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Meet W2S Solutions at TiECON Chennai on November 4th and 5th

You have to love the festive season, especially when the best events of the year are scheduled around it. It gives you the chance to take that much needed break from the desk, and mingle with the best minds in the industry. This week we are looking forward to the 9th Annual TiECON hosted at ITC Grand Chola, Chennai.

TiECON confereance


For all budding entrepreneurs, technocrats and tech enthusiasts, TiECON is one of India’s largest entrepreneurship conference that began a few years ago. It is the most-awaited event of the year spread over two days, hosting over 1500 attendees across industries.

Who is coming?

Speakers at TiECON Chennai this season include Guru Bhat (PayPal), Ambareesh Murthy (, Dangfeng Li (Alibaba Group), and Dave McCaughan (Bibliosexual) among several other successful entrepreneurs dishing out the best advice on brand building, thought leadership, and leveraging your skills for the best outcome.

Everyone wants to take their business to the next level, so workshops and seminars conducted by Rajiv Lochan (The Hindu Group), SudhirSethi (IDG Ventures India Advisors), Kris Gopalan (Infosys Technologies), and more such thinkers from the elite club will certainly turn this into an enriching experience.

Take part in the PitchFest

Any entrepreneur’s biggest concern is winning the hearts of investors, customers and employees. The PitchFest 2016 session challenges you to make your best pitch to VCs and angel investors from across the country, all under one roof, increasing the opportunity to expand your startup or even give life to a brand new idea.

W2S Solutions at TiECON

We bagged a stall at TiECON this year, and will be showcasing our best offerings as one of the best SaaS based App developers in the industry. Check out our recent success stories, talk to our technical consultants, and let us redefine your perception of app design and development.

Stop by our stall while you are at ITC Grand Chola on November 4th and 5th. Join us for a refreshing discussion on new age digital marketing, and how to build  a successful digital brand. It will be an appsolute pleasure to meet you.

About W2S Solutions:

W2S Solutions is an Apps development company located in Chennai and building web and mobile apps for SME’s and Entrepreneurs. It’s recent apps in Insurance, Healthcare, FinTech industries help customers to regain market share and improve operational efficiency.  W2S Solutions knows how to design, develop and build Enterprise Apps that increases new customer acquisition and retention. Our Innovative products help businesses to quickly bag the benefits of digital Era.  Visit us at TieCON 2016.

5 Inbound Marketing Strategies That Can Draw Your Customers Like Bees

A smart marketer always knows when to stop push marketing and adapt to pull strategies. Today’s customers do not appreciate being chased by cold calls, emails and sales people at the door. This is the generation that would rather be drawn towards products and services with inbound strategies like social media marketing, SEO, blogs and more. While these strategies are a little elaborate and intricate, they are quite effective in attracting clientele and increasing revenue. Here are a few steps involved in inbound marketing that you can implement at a startup or SME.

inbound marketingTrust the power of SEO

If you can’t be found, then you aren’t getting any business. It is a continuous process that requires a lot of effort, and may take time to show results, but trust us when we say SEO is your digital lifeline. Optimize your website for relevant keywords, pay attention to meta-tags/titles, descriptions, and ensure that the media on the website is optimized to be found by the search engine.  Pump out blog posts regularly for a few important keywords, and make sure that you contribute posts to other websites to build links (off-page SEO).

If you need assistance, W2S Solutions is at your service.

Content is the kingmaker

You need have a hook to get potential customers interested in visiting your website, and also ushering them into conversion. Content is what makes everything possible. Effective communication is what you have to barter in the online world for a good interaction with customers. Talking about yourself does not get you anywhere as it falls into the outbound marketing category. You would have to take a new approach and give consumers something new, practical and useful, something nobody else can offer.

As an expert in your field, you can choose to find entertaining ways to educate them with industry relevant blogposts, newsletters, e-books, webinars, free-trials, testimonials, videos and more. Create a content calendar to help you keep track of things to publish. The more you have to offer, the more loyalists you will create.

Ring us up to outsource your content marketing needs.

Track your visitors

Information on how your customers are finding you can be extremely useful in designing marketing campaigns. Place tracking mechanisms to capture data that tells you where the most traffic is coming from, and subsequently help you maximize your efforts. You could also create CTA (call to action) forms on the website to ensure that your visitors sign up for emails/newsletters or anything relevant from the website. This can add to your mailer database and keep track of potential clients.
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Influencer marketing

Leverage the influencers or thought leaders in your niche to create mutually beneficial campaigns on social media and other digital platforms. The advantages of this strategy include a larger reach, higher positioning of the brand owing to the influencer’s reputation, and quick results. The challenges include identifying the right influencers who can positively reflect on your brand, and agree to advocate or engage in your campaign.

We love a good challenge, and influencers are in our circles.

Don’t hesitate to contact us if you are looking to get started.

Consolidate Consolidate Consolidate

Its recommended not to entrust your inbound marketing needs to multiple vendors. It will increase challenges and waste a lot of your time. Make sure that you hire an expert to handle all your marketing efforts so as to deliver the maximum results.

What are you waiting for? Let’s begin.



How to Transition from Offline Business to Online Business

How to Transition from Offline Business to Online Business

Congratulations! If you are reading this then you are already taking a step to a new beginning by creating an online business. The economy is always going to be shaky but you can stop worrying about investing in real estate for a new store, and create a limitless space for yourself online. One thing we know to be true is that everyone loves to shop in the comforts of their home or office or even while they are travelling at the tap of their fingers. Why deny them the joy when running an e-store is so easy that you can do it from your home?

Offline Business to Online Business

Find a niche

The first step you need to take is analyze your market. You may be selling ten different products, but the trick is to identify what your online market really needs. Start with your circle. Observe what your friends and family on social media usually look for but cannot find, conduct search analysis and find a demand that you can fill. You could visit other ecommerce websites, online discussion forums, and even talk to fellow locals to figure out your niche.

Brand it

When we talk about branding at the start of a business, we have a different approach to working on brand identity. Our process begins with an effective copy and campaign focused on your niche (heart of the brand) based on what would be your customer’s perspective, slowly working up to reveal the brand image. The aim is to create the best marketing campaign by positioning you as a disruptive brand filling an unquenchable demand in the market. When we are done, you will be the credible savior with loyalists willing evangelize your products online right from the moment you get started.

Online real estate

You should have figured this one out as it works the same way in the real world. It is now time to claim your digital space. Once you decide on the brand identity, it is time to buy a domain and hosting. Create a website that focuses on a simple and effective user experience. Hire the experts for website design and development, as we know the best ways to take a consumer through window shopping to checkout in just a few clicks. You should also create social media identities on relevant social networks to increase brand visibility, and drive website traffic.

Get friendly with the search engines

SEO (Search Engine Optimization) is a continuous and long term process. It involves both on-page and off-page efforts to help being found easily when a consumer enters relevant search queries. For an e-commerce website that is in its infancy, we suggest advertising in addition to efforts towards organic results. Google Adwords with Pay-per-click ads will catapult your ads to show up on search results above organic searches for relevant (highest-ranking) keywords. As long as your PPC campaign is active, you can be sure to receive a good amount of traffic from the search engines as users are likely to click the first few links from search results. The advantages include targeting based on location, demographic, devices, interests and more, narrowing down to showcase your ads only to a selected audience.

Give more get more

We all love freebies, and the people who give us a lot of gifts. Make sure you constantly have offers, promotions and discounts on your products. It will have your consumers carting away products regularly. You could create ebooks, webinars, blog posts, or even organize offline events to engage your customers. It will work like a charm to drive up those loyalist numbers.

We know everyone needs help when they get started on something new. Contact W2S Solutions to assist you along the way as you step i nto a brand new chapter.

6 Reasons Why Your Business Should Switch to WordPress

When we decided to provide website design and development services, we wondered if we should create a unique platform from scratch or leverage an existing platform with the help of open source components and the ability to edit source code.

WordPress has been floating around the digital space since the dawn of the millennium, attracting bloggers and businesses alike because of its unbeatable CMS and several other features we found quite alluring. The decision was made, and we stuck to working on WordPress platform. Here’s why you should consider switching to it if you haven’t already.


  1. Easy to use

WordPress has an intuitive user interface designed to make it easy for anyone to learn, use and update. Once we are done with the design and development, you don’t have to keep ringing us up to make changes like adding pages or editing content on the website. With a learning curve shorter than primary school, even a non-IT person can update your website in a matter of few minutes.

  1. All you need is a browser

One of the best features about WordPress is its browser-based technology. It’s is a full-suite CMS that does not need any external HTML or FTP software to manage or update the website. You can login to your website dashboard from any computer/smart phone and create pages, blog posts, add images, videos and make any changes necessary, all on your favorite browser.

  1. It is SEO-friendly

WordPress socializes well with search engines owing to its coding and mark-up structure, making it easy for your website content to be indexed and found. With in-built features and plugins, the platform allows you to define variables like keywords, meta-tags, titles, description, alt-tags and more for posts, pages and media, so all content on the website can be optimized perfectly with instant audits for search engines.

  1. Completely responsive and flexible in design

We would like to think of WordPress like modelling clay when it comes to design. The themes are responsive, and therefore automatically device-friendly. It is completely flexible in allowing us to customize the look of your website without any limitation. So go ahead and ask W2S Solutions to create a masterpiece for your brand. WordPress will back us up in dazzling your users with a fabulous experience.

  1. There’s a plugin for everything

Do you want to turn your website into an e-commerce bay, convert visitors into newsletter subscribers, create a page that can act as a community hangout, add an event calendar or portfolio, and anything that can add value to your site? Everything is possible as WordPress offers plugins, open source and sponsored, for all needs to extend the functionalities of any website.

  1. Bundled with lots of support and security

It’s quite plausible that a popular platform like WordPress has a huge following, and with it comes a developer support community that offers resources required to manage your website even if you lack an IT-person.
Needless to say, a system that is used on such a large scale comes top-notch security, regular updates, and plugins to add more veils of security so your website and its content is safe from hacks, spams, and more digital break-ins.
Stop looking for reason #7 and contact us now for a chat on switching your business to a WordPress website.

Effective marketing strategy to grow your service business

Effective marketing strategy to grow your service business

It is the service business that keeps the world going. In fact, service business plays a major role in the day to day lives of people across the globe. Gone are the days when small business owners feared competing with their corporate counterparts. The penetration of the Internet in the society has made it possible to provide excellent exposure to every business at relatively low costs. It is essential to utilize both the conventional and digital marketing strategies for best results. Some of the marketing strategies that provide the impetus for exponential growth of the service industries include, biz cards, brochures, flyers, websites, and mobile apps.

Effective Business Strategy

Importance of conventional marketing tools

In this digital era, many of the service business owners slight the power of the conventional marketing tools. The digital media is certainly much powerful than the print media. However, it is important to combine the conventional and digital marketing strategies for an effective marketing campaign. As service businesses focus on the consumers in a specific area, localization and personalization are absolutely necessary to build relationships. Repeat customers are the key to the success of service businesses. Apart from providing a great service, it is also essential to have effective marketing tools that would constantly remind the consumers about the services offered.

Overview of the conventional marketing tools

  • Logos

An effective logo presents the complete details of your service business in a creative and unique way.  It is customary to place the logo atop in every marketing collateral. Logo of a business is the first thing that is noticed by the customers. A creative logo is worth a million words. Apart from revealing your business in the most creative way, logos have the power of getting registered into the minds of customers. Exactly the place where you need to register your business!

  • Biz cards

Biz cards are very popular among business people. It is not only an effective tool in personal introductions, but it also has the power of reminding your business to people whenever they are in need of the services you offer. An effective biz card should contain the logo of your business, crisp content on the services you offer and ways to contact you.

  • Brochures and flyers

Brochures and flyers are time tested marketing tools that never fail. A well designed brochure or a flyer with contents presenting your services in a creative manner can have multiple hits. Even people fidgeting with their mobile devices all the time are tempted to pick up an attractive brochure. Printing the brochures and flyers in a durable material will provide you with long term results.

  • Ad in the print media

In spite of the popularity of the digital media, the print media has been able to retain a considerable audience. Crisp ads in the dailies and magazines do provide the impetus required for the growth of your service business.

Digital Media

  • Websites

Websites have become essential for every business. Undoubtedly, websites are today’s best marketing tools. Unlike the conventional marketing tools that need your effort to be distributed, a well optimized website will reach the prospective clients on its own. CMS technologies such as WordPress, Joomla, Drupal, and Magento among others have made marketing campaigns very simple for business owners. Unlike the traditional websites that require technical knowledge to be updated, CMS empowers the lay man to update the content in a jiffy. Optimizing the website for mobile devices will increase the results drastically. Since search engines look for fresh content, hosting a CMS website would be the right choice for service business owners. The best way to reap the benefits out of your website marketing campaign is frequently updating your website with creative content.

  • Mobile apps

Mobile apps are the latest marketing tools that are highly effective. The penetration of smart mobile devices and internet in the society has made mobile applications very popular marketing tools. Although mobile websites can be interactive, mobile apps have a far better reach. When potential customers download your mobile app, it remains in their mobile devices and reminds them of your business every time they use their device.

  • Native and hybrid mobile apps

Often mobile app developers suggest their customers to develop their apps in both android and IOS platforms after surveying the users in the specific regions. Since native apps have features that make it easy for both customers and business people, it is wise to follow the counseling of the mobile app developer. Moreover, native apps have the advantage of displaying content offline.

Hybrid mobile apps on the other hand is yet another amazing tool that can reach customers irrespective of the mobile devices they use. However, they require an internet connection in order to display content. It is a highly effective tool in cities which have consistent internet connectivity.

Tips and tricks for an effective marketing campaign

The first and foremost thing in a marketing campaign is letting your customers know you. Remember the first impact is the best impact, so let your logo and content be creative. The second rule is knowing your audience pick the right colors, themes, and language style to impress your potential customers. Do not slight your competitors, times change you need to keep up with the ongoing trends. It is all right to tempt your potential customers with incentives, after all the goal of the business is to succeed. The final trick of an effective campaign involves in retaining the customers. Keep in constant touch with your potential customers and keep them informed of your latest offers and incentives. Utilize the push notifications wisely and grow your service business.

As a web development and mobile app company, we not only focus on delivering our commitments, but help our customers grow their businesses. Are you looking for suggestions, tips and tricks, or effective marketing collateral, do not hesitate to post your queries as comments. You can also contact us via contact form and through the email or phone numbers provided in our website. We are eagerly waiting to hear from you!


5 awesome business enhancements that enterprise mobile apps offer

The advent of smart phones and tablets has changed the way business functions. The revolution in the field of business mobile app development began with consumer trends. After all, consumer is the king! Not only do the consumers prefer purchasing on-the-go, but the businesses are also quickly adapting to the new trends. Whether it be a retail business,a service oriented business, a digital workspace or a manufacturing industry, enterprise mobile apps can drastically improve the business processes and ensure steady growth of the business.

enterprise app development

Increased productivity

Many entrepreneurs and business owners struggle to keep themselves updated about the progress in various processes of their businesses. It is high-time that businesses shun conventional processes and switch to the enterprise level mobile apps. Deploying a mobile app makes searching and retrieving datas much simpler. It empowers business owners to instantly obtain information required to speed up the production process irrespective of their current geo location.

Better decision-making

Decision-making in business was one of the challenging things. It required the presence of core decision makers, experts, and the customers in the facility to discuss burning issues. An enterprise mobile app can provide all the datas required instantly, enabling the decision makers to make the right decisionpromptly. Deploying a mobile app, with audio and video conferencing capabilities, eliminates the need of face-to-face discussions. Not only can the decisions be quicker, but also the cost involved in arranging a face-to-face meeting is completely eliminated.

Empowered employees

Empowerment of employees is the key to increasing productivity. Providing instant access to employees on information anytime, anywhere not only escalates productivity, but also increases employee satisfaction. The flexibility to work from their desired location, in fact, increases the responsibility of the employees in the organization. Deployment of mobile apps eliminates the long hours of stressful work that affects the productivity and assures work-life balance to the employees. As the access control can be provided according to the role and designation of the employees, business owners can have effective overall control over their businesses.

Improved customer engagement

Customer engagement plays a vital role in the growth of a business. Providing customers with real time sales and service information is the way to have satisfied customers. Instant feedback and inputs from customers enable business managers to quickly rectify flaws in business processes. The results could be astonishingaslocalization and personalization have become the modern business trends. Utilizing push notification system and geofencing facility in mobile apps can help much in business growth.

Effective Brand Building

Brand building plays a pivotal role in business growth. While there are plethoras’ of ways to create consumer awareness, mobile apps add more value to their branding. Mobile apps make brand building easier, as the trendy consumers tend to share everything with their friends and fans. Showcasing the products has never been easier. Syncing the mobile apps with social media not only makes it easy for the consumers to share product details, but it is also a cost effective way of brand building.

Apart from these business enhancements, mobile apps have several other incredible options that could fuel the growth of a business. A knowledgeable app developer can discover a variety of options that could take the business to new heights.