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Card2Contact’s secret weapon: Real people

Business cards are a bit like pennies – we all accumulate them, then don’t quite know what to do with them.

A Waterloo company, Card2Contact, has devised an app that deploys real, live humans to solve this problem for BlackBerry users.
It works like this: When you take a picture of the card with your BlackBerry and upload it through the app, a manual transcription team receives the image, enters the data and sends it back to the app on your device.
At that point, you can view the information and e-mail the new contact directly from the app. Each contact can also be easily saved to the device’s BlackBerry contacts folder.
Card2Contact founder Madhu Kesavan said his app’s use of actual humans to transcribe business card data makes it far superior to those that rely on optical character recognition (OCR).
“The problem with OCR is that it behaves differently for different fonts and type sizes,” Kesavan said. “We have real people typing in the contacts, which gives us 100-per-cent accuracy.”
Turnaround time for a new contact is currently three hours maximum, but will soon be 30 minutes, Kesavan said.
The app can be downloaded free from BlackBerry App World, which includes two complimentary credits. Further credits can then be purchased (15 for $4.99; 35 for $9.99; 75 for $19.99).
For more information see the Card2Contact website, or view this demo video.

How you can leverage social media to promote your app ?

In order to reach the mass market and stay at the top position, We will have to focus our efforts on increasing app’s social reach. In order to achieve this, it is recommended that these social media platforms will be further developed: Apps website, Facebook presence Twitter and Linkedin. These platforms will need to be actively managed by the social media marketer.
In brief, Way2Smile Solutions mobile application marketing experts helps you to promote your app and drive maximum number of downloads for it. We keep your app at the top position by promoting your recent app upgrades and offering suggestions and promos through your social media. Indeed, we make sure that your target users return to your app and use it continuously.
promote app in social media

Website:

The website will need to be designed with the best in class logo and tag line. In addition, there should also be a more “human” every day element in your web design. It should show Images of people interacting with people and how your app is useful in different purposes. This gives any new user visiting the site a very different feel for the app and makes them to purchase. Way2Smile UX design team has a very good exposure in designing and developing php websites.
It is recommended that the tabs on the page to be specific. This would include tabs named: About your App, Features, FAQ’s and Contact info. The actual homepage should have engaging content such as a helpful tip of the day, articles of relevance, latest tweets and any current updates. A “like” button linked to Facebook, an icon to allow a visitor to “Pin” the app on Pinterest and an icon to follow your app on Twitter are absolute musts.

Facebook:

Way2Smile Solutions Apps marketer creates a customized Facebook page for your app. The trend that has been emerging with websites is to log in using your existing Facebook account. Both the company’s website and Facebook are interconnected. On company websites, it is very common to see a section on the homepage asking you to ”Like“ the company which is also linked to their Facebook page. The Facebook page is almost a mirror image of the company website with one great advantage: once a user “Likes” your company, that status is updated on the user’s Facebook page which is then advertised on Facebook and advertised to all of the user’s connections on Facebook. Instant advertising has the potential to reach thousands of potential users increasing social reach.

Twitter:

Twitter is a mainstream social media medium. The main difference and functionality of Twitter is the ability to instantly provide updates and feedback to followers. In order to increase social reach using Twitter, Way2Smile Social Media marketing team will need to not only increase those following your app, we should also follow companies and influencers relevant to your app. This allows your app to proactively reach out and engage by retweeting posts or commenting on tweets. “This increases the likelihood that people or brands will engage with you and ensures those with large followings will be exposed to your messaging.” The ideal candidate would have to be tech savvy, know how to professionally respond to comments yet at the same time come across very “human” through written communication and be able to report any trends, opportunities and concerns to your app. Way2Smile Solutions app promotion team will create a clear image for your app through social media communication. This is the forum in which the public can publicize and find what are arguably the most unbiased of reviews ? from the consumers themselves.
Contact us to know more.

How to Approach Industry Influencers to Promote Your App

 

 

Once an app is ready for market, We will need to proactively engage Industry Influencers to market the app. Whenever there has been a press release or an app is mentioned in an app blog or site, downloads will be spiked by a minimum of 600% to a high of 1000%.

Android Application Development promotion team engages with app review writers/bloggers on main app review websites for increased exposure. We will come up with an email “pitch” about your app to catch the writer’s attention and provide a promotional code to ensure the writer has full access to the entire app. These are reputable and top sites for app reviews based on platform.

Another avenue to carry out is to submit the app for review to PC magazines through their websites. While the focus of these sites may not be apps, they do frequent app review articles and their sites will have links to apps they have reviewed by platform. The submission for review is the same as app sites.

It is recommended to submit your app for review to only the top and most reputable sites. While it may be tempting to submit to any and all sites that do reviews, the site itself also adds intrinsic credibility and brand value to your app.

Traditional development approach will fail for mobile apps.Our approach is quite different!

W2S Solutions – OUR DEVELOPMENT PROCESS

W2S Solutions specializes in assisting Organizations, Business Owners, and Entrepreneurs integrate with the world of modern technology. We believe this differentiation from competitors can increase customer interactions, sales, and overall performance regardless of industry and sector. Our vast experience in the global business markets adds value and perspective to our Customers and has propelled us into a leader across all areas of development, integration, and technology. Plus – we deliver our projects with integrity and quicker than our competitors – which always give our Customers a Way2Smile.

We believe the World is getting smaller by the day. Our information technology services are utilized by customers on more than 3 continents and we pride ourselves on delivering innovative Web and Mobile products that help business reach their customers more efficiently regardless of distance.

Traditional development is already outdated…we take a unique approach:

we are unique

 

Analysis

Some find it challenging to effectively translate an idea into a vision – and we get that. At W2S we do a complete business analysis for every project and have our development team involved from the start. We utilize design tools and wireframes to help Customers see their idea turning into reality as development starts to take place.

Adopt Agility

We use Agile Development on all projects to quickly make adjustments as the development begins to mature. In most cases, we can identify ways to improve behaviour and performance along the way, which is a win for our team and yours. We are constantly looking for ways to streamline functionality and UI and usually identify these on the fly. The Agile Development also leaves great flexibility for new version releases down the road which is a natural progression for any project.

Integrate Testing

Testing achieves the best results when it is done proactively as part of a development plan. We test all our development on devices with data integration to replicate a real-life scenario. The goal of testing is to ensure that any launch is as smooth as possible. We like to use secure Beta testers to validate development progress and results.

During all testing we monitor analytics and track requirements to ensure the project is running as efficiently and accurately as possible. Testing always continues after deployment and data will be continually shared with the product owner.

Evaluate & Analytics

As a Mobility Center of Excellence (MCoE), we work with our Clients to help educate the importance of analyzing performance data. Once a product is live it is important to understand how your Customers are using it, and what that means for you. Our analytics help identify product likes and dislikes, and when paired with our Agile Development approach, allow you to replace/refresh underutilized features with more valuable ones. To Know More :Contacts

Our development team accelerates project execution, achieves results within the specified time frame

At W2S, our PHP Development thrives off the spirit of innovation. Our experienced team takes on challenges with a positive and optimistic problem solving attitude. We break down challenges one layer at a time to achieve the desired results in a time frame that consistently meets or exceeds expectations. Our approach is to:

  • Examine the business processes with a Kanban mentality.
  • Evolve security and compliance requirements.
  • Be accountable to deliver the whole IT system when needed.
  • Consider all business needs on various platforms and recommended to best options.
  • Ensure we know your vision and desired features to build a solutions using the most efficient platform.

Our development provides the best solution at an affordable rate. Here is how we accomplish this by:

  • Recognizing appropriate features and recommending services that can be built on a hybrid cloud system
  • Identifying the perfect platform and/or technology that enables rapid development and product deployment
  • Utilizing Software-as-a-Service (SaaS) that is available when needed
  • Designating deliverables across our business units to maximize efficiency and expertise.

For More information  Email Me: info@way2smile.com

The best practices and ensure our efforts are successful in providing a best app that adds value for your business

The best practices and ensure our efforts are successful in providing a best app that adds value for your business..

key to success

 

Our iPhone Apps are designed to the quality that our Customers demand. Our development team is able to convert an idea into a live App as quickly as possible. Being first to market or on the App Store can have significant impact on sustainability and long-term success – and were here to make your idea happen.

We have been recognized for our industry leading designs and development methodology that result in pixel perfect Apps. and we have given following some benefits for Clients.

Location Based App: We offer location based app, allowing to determine user’s current location by using GPS.

Cloud API Integration: We integrate your app with web service back end API. It can be a cloud API or Salesforce API or any CRMs.

In App Purchase: Integrate In app purchase feature, add-ons, subscriptions and payment gateways. Provides more convenient shopping experience!

Mobile Analytics Integration: Applying analytics to your Mobile App will have dramatic impact on your customers, loyalty, and helps to measure success of your strategy.