brainstorming, it becomes easier to come up with a better mobile app. When there is trust between both parties, there is more productivity during the project.

  • Consider A Long Term Vision

The internet market is volatile and there are rapid changes emerging every day. As such, you have to develop an app that can easily accommodate more changes and the developer is in a position to help with this. More importantly, ask your mobile developer about the possibility of upgrading and tweaking the design if need be and the cost involved in such a project.


Well, there are other factors to consider before hiring a mobile apps development company including their flexibility, innovative capacity, ability to monetize, type of testing the developer proposes, post-development services and user experience. All these factors help you to hire the right person for the job and you should make sure to get a clarification on each in order to find the best expert.